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    LG Gantt Report - I&c

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    nguyenlil17022019

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    © All Rights Reserved
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    LG Gantt Report - I&c

    Uploaded by

    nguyenlil17022019
    1 views1 page

    Original Title

    LG GANTT REPORT - I&C

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    © © All Rights Reserved

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    © All Rights Reserved
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    1 views1 page

    LG Gantt Report - I&c

    Uploaded by

    nguyenlil17022019

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    IMPLEMENTATION AND CONTROL

    By the end of 2025, LG Electronics' market share in the dishwasher industry reached 6,5% (an increase of 0,5% compared to 6% in 2024)
    MARKETING
    Reach 820,000 households in the 25-55 age range with a conversion rate of 3.6% in 2025.
    OBJECTIVES Break-even point of 65.5 billion VND with sales of 1,920 LG TRUE STEAM units and 1,728 LG TRUE STEAM Mini units by the end of 2025.
    Maintain Existing Products
    Strategy Detail KPIs Measurement Tools Performance Measurement

    Customer Feedback Achieve 85% customer satisfaction Customer Surveys, CRM Customer satisfaction rate and positive feedback
    Product
    Seasonal Discounts Increase revenue by 10% during discount periods Google Analytics, CRM Revenue growth during discount periods
    Loyalty Program Increase loyal customers by 15% CRM, Sales Reports Growth in loyal customers
    Price
    Website, Showroom Reach 500,000 customers Google Analytics, CRM Website traffic, showroom visits
    Place E-commerce (Shopee, Lazada) Achieve 600,000 website visits Google Analytics, CRM Purchases on e-commerce platforms
    Zalo, Email Marketing Reach 2 million customers, achieve a 3.6% conversion rate. Google Analytics, CRM Sales Revenue, Email Open Rate, Click-Through Rate (CTR)
    Brochure Distribute 5000 brochures, achieve 1000 interactions. In-store surveys, Customer feedback Number of Views, Customer Feedback
    Social Media (Facebook, Instagram) Reach 2 million customers aged 25-55, achieve 30% interaction. Meta Insights, Hootsuite Engagement (Likes, Shares, Comments)
    KOL/KOC, Reviewer Achieve 500,000 reach, 5% conversion rate. Social Listening, Google Analytics Reach from KOL/KOC
    Promotion DOOH Reach 500,000 people. View counting camera, Google Surveys Ad View; Survey Responses
    Sales Promotion for Intermediaries Increase sales volume through intermediaries by 10% CRM, Sales reports from intermediaries Sales volume through intermediaries, Feedback from dealers
    Sales Promotion for Customers Increase conversion rate by 15% from direct customers CRM, Customer surveys Units sold, Customer satisfaction rate
    Personal Selling Increase conversion rate by 20% from showroom visitors CRM, Google Analytics Conversion rate from showroom visits, Customer feedback
    Event Increase interactions by 15% and revenue by 10%. Google Forms, CRM Registrations; Sales from Events
    New Mini Machine (Launch in May 2024)
    R&D Complete Product Improvements Báo cáo R&D, Phản hồi từ nhóm sản xuất Level of Improvement
    Product
    Customer Feedback Achieve 85% Customer Satisfaction Khảo sát khách hàng, CRM Customer Satisfaction and Positive Feedback
    Seasonal Discounts Increase Revenue by 10% During Discount Campaigns Google Analytics, CRM Revenue Growth During Discount Campaigns
    Price
    Loyalty Program Increase Loyal Customer Base by 15% CRM, Báo cáo doanh số Growth in Number of Loyal Customers
    Website, Showroom Reach 500,000 Customers Google Analytics, CRM Website Traffic, Showroom Visits
    Place
    E-commerce (Shopee, Lazada) Achieve 600,000 Website Visits Google Analytics, CRM Purchases on E-Commerce Platforms
    Brochure Distribute 5,000 Brochures, Achieve 1,000 Interactions In-store surveys, Customer feedback Number of Views, Customer Feedback
    Zalo, Email Marketing Reach 1.5 Million Customers, Achieve 3.6% Conversion Rate Google Analytics, CRM Sales Revenue, Email Open Rate, Click-Through Rate (CTR)
    DOOH Reach 500,000 People Ad View; Survey Responses
    TVC Reach 1 Million People, Increase Revenue by 5% Google Analytics, CRM Ad Views, Sales from TVC (Television Commercials)
    Trade Show Attract 2,000 Event Attendees, 15% Conversion Rate CRM, Google Forms Registrations, Sales from Trade Shows
    Promotion
    Event Achieve 1 Million Impressions Through Articles Social Listening, Báo cáo từ PR Agency Reach, Shares
    Sales Promotion for Intermediaries Increase sales volume through intermediaries by 10% CRM, Sales reports from intermediaries Sales volume through intermediaries, Feedback from dealers
    Sales Promotion for Customers Increase conversion rate by 15% from direct customers CRM, Customer surveys Units sold, Customer satisfaction rate
    Personal Selling Increase conversion rate by 20% from showroom visitors CRM, Google Analytics Conversion rate from showroom visits, Customer feedback
    Social Media (Instagram, TikTok) Reach 2 Million Customers Aged 25-55, Achieve 30% Engagemen Meta Insights, Hootsuite Reach, Engagement (Likes, Shares, Comments)

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