Woodland: Submitted To: Mr. Sachin Bhatnagar

WOODLAND
Submitted to :
Mr. Sachin Bhatnagar
SUBMITTED BY:
ARUSHI UPADHAYAY
SHRITIKA BHATT
SHUBHAM PRATAP SINGH CHAUHAN
INTRODUCTION TO WOODLAND
Aero club launched Woodland shoes in 1992.
Woodland stands for spirit of adventure. These shoes

have been advertised to communicate this spirit.
Woodland has successfully brought together the power

of the human will and the rewards of the discovery.
Woodland product push the boundaries of innovation

so that the customer can explore new products, style
and innovative design. It has mainly focused on
trekking shoes.
Inspired by nature, woodland design helps its

customer to face the challenges thrown up by mother
nature . Therefore Ads made the Woodland be called
as the SUV of Indian shoes.
The woodland tree logo defines the spirit of adventure

and its commitment to environment. Woodland itself
is very unique in its category. Woodland products are
available through 300+ exclusive stores 3000+ multi
brand outlet across the globe.
Journey of Woodland
1960:Aero club started as a small manufacturing unit in Delhi.

They were among the first to export shoes to the U.S.S.R
1962:They ventured into retailing with an outlet at a prime

location in Delhi.
1972:They set up the first fully mechanized modern shoe

factory in India (with German Machinery) to augment existing
capacities, in view of the growing export demand.
1992:The Company launched Woodland brand and acquired

winter boot factory in Quebec, Canada to cater to the Canadian
and U.S. Markets.
1994:Commissioned manufacturing plant for Reebok for

export to U.S.A
1997:Commissioned manufacturing unit for apparels, adding to

the range of Woodland products.
2002:Woodland becomes a national leader in premium

category shoes, apparels and accessories. Started sourcing
operations from South East Asian Countries. Opened offices in
China and Hong Kong, facilitating the heavy domestic demand
for new products and development.
2007:Total No. of exclusive showrooms targeted to touch the

two hundred mark.
COMPANY PROFILE
Explore more
Founded
1992
Parent Company
Aero Group (1960)
Industry
Retail
Sector
Private
Company type
MNC
Products
Footwear, clothing and fashion accessory
Area serves
World wide
Website
www.woodlandworldwide.com
Woodland at International
level
The leading suppliers of Woodland are across South East Asia,

China, Hong Kong, South Korea, Thailand, Cambodia, Sri
Lanka, Malaysia, Philippines, Vietnam, South America and
Europe.
The Aero Group is a highly integrated firm with its own leather
tanning units and production facilities in India, Sri Lanka,
Bangladesh, China, Vietnam, Indonesia, Malaysia, Philippines,
Macau and Canada
Woodland in India
It entered India in 1992.
350+ outlets all over India.
Managing Director : Mr. Harkirat Singh.
Aero Club (Woodland India) Head Office: 2168, Gurudwara

Road Opp. Post Office
Woodland to become the first carbon neutral chain in India.
Located at Connaught Place, Delhi and offers ample choices to

pick up from like shoes, belts, sportswear, socks, shoe polishes
and other accessories.
They offer a wide range of shoes, sandals, slippers for men,

women and kids
Stores in Bihar
There are five stores in Bihar
Kidwaipuri, Postal colony, Patna
Kashi Palace, Near Maurya Lok Complex, Near Dak

Bunglow Road, Patna(Head Office)
Harihar Chamber, Boring Road, Patna
P & M Mall, Patliputra,Patna
Sikander Mandir, Fraser Road
(Regional Office in kolkata)

STORE VISITED: P&M mall, Patna.
Product Line
Image Source:google images
Mens Apparel
Merchandise
Range ( Rs)
Casual Denims
2995 -4595
Casual shirts
1795-2695
Semi formal bottoms
2195-3695
Polo neck
1695-1995
T- shirts(round neck)
1095-1495
Mens footwear
FOOTWEAR
RANGE (Rs.)
Formal Shoes
3,500-10,000
Loafers
5,500-8,000
Casual shoes
3,400-8,000
Boots
5,000-14,000
Floaters
2,000-3,500
Slippers
2,000-3,500
Womens Apparel
MERCHANDISE
RANGE
Round T-shirts
895
Denims
1995
Trousers
2295
Formal shirts
1595 to 1995
Womens Footwear
FOOTWEAR
RANGE
Formal footwear
Rs.2995 - Rs 4995
Causal footwear
Rs.1494 - Rs4195
Accessories
Mens and womens accessories

Accessories
Range (Rs)
Belts
1795-2495
Caps
600-800
Deodorant
2095-4495
Shoe polish
245-445
Wallets
995-2995
Bags
3995- 8995
Routine
Opening time
10.00 a.m
Manager time
10.30 am
Staff entry
10.00 am
Store maintenance
Thrice a day
Footfall
Weekends, July-Aug, Jan-Feb (end of

season sale
Closing time
9:30 pm
Retail Strategy
All the merchandise is ordered as per the demands only

Retailers first analyse the demands from customers then
only place the orders so that the inventory cost will be
minimum, as all the stores have their own storing units.
Every store has its own Visual Merchandiser who is

responsible for all the arrangements of merchandise and
mannequins in the store.
The pricing of the product is always in the multiple of 5

such as Rs.995, Rs.1495, so that a change of Rs.5 is
always left with them.
Promotion and advertisement
Woodland has collaborated with various E-commerce

sites.
Giving discounts coupons from time to time .
CSR activities(Corporate Social Responsibilities)
Proplanet
UNICEF wash program
Carbon footprint
Analysis
It is located in the P & M mall which is only mall in

Patna. The location of the store is apt and it is able to
attract customers as it is centrally located.
It is brand with strong brand image and customer visit

the store for the sole aim of purchasing.
Visual merchandising is properly inculcated.
Price offered are expensive but now they have pocket

friendly range too.
Offers discount on eco-friendly products.
REFERENCES
Pdf. about woodland(retrieved as on 4.08.2014)
Woodland company info-aero group(retrieved as on 4.08.2014)
Further information is collected on visiting the store at P & M

mall, Patna.
Pdf.article:woodland/ author-Shushant Bhargava-retrieved as

on 4.08.2014 from the website scribd.com

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WOODLAND

Aero club launched Woodland shoes in 1992.

Woodland stands for spirit of adventure. These shoes

Woodland has successfully brought together the power

Woodland product push the boundaries of innovation

Inspired by nature, woodland design helps its

The woodland tree logo defines the spirit of adventure

1960:Aero club started as a small manufacturing unit in Delhi.

1962:They ventured into retailing with an outlet at a prime

1972:They set up the first fully mechanized modern shoe

1992:The Company launched Woodland brand and acquired

1994:Commissioned manufacturing plant for Reebok for

1997:Commissioned manufacturing unit for apparels, adding to

2002:Woodland becomes a national leader in premium

2007:Total No. of exclusive showrooms targeted to touch the

Aero Group (1960)

Footwear, clothing and fashion accessory

The leading suppliers of Woodland are across South East Asia,

It entered India in 1992.

350+ outlets all over India.

Managing Director : Mr. Harkirat Singh.

Aero Club (Woodland India) Head Office: 2168, Gurudwara

Woodland to become the first carbon neutral chain in India.

Located at Connaught Place, Delhi and offers ample choices to

They offer a wide range of shoes, sandals, slippers for men,

Kidwaipuri, Postal colony, Patna

Kashi Palace, Near Maurya Lok Complex, Near Dak

Harihar Chamber, Boring Road, Patna

P & M Mall, Patliputra,Patna

Sikander Mandir, Fraser Road

(Regional Office in kolkata)

Image Source:google images

Semi formal bottoms

Mens and womens accessories

Weekends, July-Aug, Jan-Feb (end of

All the merchandise is ordered as per the demands only

Every store has its own Visual Merchandiser who is

The pricing of the product is always in the multiple of 5

Promotion and advertisement

Woodland has collaborated with various E-commerce

Giving discounts coupons from time to time .

CSR activities(Corporate Social Responsibilities)

UNICEF wash program

It is located in the P & M mall which is only mall in

It is brand with strong brand image and customer visit

Visual merchandising is properly inculcated.

Price offered are expensive but now they have pocket

Offers discount on eco-friendly products.

Pdf. about woodland(retrieved as on 4.08.2014)

Woodland company info-aero group(retrieved as on 4.08.2014)

Further information is collected on visiting the store at P & M

Pdf.article:woodland/ author-Shushant Bhargava-retrieved as

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