SATHEESH KUMAR N

E-Mail:[email protected],
Mob – 9739396594/8861777407

A BRIEF OVERVIEW

 A self-motivated professional with 16 years’ experience in the areas of Business Development, Product Launch,
Sales and Distribution, Channel Management and Team Management
 Presently serving Sankethi Nutriments Pvt Ltd as Regional Sales Manager.
 Attained proficiency in Sales and Distribution encompassing breaking new avenues & driving sales growth.
 Track record of consistently achieving business targets with efficiency and identifying high-yielding services during
the career span. An effective communicator with demonstrated proficiency in interacting with clients and providing
viable solutions; thereby accomplishing a High Satisfaction Index.
 Possess strong business acumen with proven track record of increasing revenues, streamlining workflow & providing
quality customer service to clients.
 Ability to support & sustain a positive work environment that fosters team performance with strong communication;
relationship management skills.

WORK EXPERIENCE

 Regional Sales Manager South – Sankethi Nutriments Pvt Ltd . (Mar’2019 to Till date)
 Heading Sales for GT, MT & E.com Sales operation for the Company.
 Launching all Adukale 3 categories (Snacks, Blended Spices and Instant) at GT, Indian MT(SSO), E.Com and
Alternative Channels.
 Handling entire operations of GT Sales and Distribution Launching all Products Range, Reach, Visibility,
Availability, Freshness of Products at all Class of outlets
 Recruited Required Sales Team and Distributors for GT
 Well maintained Freshness with FIFO at Outlets and Distributors level with 0.3% RTV
 Closed TOT with MT Chains and E.Com (Metro, More Ratnadeep, Big Basket DealShare Scooty (Swiggy), MK
Retail Blink it, Sapna and others )
 Handling all the National Chains and managing the Regional Chains as well.
 Ensuring Best Instore Executing through Proper & innovative Merchandising.
 Ensuring Healthy business to DB through timely claim settlements and receivables.
 Better co-ordination with Supply Chains & Commercial Teams.
 Had consistently delivered 100%+ of BP both secondary & primary.

Sr. Area Sales Manager, Future Consumer Ltd, FMCG Division (Oct 2016- March 2019 )
 Handling entire operations of Branch for Karnataka, Kerla AP TN & Goa
 Recruited & handled a team of 3 ASM 4 TSM and 24 SO who in turn lead their territory
 Study and Developing the product Categories and Launch Products one after one
 Launching New Brands and Growing market share in categories,
 Started business operations in new cities of Karnataka, Chennai, Cochi, Hydrabad and took the brands to tier 2
cities in Southern Part of India
 Identified and analyzed the capability requirement
 Forecasting stocks to ensure smooth running of operations
 Assisted brand teams in delivering BTL activities which helped drive off-takes
 Increasing SS and Distributors reach and category reach in ensuring the right launch and growth Brands.
 Successfully turned around P & L account Profitability growth from Negative to Positive
Area Sales Manager - Karnataka, Zydus Wellness ( Dec 2014 to Oct – 2016)
 Handling SO team(Company Sales Officer) & GT Channel Sales operations in Karnataka
 Handling/Supervising 8 SOs and 4 PSM.
 Responsible for Secondary/Primary targets of the team.
  Handling 2 Depot Operations At Bangalore and Hubbli.
 Handling back end teams (finance-depot-material planners etc) to ensure loop completion.
 Monthly material planning and forecasting
 Training and grooming new Joinees/current team.
 Efficiently mapped/increased reach/extraction in Karnataka market and killed competition.
 Converted many competitor product selling outlets to Pro-Ever youth outlets by training team.
 Rollout PASSION training entire team and got Best Trainer Certificate At Kolkata for train the trainer program
 Planning/executing schemes, product display, new product placement and POP display.
 Responsible for market info, competitor activities, feedback/inputs on new/existing products.
 Awarded “Best Performer” For “Enreach Program" Pan India
 Zosh Award ‘Best ASM” South
 Conducted “Buddy System” between Sales Officer to grow them in system

Area Sales Manager, Eveready Industiers India Ltd (August 2013 to December 2014)
 Handling SO team(Company Sales Officer) & GT Channel Sales operations in Bangalore and North Karnataka
 Handling/Supervising 7 SOs and 5 TSI.
 Responsible for Secondary/Primary targets of the team.
 Handling 42 Distributors 19 VOs in the Zone.
 Awarded “Best Performer” for “Highest CFL-Sales in South Zone" 2014 - 2015.
 Successfully Launched LED Bulbs

Area Sales Manager, Ferrero India Pvt Ltd (Sept 2009 to Aug 2013)
 Ferrero India Pvt as .Area Sales Manager responsible for Orissa State
 Successful launch and of Ferrero range of products in the market ( Kinder Joy, Tic Tac, Ferrero Rocher and
Nutella ) and Area expansion
 Grew business volumes across channels, Odhisa sales area stands highest as the single largest Area sales
Manager contributing state for the East Zone and Country.
 Handling Stand Alone Stores, Modern Trade, Corporate Canteen segment and other alternative channels.
 Negotiation for listing SKU, Visibility, Display and other activity in Key Account
 Handling KASO
Key highlights & learnings as Sales Officer/Senior Sales Officer – (Karnataka, Bangalore, Mangalore and
Mysore)
 Handled 14 distributors 2 POand 16 DO.
 Turn around Up country territory From 30% Share to 68% (Bangalore Rural and 3 other district)
 Handle Bangalore wholesale and reach ever highest growth In Tic-tac and Intro by Special Drive
 Got rewarded of BRAVO Card in 2012 for Resolving Customer Compliance
 Recognized for Best ASM team award
 Successfully handle BUDY WORKING system in peer’s territory 2 months (Mangalore and Mysore)
 Recognized for BEST SALES OFFICER award 2010
 Got promoted as Area Sales Manager

PREVIOUS EXPERIENCE
Parle Products pvt ltd. - June 2008 TO Sept2009 - Worked as Senior Sales Officer/ASE
Dabur India ltd. - May 2007 TO June 2008 - Worked as Sales Officer - Area Covered Bangalore

EDUCATION
2007: MBA (Marketing and Finance) from ICFAI University, Bangalore
2004: B.Com from Bangalore University
2001: Class 12th from Kalpataru PU College Tiptur
1999: Class 10th from GHS Tiptur Tumkur District

ACHIEVEMENTS
  STAR PERFORMER, Summer Internship Program-2006 in MBA
 Best Salesman Award 2010 in FERRERO INDIA PVT LTD
 Best ASM Award from Zydus Wellness
 Got Best Train the Trainer Certificate from ecube conducted by Zydus wellness
Declaration

I hereby declare that the above information and facts are true correct to the best of my knowledge and belief.

Place:
Yours Faithfully

SATHEESH KUMAR