Supply Chain Management - Chapter 1
Supply Chain Management - Chapter 1
Supply Chain Management - Chapter 1
FUNDAMENTALS OF SUPPLY
CHAIN MANAGEMENT
INTRODUCTION
Organizations must increasingly rely on effective supply chains (SCs) in order to compete
in global markets and networked economies. A supply chain management (SCM) system
involves getting raw materials, manufacturing the final product, and delivering it to
customers, which is a highly detailed process used by both small and large businesses.
Optimizing operations functionality for speed and efficiency is an important aspect of
a well-organized SCM system. The management of SCs has become a vital part of
every company today, and it is essential to their success and customer satisfaction
more than ever before. The management of SCs can improve customer service, reduce
operating costs, and boost a company’s financial position. In order to achieve maximum
efficiency, reduce costs, and lower net worth, SCs must be orchestrated, which involves
sourcing, managing, storing raw materials and manufacturing, transporting, delivering,
storing finished goods, and providing aftermarket services. SCs streamline the process of
delivering products to market, and ultimately to consumers, resulting in lower consumer
costs. The purpose of this chapter is to introduce SC and SCM.
2 Essentials of Supply Chain Management
Learning Objectives
After completing this chapter, you will be able to understand:
• The basics of SC
• SC network and technology
• The strategy of SCM
• The quality of SC system
Key Terms
• Physical distribution
• Customer demand
• Brand leadership
• Logistics managers
• Organizational culture
• Globalization
• Distribution management
• Operational efficiency
• Customer satisfaction
• Cost minimization
• Quality control
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like HP, Dell, and IBM manage to place just the right products in all
outlets not just in your city, but anywhere in your country, around
the world, where product availability and standard processes are
provided will? When you start thinking about where the products
came from? Where were they made? Where they were stored
and ultimately how and who got them to your doorstep, you are
actually tracking the logistics of the SC.
Finished goods SCs are very dynamic and are the backbone
of a good sales organization. Some departments are responsible
to work in a coordinated and seamless manner to ensure the
finished products reach the markets and customers. Logistics and
SC departments must work together to stay one step ahead of KEYWORD
marketing and sales, ensuring that a product is announced, and
sold through marketing and that products are made available to Marketing refers
every corner of the city, state, and country. A situation in which to activities
a company
the customer goes to a sales counter to place an order and the
undertakes to
product is not available can and should generally never occur.
promote the buying
Taking the customer as the starting point, let us trace back the or selling of a
journey of finished goods and their functions. While the marketing product or service.
departments work on marketing and promoting the product and
focus on reaching the customer to sell them a product, further
coordination and deliveries are managed by order fulfi1lment teams
who are responsible for fulfilling the order when a customer places
an order place the orders in the distribution centers in the backend
to withdraw materials for forward storage points or make deliveries
to the customers.
Logistics teams are made up of multiple centers of excellence,
including inventory planners, freight managers who are responsible
for the transportation route, and warehouse operations professionals
who are responsible for inventory and warehouse operations,
including documentation control and regulatory compliance. Logistics
is never an event-free process. While tiered third-party service
providers handle cargo across various borders, at locations each
with unique local characteristics, there are many other vagaries of
nature and events that can disrupt the smooth flow of shipments,
and the situation is very dynamic.
Managing multiple product lines and vast distribution networks
coupled with managing third-party partners requires logistics
managers and SC managers to be always on their feet, constantly
innovating new processes and finding new ways to keep operations
running smoothly.
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to track and trace shipments in the pipeline with the carrier. All
these multiple systems communicating with each other in real-time
are made possible by communication-enabling applications such as
interfaces, EDI, internet, email, web-enabling of job applications,
etc. (Figure 1.1).
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Logistics is a part
Procurement:
of supply chain • What are your suppliers’ locations?
management that
deals with the
• What raw materials and components will you procure?
efficient forward Manufacturing:
and reverse
flow of goods, • In what locations will you locate the factories for
services, and manufacturing/assembly?
related information • Methodology for manufacturing
from the point of Finished Good:
origin to the point
of consumption • How many warehouses will you have, where will they be
according to located, etc.
the needs of • Transport and distribution logistics – How will you reach
customers. markets?
All of the above decisions are influenced and driven by Key
Driver which is Customer Fulfillment.
• Supply Chain Network Design involves determining and
defining the following elements:
• Market Structure;
• Demand Plotting or Estimation;
• Market Segment;
• Procurement Cost;
• Product /Conversion Costs;
• Logistics Costs including Inventory holding costs;
• Over heads; and
• Cost of Sales.
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Figure 1.2.
Important way
of supply chain
management.
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7lgA.png.
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