Unit 18
Unit 18
Unit 18
Structure
18.0 Introduction
18.1 Learning Outcomes
18.2 Media, Social Media and Children
18.3 Children and the Significance of Provisioning Care
18.4 Positive Impact of Media on Children (Print and Digital)
18.5 Negative Impact of Media (Including Social Media) on Children
18.6 Digital Divide and its Impact on Children in India and other Parts of the
World
18.7 Let Us Sum Up
18.8 References and Further Readings
18.9 Check Your Progress: Possible Answer
18.0 INTRODUCTION
Media, including social media, become an indispensable part of human life.
Children, adults, young, old and of all genders use various kinds of media. Media
includes mainstream media like print and television, and social media. Humans
access social media through their mobile phones. Mobile phones become like
human organs in the 21st Century. People can live without food for a few days,
and they cannot leave their mobile for a minute in the 21st Century. Children are
also using various kinds of media extensively. Usage media by all age groups
are given in this Unit. Human beings are not aware of mobile phones and their
application 15 years before. The mobile phone and social media become part of
their life in the globalised world. There are debates about the positive and negative
impacts of media on children. In this scenario, it is pertinent to ask the following
questions.
Well, Are these applications that have come into the life of human beings,
especially among children, as life-changing aspects in children’s lives? What
kinds of changes is it bringing to the life of children? Are they giving positive
changes in the life of children? Are they impact the life of children in a negative
manner? Do supplement in the print media for children improve the learning
ability? Do we need to allow social media among children in a controlled manner?
Let us try to find the answer to all these questions in this Unit.
Social media comes first in our mind when we think about how people spend
their leisure time. A considerable percentage of population does access social
media through devices like smart phones. They always carry smart phones
wherever they go. The social media includes social network, blog, blogging,
gaming, video and picture-sharing, iPods, iPhones, iPods, YouTube, Twitter, Face
book, Instagram, video editing or sharing apps, LinkedIn, so on and so forth. It
has become very common and it becomes part of the everyone life in the 21st
century.
“Social media, a type of digital media, is a system that is based on
the content production and consumption of the participants and has
different digital contents via links and content” (Andersson, 2016).
There are various definitions available to define social media. Based on the above
said definition, we may conclude that Social media is a medium having various
tools for multi mode of communication and many can be interacted and exchange
information, share contents through multi way communications (Alzouebi &
Isakovic, 2014).
“Social media is a key channel of communication in the society today
and enables people worldwide to interact with each other with just
the click of a mouse” (Lofgren, 2014).
It plays various roles in society, including education, entertainment and
communication. It takes data from multiple sources and presents numerous forms
for multiple people in the community and society. In the entire process, one must
know the sources of data, the objective of data sources, forms of presentation,
and presentation aim. There is a chance of misrepresentation of data to create
certain kinds of opinion among people. Misrepresenting data with subjective
and biased views to make opinion among people leads to partial views on society’s
issues, leading to long-term consequences. The narrow idea may form a strong
opinion or belief among children. Data and information are presented in the
form of cartoons, virtual games and their derivatives to the children. If the children
get exposed to the data in the form of comics or cartoons and play virtual games
for a more extended period, it may profoundly affect their minds. It may also
create both positive and negative effects. The prolonged exposure to these media
may distract children from their studies and physical activities. The more extended
period of media exposure to the children reflects in their actions and speech.
Sometimes, they speak like cartoon characters, and they may lose their childhood
physical and mental growth.
In the Study conducted by Funk, Brouwer, Curtiss, and McBroom (2009),
regarding the parents’ belief about social media’s influence, the results are as 273
Media Ethics follows. Ninety-nine per cent of the respondents answered. Among the
respondents, 43 per cent believed that popular media might impact children for a
shorter period, and 53 per cent think that popular media have a long-term impact
on children. Television has more prolonged effects on children in various ways.
(Kirkorian, Wartella & Anderson, 2008).
The Study pointed out the impact on children if exposed to digital media, including
television, for long periods. Thus, the media content for the children should be
reviewed and edited, and children should be taught to use social media tools
very minimum period. We must make the children expose live experiences instead
of getting experiences through gadgets. As we know, many of these devices and
applications are not available ten years ago. (Graber & Mendoza, 2012).
Research on groups using social media applications and having mobile devices
revealed that roughly one out of ten children by age five get a mobile device,
such as a Smartphone. Therefore, youths define as the new digital natives in the
modern age (Dotterer, Hedges & Parker, 2016). Children at the age of ten are
able to record the video and upload the YouTube and run their own You Tube
channels.
Top Ten Child You Tubers- https://www.youtube.com/watch?v=HSuWZHR_P8I
We also explain the role of media in educational institutions through data and
case studies.
Case Study 1- Pandemic and Learning through Smartphones by Children
As per the survey conducted by the University of Hyderabad in the wake of the
Covid -19 crisis, only 50 per cent of the learners had access to laptops, 45 per
cent could able to access the internet frequently, and 18 per cent of the learners
didn’t have access to internet facilities at all. (UoH Herald, 2020). The above
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study reflected the current status in India. We need to have regular uninterrupted Media and Children
internet services required to attend classes online. The existing studies pointed
out the breakdown of internet services in urban as well as rural areas. The existing
patriarchal relations and socialisation process made girls learners more vulnerable
in the digital world. Social institutions like family expect girls to support mothers
and women in the family to help domestic work. There may be unequal access to
mobile phones, Laptops and internet services to girl students. The domestic
space already divided based on gendered norms. When Covid 19 hit India, the
Ministry of Education, University Grants Commission (UGC) and other
departments in India’s Government regularly stated to use the online space for
uninterrupted teaching learners. Of course, the Ministry of Education facilitated
schools to use all online areas (Businessworld 2020).
Reference https://www.youtube.com/watch?v=J1jlol6Vev4
In the year 2018, The World Health Organization (WHO), United Nations
International Children’s Emergency Fund (UNICEF) and the World Bank group
published “The Nurturing Care Framework for early childhood development”
(WHO, UNICEF & World Bank Group, 2018) at the World Health Assembly in
2018 to provide a roadmap for action. The Framework talks about the significance
of formulating necessary policies and interventions to improve children’s lives
and to achieve Sustainable Development Goals (SDGS). Nurturing care is
characterized by a stable environment that promotes health and optimal nutrition,
protects children from threats, and gives them opportunities for early learning
through affectionate interactions and relationships. It points out that the
government and society must accept the significance of nurturing care for young
children. The Framework gives guiding principles, strategic actions and ways of
monitoring progress.
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Yama, et al.(7) described that some of the fears, tensions, bad dreams, and Media and Children
tendencies towards delinquencies of children result from frequent and regular
exposure to murder-mystery movies and stories filled with violence and torture
children view on TV and movies. There is a strong association between long
hours of tv viewing and suicidal tendencies. So the content of the programme
and the time for viewing television are essential. The study conducted by Hopf,
et al.(10) showed that the direct correlation between watching horror and murder
mysteries for a long time during childhood, the higher rate of expressing violence
at the age of 14.
1) Long hours of social media and interactive media impacts the children’s
face to face interaction. Thus they lack the socialization process. Once they
enter adulthood, they may not be able to socialize with their age groups.
Sometimes they face loneliness. It affects their learning ability.
2) They may face psychological, moral and physical issues.
3) It affects the cognitive development of children and the academic
performance of the children.
4) Media affects children eating habits. It influences the children in a gender
differential manner. The media tried to project that girl should be thin and
lean. Thus, Girl children may not eat healthy food to project themselves as
skinny and slim and maintain their weight based on media expectation.
5) The current study pointed out the strong correlation between media exposure
and smoking habits among young adolescents and grownup children. When
India banned on-screen smoking in films and television programmes initially
in Janaury1 2006, it faced controversies. The Delhi High Court lifted the
ban on movies and Television on January 23, 2009. We need to do more
evidence-based studies on the influence of media among children on
smoking and food habits.
6) The study conducted in the year 1990 states that media too influence children
on alcohol drinking habits. The study further says that 56% of students in
class 5 to 12 get influenced by alcohol advertisements in the media, and
they may get into drinking habit at the later stages of life. Girls children too
get influences. The findings revealed that girls who had watched more hours
of TV at ages 13 and 15 drank more wine and spirits at age 18 than those
who had watched fewer hours of TV. The study further revealed that media
influenced children to consume banned substances at the later stage of their
life. There is a strong positive correlation between long hours of television
watching and getting addicted to alcohol and other banned substances.
For Example, scary online games like Momo Challenge and Blue whale make
children scared and harm the children. They try to interact with the remote
unknown character, making children think that it is true. Another game Blue
Whale Challenge was surface in 2013, and it drove the children to commit suicide.
Several suicides, suicide attempts and other self-harming acts have been reported
in many parts of the world including India because of few online games and few
digital applications.
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Media Ethics
18.6 DIGITAL DIVIDE AND ITS IMPACT ON
CHILDREN IN INDIA AND OTHER PARTS
OF THE WORLD
We need to see the digital divide among children through accessibility, availability,
and digital media platform control. Here, In this section, we are looking at the
accessibility of digital media among children and the gender divide. We can try
to find out the access of digital media among children in India through following
data through the article published in the EPW engage (https://www.epw.in/engage/
article/why-online-not-way-forward-education-reading).
The disparities in access are visible not only socio-economic but also regional—
digital infrastructure and connectivity varies from state to state as well as between
urban and rural.
The study conducted in 2015 on mobile phones and the internet by children in
seven European countries brought notable results. Sixty-nine per cent of the
surveyed children across seven European countries were using mobile phones.
The study also revealed that among 15 and 16-year-olds surveyed, 10 and 12
years were the most common ages first to receive a mobile phone. Two in three
children who use a mobile phone have a smartphone. Thirty-four per cent of
children surveyed use a tablet.
A similar study in 2016 involved Bahrain, Honduras, Japan and the Philippines.
On average, 67% of children surveyed use a mobile phone. 52% of children use
a tablet. Ten years is the most common age for children to receive their first
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mobile phone. Eighty-five per cent of all children surveyed who use mobile Media and Children
phones access the internet on their device. Ninety-three per cent of children that
use smartphones have downloaded apps, including 100 per cent of children in
Bahrain. On average, over 80 per cent of children using mobile phones access
social networking services on their phones, which increases to 93 per cent for
children using smartphones.
Adolescents and young adults spend a significant portion of their day using their
smartphones (Kumcagiz & Gunduz, 2016) as an intense and passionate means
of communicating with their friends, transferring their experiences, and following
the “daily progress” of others in social media posts. Most teens are actively
engaged in using Facebook, Instagram, WhatsApp etc., on their smartphones.
According to Gezgin (2018), around 80% of social media activities are carried
out over intelligent mobile devices.
While the percentage of young users of smartphones and interactive media might
vary from place to place, their use has become an indispensable part of the
youngsters’ lives worldwide irrespective of geographical, social or cultural
borders. The concerns expressed on the negative impacts of these harmful
technologies, especially by early childhood clinicians, educators, and
organizations that care about the young generation’s well-being, are disheartening.
At the same time, prolonged exposure to digital media brings equally harm to
the children. It affects their eyesight, reducing the physical activities that lead to
childhood obesity and other health issues. Children try to interact with unknown
people through interactive media devices. Interacting with strange people may
affect their safety and security. Experts advised the children toa access media
through parents, elders and teachers. Internet time should be reduced. They should
not allow accessing all applications on digital platforms. Instead, they should be
encouraged to print media. Parents should register their children’s name on the
digital device with awareness about consequences. Children should not reveal
personal information on the digital platform.