T I LT B R A N D S O L U T I O N S

A BRIEF PEEK

A WHOLE NEW ANGLE

A B R A N D A N D C O M M U N I C AT I O N S C O N S U LTA N C Y

Born in August 2018, we offer ambitious brand and business owners,

Strategy, Creative, Digital, Content and Production services
DNA

Creative Led
It is our reason to exist, it is what brought each of us together, under one roof. Creative above all else;
anything or anyone.

Strategically Driven
We believe that the genesis of every creative solution lies in the rigors of a conscientious strategic
process. A discipline that is demanded by the entire system.

Brand Obsessed
We’re more convinced than ever that in an increasingly fragmented and transactional world, the role of
a Brand and its purpose holds the key for businesses to unlock exponential value.

Orchestrated Omni Channel Solutioning

From product idea to data driven marketing, we believe all our work needs to be strung together like a
world class opera where multiple instruments with individual sounds combine harmoniously to create a
melody, showcased on a sound stage of offline and online platforms

Culturally Symbiotic
We believe, that not drawing from popular culture hugely compromises empathy and therefore
engagement. But we also endeavour to create work that adds to popular culture. So, while we lustily draw
from culture, we strive to lead and define it as well.
CLIENTS
OFFERINGS

BRAND
BRAND DIGITAL COMMUNICATION
ASSET
CONSULTING TRANSFORMATION & EXECUTION
DigiT ENGAGEMENT StudioT
B R A N D C O N S U LT I N G

Digital
Brand Brand
Brand Identity Brand Building Transformation
Development Architecture
( DigiT )

Digital Business
Goal setting & Market
Archetyping & Values Portfolio Visioning Visual Language Enablement &
Prioritization
Enhancement

Consumer Segment
Positioning/Proposition Brand Architecture
Logo Prioritization & Cohort
Audit
strategies

Brand Architecture Visual Identity Communication &

Brand Key
Principles Template Channel Strategy

Naming Brand Representation

Brand Purpose Conventions & Guidelines (offline + Go To Market Strategy
Decisions online)
B R A N D C O N S U LT I N G
D I G I TA L T R A N S F O R M AT I O N : D i g i T

A holistic and comprehensive offering for brands and businesses who want to transform to compete in the digital
landscape, in a manner that ensures that very aspect of the digital platform and content mix is performance enabled.

Digital Business Enablement & Enhancement

Asset Development & eCommerce enablement strategy Digital Influence & Impact End to End Management,
UI/UX Services & solutions Strategy Tracking & Response

Marketing, Advertising & Sales

Analytics
B R A N D C O M M U N I C AT I O N & E N G AG E M E N T

Communication Creative Engagement

StudioT
Strategy Development Strategy

Audience Cohort Omni-Channel

Brand Through-the-line
Identification and Engagement
Communication Idea Asset execution
Description Strategy

Creative asset Platform/Asset

Communication
Response & Stimuli Benchmarking &
Strategy & Design
design planning KPI setting

Asset Representation
Content &
Guidelines (offline +
Influencer Strategy
online)

Reverb & Response &

Performance
Management

Social Media
Marketing + ORM
B R A N D C O M M U N I C AT I O N & E N G AG E M E N T
C R E AT I V E A S S E T E X E C U T I O N : S t u d i o T
Capabilities to create Omni-Channel assets across the consumer touchpoint journey, with a
special focus on the hitherto fragmented long-tail of Digital Assets and Content.

Through-the-line Asset
Execution
(Offline, Digital, Social, Content)

Consistency of Brand Voice across all

consumer touchpoints

Complete creative and quality control

Studio Infrastructure - Budget and

Timeline Efficiencies

Celebrity & Influencer Access

B R A N D C O M M U N I C AT I O N & E N G AG E M E N T
S T R AT E GY F R A M E W O R K : ’ F U L L- B R A I N E D T H I N K I N G ’

Full
Behaviour
Brained Belief
Thinking
Left-Brain Inputs Right-Brain Inputs
Data & Analytics Society & Culture

Data Scientists, Digital Strategists Brand Strategists, Consumer

& Media Specialists Behaviourists, Communication
Planners

GWI, SimilarWeb, QuickMetrix, FB Culture & Attitude Audits, Trend

tools, Google Analytics, Smaply, spotting, Brand and Category
First party data dynamics.
B R A N D C O M M U N I C AT I O N & E N G AG E M E N T
ASSET FRAMEWORK: ‘CommsGenome’

Identified Initial Active Purchase/ Post

Cohorts consideration Evaluation Closure Purchase

Cohort 1

Cohort 2

Cohort 3

Cohort 4
B R A N D C O M M U N I C AT I O N & E N G AG E M E N T
C R E AT I V E F R A M E W O R K : ‘ O N E B R A N D. M A N Y S TO R I E S ’
CREATIVE PLATFORM
( BRAND COMMUNICATION IDEA )

BRAND THINK BRAND DO

BRAND ASSETS COHORT ASSETS

MULTI-PLATFORM IMPACT ASSETS MULTI-PLATFORM CONTEXT & SURROUND ASSETS

OMNI CHANNEL PLATFORM

( ONE BRAND. MANY STORIES. )
B R A N D C O M M U N I C AT I O N & E N G AG E M E N T
PROCESS IN SUM

One Brand. StudioT

Full Brained Brand Consumer Personas Communication Asset
& Journeys Creation Many Stories ( Asset
Thinking Strategy Design
Production )

CommsGenome

Ø “Full Brained Thinking” strategic approach arrives at the brand strategy framework,
identifies and “biodata-ises” the relevant consumer cohorts.

Ø “CommsGenome” execution framework traces each cohort’s unique journey behaviours and identifies asset boxes to
positively impact each step of the journey.

Ø “One Brand. Many Stories” creative philosophy brings this to life via a bouquet of
relevant creative assets leading to impactful Digital + Omni Channel engagement

Ø StudioT, our in-house Production set-up delivers assets across the communication & engagement spectrum, from Video
Content to Digital & Social Media Assets to Print Ads &Television Commercials
B R A N D C O M M U N I C AT I O N & E N G AG E M E N T
CLIENT ENGAGEMENT MODELS

Short tenure project engagement - From On-going engagement - Retainers and

brief to completion of execution long-term projects

Strategy | Story | Studio | – From For brand proposition, brand purpose,

communication strategies to creative brand communication idea, go-to-
development to handover of executed market strategies, digital marketing
assets: For quick turnaround and always-on creative &
campaigns; tactical opportunities; communication interventions across
competitive response & promotions platforms, channels, communities and
across cohort journeys
B R A N D C O M M U N I C AT I O N & E N G AG E M E N T
SELECT WORK

Watch Watch Watch Watch Watch Watch Watch

(Else copy paste the link below to see some select work)
https://www.youtube.com/watch?v=KFGRKBc7eYc&list=PL5tTOkSiz4uden7XYVkFMP1ZAgcPd0Bx0
O U R TA L E N T – 4 0 0 y e a r s o f c u m u l a t i v e ex p e r i e n c e
Blue chip - Start-ups | MNCs - Home grown | Large cap – Small cap |

….AND MANY MORE. MANY MANY MORE!

OUR LEADERSHIP

Joseph ( Joe ) George | Founder Chairman & Managing Director

A pure-bred advertising man, Joe’s career began with Leo Burnett on the P&G business before he joined Lintas.
25 years and 250 brands later, he resigned as the Group Chairman & CEO for India, the Regional President
for South & Southeast Asia and a Global Management Committee member of the
MullenLowe Group network.

He has double hatted business and strategic planning roles throughout his career. Prior to taking over the
agency leadership in 2011, Joe was for the preceding 5 years, the Business & Strategy lead at
Lintas on the Unilever business; with country, regional and global remits.

As Group CEO, he led and drove Lintas India’s phenomenal purple patch between 2013 to 2017 across Business growth,
Creative excellence and Organization reputation. Infact, during this same period, for the first time ever,
it also got ranked amongst the Top 5 “Most Effective” agencies in the world
for 5 consecutive years (2013, 14, 15, 16, 17).
OUR LEADERSHIP

Shriram Iyer | Chief Creative & Content Officer

Previously the National Creative Director at Mullen Lintas, Shriram is regarded as one of finest creative talents in Indian
advertising today, Shriram has created some memorable campaigns for brands like Pepsodent, Axe,
ICICI Bank, Havell’s, OLX, Micromax, Bajaj, Viacom, Too Yum and Tata Tea.

He believes that stories liberate brands and with newer platforms and formats emerging, it is critical for
brands to tell many stories.

Paul Dueman | Chief Strategy Officer

Paul is one of the industry’s first digital evangelists, with a two-decade career spent entirely in the digital marketing and
communications area - from being a brand manager for a Technology company to starting his own digital venture
to spearheading the digital marketing efforts within large communications networks
like MullenLowe Lintas and Publicis Groupe.

Paul has rich experience that spans the entire digital marketing spectrum, across brands like
Ebay, HDFC Ergo, HUL, Titan, Maruti, Sun Pharma, Tata Mutual Fund, Dabur, Godrej etc.
OUR LEADERSHIP

Rajiv Chatterjee | Chief Business Officer

Rajiv is part of a rare breed of advertising professionals who has demonstrated equal competence and brilliance in
business strategy and execution. He is widely acknowledged in the industry for his fantastic partnerships –
not just with clients, but also with the content creation and content production eco-systems.

His commitment to excellence has been demonstrated in his past association with brands like Britannia,
Tanishq, Fastrack, GoDaddy, Tata Tea, Micromax, Pernod Ricard, ITC, OLX and many others

Srikanth Sarathy | Chief Operating Officer

Srikanth has had experiences across Advertising, Marketing, Entertainment, Digital and Direct. His stint at
Leo Burnett in their Mumbai and London offices saw him lead strategy and business
on marketers like P&G, McDonalds, HDFC Life and Coca Cola.

He then moved to head marketing for Walt Disney TV in India, after which he set up the India
business for Advocacy, the World’s most awarded Word of Mouth Agency.
GET IN TOUCH?
Tilt Brand Solutions
#2, Peninsula Towers,
Peninsula Corporate Park,
Lower Parel, Mumbai – 400013

www.tiltbrands.in

CONTACT:
[email protected]
+919810004274
A WHOLE NEW ANGLE