a) Write difference between traditional (Real) marketing advantages?

Tangibility
Traditional Marketing Advantage: Physical materials like brochures, business cards,
billboards, and print ads are tangible, making a lasting impression. People can keep
these items for reference.
Digital Marketing: Relies on virtual experiences, which can be easier to forget or
overlook.

2. Local Reach
Traditional Marketing Advantage: Especially effective for targeting specific local
audiences through tools like newspapers, radio, or local TV stations.
Digital Marketing: While it also enables local targeting, traditional methods often
resonate better with local consumers who trust familiar channels.

3. Trust and Credibility

Traditional Marketing Advantage: Many people perceive print ads, TV commercials, and
other traditional formats as more credible due to their longevity and visibility in
established media.
Digital Marketing: Sometimes viewed skeptically due to the prevalence of scams and
unreliable online sources.

4. Wider Demographic Appeal

Traditional Marketing Advantage: Accessible to older generations or people who may
not use digital technology frequently.
Digital Marketing: Often limited to internet users, which may exclude certain
demographics.

b) Write CRM platform in detail?

A CRM (Customer Relationship Management) platform is a technology solution designed to
manage a company's interactions and relationships with current and potential customers. It helps
businesses streamline processes, improve customer satisfaction, and enhance profitability. Below
are key components and features of a CRM platform explained in detail:

1. Centralized Customer Database

 A CRM system stores all customer information in one place, including contact
details, interaction history, purchase records, and preferences.
 This centralized approach ensures that all team members (sales, marketing,
customer service) have access to accurate, up-to-date information.
2. Sales Automation

 Automates repetitive sales tasks such as follow-ups, lead scoring, and pipeline
tracking.
 Provides tools to forecast sales trends, set goals, and monitor performance
metrics.
3. Marketing Automation

 Allows for the creation and execution of targeted campaigns using customer
data.
 Features like email marketing, social media integration, and personalized
outreach improve engagement.
4. Customer Support and Service

 Includes ticket management, chatbots, and knowledge bases to resolve

customer queries efficiently.
 Tracks service history to provide personalized support and improve response
times.
5. Analytics and Reporting

 Provides insights into customer behavior, campaign performance, and sales

outcomes through customizable dashboards and reports.
 Helps businesses make data-driven decisions by analyzing trends and key
performance indicators (KPIs).
 c) Write Video sharing-youtube?

1. Start with a Hook (0:00 - 0:15)

 Purpose: Grab the viewer's attention immediately.

 Example:
o Ask a question: "Do you want to learn how to create stunning YouTube
videos in under 10 minutes?"
o State an exciting fact: "Did you know 80% of YouTube videos fail because
of weak intros?"

2. Introduce Yourself (0:15 - 0:30)

 Briefly introduce yourself and your channel's purpose.

 Example:
o "Hi, I’m [Your Name] from [Channel Name], where I share tips.

d) What is SEO Content?

SEO content refers to any content created with the goal of ranking higher in search
engine results pages (SERPs) by targeting specific keywords, optimizing readability,
and providing value to users while adhering to search engine alalgorith.

e) Write on types of SEO?

1. On-Page SEO

This type focuses on optimizing the content and HTML source code of individual web pages.
Key aspects include:

 Keywords: Researching and incorporating relevant keywords naturally into

content.
 Content: Creating high-quality, informative, and engaging content that satisfies
user intent.
 Title Tags and Meta Descriptions: Writing compelling titles and descriptions to
improve click-through rates (CTR).
 URL Structure: Using descriptive and keyword-rich URLs.
 Internal Linking: Linking to relevant pages within the website to enhance
navigation and authority.
 Image Optimization: Using alt text, descriptive filenames, and compressed
image formats.

2. Off-Page SEO

Off-page SEO involves activities outside the website that impact its ranking. It primarily focuses
on building the site's authority and trustworthiness. Key strategies include:

 Backlinks: Acquiring high-quality backlinks from reputable sites.

 Social Signals: Driving traffic and engagement through social media platforms.
 Guest Blogging: Publishing content on other websites with backlinks to your
site.
 Influencer Outreach: Collaborating with influencers to promote your content.
 Brand Mentions: Increasing visibility through mentions in online media.
 a) Explain the visual identity of a facebook page.

The visual identity of a Facebook page is a crucial component of branding that helps create a
consistent and recognizable look for the page. It encompasses various design elements that
reflect the brand's personality and appeal to the audience. Here are the key components that make
up the visual identity of a Facebook page:

1. Profile Picture

 Size & Dimensions: The profile picture is typically a square image, with
dimensions of 170x170 pixels on desktop and 128x128 pixels on mobile.
 Purpose: This is often the most prominent visual element of a Facebook
page. It can be a logo, a product, or a recognizable image associated with the
brand.
 Branding: It should represent the brand clearly and be easily identifiable,
even when reduced in size.

2. Cover Photo

 Size & Dimensions: The recommended size for a cover photo is 820x312
pixels on desktop and 640x360 pixels on mobile.
 Purpose: The cover photo is a large, banner-style image that appears at
the top of the Facebook page. It can be used to convey the brand's values,
showcase products, or

b) Explain the analyzing visition on Linkdin.

The "analyzing vision" on LinkedIn refers to the ability to evaluate and understand the
effectiveness of your presence, content, and engagement on the platform. It involves tracking
performance metrics, interpreting data, and refining your LinkedIn strategy based on the insights
you gather. Here's how you can approach analyzing and measuring the success of your LinkedIn
activities:

1. Profile Performance Analysis

 Profile Views: Monitoring how many people are viewing your profile helps
assess your visibility and relevance in your network or industry.
 Search Appearances: LinkedIn shows how often your profile appears in
searches, which gives you insight into the searchability and discoverability of
your profile based on keywords or job titles.
 Connection Requests & Invitations: Tracking how many people are sending
you connection requests can help measure the attractiveness of your
professional brand and profile.

2. Content Engagement Metrics

 Likes, Comments, and Shares: These engagement metrics show how well your
posts resonate with your audience. High engagement often means your content
is valuable, relevant, or interesting to your connections.
 Post Impressions: Impressions measure how many people have seen your
post. This is important for understanding the reach of your content.
 Click-Through Rate (CTR): If you share links to websites, blogs, or articles,
tracking how many people click on those links shows the effectiveness of your
content in driving traffic.

3. Audience Insights

 Demographic Breakdown: LinkedIn offers insights into the demographics of

your audience, including job titles, industries, and locations. Understanding this
data helps you refine your content to better target the right audience.
 Follower Growth: The number of followers you gain or lose over time helps
evaluate your content’s ability to attract new followers and maintain interest from
existing ones.

4. Company Page Analytics

 Follower Growth and Engagement: If you're managing a LinkedIn company

page, you can track how your followers are growing and how they are interacting
with your posts. This helps measure the effectiveness of your branding and
promotional efforts.
 Page Views & Clicks: Monitoring how often your company page is visited, and
what content is clicked, provides insights into how well your business or brand is
being received.
  Engagement by Post Type: Analyzing how different types of posts (e.g., articles,
images, videos, or polls) perform can help refine your content strategy for optimal
engagement.

5. LinkedIn Ads Performance

 Ad Impressions and Clicks: If you're running LinkedIn ads, tracking

impressions (how many times your ad was displayed) and clicks (how many
times it was clicked) is key to understanding the effectiveness of your campaigns.
 Cost-Per-Click (CPC) & Return on Investment (ROI): Analyzing these metrics
helps determine whether your LinkedIn advertising is cost-effective and driving
desired outcomes.

c) What is email marketing? How to keep up with the conversion?

Email marketing is a digital marketing strategy that involves sending emails to a targeted group
of recipients with the goal of promoting products, services, or building relationships. It's one of
the most cost-effective ways to directly communicate with customers, drive engagement, and
encourage conversions. The primary goal of email marketing is to nurture leads, keep customers
informed, and drive actions such as purchases, sign-ups, or clicks.

Key components of email marketing include:

 Email List Building: Collecting and segmenting email addresses through opt-
ins, subscription forms, and other methods.
 Email Campaigns: Creating and sending marketing messages to specific
audiences. This could include newsletters, promotional offers, event invitations,
or product updates.
 Personalization: Tailoring the content of emails to meet the needs and
preferences of individual recipients to increase relevance and engagement.
 Automation: Setting up automated email sequences (like welcome emails,
abandoned cart emails, etc.) based on user actions or predefined schedules.

How to Keep Up with Conversion in Email Marketing

Conversion in email marketing refers to the desired action that recipients take after reading your
email, such as making a purchase, signing up for a webinar, downloading an eBook, or any other
action aligned with your marketing goals. To optimize and keep up with conversions, here are
key strategies:

1. Segment Your Email List

 Targeting the Right Audience: Segment your email list based on

demographics, interests, behaviors, and purchase history. This allows you to
send tailored emails to specific groups, improving relevance and increasing
conversion rates.
 Dynamic Content: Use dynamic content to show different messages or offers
based on the recipient’s profile or behavior.

2. Create Compelling Subject Lines

 Grabbing Attention: The subject line is the first thing your audience sees, so it
should be attention-grabbing, clear, and concise. A good subject line encourages
the recipient to open the email.
 Personalization: Personalize subject lines with the recipient’s name or
preferences to make the email feel more relevant.
 Urgency & Value: Creating urgency (e.g., "Limited Time Offer!") or showcasing
value (e.g., "Save 20% Today!") can improve open rates and drive conversions.
3. Optimize Email Design and Layout

 Mobile-Friendly: Ensure your emails are responsive, meaning they adapt well to
both

d) Explain the concept Google Ads.

Google Ads (formerly known as Google AdWords) is an online advertising platform developed
by Google, where advertisers can create and run ads that appear on Google’s search engine
results pages (SERPs), Google Display Network (websites that partner with Google), YouTube,
and other Google-owned properties. It allows businesses to target potential customers based on
various criteria such as keywords, demographics, location, device, and interests.

Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when a user
clicks on their ad. Advertisers bid on specific keywords related to their products or services, and
their ads may show up when users search for those terms.

Key Components of Google Ads

1. Search Ads
o These are the most common ads and appear at the top or bottom of
Google's search results when users enter relevant search queries.
o They are text-based and include a headline, a brief description, and a
URL. The goal is to match the user's intent with your product or service.
2. Display Ads
o Display ads appear on websites across the Google Display Network
(GDN), which includes millions of partner sites.
o These ads can be in the form of images, banners, or rich media and are
designed to attract the user's attention as they browse various websites.
3. Video Ads
o Video ads are shown on YouTube and other Google partner websites.
o These ads can be skippable or non-skippable and can appear before,
during, or after a video plays.
4. Shopping Ads
o Shopping ads appear when users search for products on Google and
show product details like the price, image, and store name.
o These ads are primarily used by e-commerce businesses to display their
products in front of users who are searching for similar items.
5. App Promotion Ads
o These ads are designed to promote mobile apps and encourage users to
download them. They appear across Google's search, display, and
YouTube platforms.
6. Local Ads
o These ads are targeted to people in specific geographic areas and are
intended to drive foot traffic to physical stores or local businesses.
e) How to create business account on YouTube?

Creating a business account on YouTube involves setting up a YouTube channel specifically

for your business or brand. YouTube offers the ability to create a Brand Account, which allows
you to manage your business's YouTube presence separately from your personal account. Here’s
a step-by-step guide on how to create a business account on YouTube:

Steps to Create a YouTube Business Account

1. Create a Google Account (if you don't already have one)

You need a Google account to create a YouTube channel. If you already have a personal Google
account, you can use that, or you can create a new one dedicated to your business.

 Go to Google Account creation page.

 Fill in the necessary details (name, email, password, etc.).
 Complete the verification steps.

2. Sign in to YouTube

 Go to YouTube and sign in using your Google account credentials.

3. Create a Brand Account on YouTube

A Brand Account allows you to have a separate identity on YouTube without linking it to your
personal Google account.

 In the top-right corner of the YouTube homepage, click on your profile icon.
 Select "Your Channel" from the drop-down menu.
 If you don’t already have a YouTube channel, you will be prompted to create one.
Click on “Create Channel”.
 When asked, choose to create a Brand Account instead of a personal account.
This will allow your business to have its own identity and make it easier for
multiple people to manage the account without sharing personal credentials.

4. Customize Your Channel

After creating the Brand Account, it’s time to customize your business channel:

 Channel Name: Choose a name that reflects your business or brand.

 Profile Picture: Upload a high-quality image, such as your logo or a professional
photo that represents your business.
 Channel Description: Add a description of your business, what type of content
you plan to post, and how it provides value to viewers. Make sure to include
relevant keywords to help with searchability.
  Banner Image: Upload a custom banner that is visually appealing and aligned
with your brand. The recommended dimensions are 2560 x 1440 pixels.

5. Add Contact Information

 In the About section of your channel, you can add your business’s contact
details, website URL, and links to your social media profiles. This is important for
audience engagement and to provide potential customers with ways to reach
you.

6. Upload Your First Video

 Now that your YouTube channel is set up, upload your first video. This could be
an introductory video about your business, a product demonstration, or anything
relevant to your audience.
 To upload, click the camera icon with a "+" sign at the top right of the YouTube
page, and select Upload Video.

7. Set Up YouTube for Business Features

Once your channel is created, you can explore additional features to enhance your business's
presence on YouTube:

 Monetization: You can apply for monetization by joining the YouTube Partner
Program once you meet the requirements (1,000 subscribers and 4,000 watch
hours).
 Playlists: Organize your videos into playlists to help viewers find related content
easily.
 YouTube Analytics: Monitor your channel’s performance, including views, watch
time, demographics, and engagement, to refine your content strategy.
 Create a Channel Trailer: This is a short video that introduces your business to
new visitors and explains what they can expect from your channel.
 Community Tab: If eligible, you can use the Community tab to engage with your
audience by posting polls, images, and other content.

8. Add Team Members (Optional)

If you have a team and you want others to help manage the channel, you can add them as channel
managers without giving them access to your personal Google account. This can be done via
Brand Account settings.

 Go to your YouTube account settings.

 Under "Account", click "Add or manage your channel(s)".
 Select "Add or Remove Managers" and follow the instructions to invite others
to manage the channel.
a) Explain the CRM cycle.
The CRM (Customer Relationship Management) cycle refers to the continuous process of
managing and improving customer interactions to maximize customer satisfaction, loyalty, and
retention. It typically involves several stages, each of which focuses on a specific aspect of the
customer relationship. Here’s an outline of the typical CRM cycle:

1. Customer Acquisition:
o This is the first stage, where businesses focus on attracting new
customers through marketing campaigns, lead generation, and
advertising.
2. Customer Retention:
o After acquisition, businesses work to keep customers engaged and
satisfied. This involves providing excellent service, personalized
communications, and maintaining relationships through regular follow-ups.
3. Customer Development:
o At this stage, businesses aim to increase the lifetime value of a customer.
This is done through cross-selling, upselling, and offering relevant
products or services based on customer needs and behavior.
4. Customer Loyalty:
o Building customer loyalty through consistent positive experiences,
rewards, or loyalty programs. Loyal customers are more likely to refer
others and provide repeat business.
5. Customer Feedback and Data Collection:
o Gathering feedback, monitoring behavior, and analyzing customer data
helps improve products, services, and customer interactions for future
growth.
6. Customer Reactivation:
o If a customer becomes inactive or disengaged, businesses work on re-
engaging them by offering promotions, personalized messages, or
incentives to bring them back.

b) Write on types of SEO.

SEO (Search Engine Optimization) is a process aimed at improving the visibility of a website in
search engine results. There are three main types of SEO:

1. On-Page SEO:
o This focuses on optimizing elements on the website itself to improve its
search engine ranking. Key aspects include:
 Keyword Research: Identifying and using relevant keywords in
content.
 Content Optimization: Creating high-quality, valuable content.
 Title Tags & Meta Descriptions: Writing effective and relevant title
tags and meta descriptions.
 URL Structure: Using SEO-friendly URLs.
 Internal Linking: Linking to other pages within your website.
2. Off-Page SEO:
 oThis refers to actions taken outside of your website to improve its ranking.
The primary focus is on building backlinks from other reputable sites, but
also includes:
 Link Building: Acquiring high-quality backlinks.
 Social Media Marketing: Promoting content through social
platforms.
 Brand Mentions: Getting your brand mentioned on other websites.
3. Technical SEO:
o This focuses on improving the technical aspects of the website to help
search engines crawl and index the site more effectively. Key components
include:
 Website Speed: Optimizing the loading time of a website.
 Mobile Optimization: Ensuring the site is mobile-friendly.
 XML Sitemaps: Creating and submitting sitemaps to search
engines.
 Structured Data: Using schema markup to help search engines
understand content.

c) What is SEO Content?

SEO Content refers to content that is specifically created with the purpose of improving a
website’s visibility in search engine results. The goal of SEO content is to ensure that the content
is valuable, relevant, and optimized for both users and search engines. Key aspects of SEO
content include:

1. Keyword Optimization: Using relevant keywords and phrases that people are
likely to search for.
2. Quality Content: Providing informative, engaging, and high-quality content that
satisfies user intent.
3. Proper Formatting: Using headings, subheadings, bullet points, and other
formatting tools to make content easy to read and digest.
4. Internal and External Linking: Linking to other pages on the site as well as
credible external sources.
 5. Length of Content: Longer, more comprehensive content tends to perform
better in search engine rankings.
6. Multimedia Elements: Incorporating images, videos, and infographics to
enhance content.

d) Describe the steps to do Cost Control.

Cost control is a process used by businesses to manage and monitor expenses to ensure they stay
within budget and help maximize profits. Here are the key steps involved in cost control:

1. Establish a Budget:
o Define clear budgetary limits for various departments, projects, or
operations. This includes identifying expected revenues and expenses.
2. Monitor Costs:
o Continuously track actual expenses against the budgeted amounts. Use
accounting tools, software, or spreadsheets to monitor costs.
3. Identify Variances:
o Compare actual costs to the planned budget to identify any discrepancies
or variances. Determine whether the variances are favorable (under
budget) or unfavorable (over budget).
4. Analyze Causes of Variances:
o Investigate the reasons for any cost overruns. It could be due to
inefficiencies, unexpected price increases, or mismanagement.
5. Implement Corrective Actions:
o Once variances are identified, take corrective measures to bring costs
back in line with the budget. This could involve cutting unnecessary
expenses, renegotiating contracts, or improving processes.
6. Evaluate and Adjust:
o Regularly review the effectiveness of cost control measures. If necessary,
adjust the budget, forecast, or strategies to ensure ongoing financial
health.

e) Write the difference between Digital Marketing and Traditional Marketing.

Aspect Digital Marketing Traditional Marketing

Medium Uses online platforms Uses offline channels

such as social media, such as print ads, TV,
email, SEO, content radio, billboards, and
marketing, and websites. direct mail.

Audience Targeting Allows for precise Generally less precise;

targeting based on reaches a broader
 demographics, interests, audience without
and behavior. specific targeting.

Cost More cost-effective, Often more expensive

especially for small due to costs of printing,
businesses, with options media buying, and large-
to control ad spend. scale campaigns.

Interaction Enables real-time Typically one-way

interaction, feedback, communication; limited
and engagement with to passive engagement
customers via social (e.g., viewing an ad).
media, comments, or
email.

Measurability Offers detailed analytics Harder to measure and

and performance track; usually based on
tracking (e.g., clicks, estimates or surveys.
conversions, ROI).

Reach Can reach a global Primarily limited by

audience instantly. geographic location,
often region-specific.

Speed Fast to execute and Slower to implement and

adapt; campaigns can be modify, requiring more
launched and altered time for production and
quickly. distribution.

Aspect Digital Marketing Traditional Marketing

Medium Uses online platforms Uses offline channels

such as social media, such as print ads, TV,
email, SEO, content radio, billboards, and
marketing, and websites. direct mail.

a) Write difference between traditional SEO & SEM.

Aspect SEO(Search engine SEM (Search Engine

optimization) Marketing)
Definition The process of optimizing The broader practice of
a website to improve its paid search marketing
 organic (non-paid) ranking (including SEO) to increase
on search engines. visibility, primarily through
paid ads.
Cost Focuses on organic traffic, Involves paying for ads on
so it’s typically free or low- search engines (like
cost (besides content Google Ads), which can be
creation and optimization). expensive depending on
the competition for
keywords.
Traffic Source Organic (non-paid) traffic Paid traffic through ads
from search engine results. placed on search engines
(PPC).
Timeframe for Results It can take time (weeks or Results are immediate as
months) to see significant soon as ads are launched,
improvements in search but they stop once the
rankings. campaign ends.
Strategy Focus on creating quality Focus on bidding on
content, optimizing on- keywords, setting up ads,
page and off-page factors, and managing campaigns
and building backlinks. effectively.
Sustainability Long-term, sustainable Traffic stops as soon as the
traffic as long as SEO ad budget is exhausted or
strategies are maintained. the campaign ends.
Examples On-page SEO, backlink Paid search ads (Google
building, content Ads), Display Ads,
marketing, technical SEO. Remarketing campaigns.
Aspect Traditional SEO SEM (Search Engine
Marketing)
Definition The process of optimizing The broader practice of
a website to improve its paid search marketing
organic (non-paid) ranking (including SEO) to increase
on search engines. visibility, primarily through
paid ads.
Cost Focuses on organic traffic, Involves paying for ads on
so it’s typically free or low- search engines (like
cost (besides content Google Ads), which can be
creation and optimization). expensive depending on
the competition for
keywords.
Traffic Source Organic (non-paid) traffic Paid traffic through ads
from search engine results. placed on search engines
(PPC).
Timeframe for Results It can take time (weeks or Results are immediate as
months) to see significant soon as ads are launched,
improvements in search but they stop once the
rankings. campaign ends.
 Strategy Focus on creating quality Focus on bidding on
content, optimizing on- keywords, setting up ads,
page and off-page factors, and managing campaigns
and building backlinks. effectively.
Sustainability Long-term, sustainable Traffic stops as soon as the
traffic as long as SEO ad budget is exhausted or
strategies are maintained. the campaign ends.

b) Explain pay-per-click advertising.

Pay-Per-Click (PPC) is a form of online advertising where advertisers pay a fee each time one
of their ads is clicked. PPC is commonly used on search engines like Google (Google Ads) and
social media platforms like Facebook and Instagram.

 How it works: Advertisers bid on keywords relevant to their business. When a

user searches for a term that matches the advertiser’s keyword, the ad is
displayed. If the user clicks on the ad, the advertiser pays a small fee.
 Key Components:
o Ad Auction: The process that determines which ads will appear based on
the bid and ad relevance.
o Keyword Research: Identifying the right keywords to target based on the
search intent of the audience.
o Ad Copy: Writing compelling text for the ad to encourage clicks.
o Landing Page: The page where the user lands after clicking the ad, which
should be optimized to convert visitors into customers.

PPC allows businesses to drive targeted traffic to their website instantly and only pay when users
engage with the ad. The effectiveness of a PPC campaign is determined by factors like Quality
Score (relevance and user experience) and Ad Rank.

c) Define CMS and it’s type.

CMS (Content Management System) is a software application that allows users to create,
manage, and modify digital content on a website without needing specialized technical
knowledge. It enables non-technical users to update website content, manage media files, and
publish new pages easily.

Types of CMS:

1. Open-Source CMS:
o Free to use and highly customizable.
o Examples:
 WordPress: Popular for blogging, e-commerce, and general
websites.
 Joomla: Good for complex websites requiring flexibility.
 Drupal: Known for flexibility and customization, typically used for
more advanced sites.
2. Proprietary/Commercial CMS:
o A paid CMS with premium features, technical support, and additional
services.
o Examples:
 Adobe Experience Manager (AEM): A robust CMS used by
enterprises.
 Sitecore: A scalable CMS for personalized digital marketing.
3. Cloud-Based CMS:
o Hosted on the cloud and often subscription-based. Offers easy scalability
and maintenance.
o Examples:
 Wix: A simple, drag-and-drop website builder.
 Squarespace: Provides templates and drag-and-drop functionality
for creating websites.
4. E-commerce CMS:
o A CMS designed specifically for online stores and e-commerce sites.
o Examples:
 Shopify: A user-friendly CMS for setting up and managing online
stores.
 Magento: An open-source e-commerce platform with more
advanced features.

d) What is websites design. write down the steps to design website.

Website Design refers to the process of planning, conceptualizing, and arranging content and
elements on a website. It involves both the visual aspects (e.g., layout, color scheme,
typography) and the functional aspects (e.g., navigation, user experience, performance).

Steps to Design a Website:

1. Planning:
o Understand the goals of the website (e.g., e-commerce, informational,
portfolio).
o Identify the target audience and what their needs are.
o Create a sitemap to map out the website structure and navigation.
2. Wireframing:
o Create wireframes, which are basic layouts that show the placement of
elements like headers, navigation menus, content areas, and footers.
 3. Design:
o Develop the visual design using the wireframe as a foundation.
o Select color schemes, typography, and images that align with the brand.
o Ensure that the design is responsive, meaning it works well on both
desktop and mobile devices.
4. Content Creation:
o Create high-quality content such as text, images, videos, and infographics
that will be displayed on the website.
5. Development:
o Convert the design into a functional website using HTML, CSS,
JavaScript, and any other necessary coding languages.
o Integrate necessary plugins or tools (e.g., CMS, analytics, forms).
6. Testing:
o Test the website for functionality, usability, and responsiveness.
o Check for broken links, slow load times, and compatibility with different
browsers.
7. Launch:
o Publish the website online by uploading it to a server.
o Ensure the website is indexed by search engines.
8. Maintenance:
o Regularly update the website with fresh content, monitor performance,
and fix any issues that arise.

e) Define CRM and it’s components.

CRM (Customer Relationship Management) is a strategy and technology used by businesses

to manage interactions with current and potential customers. It helps companies streamline
processes, improve customer satisfaction, and increase sales by organizing customer data and
automating certain tasks.

Components of CRM:

1. CRM Software:
o A tool or platform that helps collect, organize, and manage customer
information. Examples of CRM software include Salesforce, HubSpot, and
Zoho CRM.
2. Sales Automation:
o Helps automate repetitive sales tasks such as sending follow-up emails,
tracking leads, and managing sales pipelines. This improves efficiency
and ensures timely customer interactions.
 3. Marketing Automation:
o Allows businesses to create automated marketing campaigns, track leads,
and segment audiences. It enables personalized outreach and nurtures
leads throughout the customer journey.
4. Customer Support & Service:
o CRM platforms often include tools to manage customer support
interactions, such as ticketing systems, live chat, and customer service
management.
5. Data Analytics & Reporting:
o Analyzes customer data to generate insights that help businesses
understand customer behavior, preferences, and trends. It helps with
decision-making and forecasting.
6. Contact Management:
o A central database that stores all customer contact information, including
emails, phone numbers, social media profiles, and interactions. It provides
a 360-degree view of the customer.
7. Collaboration Tools:
o CRM systems include collaboration features that allow different
departments (sales, marketing, support) to work together, share customer
data, and provide a seamless experience for the customer.

Q5

a) URL.
A URL (Uniform Resource Locator) is the address used to access a resource on the
internet.
It consists of components like protocol (e.g., HTTP/HTTPS), domain name, path, and
query string.
b)E marketing.
Also known as digital marketing, it involves using electronic media like email, websites,
and social platforms to promote products or services.
c)pay per click.
 An online advertising model where advertisers pay a fee each time their ad is
clicked.
 Popular platforms include Google Ads and social media networks.
a) stakeholders in CRM
Stakeholders in Customer Relationship Management (CRM) include customers,
employees, managers, suppliers, and investors.
b) Facebook.
A social networking platform for connecting with friends, sharing content, and
running targeted advertising campaigns.
 Widely used by businesses for brand awareness and audience engagement.
c) Twitter.
A microblogging platform for sharing short updates (tweets), engaging with trends, and
interacting with audiences in real time.
a) SOWT Analysis.
A strategic tool for evaluating an organization's Strengths, Weaknesses, Opportunities,
and Threats to make informed decisions.
b) Instagram.
A photo and video-sharing platform known for its visual content and features like
Stories, Reels, and Instagram Ads for marketing.
a) Optimization of instagram profile.
Includes using a professional bio, consistent branding, high-quality visuals,
targeted hashtags, and regular posting to maximize engagement.
b) social Networking.
Refers to building and maintaining relationships online through platforms like Facebook,
LinkedIn, and Twitter for personal and business purposes.
a) KPI
Measurable metrics used to track the performance of specific goals in areas like
marketing, sales, or operations.

b) Target audience
A specific group of people identified as the ideal customers for a product or service,
based on demographics, interests, and behavior.