#1

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ranked IIM*

SENIOR MANAGEMENT
PROGRAMME
BATCH 23

*Ranked by FT-MDRA
CONTENTS
About IIM Calcutta
01 The institute and its promise to create
leaders of tomorrow

About the Programme

02 Overview, Highlights, Campus Immersion,
Delivery Method, Learning Outcomes

Curriculum & Modules

03 FAQs, Functional Competencies, Strategy &
Leadership, Cross-Functional Understanding

Previous learners & pre requisites

04 Past Participants’ Profile, Testimonials,
Eligibility, Admission & Attendance Criteria

05 Programme Directors
The curators of the legacy programme

06 Fee Structure & Schedule

Fee schedule, easy installment plan
 GROOMING
LEADERS
SINCE 1961
Spread across a 135-acre campus, the Indian Institute of Management
Calcutta (IIM Calcutta) was established as the first national institute for
Postgraduate studies and Research in Management by the Government of
India in November 1961 in collaboration with the Alfred P. Sloan School of
Management (MIT), the Government of West Bengal, The Ford Foundation,
and Indian industry.

Over the years, IIM Calcutta gained global repute for imparting high-
quality management education through its Postgraduate and Doctoral
level programmemes, Executive Training programmemes, and Research &
Consulting activities. It is the first 'Triple Accredited' management school
from India – with accreditations from the Association to Advance Collegiate
Schools of Business (AACSB), European Quality Improvement System
(EQUIS), and Association of MBAs (AMBA).

It is also the only Indian business school that is a member of the Global
Alliance in Management Education (CEMS). Today, IIM Calcutta is one of
Asia's finest business schools. Its strong ties to the business community
make it an effective mechanism for attracting India's best talent and
promoting management practices in Indian organisations

1st rank 4th rank 76th rank 6th rank

by FT-MDRA in NIRF rankings in FT Gobal MBA in QRS Gobal MBA
2023 2023 rankings 2023 rankings 2023

Features among the top 100 business schools worldwide in the

Financial Times Executive Education Custom Directory 2022
 PROGRAMME
OVERVIEW
In today's fast-evolving business landscape, your role as a senior executive
is pivotal in driving organizational success.Step into the realm of
leadership excellence with IIM Calcutta's Senior Management
programmeme, an esteemed initiative with a legacy spanning two
decades and now entering its 23rd batch.

Join a network of accomplished professionals leveraging contemporary

knowledge and essential skills. With this programmeme, you're not just
preparing for the future – you're shaping it.

HIGHLIGHTS
Contextually designed First ever Senior Management
one-year programmeme programmeme in the
for senior executives country

Two campus IIM Calcutta ExecEd Alumni

immersions of five Status with a network of
days each 45000+ alumni

12 MONTHS SUNDAY, 9:30 AM - 12:30 PM LIVE LECTURES

*Exams will be held on Sundays, 8:30 AM onwards

CAMPUS
IMMERSION
Participants are required to attend two five-day campus immersions at IIM Calcutta
in the middle & towards the end of the course. The face to face sessions may include
topics of contemporary relevance like: Business Communication as a Competitive
Tool, Conflict and Negotiation Skills, Business Analytics and its Applications,
Industry 4.0, Being a CEO, Journey as an Entrepreneur, Building Sustainable
Value, Public-Private Partnerships etc.

DELIVERY METHODS &

PEDAGOGY

Interactive Direct to Role Gamified Case

Learning Device Plays Learning Studies

Apply Now
 Learn how to manoeuvre in the
VUCA business world

LEARNING Make analytical decisions

OUTCOMES & excel across functions

Develop skills to lead

transformation in organisations

FAQs

What is the curriculum like?

The curriculum is divided into 3 parts broadly that will teach you about things that impact
your business from the inside and outside, finally you will cover key leadership and strategy
concepts that are relevant in senior roles.

Are there any live sessions or workshops?

All the sessions are live and kept at a time that is most convenient for our participants. This is
fine-tuned after feedback from over 10 batches.

Can I access course material after completion?

The course material is accessible for the duration of the programme, you will have access to
the online library which will go beyond your curriculum because of your executive alumni
status after completing the programme.

Is there any assessment or evaluation during the programme?

Yes, there is blend of Written Examinations, Term Papers, Projects and roleplays among
other methods of assessments during the programme, the method of assessment will be
decided in a way that is apt to the subject you are learning.

What kind of support is provided to participants?

Participants receive dedicated support from faculty and programme coordinators for
academic queries and technical assistance.
A COMPREHENSIVE
CURRICULUM

The Senior Management programmeme covers thirteen modules and below

which expose participants to contemporary macro perspectives as well as
functional knowledge for enhancing their strategic decision making.

PERSPECTIVES

Business, Government & Society

CSR
Making ethical decisions in business
Corporate governance
Business in politics
Globalization
Civil Rights

Global Political Economy

Understanding Structures, hierarchies and power dynamics

Market Economies and Macroeconomic Policies

Demand and Supply
Market Demand
Production
Cost of Production
Profit Maximization and Perfect Competition
Monopoly
Pricing with Market Power
Game Theory and Competitive Strategy
Overview of Macroeconomics
National Income Accounting
Business Cycles and Multiplier
Financial System and Money
Monetary Policy
Balance of Payments and Foreign Exchange Rates
A COMPREHENSIVE
CURRICULUM

Digital Transformation
• Digital Strategies
• Digital Marketing and Social Media
• Analytics

FUNCTIONAL COMPETENCIES

Achieving Operational Excellence

Introduction to Operations Research
Project Management
Strategic Design of Products and Processes
Planning, Scheduling and Lean Operation

Legal Aspects of Business

Business Law & Ensuring Legal Compliance
Nuances of Contract Writing & administration techniques
Employment Law and Regulations
Employee Collectives and their Dynamics
Dispute resolution techniques

Managing Human Resources

Structure of the HR Function
Staffing and Recruitment
Learning and Development
Rewards and Performance Management
Creating a Business aligned HR
Coaching and Mentoring
A COMPREHENSIVE
CURRICULUM

Quantitative Tools for Decision Making

Decision Making Under Uncertainty
Uncertainty and Randomness
Decisions Under Expected Utility
Distributions and Modelling Data – Univariate Data Analysis
Distributions and Modelling Data – Bivariate Data Analysis
Sampling in Social Surveys
Statistical Inference
Estimation of parameters and related issues
Hypothesis Testing
Case Studies
Business Forecasting

Financial Reporting and Analysis

Conceptual framework of financial reporting
Corporate Financial Statements
Understanding Corporate Financial Statements
Balance Sheet
Profit and Loss Statement
Cash Flow Statement
Choice of Accounting Policies and Financial Reporting
Analysing Financial Statements
Financial Ratios

Corporate Finance and Financial Markets

Cost of Capital
Capital Structure
Capital Budgeting
Working Capital Management - Current Assets
Working Capital Management – Current Liabilities
Long Term Sources of Finance
A COMPREHENSIVE
CURRICULUM

COMPETITION, STRATEGY AND LEADERSHIP

Developing a Strategic Marketing Plan

Understanding Marketing
Segmentation-Targeting-Positioning
Strategic Marketing Planning
Consumer Behavior
Organizational Buying Behaviour
Product Strategy Chapter
Pricing Strategy
Distribution Channels
Whole selling, Retailing& Logistics
Integrated Marketing Communication
Building Strong Brands
Relationship Marketing
Understanding Customer Value; Competitive Strategy and Strategic Planning
Consumer Behaviour ; Product adoption and Strategizing for Growth
Segmentation, targeting & positioning for GTM strategy for an existing player
Distribution strategy, marketing mix elements & customer management strategies
Pricing strategy linked with other marketing mix elements
Branding and other issues and their strategic implications

Developing Organizational Leadership

Introduction to Leadership: Approaches & Current Issues
Leadership and the influence process
Issues in Leading and Managing Change
Leader’s influence on Organizational Culture
Understanding and Managing Self: Administration of two personality Tests
Issues in Leading and Managing Team Processes

Developing a Strategic Mindset

Introduction to Strategy
Strategic Analysis – Environment and industry
Creating competitive advantage – cost advantage
Creating competitive advantage – differentiation
Competitive moves
Competing on resources and capabilities
 Senior Managers
General Managers

WHO Directors
Vice Presidents

SHOULD CXOs
Business Unit Heads
Team Leaders

ENROL? Project Managers

Entrepreneurs
Business Owners

CHECK YOUR ELIGIBILITY

Bachelor’s or Master’s degree from recognized UGC/AICTE/AIU/DEB institutions
Minimum 50% aggregate in Bachelor’s or Master’s degree along with 10 years of
work experience post completing Bachelor’s degree

*Internships/Trainee experiences not counted as full-time work

ADMISSION ATTENDANCE
CRITERIA CRITERIA
Eligible candidates can Participants are encouraged
highlight strengths in to maintain a minimum
education, profession, and overall attendance of 75%.
motivation. Ensuring this attendance
Senior applicants with threshold will be essential
experience are prioritized. for receiving the
Final selection by IIM programme certificate.
Calcutta for exceptional
candidates.
 ASSESSMENT &
EVALUATION

Continuous evaluation components consist of various tools & methods.

Examination/evaluation shall be conducted by IIM Calcutta

Class Participation Assignments Written Tests Presentaion Online Exams Quizzes

CERTIFICATE &
ALUMNI STATUS

Continuous evaluation components

consist of class participation,
assignments, quizzes, presentations,
written tests, and final online
examination
Evaluation/Examination will be
conducted by IIM Calcutta
Completion possible with up to two
modules with poor grades
Successful candidates awarded
'Certificate of Completion' from IIM
Calcutta.
Participants meeting requirements but
unable to complete the course receive
'Certificate of Participation.'
Feedback is mandatory for programme
completion.
 FAQs

Are there any networking opportunities with peers and industry leaders?
Absolutely! During the programme you will be on campus with your peers for 10 days. Post
completion of the programme you will have IIM Calcutta’s Executive alumni status which
enables you to use the alumni portal which is currently sitting at 45,000+ alumni.

Is there a specific schedule for classes or can I study at my own pace?

Owing to the critical nature of the programme, we have all the classes Live and Online. In
case you miss a lecture, you can still access the recording within 7 days of the lecture.

Is attending the campus Immersion mandatory?

Yes, attending both the campus immersions of 5 days each is a necessary part of completing
the programme.

Which documents do I need to take admission?

You will need the following:
Graduation marksheet and Degree certificate
Post Graduation marksheet and Degree certificate (if attempted)

3000+ 250+ 10
LEARNERS TRAINED HOURS OF LIVE & DAYS OF IN PERSON
UNDER THIS ON CAMPUS NETWORKING WITH
PROGRAMME LEARNING PEERS

Apply Now
A GLANCE AT OUR
PAST LEARNERS

15+ years
32%

WORK EXPERIENCE

10-15 years
68%

JOB PROFILES

General Operations
Management Management

Human Manufacturing &

Resources Production

Legal & Finance &

Compliance Accounting
Female Male
Marketing & Information
22% 78%
Sales Technology

INDUSTRIES

Automotive Information Technology Insurance

Healthcare Pharmaceuticals Banking

 OUR PAST LEARNERS
SHARING THEIR EXPERIENCE

Being associated with IIM is

indeed a source of pride, given its
status as one of the finest premier
business schools. The renowned
faculty members bring not only
academic expertise but also real-
world experience. Most
recommended !!!

Archana Panchal
VP, HDFC Bank

Journey from skepticism to

optimism. Initially I was doubtful of
joining this programme as I was
already in a leadership position in
industry. But at present I feel
fortunate for my decision. This
program positively changed my
outlook.

Sonali Sarkar
SVP, RMZ Corp

RATED BY 2000+ LEARNERS

 PROGRAMME
DIRECTORS

Prof. Chetan Joshi, a faculty member at IIM Calcutta's

Organisational Behaviour Group, specialises in
teaching courses and training programmemes on
Interpersonal Skills, Leadership, Negotiation, Conflict
Resolution, and Organisation Structure. His research
has been published in reputable journals and
presented at international conferences. He has
developed simulations and exercises showcased at
OBTS Teaching Society conferences and co-authored
case studies available from Harvard Business School
Publishing. Prof. Joshi has co-led various Long Duration
programmemes at IIM Calcutta Prof. Chetan Joshi
IIM Calcutta

Prof. Ritu Mehta, a Marketing Professor at IIM Calcutta

since 2011, holds a PhD from IIT Kanpur. With a
background in Chemical Engineering and an MBA in
Marketing, she brings extensive industry experience in
consumer-packaged goods. Her research focuses on
retailing, consumer behaviour, sales promotions,
green marketing, and gender roles in decision-making.
Her work has been published in prestigious journals
and presented at international conferences. Prof.
Mehta has contributed to executive programmemes and
developed teaching cases with Ivey Publishing, with
Prof. Ritu Mehta teaching interests spanning marketing research,
pricing, brand, and services management.
IIM Calcutta

Apply Now
FEE STRUCTURE &
SCHEDULE
Particulars Amount

Processing Fess 20,000

Total Course Fee (Exc. Registration Fee) 8,25,000

GST of 18% will be additional as applicable

All Fees are payable to Times Edutech and Events Limited (TEEL)
Processing Fee contains ₹17,000 towards the Registration Fee and ₹3,000 towards the
Total Course Fees. Processing Fee of ₹20,000 is refundable in case the participant’s profile
is rejected by IIM Calcutta subject to a deduction of ₹2,500 as Administrative Charges
This is with reference to the refund of the Processing Fees, please note that the processing
fee shall not be refunded in the following circumstances:
- In case the candidate rejects the offer issued by the Institute; and
- In case the application is rejected due to submission of incomplete documents and/or
providing incomplete information and/or eligibility criteria not fulfilled

Installment Date Amount

At the time of registration 3,000

I
Within one week of offer letter roll out 2,07,00

II 10th September 2024 2,10,000

III 10th December 2024 2,05,000

IV 10th March 2025 2,00,000

*GST of 18% will be additional as applicable

Apply Now
 A GLIMPSE
OF CAMPUS
IMMERSIONS

Last Day to Apply : Refer to website

Programme Starts on 30th June, 2024 | Ends in June, 2025
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