Sustainable Development SD is an attempt to broaden the narrow focus on a single economic bottom line by developing a triple bottom line

approach by balancing the traditional economic prosperity goals with social equity and environmental protection concern. Meeting the needs of the present without compromising the ability of future generations to meet their own needs. Our Common Future, UN Brundtland Report, 1987 Key aspects: Focus simultaneously on the People, the Planet, and Profits Balancing social, environmental, and economic factors for short and longterm performance What is Sustainability To be sustainable, it must rely on a certain amount of natural resources and services provided by nature. The intergenerational equity would be impossible to achieve in the absence of present day social equity. For example Consider the situation when higher profits of pharmaceutical companies are earned at the cost of millions of poor people being unable to afford medications needed for treating their life threatening diseases. SD could probably be called equitable and balanced development .It should balance the interest of different groups of people, within the same generation and among generation.

HR Contributions to Sustainability 1. Managing the Transformational Change Process 2. Fostering Collaboration and Teamwork 3. Creating and Inculcating Values 4. Supporting Health & Safety Initiatives 5. Providing Leadership Development Opportunities 6. Creating Development Culture & Training 7. Linking to Talent Management Systems and Processes 8. Ensuring Diversity and Inclusivity in a Global/Multicultural context 9. Promoting Ethics & Transparency 10.Engaging Employees in the Journey Sustainability in a knowledge economy Higher added-value in all products More efficient supply-chains and transport logistics Improved energy efficiency in intelligent buildings and vehicles More efficient use of buildings : Shared work-spaces A better life-work balance - more work in local communities, and better landuse planning

1) Eco marketing and its role? How company can get competitive advantage by green marketing

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing. Thus "Green Marketing" refers to holistic marketing concept wherein the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc., both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. While the shift to "green" may appear to be expensive in the short term, it will definitely prove to be indispensable and advantageous, cost-wise too, in the long run.

GREEN PRODUCTS AND ITS CHARACTERISTICS Products those are originally grown, Products those are recyclable, reusable and biodegradable, Products with natural ingredients, Products containing recycled contents, non-toxic chemical, Products contents under approved chemical, Products that do not harm or pollute the environment, Products that will not be tested on animals, Products that have eco-friendly packaging i.e. reusable, refillable containers etc.

NEED OF GREEN MARKETING Issues like Global warming and depletion of ozone umbrella are the main for the healthy survival. Every person rich or poor would be interested in quality life with full of health and vigor and so would the corporate class. Financial gain and economic profit is the main aim of any corporate business. But harm to environment cost by sustain business across the globe is realized now though off late. This sense is building corporate citizenship in the business class. So green marketing by the business class is still in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the license by the governing body. Industries in Asian countries are catching the need of green marketing from the developed countries but still there is a wide gap between their understanding and implementation. EXAMPLE 5: Eco-friendly Rickshaws before CWG Chief minister Shiela Dikshit launched on Tuesday a batteryoperated rickshaw, E-rick, sponsored by a cellular services provider, to promote eco-friendly transportation in the city ahead of the Commonwealth Games. EXAMPLE 6 : Wipro Green It. Wipro can do for you in your quest for a sustainable tomorrow - reduce costs, reduce your carbon footprints and become more efficient - all while saving the environment. Wipro's Green Machines (In India Only) Wipro Infotech was India's first company to launch environment friendly computer peripherals. For the Indian market, Wipro has launched a new range of desktops and laptops called Wipro Greenware. These products are RoHS (Restriction of Hazardous Substances) compliant thus reducing e-waste in the environment. EXAMPLE 2 : Lead Free Paints from Kansai Nerolac Kansai Nerolac Paints Ltd. has always been committed to the= welfare of society and environment and as a responsible corporate has always taken initiatives in the areas of health, education, community development and environment preservation. Kansai Nerolac has worked on removing hazardous heavy metals from their paints. The hazardous heavy metals like lead, mercury, chromium, arsenic and antimony can have adverse effects on humans. Lead in paints especially poses danger to human health where it can cause damage to Central Nervous System, kidney and reproductive system. Children are more prone to lead poisoning leading to lower intelligence levels and memory loss.

EIA:
What is EIA? EIA can be defined as a systematic process to identify, predict and evaluate the environmental effects of proposed actions and projects.1 The EIA process is applied prior to major decisions and commitments being made and ideally is integrated into the project design process.

The role of EIA is to inform the decision maker of the significant environmental impacts that are likely to occur if the development proposal is granted consent. The IEMAs Guidelines for Environmental Impact Assessment identify a number of immediate and long term objectives of EIA.

Immediate objectives of EIA are to:

improve the environmental design of the proposal; check the environmental acceptability of the proposals compared to the capacity of the site and the receiving environment; ensure that resources are used appropriately and efficiently; identify appropriate measures for mitigating the potential impacts of the proposal; and facilitate informed decision making, including setting the environmental terms and conditions for implementing the proposal.

Long term objectives of EIA are to:

avoid irreversible changes and serious damage to the environment; safeguard valuable resources, natural areas and ecosystem components; enhance the social aspects of proposals; and protect human health and safety.2

Sadler, B., Fuller, K., et al (2002), UNEP Environmental Impact Assessment Training Resource Manual, nd 2 Edition, UNEP, Geneva. 2 Based upon Sadler & Fuller et al (2002) contained in Fuller, K. et al (2004), Guidelines for Environmental Impact Assessment, IEMA, Lincoln

Impacts of climate change

How will I be affected?

a further 1 degree Celcius of warming in temperatures up to 20 per cent more months of drought up to 25 per cent increase in days of very high or extreme fire danger increases in storm surges and severe weather events.

Australia is very vulnerable to the effects of climate change. We are already the driest inhabited continent on earth, heavily exposed to the dangers of extreme heat and drought. We are home to many globally important and vulnerable ecological systems. Australians are overwhelmingly coastal dwellers. Our industries and urban centres face ongoing water limitations. Our economy, including food production and agriculture, is under threat. The longer we wait to act on climate change, the more it will cost and the worse its effects will be