Business Proposal
Business Proposal
Business Proposal
INTRODUCTION
This component of the business plan describes, its address and location,
Queen of Nails is a nail salon and beauty studio aimed at providing high-
quality nail care services in a relaxing and luxurious environment. The salon
nail art, to cater to the diverse needs of our clients. We prioritize customer
and employing skilled nail technicians who stay updated with the latest trends
rejuvenating experience for our customers, ensuring they leave feeling pampered
comfortable and inviting atmosphere within our salon, where clients can unwind
and indulge in a pampering experience that leaves them feeling not just beautiful,
clients. The salon's interior design is carefully curated with elegant furnishings,
incorporating soothing color schemes and subtle lighting to create a calming and
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luxurious ambiance. Clients can expect a high level of comfort during their visit,
thanks to plush seating areas that allow them to unwind while receiving their
every aspect of the salon contributes to a serene and rejuvenating experience for
our clients. From the moment they enter, they are immersed in a world of beauty
and relaxation, making each visit not just about nail care but also about indulging
1. Start-up Costs:
* Equipment (UV Lamp, Nail Art Paint, UV Light, Arm Rest, etc.)
₱40,000.00
2. Working Capital;
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* Salaries (including nail technician, and staffs): ₱20,000.00 per month
Source of Funds:
1.Personal Investment:
3. Crowdfunding or Investor:
Creating a solid foundation for Queen of Nails outlines the business' goals,
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out Business Plan, entrepreneurs can effectively communicate their vision to
necessary Licenses and Permits, and Compliance with legal and regulatory
requirements are crucial steps. This not only helps avoid penalties and legal
for a nail salon. This could range from nail care tools and products to salon
Queen of Nails can enhance productivity, improve efficiency, and deliver a better
customer experience.
demonstration of commitment and control. Exploring bank loans can offer access
investors can provide substantial funding and expertise but requires careful
of Nails' success. Utilizing personal savings, and exploring bank loans are all
viable options depending on the salon's specific needs and growth plans.
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Table 1.1. Start-up Expenses (in PHP)
Mortgage PHP 0
EXECUTIVE SUMMARY
improvement approaches.
1. Vision
“Our vision is to provide our teeming clients with the best of nail services,
such that is hard to experience. We strive to achieve this with our overly trained
nail attendants and the ambiance with our salon has to offer.”
2. Mission
3. Goals
A. To become the go-to destination for high-quality nail care services in our local
community.
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B. To maintain a strong customer-centric approach, ensuring exceptional
4. Objectives
surveys.
D. Expand our service offerings to include new nail art techniques and
specialized treatments.
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A. Queen of Nails positions itself as a premium nail salon offering a wide range of
and nail art. We differentiate ourselves through our skilled nail technicians,
Queen of Nails adopts several strategies to improve wealth and financial stability:
revenue growth.
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E. Financial Planning: We prioritize sound financial management, including
budgeting, cash flow analysis, and regular financial reviews to identify areas for
ENVIRONMENTAL ANALYSIS
and threats. This analysis also considers the political, economic, social, and
technological factors.
I. SWOT Analysis
Strengths:
1. Specialization in nail care and design caters to a niche market with specific
beauty needs.
2. Reputation for creativity and trendsetting in nail art attracts clients seeking unique
designs.
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3. Repeat business due to regular need for nail maintenance fosters a loyal
customer base.
experience.
Weaknesses:
2. Health and safety concerns due to the use of chemicals can increase operational
complexities.
Opportunities:
1. Growing interest in nail aesthetics offers a chance to attract a wider client base
source.
treatments.
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4. Strategic use of digital marketing and social media to showcase work and attract
younger clients.
Threats:
1. Intense competition from other nail salons and at-home nail care products.
services.
and costs.
4. Rapidly evolving fashion trends require constant adaptation to stay current and
appealing.
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II. PEST Analysis
Political Factors
operational procedures and costs, especially regarding the use of chemicals and
hygiene standards.
Economic Factors:
customer spending on luxury beauty treatments like nail care and design.
3. Inflation: Rising inflation can lead to increased costs for supplies, potentially
Social Factors:
appealing.
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2. Demographics: Understanding your target demographics' preferences and
lifestyle choices can help tailor your services and marketing strategies effectively.
3. Health and Wellness Trends: Growing awareness of health and wellness may
influence demand for natural and eco-friendly nail care products and services.
Technological Factors:
1. Digital Marketing: Strategic use of digital marketing and social media can be a
significant opportunity to showcase your work, attract younger clients, and stay
treatments offer opportunities to expand your service offerings and attract tech-
savvy customers.
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BUSINESS DESCRIPTION
that it intends to produce or offer, various equipment and materials and personnel
requirement.
satisfaction. The salon's team comprises skilled nail technicians who stay abreast
of the latest industry trends, guaranteeing top-quality services that meet and
and subtle lighting, creating a luxurious and welcoming environment for clients to
indulge in.
extensions, and intricate nail art, "Queen of Nails" emphasizes mastering the art
of nail care to enhance the natural beauty of every client's nails. The salon's
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ambiance, and a passion for nail care, "Queen of Nails" strives to establish itself
2. Product Description
2. Pedicures: Our pedicure services are designed to pamper and revitalize tired
feet, with options such as classic pedicures, spa pedicures, and specialized
3. Nail Extensions: For those looking to add length and elegance to their nails,
4. Nail Art: Our skilled nail technicians excel in creating intricate and stunning nail
5. Premium Nail Products: We exclusively use premium nail care products known
for their quality, safety, and long-lasting results, ensuring that our clients receive
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6. Hygiene Standards: We maintain strict hygiene standards throughout our
salon, including regular sterilization of tools and equipment, disposable items for
single-use, and a clean and sanitized environment for our clients' peace of mind.
providing a comfortable and luxurious ambiance where clients can relax and
enjoy personalized services from our skilled and friendly team of professionals.
materials to ensure the highest standards of nail care and customer satisfaction.
1.Nail Stations: Each nail station is equipped with high-quality manicure and
pedicure tools, including nail files, buffers, cuticle pushers, and sterilization
2.UV/LED Nail Lamps: We use professional-grade UV/LED nail lamps for gel
manicures and nail extensions, ensuring efficient curing and long-lasting results.
3.Nail Extension Materials: Our nail extension services utilize premium materials
such as acrylics, gels, and fiberglass for durable and natural-looking nail
enhancements.
4.Nail Art Supplies: We offer a wide range of nail art supplies, including nail
polishes, nail decals, rhinestones, glitter, and specialty nail art brushes, allowing
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5.Premium Nail Products: We partner with reputable brands that offer high-quality
nail care products, including nail polishes, base coats, topcoats, cuticle oils, and
using hospital-grade disinfectants for all tools and surfaces, disposable items for
clients during their nail care treatments, enhancing their overall experience and
relaxation.
4. Personnel requirement
manicures, pedicures, nail extensions, and nail art techniques. They should have
2. Nail Artists: Creative and artistic individuals with a passion for nail artistry,
capable of designing intricate and unique nail art designs using various
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3. Receptionist: A friendly and efficient receptionist to manage appointments,
for clients.
strict hygiene standards, sterilizing tools and equipment, and ensuring a clean
inventory, schedule staff, implement policies and procedures, and uphold the
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ORGANIZATIONAL PLAN
exercises full control and responsibility over all facets of the salon's operations.
As the sole proprietor, one assumes personal liability for any debts or obligations
the potential risks and obligations associated with personal liability inherent in
sole proprietorships.
2. Liability of owners
In a sole proprietorship, the owner is personally liable for the liabilities and
debts of the business. This means that in the case of Queen of Nails, the
CEO/Owner, as the sole proprietor, would bear the primary liability for any legal
The liability extends to the scope of te business operations and the actions of the
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CEO/Owner:
Liability: One significant aspect of being a sole proprietor is that you can be
held personally liable for any legal or financial obligations, debts, lawsuits, or
damages arising from the business operations. This means that your personal
Marketing Manager:
and legality of marketing materials and campaigns. They must ensure that
Financial Manager:
Manager:
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Responsibilities: The salon manager is responsible for overseeing daily
Liability: While the manager is crucial for the salon's smooth functioning, their
Nail Technicians:
Liability: Nail technicians may be liable for any errors, injuries, or damages
that occur during the provision of their services. This includes issues such as
with the results. Professional liability insurance can help mitigate risks for nail
technicians.
Receptionist:
Liability: Receptionists typically have limited liability related to their job duties,
Sanitation Specialist:
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standards could lead to health-related issues for clients and staff, potentially
3. Organizational Structure
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4. Roles and Responsibilities
-Has complete control and responsibility for all aspects of the business,
day-to-day operations.
functions of the salon. They manage cash flow, monitor expenses, handle
manicures, pedicures, nail extensions, and nail art. They must ensure
client preferences.
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Tresha A. Baculta as Nail Technician
personalized experience.
being of the client's nail and also personalize designs according to each
visit.
manicures, pedicures, nail extensions, and nail art. They must ensure
client preferences.
personalized experience.
5. Salary Requirements
valued personnel. We believe that recognizing and rewarding their skills and
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contribution is essential for a motivated and dedicated team. Queen of Nails
1. Salary and Wages: Each personnel will receive a salary that is commensurate
with their position, roles, and level our salary structure is competitive within the
industry and reflects the value our employees bring to the business.
Saturday, with an 8-hour workday. We take into account factors such as under
time, overtime, absence, and presence during working hours to ensure accurate
employees. This benefit aims to support our team members during unforeseen
enhance their skills and expertise, contributing to their personal and career
growth.
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Queen of Nails design, and paid time off allow for work-life balance and personal
rejuvenation.
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PRODUCTION PLAN
1. Production Schedule
This table illustrates the anticipated Monthly Demand and Nail services for
Book Journals.
2. Production Process
The production process for Queen of Nails involves several steps to
process:
1. Client Consultation:
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Understand the client's preferences, nail health concerns, and desired
outcome.
2. Preparation:
Set up the workstation with necessary tools, equipment, and products for the
hygiene standards.
4. Manicure:
For manicures, start by shaping the nails, trimming cuticles, and buffing the
nail surface.
Apply base coat, nail polish (if desired), and topcoat. Finish with hand
massage.
Based on the client's preferences, create intricate nail designs using nail art
6. Nail Extensions:
Prepare artificial nail tips or forms based on the desired length and shape.
comfortable fit.
Sculpt and shape the extensions, then apply nail polish or nail art as per the
client's choice.
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7. Final Inspection:
Inspect the finished nails for any imperfections, ensuring a flawless and
professional look.
8. Client Satisfaction:
Communicate with the client to ensure they are satisfied with the results.
Clean and sanitize all tools, equipment, and the workstation after each client
This production process ensures that each client receives personalized and
nail care services rather than traditional manufacturing processes. The salon
services to its clients. These tools include UV lamps, essential for curing gel nail
durable and long-lasting finish. Additionally, a variety of nail art paints are used to
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create intricate designs and artwork on nails, catering to diverse client
preferences.
prioritized with arm rests provided for clients during treatments, enhancing their
overall experience. Nail technicians utilize nail drills for shaping and refining
extensions, while clippers, files, cuticle pushers, and nippers play crucial roles in
The salon's offerings extend to acrylic and gel products used for creating
nail extensions and overlays, providing clients with customizable options. A wide
array of nail polish colors and finishes further enhances the salon's service
range, allowing for versatile and personalized nail treatments. Nail brushes of
varying sizes and types are employed for nail art and detailing work, adding
disposable tools. These measures uphold strict hygiene standards and create a
care services.
4. Source of Materials
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Queen of Nails prioritizes sourcing materials from reputable distributors,
both through traditional channels and online platforms. These distributors are
well-known in the beauty and nail care industry for their commitment to quality
requirements.
salon owners can visit, view product samples, and make informed purchasing
decisions. This hands-on approach enables the salon to select the best materials
for its services, ranging from nail products and polishes to tools, equipment, and
sanitation supplies.
inventory management.
of Nails benefits from a diverse supply network that caters to its specific needs.
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This dual approach not only guarantees access to genuine and high-quality
result, the salon can uphold its commitment to delivering exceptional nail care
5. Production Cost
associated with delivering nail care services and maintaining salon operations.
a. Labor
control, and financial management. Their monthly salary of ₱30,000 reflects their
experience, expertise, and leadership in ensuring the salon runs smoothly and
efficiently.
performance and productivity. Their monthly salary is ₱20,000 per month. This
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more clients, and enhance their earning potential based on their skills and
efficiency.
contribute their best and provide exceptional nail care services to clients. It also
salon.
b. Materials
MONTHLY
Projected no. of gel manicure (assorted colors) (100 pieces): PHP 10000
Projected no. of Cuticle oil and creams (20 pieces): PHP 1500
Projected no. of Sunding buffer band drill file (2 packs): PHP 130
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Total Monthly material cost: PHP 30, 950.00
c. Manufacturing Process
nail drills, UV lamps for curing gel polish, manicure and pedicure stations,
sterilizers for tools, and other machinery. Technicians conduct routine checks,
Electricity powers equipment such as nail drills, UV lamps, and salon lighting.
electric heating may be used for hot towel treatments or foot baths. The salon
3. Cleaning and Sanitation: Hygiene and sanitation are paramount in a nail salon
to maintain a safe and healthy environment for clients and staff. Cleaning
towels and linens, and regularly sanitizing floors and furniture. Sterilization
equipment like autoclaves or UV sterilizers may be used for tools that require
high-level disinfection.
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By prioritizing equipment maintenance, efficient utility usage, and rigorous
workers, their wages, and production targets, Queen of Nails ensures efficient
operations while controlling expenses. The salon recognizes the value and
expertise of its skilled nail technician, receptionist and managers. This dedication
overall success.
quantities and costs for essential items. By accurately estimating the monthly
materials costs, the salon ensure a steady supplies of materials necessary for its
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in the maintenance and servicing of salon equipment, sandwich-making
equipment, and other machinery, the salon ensures their proper functioning,
resources for operating its equipment and facilities. Additionally, Queen of Nails
priorities hygiene standards through the allocation of costs for cleaning supplies,
experiences to customers.
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OPERATIONAL PLAN
procedure, storage and inventory control system, and function and support
services.
1. Evaluation of Suppliers
3. Cost and Pricing: Competitive pricing is important, but it should align with the
reputation, client testimonials, and reviews can provide insights into their
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5. Customer Support: A supplier's responsiveness, willingness to address issues
eco-friendly packaging, ethical sourcing, and waste reduction, align with Queen
begins with salon staff, including nail technicians and managers, identifying
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Once materials are requisitioned and approved, the procurement team
engages with suppliers to place orders, negotiate pricing, and confirm delivery
outlined in the order confirmation. This includes checking for defects, expiration
dates (if applicable), and proper packaging. A detailed receiving report is then
management systems are updated with data from the receiving report, facilitating
real-time tracking of stock levels, usage patterns, and reordering when inventory
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3. Storage and Inventory Control System
control system to efficiently manage its nail salon operations. Within the salon,
materials and products are organized into categories such as nail polishes, tools,
areas with clear labeling for easy identification and retrieval. Safety measures are
barcoding or tagging systems to track stock levels, monitor usage patterns, and
on historical data and trends, maintains strong supplier relationships for timely
members are trained on inventory management protocols, with clear roles and
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This robust storage and inventory control system not only optimizes
resource utilization and reduces costs but also minimizes stock shortages,
Function and support services play a crucial role in ensuring the smooth
services, including basic treatments, gel polish applications, nail extensions, nail
nails, and nail extensions to fulfill client preferences and style choices.
- Nail Art: Skilled nail technicians create customized nail art designs,
2. Customer Support:
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3. Sanitation and Hygiene:
areas to prevent the spread of germs and promote a healthy salon environment.
to enhance technical skills, stay updated with industry trends, and deliver quality
services.
professionally.
treatments, and accessories, for client convenience and home care maintenance.
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- Ambiance: Creating a welcoming and relaxing ambiance with elegant decor,
soothing color schemes, comfortable seating, and subtle lighting to enhance the
Nails' reputation for quality nail care, exceptional customer service, hygiene
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MARKETING PLAN
This section outlines the product, place price, promotion, people, designs,
and positioning.
1. Product:
care products and services to cater to the unique preferences and needs of its
clients. Our product lineup includes an array of nail care services such as
and acrylic nails, and creative nail art designs that reflect the latest trends and
client preferences.
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In complementing our services, we retail a selection of premium nail care
products including nail polishes in a wide range of colors and finishes, nail
treatments for strength and hydration, and an assortment of nail care accessories
for at-home maintenance. These retail offerings not only enhance the longevity
and beauty of our clients' nails but also empower them to maintain their nail
Nails ensures that every client receives a personalized and exceptional nail care
4. Place:
provide convenience and accessibility to clients in the bustling city center. Cebu
City, known for its vibrant culture and lifestyle, offers a diverse clientele seeking
and relaxation. Upon entering, clients are greeted by an elegant and inviting
atmosphere created by the carefully curated interior design. The layout features
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chosen to be soothing and calming, enhancing the overall ambiance and
in every aspect of the salon, from the decor to the layout, ensuring that each
salon; it's a sanctuary where clients can escape the hustle and bustle of daily life
3. Price:
value for money. The prices are set at a reasonable level to appeal to a broad
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options without compromising on quality, Queen of Nails aims to establish itself
as an accessible and reliable choice for nails designs enthusiasts. This pricing
approach also helps to attract new customers and encourages repeat visits, as
4. Promotion:
awareness and attract customers. Social media platforms play a crucial role in
Through platforms like Instagram, facebook, and twitter Queen of Nails shares
promotions or events. By levering the power of social media, the salon aims to
during specific periods, such as holidays or salon anniversaries. The salon also
offers referral discounts, where existing clients can receive benefits for referring
collaborates with influencers or bloggers to expand its reach and attract new
clients.
program. Regular clients earn points for each visit or purchase, which can be
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redeemed for discounts or complimentary services. This incentivizes repeat
buzz, drive foot traffic, reward loyalty, and ultimately, position the salon as a
5. People:
forward individuals seeking the latest trends in nail art and designs, beauty
convenience and quality services, special occasion clients looking for elegant nail
styles for events, spa lovers seeking relaxation and rejuvenation, and social
media influencers who can amplify the salon's brand presence. By catering to
designs, premium products, and a tranquil salon ambiance that aligns with the
6. Designs
Queen of Nails offers a diverse range of nail designs to cater to various tastes
French tips, nude nails, and classic red or pink manicures that never go out of
style.
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2. Trendy and Fashionable Designs: Current and trendy designs inspired by the
latest fashion trends, including ombre nails, geometric patterns, metallic finishes,
3. Artistic and Creative Designs: Intricate and artistic nail designs such as floral
patterns, abstract art, intricate lace designs, and 3D nail art using
4. Seasonal and Holiday Designs: Special designs tailored for different seasons
and holidays, including festive themes like Christmas nail art, Halloween-inspired
designs, and summer-themed nail art with vibrant colors and beach motifs.
themes chosen by the client for a unique and customized nail look.
6. Minimalist and Chic Designs: Clean and minimalist nail art with subtle accents,
negative space designs, and minimalist nail patterns for a chic and sophisticated
appearance.
Queen of Nails' skilled nail technicians are proficient in creating a wide range of
designs, ensuring that clients can express their individual style, follow current
trends, or opt for timeless elegance, all while receiving professional and creative
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7. Positioning
1. Quality and Expertise: Queen of Nails prides itself on delivering top-notch nail
care services executed by skilled professionals. The salon's nail technicians are
trained in various techniques and stay updated with industry trends, ensuring
apart as a luxurious retreat for clients. From elegant furnishings to soothing color
schemes and subtle lighting, every detail is curated to create a calming and
upscale ambiance.
understand each client's preferences, style, and nail care needs. This
experience.
4. Premium Products: The salon uses premium nail care products, including
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5. Customer Satisfaction: Queen of Nails places a strong emphasis on customer
luxurious setting, Queen of Nails aims to attract clients who value quality,
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FINANCIAL PLAN
goals and strategies to achieve them. The financial plan outlines the major
1. Major Assumptions
the business's fiscal health, goals, and the methods to achieve them. Key
assumptions include a targeted increase in the customer base by 20% within the
revenues, expenses, and net income, providing a clear picture of the business's
financial performance. Cash flow projections detail the inflows and outflows of
investments. Changes in equity track how investments, profits, and other factors
These statements are crucial for assessing profitability, solvency, and overall
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key financial ratios, trends, and benchmarks to assess performance, identify
The line graph below illustrates the projected yearly profit for Queen of
Year 2035-2038
the first year, the salon expects to generate a profit of, the salon expects to
generate a profit of ₱4,800,000. As the business gains traction and expands its
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customer base, the profit is projected to increase to ₱5,760,000 in the second
These figures indicate a healthy growth rate a positive financial outlook for
Queen of Nails.
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The bar graph above illustrates the monthly profit, monthly expenses, and
basis.
The bar graphs highlight the monthly profitability of Queen of Nails along
with its corresponding monthly and yearly expenses. The monthly profit varies
spending patterns. The salon monthly expenses remain relatively stable, with
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These visual provide a comprehensive overview of Queen of Nails
associated expenses. By closely monitoring these metrics, the salon can make
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2. Projected Statement of Comprehensive Income
Queen of Nails
Sales
Expenses
Income
Expense
Before Taxes
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Queen of Nails
Operating
Activities
Amort.
Changes in - - -
Working Capital
Receivable
Inventory
Payable
Operations
Investing - - -
Activities
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Equipment
Net cash from PHP 30, 000 PHP 30,000 PHP 30,000
Investing
Financing - - -
Activities
Repayments
Financing
Cash
Balance
Balance
Queen of Nails
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For the Year Ending 2035-2038
Current Assets - - -
Equivalents
receivable
Assets
Property, Plant, - - -
and Equipment
Depreciation
Plant, and
Equipment
- - - -
Equity
Current Liabilities
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Accounts Payable PHP 5,000 PHP 6,000 PHP 7,200
Liabilities
Long-term - - -
Liabilities
Liabilities
Equity
and Equity
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5. Financial Statement Analysis
detailed breakdown of key financial metrics such as net sales, cost of sales,
before taxes, taxes, and net income. By presenting these projections, Queen of
performance evaluation, guiding the business towards its long-term goals and
4,800,000, generating a gross profit of PHP 1,920,000 after accounting for the
an income before taxes of PHP 460,000, with taxes amounting to PHP 92,000
and net income reaching PHP 368,000. Year 2 shows an increase across the
board, with net sales rising to PHP 5,760,000 and net income improving to PHP
444,800. Year 3 demonstrates continued growth, with net sales projected at PHP
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6,912,000 and net income reaching PHP 536,960. These projections reflect
sustainable profitability over the forecast period, showcasing its potential for long-
The purpose of the projected statement of cash flows for Queen of Nails,
of the company's expected cash inflows and outflows from various activities. This
statement aims to assess Queen of Nails' ability to generate cash from its core
creditors, and management, understand how Queen of Nails plans to utilize its
cash resources, maintain liquidity, fund growth initiatives, and meet financial
obligations during the specified period. It serves as a vital tool for financial
The projected statement of cash flows for Queen of Nails, covering the
expected cash inflows and outflows from operating, investing, and financing
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50,000 for each year. Changes in working capital, including increases in
accounts receivable, inventory, and accounts payable, contribute to the net cash
per year, resulting in a net cash outflow of PHP 20,000 from financing activities
annually.
472,400 in Year 2, and PHP 570,080 in Year 3. This leads to an ending cash
balance of PHP 391,000 in Year 1, PHP 863,400 in Year 2, and PHP 1,433,480 in
Year 3, reflecting Queen of Nails' expected cash position and liquidity over the
forecasted period.
statements break down the assets, liabilities, and equity of Queen of Nails,
offering insights into its financial health, growth trajectory, and capital structure.
The current assets section outlines the liquidity of the company, including cash
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and cash equivalents, accounts receivable, and inventory, which are crucial for
including PHP 409,000 in current assets and PHP 40,000 in property, plant, and
equipment. This is supported by PHP 5,000 in current liabilities and PHP 20,000
significant growth with total assets increasing to PHP 875,000, driven by higher
current assets and a slight decrease in property, plant, and equipment. Current
liabilities rise to PHP 6,000, long-term liabilities remain steady at PHP 20,000,
and owner's equity grows to PHP 849,000. By Year 3, Queen of Nails projects
improved liquidity. Liabilities and equity maintain a stable trend, with owner's
creation.
demonstrates the expected growth and financial stability of the business over the
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strong equity position, with retained earnings playing a significant role. These
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