1 Copy Coders (Avatar)
1 Copy Coders (Avatar)
1 Copy Coders (Avatar)
**Demographic:**
- Name: Alex (gender-neutral)
- Age: 28-40
- Gender Ratio: 50% male, 50% female
- Average Income: $50,000 - $80,000
- Brief Description of Lifestyle: Freelance or remote workers, often working from coffee shops or
home offices. They are tech-savvy, stay updated on marketing trends, and are members of
multiple online communities and forums.
**Attitudes in Life:**
- Generally progressive and open to change.
- Value freedom and flexibility over corporate structure.
- Politically and socially aware, but their work takes precedence.
- Economically cautious due to the irregularity of freelance income.
**Core Values:**
- Creativity, independence, integrity, continuous learning.
**Brief Description:**
- Alex lives a life driven by a passion for writing and a desire to make a mark in the world of
marketing.
**5 Ways Those Fears Affect Key Relationships In Our Prospect’s Lives:**
- Strain in family relationships due to financial stress.
- Frustration and envy in friendships with more successful peers.
- Increased isolation as they pull away from social situations to work more.
- Tension with partners who may not understand the pressures of the industry.
- Professional relationships suffer due to a lack of confidence and the projection of insecurities.
By addressing the needs and concerns of the modern copywriter persona like Alex,
"CopyCoders" positions itself as an invaluable resource for those seeking to secure their future
in the competitive and AI-augmented world of copywriting.