Wholesaling Sales Scripts
Wholesaling Sales Scripts
Wholesaling Sales Scripts
SALES SCRIPT
PREGAME:
Treat Every Lead the Same
A Sale Takes Place on Every Single Call
It takes Time to Take Houses
Our Leads do not suck.
Do not prejudge the lead.
Create an experience!
1. INTRO
(2-3 minutes)
They mentioned here in the notes that you are wanting to sell
your property? (if there is a reason in the CRM give it)
(SHUT UP AND LET THEM TALK. TAKE NOTES. THIS IS THE START
OF THE “WHY”)
We are looking for properties to put into our portfolio for one
of two reasons
(MR/MRS), can you grab a pen & paper, I'm going to have you jot
down my contact information. There will also be some information
I'm confident you will want to write down if we can get your
property approved today.
Note: In your pitch, you are trying to find out what kind of value
you can add to their situations so that you can add it to your
offer (Selling As-1s, They need help moving, want to leave their
belonging, etc.)
Outside of house
Open-ended question:
1. Ok, (MR/MRS)before we talk about the inside of the house, talk
to me about everything outside of the house starting with...
2. What is the neighborhood like?
3. Lots of renters or more owners occupied?
4. Do you have any electrical lines in the front, back or side?
5. What's the speed limit out front?
6. Is there anything wrong with the structure of the home? Is
there any siding missing, gutters missing (do you have
gutters)?
7. Is there anything in the back of the house I cant see... Pool,
shed, barn, structures?
8. Is there anything I haven't asked you, that if you were in our
shoes you would want to know? (this is to get them to start
selling you the house)
3. PITCH
(Condition/ Timeline/ Deal Killers)
Start to run your comps
Inside of house
-What I'd like you to do now MR/MRS. is walk me through your
home. (Let them lead the way, If they don't say much take over the
call)
-Is the inside still from the “YEAR OF THE HOUSE”
-What are the floors like?
-Have you added anything to the home that needed to be
permitted but wasn't permitted?
-Is the kitchen original to the build? Cabinets? Countertops?
Appliances?
-Bathrooms original to the build? Vanity? Tub/Shower or Walk in
Shower? Toilet?
-If there is a basement or crawl space is there any moisture?
-IF you were going to keep it what changes would you be doing,
lets say you had 20k-30k to spend of the house?
-Again, is there anything I haven't asked that you would want to
know... Good or Bad? (let them answer)
ADDED VALUE
Risk/Discomfort
- What would you still need to figure out before you could actually
sell?
Relationships
-Would there be anyone who might be even a tiny bit upset that
you are selling the property?
Time
-If the underwriter was to come back with an offer that made
sense for you, when were you looking to move or close? Our
standard closing is 30 business days, is that doable for you?
OK... The last thing they wanted me to ask you is.... If we can get
to a number that makes sense for both of us, are you ready to
move forward with a purchase agreement TODAY?
Ok, I am going to run in the back to see what they have come
up with, do you mind if I put you a brief hold
(LET THEM ANSWER)
(SECOND - HOLD)
Nice thing about this MR/MRS seller is, I'm on your side. The
hard part is over with... The property is approved, Now it's a
matter of making the numbers make sense for both of us.
I'm going to put you back on hold and see if there's anything
they can do. Before I do that, let me ask you...
-Where do you need to be at price wise to walk away happy
Mr./Ms. seller?
-Is that the best you think you can do Mr./Ms. Seller so I can let
the underwriter know?
-If they can come up to that number, are you ready to move
forward today?
The underwriter just sent you and I the offer.(Don't send it yet)
SIGN!!!
Always feel free to call and ask for me, but usually I will direct
you to our Transactional Coordinator
Additional Notes:
Rude People that just want an offer - Apologize to them and
say “Do you really want to hear what I have to say, or are you
just tired of these phone calls?”
Assume everything.
Follow up - Always wine and dine them again with the notes
you took in your first phone call, find that common ground.