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    BusPart_B1plus_AltVideoWS_U2

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    BusPart_B1plus_AltVideoWS_U2

    Uploaded by

    nguyenlil17022019
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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    1 views1 page

    BusPart_B1plus_AltVideoWS_U2

    Uploaded by

    nguyenlil17022019

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Business Partner B1+ Unit 2 Brands

    Alternative video worksheet: Power of the internet

    Lesson outcome Vocabulary Digital marketing


    Learners can use a range of vocabulary related to marketing
    5 Match verbs 1–3 with nouns a–c. Watch the first part
    and brands.
    of the video again (0:00–0:27) to check your answers.
    1 drive a brands
    2 build b products or services
    Lead-in 3 promote c sales

    6 Complete the sentences from the video using the


    words and phrases in the box.

    about catches develop social media


    target markets prestige on trend
    unique selling point cost-effective transactional

    1 You can build a website much more cheaply.


    2 Using for marketing is a good strategy for
    start-ups with small budgets.
    3 See if it sparks, see if it people’s imagination.
    4 She needs a website that will and promote her
    1 Look at the picture from the website of a start-up brand.
    events company. What type of events do you think the 5 You need to be able to let them know what your business
    company specialises in? If you had a limited marketing is .
    budget, how could you promote this company?
    6 They are both and they have a timeless quality.
    7 So it’s a brand that you’re looking to build?
    Video
    8 Digital marketing channels are easy to access and often
    2 ALT 2.1.1 Decide if these sentences are true (T) very .
    or false (F). Then watch the video and check your 9 You need to build that USP, that that
    predictions. differentiates you from other people that sell something.
    1 Traditional marketing channels, such as TV, are often 10 The challenge for businesses is to choose the channel or
    cheaper than digital marketing. channels that reach their most effectively.
    2 The basic rules of marketing are similar for both traditional
    and digital channels. 7 Choose the best word in italics to complete the
    3 Digital marketing has not experienced quick growth in sentence.
    recent years. 1 She reviews the latest cosmetics in her advert / diary / blog
    and has a lot of followers in the teen market.
    3 Watch the video again and answer the questions. 2 An effective website regularly updates clients / content /
    1 What advantage can digital media offer over traditional brand such as new photos and articles.
    media for start-up companies? 3 The new website has had a lot of connection / hits / calls but
    2 How can people now connect with specialised or niché it doesn’t always result in sales.
    markets? 4 The online advertising campaign went virtual / digital / viral
    3 What online methods are suggested for testing an idea and suddenly everyone was talking about the new design.
    before investing in marketing? 5 Consumers often read reviews before buying and negative
    4 How has Nike’s vision changed from the 60s to now? notes / comments / demands aren’t good for business.
    5 What is Julia’s job and how many followers does she have? 6 Online advertising can be effective but banner ads which
    6 What offer does Julia make to Jo? carry contacts / likes / links to other websites aren’t always
    popular.
    7 What is the result of Jo’s brand having a more effective
    website and social media presence?
    8 Work in pairs. Discuss these questions.
    4 Work in pairs or small groups. Discuss these questions. 1 When you are visiting websites do you find online marketing
    such as banner ads useful or irritating? Why?
    1 The video mentions television advertising as one example of
    traditional marketing. What other examples can you think of? 2 Is it useful when consumers leave online reviews or
    comments about products? Why?
    2 Which target consumers might prefer digital marketing and
    which might prefer traditional channels of marketing? 3 Are you more likely to trust a product that is advertised in
    a magazine or mentioned in a blog? Why?
    3 What traditional marketing methods alongside digital
    marketing might be effective for a start-up like Jo’s event
    company?

    Business Partner B1+ © Pearson Education 2018

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