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    Thats A Great Story Wrap Up Close

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    Thats A Great Story Wrap Up Close

    Uploaded by

    polat
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    Thats-a-Great-Story-Wrap-up-Close

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    5 views50 pages

    Thats A Great Story Wrap Up Close

    Uploaded by

    polat

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 50

    October 4-7, 2016

    NOW THAT’S A GREAT STORY:


    LOOKING AROUND AND AHEAD IN THE DIGITAL WORLD

    Bob Bejan
    GM: GLobal Experiences, Studios
    & Marketing Community

    October 5th, 2016


    VIDEO…
    STORY TELLING
    Once upon a time
    And every day
    Until one day
    And because of this
    And because of this
    Until finally
    And ever since that day
    Once upon a time
    And every day
    Until one day
    And because of this
    And because of this
    Until finally
    And ever since that day
    Once upon a time
    And every day
    Until one day
    And because of this
    And because of this
    Until finally
    And ever since that day
    Once upon a time
    And every day
    Until one day
    And because of this
    And because of this
    Until finally
    And ever since that day
    Once upon a time
    And every day
    Until one day
    And because of this
    And because of this
    Until finally
    And ever since that day
    Once upon a time
    And every day
    Until one day
    And because of this
    And because of this
    Until finally
    And ever since that day
    Once upon a time
    And every day
    Until one day
    And because of this
    And because of this
    Until finally
    And ever since that day
    Once upon a time
    And every day
    Until one day
    And because of this
    And because of this
    Until finally
    And ever since that day
    Let’s try it out...
    Story Structure
    Once upon a time
    And every day
    Until one day
    And because of this
    And because of this
    Until finally
    And ever since that day
    Story Structure

    Three Act Structure

    Act I Act II Act III


    Story Structure

    Three Act Structure

    Act I Act II Act III

    Proposal Argument Conclusion


    How does this fit in?
    1 Once upon a time
    2 And every day
    3 Until one day
    4 And because of this
    5 And because of this
    6 Until finally
    7 And ever since that day
    Story Structure

    Three Act Structure

    Act I Act II Act III


    1 2 3 4 5 6 7

    Proposal Argument Conclusio


    n
    For example
    Once upon a time
    There was a girl named Buttercup.
    And every day
    Her favorite things to do were riding her horse and ordering around the farm boy who worked there.
    Until one day
    They fell in love. Wesley (the farm boy) goes off to earn his fortune so they can get married and his ship is
    attacked by the dread pirate Roberts. Buttercup then agrees to marry Prince Humperdink.
    And because of this
    Humperdink hires hooligans and tries to use Buttercup to start a war with a neighboring kingdom.
    And because of this
    Wesley returns and attempts to stop the marriage.
    Until finally
    He succeeds in stopping the marriage.
    And ever since that day
    Wesley and Buttercup are reunited and live happily ever after.
    IT’S A
    CONVERSATION…
    …AND IT ALWAYS HAS
    BEEN
    STORY TELLING
    STORY DWELLING
    NARRATIVE
    ARCHITECTURE
    COLLABORATIVE
    COLLABORATIVE
    ATTENTIVE
    COLLABORATIVE
    ATTENTIVE
    RESPONSIVE
    LIVING LIKE A NEWS
    AGENCY, BEHAVING
    LIKE A NETWORK
    Storytelling
    Data

    Engagement
    Content
    Programmatic Continuum

    Audience
    Automation
    LISTENING AND
    RESPONDING
    WHAT TO DO?
    KNOW YOUR STORY…
    KNOW YOUR
    AUDIENCE(S)
    EVERYTHING COUNTS
    EVERYTHING COUNTS
    BUILD FROM INSIGHTS
    EVERYTHING COUNTS
    BUILD FROM INSIGHTS
    KEEP LISTENING
    EVERYTHING COUNTS
    BUIOLD FROM INSIGHTS
    KEEP LISTENING
    DON’T BE AFRAID TO
    OPTIMIZE
    D.I.R.T.
    DATA IMPERATIVE
    RESPONSE TIME.
    October 4-7, 2016
    Visionary Leadership
    Hamburg 2016
    WHAT IS A VISION?

    Clarifying your vision will improve leadership


    and lead to TRANSFORMATION change
    WHAT IS TE’S VISION?

    PROTECTS,
    RESTORES ENHANCES
    ENVIRONMENT LIVES
    ABRAHAM LINCOLN

    ABRAHAM LINCOLN
    FREEDOM
    CLEAN AIR EQUALITY

    FREEDOM
    TO ENJOY

    CLEAN & MORE WATER QUALITY OF LIFE


    OUR PLATFORMS ARE SIMPLY TOOLS
    INTEGRITY &
    STANDARDS

    INTEGRITY &
    STANDARDS FIBER &
    MATERIALS
    FIBER &
    MATERIALS

    SUPPLY
    NETWORKS

    SUPPLY
    NETWORKS
    TRANSFORMATION CHANGE
    GINS

    FIBER TRADERS
    PRODUCERS

    YARN MILLS

    INTEGRITY &
    STANDARDS FIBER &
    MATERIALS

    SLAUGHTER
    HOUSES/
    COLLECTORS
    FABRIC
    MILLS
    SUPPLY MANUFACTURERS

    DOWN
    NETWORKS
    PROCESSORS
    IMPLEMENTATION
    PARTNERS INITIATIVES
    CERTIFIERS
    DYE HOUSES
    TE’S VISION REVISITED

    We envision a global textile industry that protects and restores


    the environment and enhances lives.
    The best way
    to predict
    your future is
    to create it.
    - Abraham Lincoln
    October 4-7, 2016

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