PURPOSIVE COMMUNICATION

1.
Adaptation of New Cultures How we respond to CULTURAL
differences
CULTURAL INTEGRATION - a form of
cultural exchange in which one group 1. AVOIDING – we may refuse to comply
assumes the beliefs, practices, and rituals of or do business in cultures that operate
another group without sacrificing the according to ethical principles that differ
characteristics of its own culture. from ours.

2. CULTURAL ASSIMILATION - occurs 2. ACCOMMODATING – we can accept

when members of one cultural group adopt the different ethical systems and conform to
the language, practices, and beliefs of practices different from ours.
another group, often losing aspects of their 3. FORCING – it is insisting on doing
traditional culture in the process. business in a way we believe is ethically
proper.
3. MULTICULTURALISM - cultural
diversity is encouraged and valued as 4. EDUCATING=PERSUADING – we can
beneficial to society. try to convince the people with whom we
want to do business why our ethical
4. CULTURAL ACCOMMODATION - principle is more appropriate.
refers to the process by which individuals
may take on values and beliefs of the host 5. NEGOTIATING=COMPROMISING –
culture and accommodate them in the public we and the other party can each give up
sphere while maintaining the parent culture something to negotiate a settlement.
in the private sphere.
6. COLLABORATION=PROBLEM
SOLVING – we can work with the other
NATURE OF COMMON party to face the problem directly and reach
CULTURAL PRACTICES a mutually satisfying solution.

1. LEADERSHIP – someone who will Guidelines on developing

lead and make a decision. intercultural competence
2. WORK PRODUCTIVITY
Masculine – Competitive 1. Widen your field of expertise by making
Feminine – Quality / Feelings of others new contacts.

3. GROUP ALLEGIANCE 2. Learn about history and the experiences

and aspirations of people from different
Individualism – you are making cultures.
decisions based on yourself and the people
who are close to you. 3. Examine yourself for possible stereotypes.
Collectivism – making decisions based 4. Look at the world from someone else’s
on the standards of society and your way of looking at and thinking about
community. something, not just your ow
4. TASK COMMITMENT – you are
obliged to commit because it is a part of a
culture. PURPOSIVE COMMUNICATION REVIEWER

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5. Work on becoming more self-confident. AMERICAN BRITISH

Hood and trunk Bonnet and
6. Appreciate cultural similarities and
boot
differences.
of a car
7. Acknowledge the essential quality and Drug store Chemist’s
value of all cultures. Garbage can Dust bin
Parking lot Car park
8. Be sensitive and interpret cultural styles Baby Carriage Pram
of communication.
 SPELLING
1.
Barriers to effective intentional AMERICAN BRITISH
communication words ending in -er words ending in
ETHNOCENTRISM – you think that your -re
culture is superior to other cultures. Center Centre
2. STEREOTYPES – negative traits that Liter Litre
are given by a group of people or society. Theater Theatre

3. PREJUDICE – unfair treatment or words ending in -or words ending in -

thought about your race, gender, or our
background. Color Colour
Neighbor Neigbour
4. ASSUMED SIMILARITIES – assuming Humor Humour
that a person of a different culture also has
similar beliefs and practices that you do. LINGUA FRANCA
5. ANXIETY  a language that is adopted as a common

LOCAL AND GLOBAL

COMMUNICATION IN
MULTICULTURAL SETTINGS
Two major varieties or dialects
of English

American English and British English

- they differ in vocabulary, pronunciation,
and spelling.
 VOCABULARY
AMERICAN BRITISH
Elevator Lift
Apartment Flat language between speakers whose native
Eggplant Aubergine languages are different.

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REGISTER VERY INFORMAL, PERSONAL, OR

INTIMATE REGISTER
refers to particular varieties or styles of
speaking and writing which vary in their This is the private, intimate language
degrees of formality depending on the topic reserved for family members or intimate
(what), purpose (why), context (where), and people.
audience (who). Examples: the kinds of interactions between
TYPES OF REGISTERS husband and wife, boyfriend and girlfriend,
siblings, and parent and child
VERY FORMAL, FROZEN, OR
STATIC REGISTER
COMMUNICATION FOR VARIOUS
This register is "frozen" in time and content
because it rarely or never changes. Communication is designed to serve three
Examples: poetry, The Lord's Prayer, laws, basic functions:
marriage vows, insurance policies
1. To provide information.
FORMAL OR REGULATED 2. To persuade or argue.
REGISTERS 3. To entertain, honor, or praise.

This is the formal and impersonal language, TO PROVIDE INFORMATION

which is one-way in nature and used in
• Give instructions
formal situations. • Provide facts
Examples: books, news reports, magazine • Clarify ideas
or journal articles, business letters, official
Speeches, and sermons.
NATURE OF INFORMATIVE
INFORMATION
NEUTRAL, PROFESSIONAL, OR
CONSULTATIVE REGISTER • OBJECTS - may include anything
visible, tangible, and stable in form.
This is the normal style of speaking between
communicators who use mutually accepted  PROCESSES - may comprise any
language that conforms to formal societal systematic series of actions that lead to a
standards. specific result or product.
Communication about processes
Examples: the types of communication
explains how something is made, done,
between strangers; teacher and students; or how something works.
superior and subordinate; doctor and patient;
and lawyer and client.  EVENTS - can be anything that happens
INFORMAL, GROUP, OR CASUAL or is regarded as happening.
REGISTER
This is the informal language between friends  CONCEPT - consists of beliefs,
and peers, which uses slang, vulgarities, and theories, ideas, and the like. They are
colloquialisms.
Examples: conversations, chats and emails,
PURPOSIVE COMMUNICATION REVIEWER
blogs, tweets, and personal letters.
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more abstract than objects, processes, or - are intended to influence others. Because
events. of this, they require more advanced building
blocks to achieve that purpose.
FORMAL SITUATIONS
REQUIRING INFORMATIVE 1. Ethos - is about establishing your
authority to speak on the subject
COMMUNICATION
2. Pathos - is your logical argument for your
1. THE PUBLIC LECTURE - persons
point
with special interests or expertise may be
invited to give a public lecture. 3. Logos - is your attempt to sway an
audience emotionally.
2. THE BRIEFING - a meeting for giving
information or instructions. Types of Persuasive Speeches
- this is a very common informative Persuasive speeches address three types of
speech used to tell members of a group questions: fact, value, and policy and while
about changes in policy or procedure. the general purpose of this type of speech is
to persuade an audience, the kinds of
3. THE STATUS REPORT - every
outcomes they will produce differ (Lucas,
business or social group must be kept
2012).
up-to-date on its various projects.
Speeches on Question of Fact
4. THE FIRESIDE CHATS - an informal
yet structured interview between a • A question of fact asks whether
moderator and a guest. something is true or false. The speaker
- this usually features a group leader tries to persuade an audience that
addressing the concerns, worries, and something did or did not occur, or that
issues at the moment. event did, in fact, cause another.

5. THE CHALK TALK - a talk or lecture

• Here the speaker should present sound,
credible evidence. He does not only use
in which the speaker uses a blackboard
facts and statistics but also uses
and chalk.
examples, testimony, definitions, or
TO PERSUADE narrative as supporting evidence.

Persuasion is the process of creating, Speeches on Question of Value

reinforcing, or changing people's beliefs or
actions. The ability to speak and write • A question of value asks for a subjective
persuasively will benefit you in every part of evaluation of something's worth,
your life─ from personal relationships to significance, quality, or condition.
community activities to career opportunities • It addresses individual opinion and
cultural beliefs rather than proving
Informative versus Persuasive something to be objectively true or false.
Speeches
Speeches on Questions of Policy
Elements of Persuasion
PERSUASIVE SPEECHES
• Asks what specific course of action
should be taken or how a problem should
be solved.

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• Speeches on question of policy ask the

audience to personally take (or not take)
a particular action or support (or not
support) a particular position. Speakers
might request immediate involvement,
general support for a social or political
movement of some kind, disapproval of
an idea, or a change in behavior.
TO ENTERTAIN, HONOR, OR
PRAISE
• The purpose is to perform a ritual - a
ceremonial act that is characterized by
qualities or procedures that are
appropriate to the occasion.
• They are a bit more formal, but formality
refers more to the degree of
professionalism used by the speaker to
share his ideas with his listeners.
General Types of Special Occasion
Speeches
COURTESY SPEECHES
1. Speech of Introduction
2. Speech of Presentation.
3. Speech of Acceptance
CEREMONIAL SPEECHES
0
1. Commencement Address
2. Tributes
3. Eulogies
TYPES OF SPEECHES ACCORDING
0 DELIVERY
TO
1. Read or Manuscript
2. Memorized
3. Impromptu
4. Extemporaneous

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