Impact of Constitution, Corporate Social Responsibility and Globalisation
Impact of Constitution, Corporate Social Responsibility and Globalisation
Impact of Constitution, Corporate Social Responsibility and Globalisation
Table of contents
1.1 Introduction
1.2 The importance of the infusion of African leadership philosophies and
constitutional values
1.2.1 Constitutional principles or values
1.2.2 Constitutional interpretation and development of the common law
1.2.3 Corporate social responsibility (‘CSR’)
1.2.3.1 Arguments advanced against CSR
1.2.3.2 Arguments advanced in favour of CSR
1.2.3.3 How CSR is reflected in the Companies Act
1.3 Globalisation
1.4 Company law and the South African legal system
1.5 Reflection
1.6 Self-assessment questions
1.1 Introduction
The values and beliefs that govern the running of business operations are
based on constitutional values and principles, and often reflect African values
that comprise the concept of ubuntu. At first glance, company law is a technical,
commercial subject based mainly on statute. However, upon closer scrutiny,
several transformation values are reflected in the module content.
You will know that you have understood this study unit if you are able to answer
the following key questions:
Ubuntu was given explicit application in our jurisprudence in the highest court
in S v Makwanyane 1995 (6) BCLR 665 (CC). Madala J noted that ubuntu
advocates social justice and fairness.
The second report issued by the Institute of Directors in Southern Africa, the
King Report on Corporate Governance, 2002, first canvassed the notion of
introducing African business values to be applied in South Africa, which is now
summarised as ubuntu. Although certain universal principles will always be
applied in decision making in business, ubuntu has become an important
principle which also permeates the latest King Report on Corporate
Governance, 2016 (“King IV”).
The court in Mpofu stressed that African leadership philosophy and values must
be applied so as to “emerge from the past of subjugation and exploitation” that
are remnants of the historical impact of slavery and colonialism, imperialism
and globalisation on the continent of Africa. Sound leadership is the catalyst for
positive transformation (para 61).
In Dikoko v Mokhatla 2006 (6) SA 235 (CC), Sachs J expressed that ubuntu-
botho is not only window-dressing that should be “invoked from time to time to
add a gracious and affirmative gloss to a legal finding already arrived at. It is
foundational to our constitutional culture of reconciliation and bridge-building to
overcome and transcend the devastating remnant effects of past divisions in
South Africa” (See Azanian People’s Organisation (AZAPO) and Others v
President of the Republic of South Africa and Others 1996 (4) SA 671 (CC)
para 48 for a description of the historic inequities). Ubuntu represents “the
element of human solidarity that binds together liberty and equality”. It
supports and adds to the fundamental rights in the Constitution (Mpofu para
65). That the values of ubuntu should underlie corporate decision making is
bolstered further by the finding of the highest court in Port Elizabeth Municipality
v Various Occupiers 2005 (1) SA 217 (CC); 2004 (12) BCLR 1268 (CC):
The spirit of ubuntu, part of the deep cultural heritage of the majority of the
population, suffuses the whole constitutional order. It combines individual rights
with a communitarian philosophy. It is a unifying motif of the Bill of Rights, which
is nothing if not a structured, institutionalised and operational declaration in our
evolving new society of the need for human interdependence, respect and
concern.
One of the rules of natural justice is the audi alteram partem rule. This principle
is firmly entrenched in our law. It basically means that before any judicial
functionary takes a decision on a matter, both sides of the story must be heard.
It originated from the natural desire of man to be fair to his fellow human beings.
This principle is similar to the principle found in traditional African societies with
their strong emphasis on the due observance of procedure. All members of the
community must be allowed to voice their opinions when their interests are
affected. The audi alteram partem principle is reflected in ubuntu, which
ultimately dictates that one must be fair in all one’s relationships, which includes
being quick to listen compassionately to other people’s stories and slow to pass
judgement.
In summary, the values of ubuntu are embodied in several elements that apply
in business, namely
Please note: Other, similar values also form part of the concept of ubuntu. The
above is not an exhaustive list.
Section 8(2) of the Constitution provides that the Bill of Rights binds a natural
or a juristic person (e.g., a company or close corporation) if, and to the extent
that, it is applicable, taking into account the nature of the right and the nature of
any duty imposed by the right. When applying a provision of the Bill of Rights
to a natural or juristic person, in order to give effect to a right in the Bill of Rights,
a court must apply, or, if necessary, develop the common law to the extent that
legislation does not give effect to that right (s 8(3)). A court may develop the
rules of the common law to limit the right, provided that the limitation is in
accordance with the limitation clause contained in section 36(1) of the
Constitution.
Examples of how the values of ubuntu are imbued in the laws regulating
different South African businesses are set out below:
• It is a rule in all business enterprises that the chosen name should not
be offensive or racist, or impinge negatively on any individual or legal
person’s right to dignity.
• The values of ubuntu must inform the way that directors take corporate
decisions. Proper, constructive dialogue requires the infusion of the
culture of ubuntu to promote social cohesion (Mpofu paras 62, 64 and
66).
• The Companies Act also aims to “continue to provide for the creation
and use of companies in a manner that enhances the economic welfare
of South Africa as a partner within the global economy” (s 7 (e)).
• The remedies provided for in the Companies Act also reflect that, rather
than imposing criminal sanctions, restorative restitution is promoted.
Having read the information contained in the paragraphs above, now do activity
1.1:
Activity 1.1
With reference to case law, discuss how the South African courts have
articulated and applied the principles of ubuntu.
Feedback
Refer to paragraph 2 above, which deals with the importance of infusing African
leadership philosophies and constitutional values. You will see how these have
described and applied ubuntu in the South African context.
Constitutional values play an important role in how the court interprets and
applies legislation and develops the common law. The guidelines for proper
interpretation, provided by the Constitutional Court, dictate that when a section
of the legislation is capable of more than one construct – one being more
restrictive and the other providing for a wider net of protection – the broader
construct be preferred, particularly if a constitutional right is at stake (see S v
Makwanyane & another 1995 (3) SA 391 (CC) para 9, S v Zuma 1995 (2) SA
642 (CC) para 17, S v Mhlungu 1995 (3) SA 867 paras 7–9). One of the golden
rules of interpretation is that the section should be interpreted in context (see
Investigating Directorate: Serious Economic Offences & others v Hyundai Motor
Distributors (Pty) Ltd & others; In Re Hyundai Motor Distributors (Pty) Ltd &
others v Smit NO & others 2001 (1) SA 545 (CC), paras 23–24; NEHAWU v
University of Cape Town 2003 (2) BCLR 154 (CC), para 14; Carmichele v
Minister of Safety and Security & another (Centre for Applied Legal Studies
Intervening) 2001 (4) SA 938 (CC), para 33). This requires consideration of the
policy underlying the legislation, and taking cognisance of the purpose of the
particular section in the context of the legislation, that is, where it is placed in
the legislation. Conceivably, the jurisdictional context is also important: the
economic and social aspects that are unique to the country in which it operates.
In the South African context, it is likely that restitutive practices of employment
equity and broad-based black economic empowerment (B-BBEE) would be
considered, for instance in a scenario where the court is required to evaluate
whether or not the board of directors should be held liable for its actions in
certain instances.
The court has a duty to develop the common law so that the law keeps up and
remains suitable as the needs of the community it aims to serve, change.
Section 39 of the Constitution determines that the court must, when
developing the common law, promote the spirit, purport, and objects of the Bill
of Rights. Our common law has evolved through centuries of feudalism,
colonialism, discrimination, sexism, exploitation and apartheid. In Everfresh
Market Virginia (Pty) Ltd v Shoprite Checkers (Pty) Ltd 2012 (1) SA 256 (CC),
the highest court considered whether the common law should be developed to
determine that parties to a contract should be legally required to contract with
each other in good faith and on reasonable terms. Shoprite argued that good
faith is too vague a concept and should not be enforceable (par 22). The court
disagreed, noting that the development of our economy and contract law has
predominantly been shaped by colonial legal tradition represented by English
law, Roman law and Roman Dutch law. The common law of contract regulates
the environment within which trade and commerce take place.
Its development must take into account the values of the vast majority of people
who, after democratisation of the country, can participate in trade and
commerce. The approach followed by the majority of South Africans places a
higher value on negotiating in good faith than would have prevailed under
colonial legal tradition (par 24). Transformative constitutionalism therefore
pertains to the adaptation of the common law through the infusion of
constitutional values.
Although one may be tempted to – on that basis alone – exclude from the
curriculum any legislation promulgated or cases decided before the
democratisation of the Republic of South Africa, the court recently in Mighty
Solutions t/a Orlando Service Station v Engen Petroleum Ltd & another 2016
(1) SA 621 (CC) cautioned that precedents from the pre-democratic era can still
provide important guidance, and that the age of the common law is not
conclusive in deciding whether a reason exists to change the common law.
Lessons learned from human experience are timeless and have passed the
logical and moral tests of time. In deciding whether the common law must be
developed, the court must in each case determine whether the common law
fails to give effect to the section 39(2) objectives, and, if so, the court must
decide what development would appropriately address the shortcomings
(Everfresh Market Virginia (Pty) Ltd v Shoprite Checkers (Pty) Ltd, para 30).
The courts have recognised in case law that a company, like a natural person,
has several constitutional rights. Through development of the common law, the
courts have clarified that a company has the following rights:
Right Case
• shareholders
• employees, trade unions or other representatives of employees
• communities surrounding the company’s operations and communities
from which the company’s workforce is drawn
• business partners
• national and regional governments
• regulatory bodies
• suppliers
• customers
• non-governmental and community-based organisations
• the public in general
• the environment.
Critics of CSR argue that there is no direct link between the social behaviour of
the company on the one hand, and the company’s competitive advantage and
performance on the other. They argue that since the role of businesses is to
generate profits, societal issues must be addressed by the state – not by
businesses. Some argue that CSR measures tend to be burdensome on
businesses.
• CSR may enhance the company’s reputation and differentiate it from its
competitors. A good reputation is a very valuable asset for any company.
With the advent of social media, a company’s reputation may be instantly
advanced and promoted if it engages in CSR.
• A company with a good social record, and which treats its employees
with dignity, is likely to attract, motivate and retain a productive, stable
and loyal workforce.
Note that CSR is also reflected in King IV, which emphasises the importance of
stakeholder interests.
Now do activity 1.2 to ensure that you understood the principle of CSR and the
way in which this principle is infused in the Companies Act.
Activity 1.2
What does the principle of CSR entail, and to what extent is this principle
reflected in the Companies Act?
Feedback
Study paragraph 2.3 above, which deals with CSR. You should be able to
provide a comprehensive definition of CSR in your own words, to show that you
have understood the principle. Refer to paragraph 2.3.3 for examples of how
the principle of CSR has been infused in the Companies Act.
1.3 Globalisation
Globalisation refers to the integration of nations through the flow of goods,
information, services and capital. It is a process by which businesses develop
international influence. The various business enterprises covered in this module
are global, in many ways. For example, business enterprises may raise capital
both domestically and internationally; the membership of the enterprises may
be both local and international; some foreign businesses operate in South
Africa, while some South African businesses have operations in foreign
jurisdictions, and some of the big listed public companies in South Africa are
also listed on the stock exchanges of other countries.
The law reform process that led to the passing of the Companies Act
emphasised the following characteristics of the modern corporate world:
• The courts are allowed to consider foreign company law (to the extent
appropriate) when interpreting and applying the provisions of the
Companies Act (s 5(2)).
1.5 Reflection
In this learning unit, we provided insight into how the law applicable to
companies has been affected by, and is susceptible to, Africanisation,
transformative constitutionalism and globalisation. At first glance, one would
think that law – which is for the most part contained in legislation and subject to
capitalistic values – would not reflect the values of ubuntu. However, the
Constitution has had a significant effect in this area of law, not only because of
the constitutional principles that are applicable to companies directly, but also
because courts must take cognisance of the underlying constitutional values
when interpreting legislation and developing the common law.
• To what extent has the Companies Act infused the values of ubuntu in
its provisions?
• Access the internet and/or the annual reports of any public listed
companies, and search for the various activities by companies that
would constitute CSR in South Africa. Examine the advantages that
each of the CSR activities you identified, may present to a company and
its stakeholders, as well as the potentially negative impacts that each of
these activities may have on a company and its shareholders.