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FRAN
BAUM
THE NEW
PUBLIC
HEALTH
FOURTH EDITION
THE NEW
PUBLIC
HEALTH
DEDICATION
To Paul—I’m so lucky to love you—you make
my world a very much better place
FRAN
BAUM
THE NEW
PUBLIC
HEALTH
FOURTH EDITION
1
Oxford University Press is a department of the University of Oxford.
It furthers the University’s objective of excellence in research, scholarship,
and education by publishing worldwide. Oxford is a registered trademark
of Oxford University Press in the UK and in certain other countries.
Published in Australia by
Oxford University Press
253 Normanby Road, South Melbourne, Victoria 3205, Australia
© Fran Baum 2015
The moral rights of the author have been asserted.
First edition published 1998
Second edition published 2002
Third edition published 2008
Fourth edition published 2016
All rights reserved. No part of this publication may be reproduced, stored in a retrieval
system, or transmitted, in any form or by any means, without the prior permission in
writing of Oxford University Press, or as expressly permitted by law, by licence, or under
terms agreed with the appropriate reprographics rights organisation. Enquiries concerning
reproduction outside the scope of the above should be sent to the Rights Department,
Oxford University Press, at the address above.
You must not circulate this work in any other form and you must impose this same
condition on any acquirer.
National Library of Australia Cataloguing-in-Publication data
Creator: Baum, Frances, author.
Title: The new public health / Fran Baum.
Edition: 4th edition.
ISBN: 9780195588088 (paperback)
Notes: Includes bibliographical references and index.
Subjects: Public health—Australia.
Health promotion—Australia.
Dewey Number: 362.10994
Reproduction and communication for educational purposes
The Australian Copyright Act 1968 (the Act) allows a maximum of one chapter
or 10% of the pages of this work, whichever is the greater, to be reproduced
and/or communicated by any educational institution for its educational purposes
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Edited by Julie Irish, Biotext
Cover image by Stocksy/Tom Tomczyk; Shutterstock/Pedo Pinto (walking man)
Text design by Denise Lane
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Proofread by Vanessa Lanaway
Indexed by Bruce Gillespie
Links to third party websites are provided by Oxford in good faith and for information only. Oxford
disclaims any responsibility for the materials contained in any third party website referenced in this work.
v
BRIEF CONTENTS
EXTENDED CONTENTS
BOXES
Box 1.1 Definitions of health (Blaxter’s survey of British sample) 7
Box 1.2 Qualities of a healthy city 13
Box 1.3 How does a population health perspective differ from an
individual or clinical one? 15
Box 2.1 E.P. Dark: new public health commentator in the 1930s and 1940s 29
Box 3.1 Five strategies of the Ottawa Charter for Health Promotion, 1986 38
Box 3.2 Recommendations of the Commission on Social Determinants
of Health 45
Box 3.3 Extracts from the Rio Declaration on Social Determinants
of Health 46
Box 3.4 Dying of AIDS and Ebola in Africa 52
Box 3.5 Primary Health Care: Now More Than Ever 54
Box 3.6 Key players in Australian public health and summary of
main roles 62
Box 3.7 VicHealth: health promotion that takes note of social
determinants 67
Box 4.1 Moral giants on the ethics of welfare and equity 83
Box 4.2 Individualism versus collectivism: comparing different politicians 92
Box 4.3 What is communitarianism? 96
Box 5.1 Three stages of neo-liberalism 105
Box 5.2 Insight into market triumphalism 107
Box 5.3 The Global Financial Crisis: bail-out for the banks, austerity
for most 110
Box 5.4 Unequal world 113
Box 5.5 How international trade and investment treaties threaten health 114
Box 5.6 TRIPS: a new form of colonialism 115
Box 5.7 How trade agreements may prevent governments passing
public health legislation 118
Box 5.8 Neo-liberalism and transnational corporations 122
Box 5.9 Consumerism: a threat to health and well-being? 138
Box 5.10 Dysfunctions of the global governance according to a Lancet
Commission 139
Box 5.11 The People’s Health Movement’s opposition to economic
globalisation 141
xviii LIST OF BOXES, FIGURES AND TABLES
FIGURES
Figure 2.1 Respiratory tuberculosis: mean annual death rates
(standardised to 1901 population, England and Wales) 26
Figure 3.1 International milestones in the development of the new
public health 34
Figure 3.2 Comparative life expectancy and health expenditure 51
Figure 3.3 Recurrent health expenditure, by area of expenditure and
source of funds, current prices, 2012–13 73
Figure 4.1 Political and economic spectrum 81
Figure 4.2 Alternative perspectives for assigning causality in public health 95
Figure 4.3 The characteristics of welfare regimes in industrialised societies 98
Figure 5.1 The Corporate Consumption Complex 121
Figure 5.2 The world’s largest corporations’ revenue compared with
selected countries 122
Figure 5.3 Conceptual framework linking globalisation to health outcomes 126
Figure 7.1 Design of a cohort study 178
Figure 7.2 Design of a case–control study 179
Figure 7.3 Design of a randomised controlled trial 180
Figure 7.4 Multiple baseline design 182
Figure 9.1 Participatory action research cycle 224
Figure 10.1 Towards healthy and sustainable living 229
Figure 10.2 Measuring participation 246
Figure 10.3 Community-based health promotion evaluation: outcomes
and attribution 247
Figure 10.4 Program logic for the evaluation of the South Australian Health
in All Policies initiative 248
Figure 11.1 Infant mortality rates in Australia per 1000 live births, 1901–2010 260
Figure 11.2 Projected deaths by major cause and World Bank income
group, all ages, 2030 263
Figure 11.3 Homicide and suicide rates by WHO region, 2012 266
Figure 12.1 Percentage of selected groups below the poverty line
(earning less than 50 per cent of the median income) 280
Figure 12.2 Comparison of age-standardised mortality rates across
socioeconomic groups, by age group, 2009–11 281
Figure 12.3 Income inequality in Anglo-Saxon countries, 1910–2010 283
xxii LIST OF BOXES, FIGURES AND TABLES
Figure 12.4 Australian Work Health and Safety Strategy 2012–2022 285
Figure 12.5 Peak Australian organisations express concern and urge
action on Aboriginal health status 291
Figure 12.6 Deaths by suicide in Australia: males, females and total, all ages,
1921–2010 (rates per 100 000) 301
Figure 12.7 Male deaths by suicide in Australia, 1921–25 to 2006–10,
selected age groups (deaths per 100 000) 302
Figure 13.1 Key determinants of health and health inequities 309
Figure 13.2 Health and social problems are worse in more
unequal countries 314
Figure 13.3 Increasing wealth inequality 318
Figure 13.4 Stress and health inequity: biological responses 329
Figure 13.5 How social determinants interact to affect mental health 331
Figure 15.1 Global urbanisation and level of development 386
Figure 15.2 Urban densities, 1990 404
Figure 15.3 Length of road per person, 1990 404
Figure 15.4 World population trends, 1950–2030 411
Figure 18.1 The 5 As for behavioural risk factors in Australian
general practice 484
Figure 18.2 Relative risk of death from coronary heart disease according to
employment grade and proportion of differences that can be
explained statistically by various factors 490
Figure 20.1 Health promotion winners’ and losers’ triangles 542
Figure 21.1 Community organisation and community-building typology 550
Figure 21.2 Big hART: Performance Arts for Social Change set in its
complex socio-political context 562
Figure 22.1 The landscape of public health advocacy and activism 566
Figure 23.1 Phases of organisational change 589
Figure 23.2 Healthy settings: shift in organisational form 593
Figure 23.3 Cardiff Healthy City Model 606
Figure 24.1 Kingdon’s three stream model of agenda setting 622
Figure 24.2 Health equity nutcracker 626
Figure 24.3 Drug policy dilemmas 637
Figure 24.4 Conceptual framework of drivers and determinants
of undernutrition 640
Figure 24.5 The impact of road safety measures on fatality rates 647
Figure 25.1 The new public health sustainable health equity stack 657
LIST OF BOXES, FIGURES AND TABLES xxiii
TABLES
Table 1.1 Individual and population health perspectives: the differences
explained 15
Table 2.1 History and development of public health in Australia 19
Table 3.1 Contrasts and similarities between the ‘old’ and ‘new’
public health 39
Table 3.2 Meetings and documents key to the new public health,
1970s–2013 41
Table 3.3 Health expenditure and mortality outcomes, USA and
OECD countries 49
Table 3.4 Health outcomes and expenditure, USA, Costa Rica
and Australia 50
Table 3.5 Key Australian Government health policies, 1989–2014,
and their fit with the new public health 69
Table 5.1 Neo-liberal globalisation, health and equity: the arguments
summarised 127
Table 6.1 The ‘two communities’ model of researchers and policy makers 160
Table 6.2 Ethical questions for public health researchers 167
Table 7.1 Deaths from cholera in districts of London supplied by two
water companies, 8 July to 26 August 1854 172
Table 7.2 Types of epidemiological studies 176
Table 10.1 Differences between ‘sensory data’ and ‘standards’
approaches: air pollution 233
Table 10.2 Broad indicators for Healthy Cities, Local Agenda 21 or similar
initiatives 236
Table 11.1 International comparison of health indicators, selected
countries, 2012 and 2013 256
Table 11.2 Complete expectation of life in years, Australia,
1881–91 to 2010–12 257
Table 11.3 Life expectancy (LE) and under-five mortality rate (U-5 MR),
selected African countries, 1993, 1999, 2004, 2012 258
Table 11.4 Selected social determinants of health, comparison by
development level of countries 261
Table 11.5 Ten leading causes of death by countries according to
broad income group, 2012 (deaths per 100,000 population) 262
Table 11.6 Estimated global violence-related deaths, 2012 265
Table 11.7 Global regions HIV and AIDS statistics, 2012 270
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Dia. IX.
DIA. X.
Dia. X is a five-seamer overcoat for the normal, but leaning toward
the erect form. The armhole is cut full forward to 45 deg., and the
sleeve base moved forward two seams, or ⅜ inches. The sleeve part
of this diagram makes a close sleeve head, and a lap at 60 deg. may
be made ¼ to ½ more, and at 45 deg. it may be made ¼ more or
any amount required to make a nice curve. The bottom of the
armhole is plenty low, and the gusset on the top of the under sleeve
fits it. The width of the shoulders may be made 9 at 60 deg. A half-
inch lap between the armhole and sleeve at the back sleeve center,
or at line 8, will make the whole sleeve extra easy, though the back
sleeve may hang a trifle loose when the arm hangs down, but this ½
inch extra length must not be accounted for in the sleeve-length.
The square of the coat is 18¾ only, which is ½ less than the
regular calculation would bring it. An overcoat must be close-fitting,
at and around the arm, though the armhole must be plenty large.
Dia. X was made over a 39 pattern and if that same draft is
measured and laid out with a scale of 38, the square will be 19¼,
which 19¼ numbers correspond to the square of 18 on a three-
seamer, taking in consideration the gore and the seams under the
arm on a five-seamer. To cut over Dia. X the measure must be taken
close over the undercoat, and the measure over the vest will make
the fit not too close.
Dia. X.
DIA. Xa.
Is a three-seamed overcoat, and must be reproduced and made
as fine work requires it, and the person who wears it must be well
built, and with a rather small waist and seat. All clothing worn under
the overcoat should be neat and well fitting. Erect persons should
have the height of back at 13. The sleeve shown in Dia. X
corresponds to Dia. Xa. The collar must be sewed on easy, on and
along the sides. The whole front edge may be made ½ inch smaller
than Dia. X.
Dia. Xa.
DIA. XI.
Dia. XI represents the garment in a three-fourths circle and on a
square of 20. The circle itself would make the vest too short, but it
represents the correct run of the bottom.
Dia. 11.
DIA. XII.
Dia. XII represents the same as the foregoing in a three-fourths
circle, but on a square of 17½, also the equilateral triangle of 35
numbers. Each of the Dia. XI and XII are one square cut from the
center of a circle, and in order to make it as simple as possible the
vest is again used. The bottom of the forepart is on the circle, but
that would make a short vest, and for this reason the back shows 1½
longer.
Dia. 12.
DIA. XIIa.
Dia. XIIa is made to illustrate all points obtained from the center of
a circle, or from a point of the angle of 135 deg. All it requires is to
lengthen the lines, so that they are long enough for the full scale.
Any other point in any other garment may be found in the same way.
Dia. XIIa.
DIA. XIII.
This diagram I consider very valuable for illustration, because it
represents an entire garment from neck to ankle in one continuous
form, and on slopes in perfect harmony with the slopes of the body,
running to a point at each end, each point at an angle of 15 deg.,
and both joined at the widest part, representing the largest part of
the body, but cut off at the neck and at the feet. The upper part again
represents the vest, as the simplest garment worn by man. The
starting point for the garment is at a point where the angle of 15 deg.
has a width of 17½ numbers. The connecting points of the two
angles of 15 deg. are at the front of the waist, or at the pit of the
stomach, where the body turns backward, upward and downward,
and at the largest part of the seat. The lower point of the angle of 15
deg. is a center for the pants, from which center all connection for
the seams may be swept with certainty. And, although this point is
not convenient to sweep from for every pants we cut, a cutter must
know from what point he can obtain his balance without going to the
point—all of which is fully described in the article on “Pants.”
Dia. 13.
DIA. XIV.
This is simply the lower part of Dia. XIII, but the sides are closely
connected on the angle of 15 deg., showing the pants in one solid
sheet, which will fit the form of the bare body from waist to ankle.
This diagram is in such a position that a new beginner may learn
how to produce a nice slope for the side seam. But it is intended to
serve for other and more important illustrations. It is to illustrate more
fully the so-called back slope.
The upper part, or the waist, is in a perfect square from the front
base. If the front and the back bases are laid on top of each other, all
the sweeps from point 80 will fit together and the whole front and
back will lay in position as most all pants are cut. From the position
of this diagram, there is no side, nor back slope; it is simply a square
block, consequently, the so-called back slope is only an imagination.
But the most important point to illustrate is the following:
Considering the ankles 1¼ inches apart, will give to each side ⅝,
and the front base line would run down parallel with the center of the
front, though slanting backward, and parallel with the front of the leg.
Now, it is true, the lower part of Dia. XIV is on an angle of 15 deg.,
but the upper part is also on a square, and we will now consider the
back square line finished clear down to the bottom of a pants, and
cut out a square sheet of stiff paper, as long as a pants may be and
as wide as the seat requires to go around it, say 40 inches both
ways, and place it on and around the body of a person whose front
of abdomen does not reach outside of a straight line, running parallel
with the front slope of the legs, and in this position the sheet will fit to
the body all along down in front, as well as the back of the waist from
the seat upward. The center of the front and the center of the back
run parallel up and forward and the square sheet will fit it, but at the
top of the side, and at the bottom of the side and at the bottom of the
back the square sheet, wound around the body will be too large, and
must be reduced as follows: On top of side of waist one or two gores
are cut to represent the difference between the seat hip and waist
measure. The bottom at the side and at the back is reduced from a
square to a slope of 15 deg., all of which is taken off from behind. It
should be observed on Dia. XIV that the center of the front and the
center of the back seams run parallel upward and forward above the
seat lines, and from the seat lines downward, both the front and back
forks start outward of the square, all of which is to be turned inward
to pass forward and backward between the legs.
The square sheet must be considered for the outside cover, as
though the legs were grown together. Again, a square sheet must be
considered so adjusted to the upper body that the square sheet
closes in all around the front from top to bottom, and from the seat to
the waist in the back, but stands off at the bottom behind where the
square is to be reduced to an angle of 15 deg. from seat to bottom.
Whatever such a square, wound around the upper body is too large
at the waist, must be reduced by one large or by two small gores at
the top of side, and it will be found that the reduction of the angle of
7½ deg. is always the difference between the seat and waist
measure, and if the waist is as large as the seat, no reduction is
required, and if the waist is larger than the seat, allowance must be
made at the side and in front. If that division is not properly made the
crotch will show the fault, because the sides will take up their share,
whether they have too much or too little cloth.
Dia. XIV.
DIA. XV.
The figure on this diagram is poorly drawn, but it serves to
illustrate. It gives the side view of the crotch, and illustrates why a
larger waist must receive more cloth in front than a normal waist. Fig.
I shows the pants from the front or back view, but this gives the side
view, the back running backward and the front forward and away
from the body. In this position the pants must be considered as in
opposite position to Dia. XIV, and connected on the crotch seams.
Dia. XV is intended to illustrate the bases for the small waist as well
as for the large waist. On the small waist the body of the waist is
even with the front pants base, but when the waist becomes larger
the base will have to be considered as located inside of the front of
the abdomen, as shown on the figure. When the base strikes the
front of the body, as on a small waist, the front can be swung
sidewise and backward on a straight line, and the back can be
swung forward and sidewise, but in order to conform to the seat the
back must form the sack for the seat first.
When both the front and the back is settled to the shape of the
body, the center of each runs up and down and parallel above the
seat line. The larger waist extends outside of the base and after the
front is swung sidewise, to the side of the back, the front of the pants
must be considered to be brought forward to the front of the body,
the hinge being at the side, and when the front of the pants is swung
forward with the hinge or swing fastened to the side, the centre of
front is too small and must be supplied with extra width. Pants, as
well as coats, are fitted from the side forward to the front and from
the side backward to the back, and if the diameter of the center of
the body from back to front is larger than on the normal form, the
ends of the front will not reach the centre of the body in front and
more waist proportion must be allowed there. The back must be
considered stationary and requires no allowance behind, but may
require allowance at the side if the waist is well filled up there. (See
Dia. XX.)
In case of a back or forward leaning waist, Dia. XV will show that
the crotch must be considered stationary, and the crotch must also
be considered as a hinge on which the upper body swings back and
forward, and that if the backward leaning waist requires ½ inch less
cloth on top of front, the top of back must receive that ½ inch again,
or else the so-called back slope will become too large.
Dia. XV.
DIA. XVI.
Dia. XVI shows the front and back of equal width except the tops
of each.
DIA. XVII.
This presents the small front and wide back.
DIA. XVIII.
Dia. XVIII illustrates the principle of the fold in the seat, and the
back and dress front nearly alike.
Dia. 16. Dia. 17. Dia. 18.
DIA. XIX.
Represents pants of the present style and fashion. The waist is as
short as it ought to be for fine pants. Contrast the length of the waist
with Dia, XXI. Dia. XIX is calculated for a size 38 seat with a knee 19
inches wide. If this is laid out with a 35 scale, the knee will become
17½ inches wide, which is a good width for a close fitting pants,
which will soon come in style again. When small pants legs come in
style again, the crotch of such pants will have to be reduced about
one seam, and at the bottom the centre will be the same centre,
while at the knee the centre of the angle of 10 deg. is also a guide,
but there the outside requires about ½ less than the inside, because
the inside of the leg is straight, while the outside is hollow.
DIA. XIX.
DIA. XX.
This diagram was made over a pants pattern of the following
proportion: Seat, 46 in.; Hip, 47; actual waist measure, 46; waist as
made up, 49 in.; knee, 22½; and bottom, 20½ in.
Dia. XX.
DIA. XXI.
This diagram was made for the purpose of illustrating a pants with
a high waist, and how it is to be cut on top in order to have such a
pants feel good around the short ribs, and still fitting at the hollow of
the waist. The more spring such a pants has near the short ribs, the
better it will be. But the buckle straps must be set low, or at the
hollow of the waist, so they do not draw that width backward. For the
sake of making a change, I have thrown the top of front of the dress
side out ¾ and the undress side is to be ⅜.
DIA. XXI.