LT B SWOT Analysis NUR 587

HEALTH CARE
SWOT ANALYSIS
By: Shelli Chernesky, Kelly Ewing, Kenneth

Longbrake, Susan Mateo, & Sharna Young
Introduction
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Strategic plan
Organizational Strengths
Excellent reputation
Nurse residency program
Robust research department
< 2% vacancy rate for registered nurse
positions
High employee/patient satisfaction scores
Electronic health record
Organizational
Weaknesses
Physician recruitment of specialists

Decreased reimbursements
Current facility lack of space
Lack of succession plan for leaders
Long emergency department wait times
Key quality indicators below national
average
External Environmental Factors
Annual analysis of External Factors

Technological
Political
Competitive
Regulatory
Social
Opportunities
Increase in National Population
Social
Constant Demand for Healthcare

Necessity/Life Saving Service
Essential Need for Healthy Living 2020
Affordable Health Care Act
Decrease Leading Causes of Death
Threats
Competitive Market
Need a Leading Edge

100 Top Hospitals
Accreditation/Certification
Specialties of Services
Attract Skilled Employees

Talent & Expertise
Service Excellence
Patient Centered---Caring
Faster with a SMILE!
Location
Convenient
Technology
Comfort
Initiatives for Strategic

Plan
Nursing Sensitive indicator (NSI)

performance data
Magnet designation
Improve reimbursement
Build nursing leadership
Increase job satisfaction
Maintain and improve nursing retention
Initiatives for Strategic

Plan
Model of clinical alignment and

collaboration with physicians and
physician service lines with the hospital
Model: Physician directors, develop and
execute sustaining lease agreements,
metrics and goal setting, and
sustainability
Commit to the improvement of efficiency
Quality
Coordination of patient care
Cost effectiveness
Justification of Resource
Allocation for Strategic Initiatives
Benefits of Seeking Magnet Recognition:
Increased quality of care

Decreased staff turnover and increased retention
Recruitment of highly qualified nurses
Increased financial success
Benefits of Adopting Clinical Alignment and

Collaboration with Physicians and Physician
Services:
Increased quality of care

Cost effective
Physician satisfaction
Effect of External Environment

on Strategic Management
Competition
Economy
Environmental Complexity
Community Resources
Role of Leadership in Strategic

Management
Leadership focus and tasks:

Clarify
beliefs and values of the

organization
Develop a strategic vision
Develop a mission statement
Analyze the external and internal
situation
Develop a business plan
Implement the plan
Conclusion
Strategic Planning
SWOT analysis
Initiatives
External environment impact
Role of leadership
References
Bakker, Denise and Keithley, Joyce (2013). Implementing a

Centralized Nurse-Sensitive Indicator Management Initiative
in a Community Hospital. Journal of Nursing Care Quality,
28(3) 241249. DOI: 10.1097/NCQ.0b013e31827c6c80
Chen, P., Mehrotra, A., & Auerbach, D. (2014). Do we really

need more physicians? Responses to predicted primary
care
physician shortages. Medical Care, 52(2), 9596.
DOI:10.1097/MLR.0000000000000046
Daley, K. (2011). 2012 Magnet highlights: Recognizing

nursing excellence. American Nurse Today, 7(1).
Retrieved from
www.americannursetoday.com/assets/o/434/436/440/8
612/8614/8630/8676/80b7e58d-848_44bf-98a5-090a8f7
c8d26.
pdf
References
Healthy People 2020. (2014). Leading health indicators. Retrieved

from https://www.healthypeople.gov/2020/Leading-Health- Indicators
Jasper, M. & Crossan, F. (2012). What is strategic

management? Journal of Nursing Management, 20(7), 838846. doi: 10.1111/jonim.12001
Marriner Tomey, A. (2009). Guide to nursing management and

leadership (8th ed.). St. Louis, MO. Mosby Elsevier
Monroe, D.J. & Lash, A.A. (2005). Achieving magnet

recognition: The process. MEDSURG Nursing, 15-20.
Retrieved from
web.a.ebscohost.com.ezproxy.appollolibrary.com
Mueller, C. (2002). Demonstrating excellence. Nursing, 8(2):

7. Retrieved from academic search complete, EBSCohost
web.a.ebscohost.com.ezproxy.appollolibrary.com
References
Parsons, M. L., & Cornett, P. A. (2011). Sustaining the pivotal

organizational outcome: magnet recognition. Journal Of
Nursing
Management, 19(2), 277-286. doi:10.1111/j.1365- 2834.2011.01224.x
Powers, T.L. & Saunders, T.J. (2013). Environmental and

organizational influences on magnet hospital recognition.
Journal of Healthcare Management, 58(5)m 353-366.Retrieved
fromweb.a.ebscohost.com.ezproxy.appollolibrary.com
Rego, G., & Nunes, R. (2012). Hospital foundation: A SWOT

Scientific Research Journal, 34(4), 210-217.
DOI:10.4236/ib.2010.23026
Renter, M., Allen, A., Thallas, A. & Foley, L. (2014). How magnet
designation affects nurse retention: An evidence-based
research project. American Nurse Today, 9(3). Retrieved from
www.americannursetoday.com/how-magnet-designation-affects-n
urse-retention-an-evidence-based-research-project/
analysis.
References
Robert Wood Johnson Foundation (2014). Becoming a magnet

hospital can increase revenue, offset costs and achieving
magnet status: New study finds magnet status increases
hospital revenue by an average of more than $1.2 million
annually. Retrieved from
www.rwjf.org.en/about.rwjf/newsroom/newsroom-content/2014/0
5/becoming-a-magnet-hospital-can-increase-revenue--offset-c
osts-of.html
Salas-Lopez, D., Weiss, S. J., J.D., Nester, B., D.O., Whalen, T.,
M.D.,
& Fulton, M. S., F.A.C.H.E. (2014). Physician clinical
alignment and
integration: A community academic
approach/practitioner
application. Journal of Healthcare Management, 59(3), 195-208.
Retrieved from
http://search.proquest.com/docview/1534475434?accountid = 458
Smith, S, (2014). Magnet hospitals: Higher rates of patient

satisfaction. Policy, Politics, & Nursing Practice. 15 (1) 30-41.
DOI: 10.1177/1527154414538102
References
United States Census Bureau. (2014). Population of the United

States. Retrieved from http://www.census.gov/
van Wijngaarden, J. H., Scholten, G. M., & van Wijk, K. P. (2012).

Strategic analysis for health care organizations: The suitability of
the SWOT-analysis. The International Journal Of Health Planning
And Management, 27(1), 34-49. DOI:10.1002/hpm.1032
Varner, K., & Leeds, R. (2012). Transition within a graduate nurse

residency program. The Journal of Continuing Education in
Nursing, 43(11), 491-499.
DOI:http://dx.doi.org/10.3928/00220124-20121001-28
Whitten, D., & Cameron, K. (2004). Developing management skills

(6th ed.). Upper Saddle River, NJ: Prentice Hall.

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HEALTH CARE

By: Shelli Chernesky, Kelly Ewing, Kenneth

Physician recruitment of specialists

External Environmental Factors

Annual analysis of External Factors

Increase in National Population

Constant Demand for Healthcare

Need a Leading Edge

Attract Skilled Employees

Initiatives for Strategic

Nursing Sensitive indicator (NSI)

Initiatives for Strategic

Model of clinical alignment and

Benefits of Seeking Magnet Recognition:

Increased quality of care

Benefits of Adopting Clinical Alignment and

Increased quality of care

Effect of External Environment

Role of Leadership in Strategic

Leadership focus and tasks:

beliefs and values of the

External environment impact

Bakker, Denise and Keithley, Joyce (2013). Implementing a

Chen, P., Mehrotra, A., & Auerbach, D. (2014). Do we really

Daley, K. (2011). 2012 Magnet highlights: Recognizing

Healthy People 2020. (2014). Leading health indicators. Retrieved

Jasper, M. & Crossan, F. (2012). What is strategic

Marriner Tomey, A. (2009). Guide to nursing management and

Monroe, D.J. & Lash, A.A. (2005). Achieving magnet

Mueller, C. (2002). Demonstrating excellence. Nursing, 8(2):

Parsons, M. L., & Cornett, P. A. (2011). Sustaining the pivotal

Powers, T.L. & Saunders, T.J. (2013). Environmental and

Rego, G., & Nunes, R. (2012). Hospital foundation: A SWOT

Robert Wood Johnson Foundation (2014). Becoming a magnet

Smith, S, (2014). Magnet hospitals: Higher rates of patient

United States Census Bureau. (2014). Population of the United

van Wijngaarden, J. H., Scholten, G. M., & van Wijk, K. P. (2012).

Varner, K., & Leeds, R. (2012). Transition within a graduate nurse

Whitten, D., & Cameron, K. (2004). Developing management skills

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