12 Animation

Quarter 1

LEARNER’S MATERIAL
 Module

2
Animation Grade 12
PIVOT IV-A Learner’s Material
Quarter 1 Module 2
First Edition, 2020

GRADE 12
Animation
Environment and Market

Prepared by: Ms. Ma. Grace P. Miranda

Biñan City Senior High School - Timbao Campus

Office Address: La Solidaridad Estate, Brgy. Timbao, City of Biñan, Laguna
Email Address: [email protected]

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 Guide in Using PIVOT Learner’s Material

For the Parents/Guardian

This learning resource hopes to engage the learners in guided

and independent learning activities at their own pace and time.
Furthermore, this also aims to help learners acquire the needed 21st
century skills while taking into consideration their needs and
circumstances.

As a facilitator, you are expected to orient the learners on how to

use this module. You also need to keep track of the learners' progress
while allowing them to manage their own learning. Furthermore, you
are expected to encourage and assist the learners as they do the tasks
included in the module.

For the Learner

This module was designed to provide you with fun and

meaningful opportunities for guided and independent learning at your
own pace and time. You will have to process the contents of the
learning resource while being an active learner.

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I What I need to know?

This module was designed and written with you in mind. It is

here to help you master the skills, knowledge, and attitudes required
to compare and contrast the nuances of varied online platforms,
sites, and content to best achieve specific class objectives and
address situational challenges. The scope of this module permits it to
be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are
arranged to follow the standard sequence of the course. But the
order in which you read them can be changed to correspond with the
textbook you are now using.

After going through this module, you are expected to:

• Identify the different products, services and opportunities

available in the market;

• Identify potential customers including their needs and

wants; and

• Conduct Consumer or Market Analysis

NOTE:
All answers should be written on the provided answer sheets.

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I What is new?

Aspiring entrepreneur need to explore the economic, cultural, and

social conditions prevailing in an area. Needs and wants of the people in a
certain area that are not met may be considered business opportunities.
Identifying the needs of the community, its resources, available raw materials,
skills, and appropriate technology can help a new entrepreneur seize business
opportunities.
To be successful in any kind of business venture, potential
entrepreneurs should look closely at the environment and market. They
should always be watchful of existing opportunities and constraints, and to
take calculated risks. The opportunities in the business environment are
factors that provide possibilities for a business to expand and make more
profit. Constraints, on the other hand, are factors that limit business growth,
hence reduce the chance of generating profit. One of the best ways to evaluate
opportunities and constraints is to conduct a Strengths, Weaknesses,
Opportunities and Threats (SWOT) Analysis.
SWOT Analysis is a managerial tool used to assess the environment. It
is used to gather important information which is then used in strategic
planning. Strengths and weaknesses are internal in an organization. They
relate to resources owned by an organization that you have control over and
also the extent of its marketing.
Opportunities and threats exist in the external environment.
Opportunities relate to the market, new technologies, and the external factors
such as government policies, climate, and trends. Threats replace what the
competitors are doing. It also includes legal and other constraints. Now that
you have read some important considerations to explore to be successful in
any business, you are now ready to explore more about the environment and
market.
To begin with, let’s find out your knowledge about the environment and
market in Animation.

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 D What I know?

To start with this module, let’s see how knowledgeable you are with
the Environment and Market in Animation. Write True if the statement is
correct and False otherwise. Write your answers on the answer sheet
provided.

________1. Art Directors have the final say on what should be included on
the project.
________2. The market is composed of internal and external factors that
affects the business.
________3. A compositing artist creates realistic effects not usually found
in nature.
________4. Threats are conditions that may prevent achieving goals, and
what competitors can do that you cannot.
________5. A flash animator helps investigators piece together crime
scenes and collate evidence for presentation to a jury.
________6. Opportunities are the things you lack, factors that need
improvements, and resource limitations.
________7. Storyboard artists help map out a story from start to finish
long before work starts.
________8. A 3D modeler works from the ground up to bring fully
rendered models and environments to life.
________9. Flash animators use Adobe Dreamweaver to create 2D and 3D
projects.
________10. The SWOT analysis process is a brainstorming technique.

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D What is in?

Let’s have a review of the previous lesson, look for ten PECs in the
jumbled letters below and encircle each word. Search in all directions:
top-down, left-right, diagonal and reverse.

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D What is it?

THE ENVIRONMENT AND MARKET

Environment is defined as all the internal and external factors that
affect how the company functions including employees, customers,
management, supply and demand and business regulations.
Market, in this concept is what we call as the potential customers.
Customers are important because they drive revenues; without them,
businesses have nothing to offer.

CAREER OPPORTUNITIES IN ANIMATION

Art Director
• Art directors have the final say on what footage
or stills are to be included in the final cut
• May also be required to train junior staff and
manage budgeting requirements.

Stop Motion Animator

• They set up physical rigs, usually to
specification, in which to work with the models
(puppets) and camera equipment before using
specialist software to bring it all to life in the
editing suite.

3D Modeler
• A 3D modeler works from the ground up to
bring fully rendered models and
environments to life.
• Can find work not just in film and video
games but also in engineering, advertising,
manufacturing, architecture and many
other fields.

Flash Animator
• Flash animators combine skills in
illustration, graphic design and
composition in order to create compelling
2D and 3D animation in Adobe Flash.
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 D What is it?

Storyboard Artist
• Storyboard artists usually work hand-in-
hand with animation and/or filmmaking
teams to help map out a story from start to
finish long before work starts.

Forensic Animator
• A forensic animator will utilize his or her unique
skills to help investigators piece together crime
scenes and collate evidence for presentation to a
jury.

Texture Artist
• A texture artists’ main goal is to achieve
a realistic look, but may also have to use
all their graphic skills to create effects
not usually found in nature.

Compositing Artist
• Holds a great degree of responsibility
over the final appearance of an
animation, and adds a layer of polish
and keep the entire project looking
consistent.

IDENTIFYING CUSTOMER NEEDS AND WANTS

Given below are simple steps in order to determine needs and
wants of your potential market.
 Identify your target market.
Target identifiers such as profession and professional level of
income; where they live; any hobbies or recreational activities; and age, as
well as gender and orientation, all inform a business as to which
characteristics are shared, and which characteristics marketers should
appeal to.

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D What is it?

2. Establish how customers shop for products/services.

This is understanding how they shop, as to whether it is a spur-of-
the-moment, impulse purchase or is a purchasing decision that has
resulted from a measured, cautious decision. Studying these patterns will
enable businesses to know how to lay out their stores, both virtual as well
as brick-and-mortar stores.
3. Understand why customers buy what they buy.
Getting to the root factors, like branded vs generic, cost and
impulses, enables a company to promote what works and to do away with
what isn’t as cost efficient. Maximizing the number of things offered that
suit what customers want is the key to lasting in business.
4. Listen to what customers say.
Customers speak with their money but they also speak loudly on
social media and in person. As tough as it can sometimes be, to hear
critiques of the goods or services you offer, it is invaluable information
that no marketing strategy can give you. It’s also important to find out
what people think of your competitors' offerings because you may be able
to take advantage by offering something they're lacking.

MARKET ANALYSIS USING SWOT

The SWOT analysis process is a brainstorming technique. It’s
designed to help you understand what might differentiate you from your
competition and what resources you have to execute upon that
opportunity. In the same breath, the SWOT framework helps you
understand what might prevent you from seizing that opportunity.

STRENGTHS WEAKNESSES

• Advantages, tools, unique differentiators, • Things you lack, factors that need improve-
resources, & techniques. ments, & resource limitations.

• Examples: Delivers on time, easy to work • Examples: Limited manpower, no physical

with, thinks outside the box, etc. location, etc.

OPPORTUNITIES THREATS

• What you can offer that the competition • Conditions that may prevent achieving goals,
cannot, innovation, & start of new trend. & what competitors can do that you cannot.

• Examples: Upgrades in skills and tools, offer • Examples: Limited manpower, no physical
new products, engage in social media, etc. location, etc.

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E What is more?

Let’s apply what we have learned so far. Imagine that you are an
entrepreneur with expertise not only in Animation but in ICT in general.
Create a SWOT Analysis that identifies your Strengths, Weaknesses,
Opportunities and Threats to help you with your marketing plan. Give at
least 3 examples in each quadrant.

SWOT ANALYSIS

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

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E What I can do?

As an aspiring animator, you will have to conduct an interview

with your client in order to get their requirements for the project. You
have to understand the client’s perspective for you to be able to meet
their expectations; in cases, you will also be required to suggest and
recommend ideas for the success of the project.
In this activity, we will execute the same scenario but a simplified
one. You will have to interview a person and based on his/her ideas,
you will recommend a film or show that is similar to their insights. And
lastly, explain why did you pick that film/show.

Name: _____________________________________________ Age: _______

3 Favorite Genres:

□ Comedy □ Action □ Drama □ Horror/Mystery □ Fantasy

□ Sports □ Musical □ Science Fiction
Animation Type:

□ Hand-drawn Animation □ 2D Animation □ 3D Animation

Gender of Lead Role:

□ Male □ Female □ Others

Film/Show Recommendation: _______________________________________

_______________________________________________________________________

Reason: ______________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________

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E What else can I do?

This next activity is a self-assessment. From the given career

paths in Animation listed on the previous pages, choose 3 that you
think is aligned to your skills, knowledge and attitude. Explain why
chose them and share what characteristics you think that fits the
requirements for that career.

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A What I have learned?

Make a reflection on the following questions.

1. Do you see yourself having a career in Animation in the future? Why?
2. What have you learned in this lesson that you can apply in real life?

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A What I can achieve?

Read the clues below and and fill in the correct answers. Include the
spaces between words.

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 Reference

• https://www.yourdictionary.com/business-environment
• https://www.investopedia.com/terms/c/customer.asp
• https://www.nyfa.edu/student-resources/jobs-animation-average-
salaries-career-paths/
• https://smallbusiness.chron.com/customer-needs-wants-
10558.html
• https://coschedule.com/marketing-strategy/swot-analysis/

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Para sa mga katanungan o puna, sumulat o tumawag sa:

Biñan City Senior High School - Timbao Campus

Office Address: La Solidaridad Estate, Brgy. Timbao, City of

Biñan, Laguna

Email Address: [email protected]

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