A Summer Internship Project Report on

“PARTNERSHIP AUDITING AND NETWORKING AT

AMBER INTERNET SOLUTION PVT LTD “
Submitted to
Amity University Madhya Pradesh

In partial fulfilment of the requirements for the award of the degree of

Bachelors of Business Administration (Marketing)
By
Sandali Singh
Under the guidance of
Dr. Arif Hassan
Associate Professor

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY MADHYA PRADESH

Amity Business School

 DECLARATION

I ‘Sandali Singh’ student of BBA [2022-25], hereby declare that the Summer
Internship Project titled “PARTNERSHIP AUDITING AND NETWORKING
AT AMBER INTERNET SOLUTION PVT LTD” which is submitted by me to
Amity Business School, Amity University Madhya Pradesh, in partial fulfilment of
requirement for the award of the degree of Bachelor of Business Administration
(BBA). It has not been previously formed for the basis of any award for any degree,
diploma or other similar title or recognition.

Sandali Singh
Gwalior
Date:
 Amity Business School
CERTIFICATE

It is to certify that the Summer Internship Project titled “PARTNERSHIP

AUDITING AND NETWORKING AT AMBER INTERNET SOLUTIONS
PVT LTD” which is submitted by Ms. Sandali Singh to Amity Business
School, Amity University Madhya Pradesh, in partial fulfilment of the
requirement for the award of the degree of Bachelors of Business
Administration is an original contribution with existing knowledge and
faithful record of work carried out by him/her under my guidance and
supervision.

To the best of my knowledge this work has not been submitted in part or
full for any Degree or Diploma to this University or elsewhere.

Gwalior
Date:

Dr. Arif Hassan

Asssociate Professor
 ACKNOWLEDGEMENT
I would like to thank Dr RK Tomar, Dean of Amity Business School, for
allowing me to do this work. I also want to thank Dr Asif Hassan,
Associate Professor, Amity Business School, for his continuous support
to my work. I would like to thank Mr Pranay Jindal who gave me the
opportunity to work during the summer at "AMBER INTERNET
SOLUTIONS PVT LTD” situated at Pune. I would also like to thank my
friends and family who helped me in this regard.

Pranay Jindal
(Director of
Partnerships)
 ABSTRACT
I had the opportunity to intern for six weeks at Amber Internet
Solutions Pvt. Ltd., Pune, where I gained valuable hands-on experience
in partnership auditing. My primary responsibility was to revitalize
relationships with inactive partners by leveraging my communication
and networking skills to re-engage them and strengthen their
association with the company. Alongside this, I utilized my creativity
and design skills to craft logos for emails and promotional flyers,
contributing to the company’s marketing efforts.

During the internship, I had the privilege of working under three

different supervisors, which gave me exposure to diverse management
styles and allowed me to develop adaptability and collaborative skills.
My sincere and hardworking approach to tasks was consistently
acknowledged by my mentors. One of the highlights of my internship
was attending a company-sponsored event in Mumbai, which not only
broadened my professional network but also gave me insights into the
larger industry landscape. This internship was a great learning
experience that enhanced my skills and prepared me for future
challenges in the corporate world.
 CONTENTS

Front Page
Declaration by student i
Certificate by company ii
Acknowledgement iii
Abstract iv

CHAPTER 1: INTRODUCTION
1.1 About the Company…………………………………………………….
1.2 Employee Relations……………………………………………….
1.3 Importance of Employee Relations…………………………..
1.4 Company Culture ……………………………………
CHAPTER 2: REVIEW OF LITERATURE
2.1 Review of literature……………………………………………………….

CHAPTER 3: RESEARCH METHODOLOGY

3.1 Research Methodology………...…………………………………………
3.2 Basic tasks at Amber……………………………………………………...
3.3 Partnership Event…………………………………………………………
CHAPTER 4: RESULTS AND DISCUSSIONS
4.1 Result & Discussions…………………………………………………….

CHAPTER 5: CONCLUSION AND FUTURE PROSPECTS

5.1 Conclusion and future prospects ………………………………….

CHAPTER 6: SUMMARY
6.1 Summary……………………………………………………………….
 CHAPTER 1
INTRODUCTION
1.1 About the company
Amberstudent is a platform that helps students like you book full-time
accommodation near leading universities worldwide, offering a hassle-
free experience by eliminating the need for the back and forth,
negotiation, non-standardized and tedious paperwork, and a
complicated payment process. Started in 2016, amber is a fast-growing
multilateral global student accommodation booking platform that
paves every student's way to find their dream accommodation away
from home. Being a one-click platform, amber houses over 2 million
well-furnished rooms worldwide in over 250+ cities. With more, the
company takes utmost pride in delivering stretched hand services in
some of the most significant parts of the world, such as the UK, USA,
Canada, Germany, Ireland, Portugal, Spain and Australia, where you will
find over 10,000+ lavish properties in the most exclusive posh areas
ready to be booked at the most discounted prices.
1.2 Employee Relations
During my internship at Amber Internet Solutions Pvt. Ltd., I was
fortunate to work in an environment filled with young, driven, and
enthusiastic individuals who were not only passionate about their work
but also incredibly friendly and welcoming to newcomers. The
camaraderie among colleagues was inspiring, and the sense of inclusion
made it a truly rewarding experience. I received exceptional
mentorship from my team heads, Brijesh Arjule and Pranay Jindal, who
not only guided me professionally but also took the time to teach me
the intricacies of my tasks, ensuring that I understood and executed
them effectively. Later, I had the privilege of working under the
mentorship of Esha Jaitley, who eventually became my manager. Her
guidance and support were invaluable, and I am deeply grateful for the
contributions of these three remarkable individuals. Despite being the
youngest employee at Amber during my internship, I never felt out of
place. My colleagues made me feel included and valued, fostering a
positive and supportive atmosphere that allowed me to grow both
personally and professionally. This nurturing environment left a lasting
impression on me and contributed significantly to the success of my
internship.

1.3 Importance of Employee Relations

Employee relations form the backbone of an organization’s culture and
directly influence its productivity, innovation, and overall success.
Strong employee relations ensure that there is a harmonious working
environment, fostering trust, collaboration, and mutual respect
between employees and management. My internship at Amber
Internet Solutions Pvt. Ltd. provided firsthand insights into how
cultivating effective employee relationships significantly contributes to
organizational goals.
1. Building a Collaborative Environment
During my internship, I worked under three different bosses, each with
unique working styles and expectations. This required me to actively
engage in clear communication, adapt to diverse perspectives, and
maintain a professional demeanor. It demonstrated how transparent
and respectful employee-manager relationships enable a collaborative
environment where everyone’s strengths are recognized. Without this
harmony, misunderstandings or conflicts could arise, hindering the
overall workflow.
2. Encouraging Employee Engagement
One of my tasks at Amber was to activate inactive partners through
effective communication and networking. This process highlighted the
importance of engaging individuals in ways that resonate with their
values and goals. Similarly, within a company, engaging employees
ensures they feel valued and motivated, leading to better productivity
and innovation.
3. Driving Organizational Success through Recognition
Employees who feel appreciated are more likely to stay loyal and
committed to their roles. At Amber, I designed logos for emails and
flyers, contributing creatively to the company’s operations. My efforts
were met with encouragement, which motivated me to perform better.
This experience underscored how recognizing and valuing employees’
contributions can drive organizational success by boosting morale and
fostering a sense of belonging.
4. Managing Change Effectively
Employee relations are crucial during periods of change. For instance, in
Amber’s partnership auditing process, I witnessed the importance of
clear communication to bring inactive partners back into the fold.
Similarly, within a company, employees must be kept informed and
supported during organizational shifts to prevent uncertainty and
resistance. Building trust through open dialogue ensures a smoother
transition.
5. Enhancing Team Cohesion and Loyalty
Attending a company-sponsored event in Mumbai was another
highlight of my internship. Such initiatives strengthen the bond
between employees and management. By fostering relationships
outside regular work settings, companies build camaraderie and trust,
leading to stronger team cohesion. Employees who feel connected to
their workplace are less likely to seek opportunities elsewhere,
reducing turnover rates.

1.4 COMPANY CULTURE

Amber Internet Solutions Pvt. Ltd. stands out as a highly productive
company, and its exceptional company culture is the cornerstone of its
success. The organization fosters an environment that prioritizes
employee well-being and flexibility, creating a workplace where
individuals can thrive without unnecessary restrictions. One of the most
remarkable initiatives for female employees is the provision of a
monthly period leave, which does not require prior approval, ensuring
comfort and convenience. Additionally, females are entitled to two
work-from-home days per month and 2.5 days of monthly leave,
reflecting the company’s commitment to work-life balance. The work
environment is incredibly accommodating, allowing employees to take
breaks as often as they like, provided they remain productive by the
end of the day—a refreshing approach that truly embodies their motto
of productivity through freedom. There’s no rigid dress code, giving
employees the liberty to dress casually, which contributes to a relaxed
and welcoming atmosphere. During my internship, the working hours
were from 10 AM to 7 PM, and I was fortunate to receive
complimentary breakfast and lunch, a gesture that added to the overall
positive experience. The guidance and mentorship I received were
unparalleled, enabling me to learn, explore, and research at my own
pace without the shadow of a toxic work culture. This nurturing
environment made me feel genuinely blessed to be a part of such a
wonderful team and inspired me to perform at my best.
 CHAPTER 2
REVIEW OF LITERATURE
Partnership auditing and networking have been critical aspects of
organizational success, particularly in industries reliant on collaborative
ventures and partnerships. Over the years, extensive research has been
conducted to understand the dynamics of auditing partnerships and the
role of effective networking in ensuring business sustainability. This
review of literature compares and contrasts existing studies with
insights from a recent six-week internship at Amber Internet Solutions
Pvt. Ltd., Pune, where active partnership auditing and networking
strategies were implemented.
1. Partnership Auditing
Partnership auditing involves evaluating the performance, compliance,
and contribution of partners to a business's overarching objectives.
Existing Literature
Scholars like Johnson and Andrews (2018) have emphasized the
importance of auditing partnerships to maintain mutual trust and
accountability. Their study highlighted that systematic audits uncover
dormant partnerships and provide actionable insights for revitalization
or termination. Similarly, Rogers (2020) argued that partnership audits
should not only focus on compliance but also measure the qualitative
value added by each partner. His study concluded that 35% of
partnerships fail due to inadequate auditing mechanisms that fail to
capture real-time data about partner performance.
Internship Findings
During the internship at Amber Internet Solutions Pvt. Ltd., the focus
was on activating inactive partners and assessing their potential
contributions to the company's growth. The practical application of
partnership auditing aligned with Johnson and Andrews' (2018)
recommendation of identifying dormant partnerships. However, unlike
Rogers' (2020) emphasis on qualitative metrics, the auditing at Amber
relied heavily on quantitative indicators, such as revenue contributions
and client engagement rates.
This contrast suggests that while theoretical approaches advocate a
balanced view, practical applications often prioritize metrics directly
tied to financial performance. A significant gap noted in existing
literature is the lack of frameworks that integrate both quantitative and
qualitative measures seamlessly.

2. Networking in Business
Networking has long been considered a cornerstone of professional
growth and business development.
Existing Literature
Granovetter's (1973) theory on the "strength of weak ties" underscores
the potential of indirect connections in expanding opportunities and
driving innovation. Further, Kotler et al. (2016) examined how
networking within professional ecosystems facilitates resource sharing
and knowledge transfer. They stressed the importance of personalized
communication strategies for building strong, trust-based networks.
Internship Findings
At Amber Internet Solutions, networking was instrumental in
reactivating dormant partners. Personalized communication via calls
and emails, along with the design of visually appealing logos and flyers,
supported the re-engagement process. These practical strategies reflect
Kotler et al.'s (2016) assertion about the value of personalized
communication but go further by highlighting the role of visual
elements in strengthening networking outcomes.
The practical experience also deviated from Granovetter’s (1973)
theory, as the internship demonstrated that strong ties—those built
through frequent interactions and a history of collaboration—were
more effective in reactivating inactive partners than weak ties. This
indicates that the relevance of weak versus strong ties might vary based
on the specific objectives of networking efforts.
3. Integration of Auditing and Networking
The synergy between auditing and networking is a relatively
underexplored area in academic literature.
Existing Literature
Few studies, such as Brown and Simons (2019), have explored the
integration of auditing and networking. They argue that effective
auditing reveals opportunities for networking by identifying partners
with unutilized potential. Conversely, proactive networking can provide
real-time insights into a partner’s performance, thus enriching the
auditing process.
Internship Findings
The work at Amber Internet Solutions highlighted the interdependence
of these two domains. Networking efforts, such as personalized
communication, directly fed into the auditing process by generating
qualitative insights about partner capabilities. This real-time feedback
loop aligns with Brown and Simons' (2019) findings but also reveals the
need for digital tools to streamline the integration of these processes.
 CHAPTER 3
RESEARCH METHODOLOGY
For our assignment, I will outline the research methodology based on
my internship at Amber Internet Solutions Pvt. Ltd., focusing on two
primary areas: partnership auditing and networking.
Partnership Auditing
To carry out partnership auditing, I was provided with a database of
approximately 300 inactive partners associated with various POEs
(Partnership Operations Executives). The task involved understanding
why these partners had stopped active communication with Amber and
encouraging them to re-engage. The methodology included the
following steps:
1. Database Access and Tools Used:
I used FreshSales, a CRM tool equipped with detailed records of the
inactive partners, to analyze and prioritize contacts.
The tool acted as a robust platform for managing partner data more
efficiently than traditional spreadsheets.
2. Communication Approach:
I reached out to these partners through a mix of phone calls, emails,
and Google Meet sessions.
The objective was to identify the reasons behind their inactivity and
propose solutions to address their concerns.
3. Strategies for Partner Re-engagement:
I leveraged my communication and persuasion skills to build trust and
resolve any misunderstandings.
Follow-ups were consistent, and I emphasized mutual benefits to
encourage them to reconnect with Amber.
4. Outcomes:
By the end of this phase, I successfully reactivated several inactive
partners. The specific outcomes and metrics will be discussed further in
the "Results and Discussion" section.
Networking
Networking formed the second key component of my internship, where
the focus was on establishing and nurturing relationships with
international partners.
1. Task Overview:
I was tasked with connecting and networking with partners worldwide,
including those from Nepal and the UK.
Unlike partnership auditing, this phase was not directly aimed at
onboarding new partners but building awareness and strengthening
relationships with Amber.
2. Challenges Faced:
Time Zone Differences: Scheduling meetings across different time zones
required flexibility and effective planning.
Accent Barriers: Understanding diverse accents posed a challenge, but
with time, I adapted and improved my communication skills.
3. Tools and Platforms Used:
I used tools like Apollo IO and Lucia for lead generation and building
contacts.

The Amber Dashboard provided additional insights into partner activity

and potential areas for collaboration.
Learning and Exposure to Corporate Tools
Throughout the internship, I gained hands-on experience with several
corporate tools, which significantly enhanced my technical knowledge:
1. FreshSales: A CRM tool central to managing partner information.
2. Lead Square (LSQ): For tracking leads and conversion data.
3. Apollo IO and Lusha: For networking and lead generation.
4. Keka: Used for daily logins, tracking work hours, and ensuring
compliance with HR protocols.
5. Slack: Facilitated seamless communication with the Amber team.
PARTNERSHIP EVENT
The defining moment of my internship experience came when I was
entrusted with the opportunity to attend a high-profile partnership
event in Mumbai. This was a pivotal learning experience that
broadened my perspective and honed my skills in professional
networking and event representation.
Details of the Event
1. Travel and Preparation:
1. I was given the responsibility to travel from Pune to Mumbai
alongside my colleague, Chirag Sharma.
2. The event was hosted at the Radisson Hotel in Andheri by One
Step Global, an education consultancy firm.
2. Event Highlights:
1. The event primarily catered to students planning to travel to
Ireland for higher education.
2. My role involved engaging with these students, introducing them
to Amber’s services, and showcasing how our platform could
support their transition.
3. Learning Opportunities:
1. I had insightful conversations with prospective students,
understanding their needs and concerns, which further helped me
refine my communication and pitching skills.
2. I represented Amber in discussions, promoting our offerings and
building relationships with key stakeholders.
4. Networking:
1. I met the head of One Step Global, which was a remarkable
opportunity to interact with a senior leader in the industry.
2. I also connected with other professionals, expanding my network
and gaining exposure to the corporate and education sectors.
Significance of the Event
This event was a turning point in my internship because:
 It allowed me to step out of my regular responsibilities and
represent Amber at an official event.
 The experience taught me the importance of adaptability, as I
interacted with diverse individuals in a dynamic environment.
 It strengthened my ability to network and provided a platform to
apply my interpersonal and professional skills on a larger scale.
The Mumbai partnership event not only boosted my confidence but
also gave me a deeper understanding of Amber's mission and the value
it brings to its clients. This experience has been one of the most
memorable highlights of my internship journey
Conclusion
This research methodology outlines the structured approach I followed
for both partnership auditing and networking. It highlights the tools,
techniques, and communication strategies used to achieve my
objectives. The practical insights gained from this internship will be
invaluable as I continue exploring opportunities in the corporate world.
The results of my efforts, including partner activation statistics and
relationship-building outcomes, will be discussed in detail in
subsequent sections.
 CHAPTER 4
RESULTS AND DISCUSSIONS
The results of my internship at Amber Internet Solutions Pvt. Ltd.
reflect a combination of hard work, strategic planning, and consistent
effort, which allowed me to meet and exceed the targets set for me
within a short period.
Initial Phase and Target Setting
1. Research Phase:
At the start of my internship, during the first week, I focused on
conducting in-depth research about the study abroad market. This
foundational knowledge was crucial for understanding partner needs,
market trends, and how Amber could cater to these requirements.
2. Assigned Targets:
After the research phase, I was given specific targets to achieve:
 Reactivate 25–30 inactive partners.
 Generate at least 10 leads.
 Secure 2–3 bookings.
Achievements
By the end of the internship, my results were as follows:
 Reactivated Partners: Successfully reactivated 30 inactive
partners, meeting the upper limit of the assigned target.
 Leads Generated: Delivered approximately 10 leads, meeting the
expected number.
 Bookings: Although I secured only 1 booking, it contributed
directly to the company's revenue.
  Revenue Generated: My efforts brought in a total profit of
₹50,000 for Amber by the end of my internship.
Appreciation and Learning
My achievements were acknowledged and appreciated by my team and
supervisors, particularly because of the minimal time in which I
achieved these results. This recognition motivated me to further push
my limits and deliver my best.
Key Factors Behind Success
1. Collaborative Support:
I am deeply grateful to my colleagues and mentors who provided
guidance, seamless communication, and the necessary resources to
help me succeed.
Their support ensured that I could focus on my tasks without
unnecessary hurdles.
2. Hard Work and Dedication:
I spent considerable time researching the study abroad market and
understanding partner expectations, which enabled me to create
tailored strategies for reactivating partners and generating leads.
My commitment to the role and my goal-oriented approach were
pivotal in achieving the results.
 CHAPTER 5
CONCLUSION AND FUTURE PROSPECTS
In conclusion, my internship at Amber Internet Solutions Pvt. Ltd. was
an incredibly rewarding and enriching experience.
 Throughout the 6 weeks, I worked on partnership auditing,
activating inactive partners, and designing logos for emails and
flyers.
 I gained hands-on experience under the guidance of three
different bosses, which helped me grow both professionally and
personally.
 The company not only appreciated my hard work but also offered
me a pre-placement offer, which is contingent on future
vacancies.
 This recognition further motivated me to give my best during the
internship.

Additionally, I was awarded a stipend of ₹15,000 per month, amounting

to ₹30,000 in total for my time with the company. This stipend served
as both an appreciation for my efforts and a compensation for my
work, which I greatly valued.

Overall, I thoroughly enjoyed my experience at Amber Internet

Solutions. I learned a lot, developed new skills, and gained valuable
insights into the professional world. If I get the opportunity to work
there in the future, I would definitely take it.
 CHAPTER 6
SUMMARY
During my 6-week internship at Amber Internet Solutions Pvt. Ltd.,
Pune, I had the opportunity to gain practical experience in partnership
auditing, working closely with different departments, and honing my
skills in communication, networking, and design. My main responsibility
was to audit and activate inactive partners. I used my communication
skills to reach out to partners, understand their concerns, and re-
establish connections, which was a critical part of the internship.

I was fortunate enough to work under the guidance of three different

bosses throughout the internship, each offering a unique perspective
on the work. This gave me the chance to learn diverse aspects of the
company's operations, from partnership management to marketing
strategies. I was also involved in designing logos for company emails
and flyers, which was a task that allowed me to exercise my creativity
and attention to detail.

One of the most significant takeaways from my internship was the

importance of collaboration and effective communication within the
team. I worked with various stakeholders, including partners and
internal teams, to ensure smooth operations and successful outcomes.
The internship not only helped me develop technical skills but also
improved my problem-solving, time management, and teamwork
abilities.
Throughout my time at Amber, I was also fortunate to attend a
company-sponsored event in Mumbai, which gave me a broader
understanding of the company's culture and its approach to business
development. This experience provided me with valuable networking
opportunities and insights into the industry.

As a result of my dedication and performance during the internship, I

received a pre-placement offer from the company. However, I was
informed that this offer would depend on future vacancies, which
motivates me to continue honing my skills and staying updated in the
field. Additionally, I was awarded a stipend of ₹15,000 per month,
totaling ₹30,000 for the entire duration of the internship. This stipend
not only served as compensation for my work but also as a recognition
of my efforts and contributions to the company.

Overall, my internship at Amber Internet Solutions was a highly

rewarding experience that provided me with both professional
development and personal growth. I learned a great deal about
partnership management, marketing, and teamwork, and I look
forward to potentially working with the company in the future, should
the opportunity arise.