DONG TAM GROUP APPLYING

INFORMATION TECHNOLOGY
IN BUSINESS OPERATION
GROUP 2
TABLE CONTENT
Part 1
SWOT analysis
Oracle Software ERP
PORTERs Competitive Forces Model
Part 2
Competitive Forces Model for IT Infrastructure
Database Management Systems
Part 3
Balanced Scorecard Framework (BSC)
Group Decision Support Systems (GDSS)
Part 4
The recommend for new products
E-commerce Plan for Dong Tam Group
PART I. DONG TAM GROUP ANALYSIS
SWOT analysis
"The marketplace is a
battlefield"
Businesses face many
challenges in the market:
Competitors
Market price
Potential development of
high market
Economic infrastructure is
constantly improving
Expand market
The market research is limited
Paint is a new item on the
market
Focus on Revenue
Advertising program
Prestige of continuously
improving company in the
marketplace
Human
Equipment and machinery
Distribution system
Oracle Software ERP
Enterprise Systems is known as enterprise resource planning (ERP)
systems. Dong Tam Group has completed deploy of administration
software Oracle E-Business Suite
Deploying main
subsystems of Oracle E-
Business Suite
Deploying Oracle Human
Resources Payroll
Oracle Software ERP
Oracle Process Manufacturing (OPM)
It helps to increase productivity while minimizing labor
and operational costs.
It can maximize production flexibility to meet unique
customer requirements.
Oracle Order Management (OM)
It is one of the new products of Oracle Supply Chain.
It helps enterprise more actively in sales on Internet.
Oracle Inventory (INV)
Decrease working capital and operational cost by
increasing inventory turnover.
Three Orders: Requisition Move Orders, Wave Move
Orders, Pick Wave Move Orders.
Oracle Software ERP
Oracle Software ERP
Oracle Purchasing orders (PO)
Provides salespersons a lot of functions
Handle with purchasing demand, orders, quoting price promptly and effectively
Develop relationship with suppliers and customers easily
Improve the relationship with strategic supplier
Oracle Human Resources - Payroll
Fundamental business requirement demanding compliant and accurate financial
controls in a timely manner
Help to control the workforce cost
Ensure the entire workforce is being paid on time
PORTERs Competitive Forces Model
Customers
Traditional
Competitors
Suppliers
New Market
Entrants
Substitute
products
DONG TAM
GROUP
The most important factor
Build customer trust and develop customer confidence.
Collect customers feedback
CUSTOMERS
High quality
Normal quality: Viglacera, Hoang Gia, Y My
Foreign competitors
Traditional Competitors
PORTERs Competitive Forces Model
PORTERs Competitive Forces Model
Dong Tam Group has planning to become international enterprise, export
high-quality products into the difficult market, such as: United State,
Canada, Europe
New market entrants
The raw material to manufacture enameled tile includes 2 types:
The first group is clay, quartz, limestone.
The second group is frit, chemical substances.
Suppliers
Floorboard
Rug
=> Lose the market segment
Substitute products
PART II.
INFORMATION TECHNOLOGY
INFRASTRUCTURE
Competitive Forces Model for IT
Infrastructure
Market Demand for
DTGs Customer
Services, Supplier
Services and
Enterprise Services

Competitive
Firms IT
Infrastructure
Investments

Competitor
Firms IT
Services

Information
Technology
DTGs IT
Strategy
Infrastructure
and Cost

DTGs Business
Strategy
DTGS IT SERVICES
AND
INFRASTRUCTURE
Competitive Forces Model for IT
Infrastructure
Market Demand for DTGs Customer Services, Supplier Services and Enterprise
Services
Billion VND
Cost of goods sold and Revenue Chart
Dong Tam Groups Business Strategy
Competitive Forces Model for IT
Infrastructure
Increase revenue in building materials
Manage inventory effectively
Adjust price
Manage quality products
Administrate purchasing
Manage human resource
Manage budget efficiently
Competitive Forces Model for IT
Infrastructure
Dong Tam Groups IT Strategy
Stage 1: Complete the internal information system (intranet)
Stage 2: Link internal and external information transmission through two
methods:
(1). Use the internet. This is a popular trend that all companies in the world are
aiming for; it is an indispensable tool in manufacturing business.
(2). Use the electronic data interchange, this system enables electronic data
exchange through computer in the system. In this stage, there are three main
systems that the company improves: Electronic Data Interchange (EDI), Enterprise
Resources Planning (ERP).

Competitive Forces Model for IT
Infrastructure
Information Technology
Table 1 Company application status
NAME APPLICATION STATUS
Enterprise Resource Planning (ERP) Yes
Performance Management System (PMS) and Balanced
Scorecard
Yes
Electronic Data Interchange (EDI) Yes
Human Resource Pay roll Yes
Project Management Yes
Competitive Forces Model for IT
Infrastructure
Figure 5 Competitors IT services

Source: Alexa, 14
th
June, 2014
Competitors IT services
Competitive Forces Model for IT
Infrastructure
Competitors IT Infrastructure Investments
Figure 6 Software investment/ total assets Comparison
Database Management Systems
Database management system (DBMS) is a collection of programs that
enables you to store, modify, and extract information from a database.
The most popular one is relational DBMS.
Database in the cloud helps us in secure the information of staffs or even
some important information.
Solving the problem in the flexibility way.
DBMS have less storage; all occurrences of data items need be stored
only once, thereby eliminating the storage of redundant data
DBMS helps reduce the cost of renting people.
PART III.
DONG TAM GROUP ENHANCES
DECISION-MAKING
Balanced Scorecard Framework
The balanced scorecard is a strategic planning and management system
Balanced Scorecard Framework
recruit and retain
employees of highly skills
patient focused
professionals.
develop job objectives
and reasonable KPI
assessment
learning and growth
constitute the essential
foundation for success of
any knowledge-worker in
company.
The learning and
growth
perspective
relates to the internal
business process
allows the managers to
know how well
the business is running
Employees at Dong Tam
Group always think about
innovation to produce
unique products.
Moreover, product quality
is improved day by day.
The business
process
perspective

Some key performance
indicators for customer
perspective: total calling
time per
day/week/month, cost
per minute of handle
time, email backlog
creates innovational
product
The Customer
Perspective
Create a unique strategy
and visualize it in a
cause-effect map
Align the company and its
processes to the
objectives identified in
the strategic map
Design meaningful key
performance indicators
Use KPIs to facilitate
learning and improved
decision making
The Financial
Perspective
Balanced Scorecard Framework
Group decision support system
Decision Support system
The company has branches all over the country
They need system to contact and seeking to solve problems
It has modernized group meeting and reduce wastes time.
Group Decision Support System
Interactive computer-based system for the solution of unstructured problems
The same location or in different locations.
Provide tools and technologies geared explicitly toward group decision
making.
GDSS
People
Group member
Group facilitator
Hardware
Computer, networking
equipment
Projectors
Display Screens
Procedures
Method used in meeting
Software
Application
Database
Group decision support system
Benefits
Conflict
Resolution
Complex
problem
Evaluation
Prepare plans, proposals
Resolve conflicts
Analyze issues effectively
Group decision support system
Benefits
Parallel
Communication
Automated Record
Keeping
More Structure

Group decision support system
Figure 8 Hardware which support for GDSS in Dong Tam Group
Group decision support system
PART IV. RECOMMENDATION
The recommend for new products
penetrating into steel market and wooden floor product
To expand into these markets, the company should:
Innovate the plan of penetration
Expand the diplomatic relations
Cooperating closely with the domestic and foreign suppliers of the new
products: steel and wooden floor.
Raising the capital to invest in new products

E-COMMERCE PLAN IN DONG TAM
GROUP
1
Function of the system
Functional module for guests: register for account, search
products and price, send order, send feedback
Functional module for members: manage invoices and orders,
accumulate the point, send email to Dong Tam Group and send
feedback
Functional module for system administrators: manage users,
system catalog, customers and system tools
2
Search Engine Optimization (SEO)
Email marketing