CHAPTER

S.NO. TITLE Page .No.

NO.

1 CHAPTER.1 INTRODUCTION TO FINANCIAL ANALYSIS 12-32

2 CHAPTER.2 COMPANY PROFILE,EVENTS,AWARDS,PRODUCTS 33-68

3 (A) OVERVIEW OF INDIAN TEXTILE INDUSTRY 34-45

4 (B) SWOT ANALYSIS OF INDIAN TEXTILE INDUSTRY 46-48

6 (C) COMPANY PROFILE 49-58

7 (D) COMPANY MAJOR EVENTS 59-61

8 (E) AWARDS 62

9 (F) PRODUCTS 63-67

10 (G) EXPORT MARKETS 68

11 CHAPTER.3 OBJECTIVES & RESEARCH METHODOLOGY 69-71

12 (A) OBJECTIVES , NEED , SCOPE OF THE STUDY 70

13 (B) RESEARCH METHODOLOGY 71

14 (C) SOURCES OF DATA 71

15 CHAPTER.4 DATA ANALYSIS 72-89

INTRODUCTION TO FINANCIAL RATIOS

16 (A) 73

KEY FINANACIAL RATIOS

17 (B) 73

18 (C) FINANACIAL RATIO’S OF COMPANY 74-89

19 (D) FINDINGS 90-92

20 CHAPTER.5 CONCLUSION & SUGGESTIONS 93-96

21 (A) CONCLUSION 94

22 (B) SUGGESTIONS 96

23 (C) BIBLIOGRAPHY 97-99

S.
Particulars NO. 2022-23 2021-22

1 Debtor Turnover Ratio 4.23 4.27

2 Inventory Turnover Ratio 3.54 3.54

3 Interest Coverage Ratio 4.87 7.28

4 Current Ratio 1.45 1.47

5 Debt Equity Ratio 0.37 0.34

6 Operating Profit Margin 8.25% 10.58%

7 Net Profit Margi 3.33% 5.05%

8 Return on Net Worth 10.03% 12.46%

Super House Ltd., a prominent player in the consumer goods manufacturing industry, stands as a
testament to resilience and innovation in a dynamic market landscape. With a rich history of delivering
quality products and a steadfast commitment to excellence, Super House Ltd. has carved a niche for
itself, captivating customers and stakeholders alike.
In an era marked by rapid technological advancements, shifting consumer preferences, and evolving
market dynamics, understanding the intricacies of financial performance and market analysis becomes
imperative for companies striving to maintain a competitive edge. This project report endeavors to
delve into precisely these realms, offering a comprehensive examination of Super House Ltd.'s financial
performance and the intricate dynamics of the market in which it operates.

At its core, this report aims to provide valuable insights that can inform strategic decision-making, drive
operational efficiencies, and propel Super House Ltd. towards sustained growth and success. By peering
into the financial metrics and market forces shaping the company's trajectory, we seek to uncover
opportunities, mitigate risks, and chart a course towards greater resilience and prosperity.

Through a meticulous analysis of Super House Ltd.'s financial performance, we endeavor to scrutinize
key indicators such as profitability, liquidity, solvency, and efficiency. This examination will offer a
nuanced understanding of the company's financial health, allowing us to discern patterns, identify
strengths, and pinpoint areas for improvement.

Simultaneously, our exploration into the market dynamics surrounding Super House Ltd. will unravel the
complexities of the consumer goods manufacturing industry. By dissecting market size, growth trends,
competitive pressures, and emerging opportunities, we aim to equip stakeholders with the insights
necessary to navigate the turbulent waters of the market landscape effectively.

As we embark on this journey of discovery, it is our fervent hope that the insights gleaned from this
analysis will serve as a guiding beacon for Super House Ltd., empowering the company to make
informed decisions, seize strategic opportunities, and fortify its position as a leader in the consumer
goods manufacturing industry.
Super House Ltd., a prominent player in the consumer goods manufacturing industry, stands as a
testament to resilience and innovation in a dynamic market landscape. With a rich history of delivering
quality products and a steadfast commitment to excellence, Super House Ltd. has carved a niche for
itself, captivating customers and stakeholders alike.

In an era marked by rapid technological advancements, shifting consumer preferences, and evolving
market dynamics, understanding the intricacies of financial performance and market analysis becomes
imperative for companies striving to maintain a competitive edge. This project report endeavors to
delve into precisely these realms, offering a comprehensive examination of Super House Ltd.'s financial
performance and the intricate dynamics of the market in which it operates.

At its core, this report aims to provide valuable insights that can inform strategic decision-making, drive
operational efficiencies, and propel Super House Ltd. towards sustained growth and success. By peering
into the financial metrics and market forces shaping the company's trajectory, we seek to uncover
opportunities, mitigate risks, and chart a course towards greater resilience and prosperity.

Through a meticulous analysis of Super House Ltd.'s financial performance, we endeavor to scrutinize
key indicators such as profitability, liquidity, solvency, and efficiency. This examination will offer a
nuanced understanding of the company's financial health, allowing us to discern patterns, identify
strengths, and pinpoint areas for improvement.

Simultaneously, our exploration into the market dynamics surrounding Super House Ltd. will unravel the
complexities of the consumer goods manufacturing industry. By dissecting market size, growth trends,
competitive pressures, and emerging opportunities, we aim to equip stakeholders with the insights
necessary to navigate the turbulent waters of the market landscape effectively.

As we embark on this journey of discovery, it is our fervent hope that the insights gleaned from this analysis will
serve as a guiding beacon for Super House Ltd., empowering the company to make informed decisions, seize
strategic opportunities, and fortify its position as a leader in the consumer goods
Super House Ltd., a prominent player in the consumer goods manufacturing industry, stands as a testament to resilience and innovation
in a dynamic market landscape. With a rich history of delivering quality products and a steadfast commitment to excellence, Super
House Ltd. has carved a niche for itself, captivating customers and stakeholders alike.

In an era marked by rapid technological advancements, shifting consumer preferences, and evolving market dynamics, understanding the
intricacies of financial performance and market analysis becomes imperative for companies striving to maintain a competitive edge. This
project report endeavors to delve into precisely these realms, offering a comprehensive examination of Super House Ltd.'s financial
performance and the intricate dynamics of the market in which it operates.

At its core, this report aims to provide valuable insights that can inform strategic decision-making, drive operational efficiencies, and
propel Super House Ltd. towards sustained growth and success. By peering into the financial metrics and market forces shaping the
company's trajectory, we seek to uncover opportunities, mitigate risks, and chart a course towards greater resilience and prosperity.

Through a meticulous analysis of Super House Ltd.'s financial performance, we endeavor to scrutinize key indicators such as
profitability, liquidity, solvency, and efficiency. This examination will offer a nuanced understanding of the company's financial health,
allowing us to discern patterns, identify strengths, and pinpoint areas for improvement.

Simultaneously, our exploration into the market dynamics surrounding Super House Ltd. will unravel the complexities of the consumer
goods manufacturing industry. By dissecting market size, growth trends, competitive pressures, and emerging opportunities, we aim to
equip stakeholders with the insights necessary to navigate the turbulent waters of the market landscape effectively.

As we embark on this journey of discovery, it is our fervent hope that the insights gleaned from this analysis will serve as a guiding
beacon for Super House Ltd., empowering the company to make informed decisions, seize strategic opportunities, and fortify its position
as a leader in the consumer goods manufacturing industry.
Rationale of the study

Analysis of financial statement is a systematic process of critical evaluation of the

financial information given in financial statement so that these information may be
understood properly. For the purpose of analysis individual items are studied, their
relationship with other relevant figures is establish and the data are sometime re-
arranged to have better understanding of the information with the help of various
tools for the purpose.

According to Berverd Needles “ Financial statement analysis comprises all the

technique employed by user of financial statement to show important relationship
in the financial statement”.
In short it is a technique of X- raying the financial position and the performance of
the enterprise.
 “The analysis and interpretation of financial statement are an attempt to determine
the significance and meaning of financial statement data so that the forecast may
be made of the prospects for future earning, ability to pay interest and debts
maturities and profitability of a sound dividend policy”. – kennedy and mullar

ADVANTAGE OF FINANCIAL STATEMENT ANALYSIS

The advantages of financial statement analysis are listed below:

 The most important benefit if financial statement analysis is that it provides an idea to
the investors about deciding on investing their funds in a particular company.

 Another advantage of financial statement analysis is that regulatory authorities like IASB
can ensure the company following the required accounting standards.

 Financial statement analysis is helpful to the government agencies in analyzing the

taxation owed to the firm.

 Above all, the company is able to analyze its own performance over a specific time period.

LIMITATION OF FINANCIAL STATEMENT ANALYSIS

 Financial Statements Are Derived from Historical Costs - Transactions are initially
recorded at their cost. This is a concern when reviewing the balance sheet, where the
values of assets and liabilities may change over time. Some items, such as marketable
securities, are altered to match changes in their market values, but other items, such as
fixed assets, do not change. Thus, the balance sheet could be misleading if a large part
of the amount presented is based on historical costs.

 Financial Statements Only Cover a Specific Period of Time - A user of financial

statements can gain an incorrect view of the financial results or cash flows of a business
by only looking at one reporting period. Any one period may vary from the normal
operating results of a business, perhaps due to a sudden spike in sales or seasonality
effects. It is better to view a large number of consecutive financial statements to gain a
better view of ongoing results.

 Financial Statements Could be Wrong Due to Fraud- The management team of a

company may deliberately skew the results presented. This situation can arise when
there is undue pressure to report excellent results, such as when a bonus plan calls for
payouts only if the reported sales level increases. One might suspect the presence of
 this issue when the reported results spike to a level exceeding the industry norm,
or well above a company’s historical trend line of reported results.

 Financial Statements Do Not Cover Non-Financial Issues-The financial

statements do not address non-financial issues, such as the environmental
attentiveness of a company's operations, or how well it works with the local
community. A business reporting excellent financial results might be a failure in
these other areas.

 Financial Statements May Not Have Been Verified- If the financial statements
have not been audited, this means that no one has examined the accounting
policies, practices, and controls of the issuer to ensure that it has created accurate
financial statements. An audit opinion that accompanies the financial statements is
evidence of such a review.

 Financial Statements Have No Predictive Value- The information in a set of

financial statements provides information about either historical results or the
financial status of a business as of a specific date. The statements do not
necessarily provide any value in predicting what will happen in the future. For
example, a business could report excellent results in one month, and no sales at
all in the next month, because a contract on which it was relying has ended.

Methods or tools or technique of financial statement analysis

Ratio analysis – Ratio analysis is a technique of analysis, comparison and interpretation

of financial statement. It is a process through which various ratio are calculated and on
that basis conclusions are drawn which become the base of managerial decision.

Ratio analysis is the comparison of line items in the financial statements of a business.
Ratio analysis is used to evaluate a number of issues with an entity, such as its
liquidity, efficiency of operations, and profitability. This type of analysis is
particularly useful to analysts outside of a business, since their primary source of
information about an organization is its financial statements.
Importance of ratio analysis

1. Financial Statement Analysis- Understanding financial statements are important for

stakeholders of the company. Ratio analysis helps in understanding the comparison of
these numbers; furthermore, it helps in estimating numbers from income statements and
balance sheets for the future. For e.g. Equity shareholder looks into the P/E ratio, the
Dividend payout ratio, etc. while creditors observe Debt to Equity ratio, Gross margin
ratio, Debt to asset ratio, etc.

2. Efficiency of Company-Ratio analysis is important in understanding the company’s

ability to generate profit. Return on Asset, Returns on Equity tell us how much profit the
company is able to generate over assets of the firm and equity investments in the firm,
while gross margin and operating margin ratios tell us the company’s ability to generate
profit from sales and operating efficiency.

3. Planning and Forecasting- From a Management and investor point of view, ratio
analysis helps to understand and estimate the company’s future financials and operations.
Ratios formed from past financial statement analysis helps in estimating future
financials, budgeting, and planning for the future operations of the company.

4. Identifying Risk and Taking Corrective Actions- The company operates under various
business, market, operations related risks. Ratio analysis helps in understanding these
risks and helps management to prepare and take necessary actions. Leverage ratios help
in performing sensitivity analysis of various factors affecting the company’s profitability
like sales, cost, debt. Financial leverage ratios like Interest Coverage ratio and Debt
Coverage ratio tell how much the company is dependent on external capital sources and
the company’s ability to repay debt.

5. Peers Comparison- Investor, as well as the company’s management, makes a

comparison with Competitors Company to understand efficiency, profitability and market
share. Ratio analysis is helpful for companies to perform SWOT (Strengths,
Weakness, Opportunities, and Threats)
analysis in the market. It also tells whether the company is able to perform growth or
not over a period from past financials and whether the company’s financial position is
improving or not.

6. Financial Solvency- The company’s ability to pay short-term debt is determined by

liquidity. Current Ratio, Acid-test ratio tells us whether a company is able to pay its
short-term obligation within a year. The company continuously runs analysis on past
financial statements to understand and prepare for payment of short-term obligations.

7. Decision Making- Ratios provide important information on the operational efficiency

of the company, and the utilization of resources by the company. It helps management to
forecast and planning for future, new goals, concentrate on the different markets, etc.

Types of Ratio

Liquidity ratios – liquidity refers to the ability of a concern to meet its current
obligations as and when they become due. Liquidity ratios measures the short
term solvency of a business and for this purpose following ratio can be
computed:

a) Current ratio = current ratio is a most widely used ratio to judge short term
financial position or solvency of a firm. it can be defined as relationship
between current assets and current liabilities. current ratio of 2 : 1 is
considered as satisfactory.

Current Ratio= current assets / current liabilities

b) Liquid Ratio = it is also called as Quick ratio or Acid test ratio, measures
the ability of business to pay its short term liabilities by having assets that
are readily converted into cash. These assets are namely cash, marketable
securities and account receivables.
 Liquid Ratio= current asset–inventory–prepaid expenses /current liabilities

c) Absolute liquid Ratio= This ratio is also known as super quick ratio and
establishes relationship between absolute liquid assets and liquid liabilities.
The ideal level of absolute liquid ratio is 0.5 : 1 .

Absolute liquid ratio= cash and bank balance/current liabilities

d) Cash ratio = the cash ratio is a measures of the liquidity of a firm, namely
the ratio of the total assets and cash equivalents.

Cash ratio= cash and bank balance/ current assets

Solvency Ratio

Solvency ratio - this ratio examines whether the total realizable amount
from all assets of a firm is enough to pay all of its external liability or not.
In this context this ratio shows the relationship between total assets and
external liabilities of the firm.

Solvency means ability of a firm to pay its liability on due date. Solvency is
tested on the basis of the ability of the concern to pay its long term liability
at due time. The ratios to be used for this purpose are called as ‘ ratio of
financial position’ or stability ratio. The main ratio of this category are as
follows;

a) Debt equity Ratio- this ratio reflects the long term financial position of a
firm and is calculated in the form of relationship between external
equities or outsider’s funds and internal equities or shareholders fund.
Debt equity ratio may also be called as ‘ratio long term debt to
shareholders funs’.

Debt Equity Ratio= long term debts/ shareholder

funds Or debt/equity
 b) Proprietary ratio- This ratio indicates the relationship between
proprietors fund and total assets. Greater is the proprietor funds better
is the position of the creditor.

Proprietary ratio=proprietary funds or shareholders funds/Total assets

 Profitability ratio - Profitability ratio is used to evaluate the company’s ability to

generate income as compared to its expenses and other cost associated with the
generation of income during a particular period. This ratio represents the final
result of the company.

The main category of this ratio are :

a) Gross profit ratio- This ratio measures the marginal profit of the company. This
ratio is also used to measure the segment revenue. A high ratio represents the
greater profit margin and it’s good for the company.

Gross profit ratio = Gross Profit /Sales × 100

Gross Profit= Sales + Closing Stock – opening stock – Purchases – Direct Expenses

b) Net profit ratio - This ratio measures the overall profitability of company
considering all direct as well as indirect cost. A high ratio represents a positive
return in the company and better the company is.

Net profit ratio = Net Profit / Sales × 100

Net Profit = Gross Profit + Indirect Income – Indirect Expenses

c) Return on equity - This ratio measures Profitability of equity fund invested the
company. It also measures how profitably owner’s funds have been utilized to
generate company’s revenues. A high ratio represents better the company is.
 Return on equity =Profit after Tax/ Net worth x 100
Where, Net worth = Equity share capital, and Reserve and Surplus

d) Return on capital employed- Return on capital employed (ROCE) is a financial ratio

that can be used in assessing a company's profitability and capital efficiency. In other
words, this ratio can help to understand how well a company is generating profits
from its capital as it is put to use.

Return on capital employed (ROCE) = net profit before interest and tax / capital employed
X 100

e) Operating profit ratio - Operating profit ratio establishes a relationship between

operating Profit earned and net revenue generated from operations (net sales).
operating profit ratio is a type of profitability ratio which is expressed as a
percentage.

Operating profit ratio = operating profit / net sales X 100

Analysis of financial statement is a systematic process of critical evaluation of the financial information
given in financial statement so that these information may be understood properly. For the purpose of
analysis individual items are studied, their relationship with other relevant figures is establish and the data
are sometime re-arranged to have better understanding of the information with the help of various tools for
the purpose
 CHAPTER
S.NO. TITLE Page .No.
NO.

1 CHAPTER.1 INTRODUCTION TO FINANCIAL ANALYSIS 12-32

2 CHAPTER.2 COMPANY PROFILE,EVENTS,AWARDS,PRODUCTS 33-68

3 (A) OVERVIEW OF INDIAN TEXTILE INDUSTRY 34-45

4 (B) SWOT ANALYSIS OF INDIAN TEXTILE INDUSTRY 46-48

6 (C) COMPANY PROFILE 49-58

7 (D) COMPANY MAJOR EVENTS 59-61

8 (E) AWARDS 62

9 (F) PRODUCTS 63-67

10 (G) EXPORT MARKETS 68

11 CHAPTER.3 OBJECTIVES & RESEARCH METHODOLOGY 69-71

12 (A) OBJECTIVES , NEED , SCOPE OF THE STUDY 70

13 (B) RESEARCH METHODOLOGY 71

14 (C) SOURCES OF DATA 71

15 CHAPTER.4 DATA ANALYSIS 72-89

INTRODUCTION TO FINANCIAL RATIOS

16 (A) 73

KEY FINANACIAL RATIOS

(B) 73
17
Superhouse Group understood the Retail Market’s strength and need and not just being captivated into
manufacturing Footwear, Garments, and Leather Accessories. This steered the management’s focus to
initiate and spread their roots into the Retail segment to increase consumerism within India and the
International Markets. This lead to the rise of the BRAND “ALLEN COOPER” in India and “SILVER
STREET LONDON” in the United Kingdom. Over the last 10+ years, these brands have maintained their
positions through solid retail outlets and online market and are still growing, further augmenting the value
for stakeholders broadening the operational prowess and girth of the Group as a Brand and flagship
company. Not only has this, over the last decade, Superhouse Group extended its wings into the Education
and Real Estate businesses also.

Superhouse Group is a multi-unit and multi-product conglomerate with brand leadership in the field of
Leather, Leather goods, Footwear manufacturing and exports. The Group is well equipped with state-of-the-
art machinery and a skilled workforce to produce a diverse range and quality of Leather, leather goods and
textile garments, appreciated globally.Well equipped with the state-of-the-art technology with an annual
turnover of USD 250 million, Superhouse Group is one of the leading manufacturers and exporters of the
highest quality and a diverse range of Footwear, Leather Goods, Finished Leather, Fall Protection
Equipment, Garments, and Equestrian to more than 50+ countries.Having 22 manufacturing capacities
strategically located across different cities in India and wholly-owned subsidiaries in the United States,
United Kingdom, Germany, France, Spain, and UAE, Superhouse Group presently employs a workforce of
more than 8000+ skilled personnel globally.Quality being the utmost feature of the Group, we reaffirm it by
our globally accepted certifications. Not only this, but we are also one of the most reputed and respectable
manufacturers & suppliers in Europe as we comply with our stringent EN-345 norms along with CSA, ANZ,
and SABS standards.Having a legacy of more than 30 years in the leather and footwear industry,
Superhouse has a blend of skilled workforce with young, dynamic, and passionate leaders from the industry
who are relentlessly outshining in achieving their goals.
Our Capacity Snapshot

 4 footwear manufacturing facilities operating out of Unnao and Agra cater to the ever increasing
demand of Fashion Footwear for Men, Women & Children.

 We cater to the Safety Footwear and Military Footwear Market worldwide by manufacturing them in
our factories located in Kanpur and Unnao region. These factories are equipped with the newest
machines offering Double Density PU/PU soles, Double Density PU/TPU soles, Double Density
PU/Rubber soles, Direct Rubber Vulcanized soles, and Goodyear welted safety shoes.

 LWG Certified Tanneries produce Buffalo Leather for Safety Shoes, Leather Accessories and
Upholstery, and Goat Leather for Fashion Footwear for Men, Ladies, and Children. Not only this, we
import leather from South America, Russia, and Europe as per the prerequisite of our clients. These
tanneries are located in Kanpur –Unnao cluster.

 Other capacities manufacture Leather Bags of all types along with Belts supplying to some well-
known brands in Europe and the United States and are located in Kanpur and Kolkata.

 We are no far in manufacturing our unique range of Garments and Riding Wear for the international
markets. These units are the largest manufacturers of Breeches, Riding Boots, & other Riding
 Products. Superhouse Group is the most preferred supplier of Equestrian in the global marketplace
and has 15+ years of experience and automated production of the same.

 We have a dedicated Socks Manufacturing Unit in Kanpur, for the shoe vertical, both domestically
and internationally. We manufacture these socks as per the exact designs of the customer.

Super House Ltd., a prominent player in the consumer goods manufacturing industry, stands as a testament to resilience and
innovation in a dynamic market landscape. With a rich history of delivering quality products and a steadfast commitment to
excellence, Super House Ltd. has carved a niche for itself, captivating customers and stakeholders alike.

In an era marked by rapid technological advancements, shifting consumer preferences, and evolving market dynamics,
understanding the intricacies of financial performance and market analysis becomes imperative for companies striving to
maintain a competitive edge. This project report endeavors to delve into precisely these realms, offering a comprehensive
examination of Super House Ltd.'s financial performance and the intricate dynamics of the market in which it operates.

At its core, this report aims to provide valuable insights that can inform strategic decision-making, drive operational
efficiencies, and propel Super House Ltd. towards sustained growth and success. By peering into the financial metrics and
market forces shaping the company's trajectory, we seek to uncover opportunities, mitigate risks, and chart a course towards
greater resilience and prosperity.

Through a meticulous analysis of Super House Ltd.'s financial performance, we endeavor to scrutinize key indicators such as
profitability, liquidity, solvency, and efficiency. This examination will offer a nuanced understanding of the company's financial
health, allowing us to discern patterns, identify strengths, and pinpoint areas for improvement.

Simultaneously, our exploration into the market dynamics surrounding Super House Ltd. will unravel the complexities of the
consumer goods manufacturing industry. By dissecting market size, growth trends, competitive pressures, and emerging
opportunities, we aim to equip stakeholders with the insights necessary to navigate the turbulent waters of the market
landscape effectively.

As we embark on this journey of discovery, it is our fervent hope that the insights gleaned from this analysis will serve as a
guiding beacon for Super House Ltd., empowering the company to make informed decisions, seize strategic opportunities, and
fortify its position as a leader in the consumer goods manufacturing industry.