Workshop Business Model Design
Workshop Business Model Design
Workshop Business Model Design
01 October 2019
key assumptions
are wrong?
“no Business Plan
Osterwalder (2010)
Episode One
Getting from
Business Idea to
Business Model
Source: https://www.youtube.com/watch?v=wwShFsSFb-Y
Episode One highlights
Idea = Boomer travel agency
Boomer = people born 1946~1964
In 2016 boomers are 52~70 years old
Episode One highlights
“Even if you have a great idea,
success is far from assured”
“A great business idea needs
a great business model,
and they are not the same thing”
Introduction to Episode Two
Lowcost airlines
• Ultra cheap flights to budget travellers
• Sales through internet
• No offices > call centers
• Single model aircraft
• Cheap airports
• Partners: hotels, car rentals, insurance
Episode Two
Visualizing Your
Business Model
Source: https://www.youtube.com/watch?v=wlKP-BaC0jA
Episode Two highlights
A business canvas is
the entrepreneur’s playground.
Key Key Value Customer Customer
partnerships activities propositions relationships segments
Who can help
you leverage
your business
7
Which things
you really need
to be able to
Bundle of
products and
services that
4
Type of
relationship you
are establishing
Groups of
people or
organizations
8 perform well
Key resources 2
create value
for your
customers
w/ customers
Channels 1
for which you
create value
6 3
Infrastructures Touch points to
needed to interact with
create, deliver your customer
and capture and deliver
value value
Cost structure Revenue streams
model
9
Costs incurred to operate your business
5
Cash that your business generates from
each Customer Segment
Introduction to Episode Three
Nespresso
• Coffee capsules for
dedicated coffee
machines,
• Sold in Nespresso
shops only, or
through internet,
• Sense of belonging
to an exclusive club.
Episode Three
Prototyping
Source: https://www.youtube.com/watch?v=iA5MVUNkSkM
Episode Three highlights
Prototyping: 3 rules to start
Episode Three highlights
Rule 1
Focus on the business model
and not just the product, the technology,
or the service
Episode Three highlights
Rule 2
Don´t fall in love with the first models
the best models are built on
clever unexpected elements
Episode Three highlights
Rule 3
Iterate rapidly, test your models early
in the real world
Episode Four
Navigating Your
Environment
Source: https://www.youtube.com/watch?v=7O36YBn9x_4
Key trends
• new regulations coming up?
• new technologies?
• society previsional changes?
Proving It
Source: https://www.youtube.com/watch?v=-2gd_vhNYT4
Episode Five highlights
Test hypotheses
Explore it
https://www.youtube.com/watch?v=aN36EcTE54Q
References
Blank (2012), Blank Steven, Validate Your Business Model Start With a Business
Model, Not a Business Plan. The Wall Street Journal, November the 26th, 2012.
http://blogs.wsj.com/accelerators/2012/11/26/start-with-a-business-model-not-a-
business-plan/, accessed in 23rd May 2016