The Coming AI Economic Revolution
The Coming AI Economic Revolution
The Coming AI Economic Revolution
Economic Revolution
Can Artificial Intelligence Reverse
the Productivity Slowdown?
James Manyika and Michael Spence
I
n June 2023, a study of the economic potential of generative artificial
intelligence estimated that the technology could add more than $4
trillion dollars annually to the global economy. This would be on top
of the $11 trillion that nongenerative AI and other forms of automation
could contribute. These are enormous numbers: by comparison, the entire
German economy—the world’s fourth largest—is worth about $4 tril-
lion. According to the study, produced by the McKinsey Global Institute,
this astonishing impact will come largely from gains in productivity.
At least in the near term, such exuberant projections will likely
outstrip reality. Numerous technological, process-related, and organi-
zational hurdles, as well as industry dynamics, stand in the way of an
JAMES MANYIKA is Senior Vice President and President of Research, Technology, and
Society at Google-Alphabet, a Distinguished Fellow at Stanford University’s Human-Centered
Artificial Intelligence Institute, and Chairman Emeritus at McKinsey Global Institute.
MICHAEL SPENCE, winner of the 2001 Nobel Prize in Economics, is a Senior Fellow at
the Hoover Institution at Stanford University.
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James Manyika and Michael Spence
AI-driven global economy. But just because the transformation may not
be immediate does not mean the eventual effect will be small.
By the beginning of the next decade, the shift to AI could become a
leading driver of global prosperity. The prospective gains to the world
economy derive from the rapid advances in AI—now further expanded
by generative AI, or AI that can create new content, and its potential
applications in just about every aspect of human and economic activity.
If these innovations can be harnessed, AI could reverse the long-term
declines in productivity growth that many advanced economies now face.
This economic revolution will not happen on its own. Much recent
debate has focused on the dangers that AI poses and the need for inter-
national regulations to prevent catastrophic harm. As important, how-
ever, will be the introduction of positive policies that foster AI’s most
productive uses. These policies must promote technologies that augment
human capabilities rather than simply replace them; encourage AI’s wid-
est possible implementation, both within and across different sectors,
especially in areas that tend to have lower productivity; and ensure that
firms and sectors undergo necessary process and organizational changes
and innovations to effectively capitalize on AI’s potential. To unleash the
full force of an AI-powered economy, then, will require not only a new
policy framework but also a new mindset toward artificial intelligence.
Ultimately, AI technologies must be embraced as tools that can enhance,
rather than undermine, human potential and ingenuity.
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The Coming AI Economic Revolution
Diminishing Returns
U.S. labor productivity growth, 1948–2022
4%
3.5
2.5
1.5
1
5-year rolling average,
0.5 nonfarm labor productivity
0
1950 1960 1970 1980 1990 2000 2010 2020
Source: U.S. Bureau of Labor Statistics. Productivity is measured as value added per hour worked.
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The Coming AI Economic Revolution
QUICK STUDIES
Generative AI has several features that suggest its potential economic
impact could be unusually large. One is exceptional versatility. LLMs
now have the capacity to respond to prompts in many different domains,
from poetry to science to law, and to detect different domains and shift
from one to another, without needing explicit instructions. Moreover,
LLMs can work not only with words but also with software code,
audio, images, video, and other kinds of inputs, as well as generated
outputs—what is often referred to as “multimodality.” Their ability
to operate flexibly among multiple disciplines and modes means that
these models can provide a broad platform on which to build applica-
tions for almost any specific use. Many developers of LLMs, including
OpenAI, have created APIs—application programming interfaces—
that allow others to build their own proprietary AI solutions on the
LLM base. The race to create applications for a huge diversity of sectors
and professional disciplines and use cases has already begun.
LLMs are also noteworthy for their accessibility. Because they are
designed to respond to ordinary language and other ubiquitous inputs,
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The Coming AI Economic Revolution
In other words, the AI assistant was able to markedly close the gap in
performance between new and seasoned agents, suggesting generative
AI’s potential to accelerate on-the-job training.
Digital mapping tools have had a similar effect on London taxi driv-
ers. London is an incredibly complex city to drive in. In the past, drivers
took months and even years to learn the streets well enough to pass
the city’s notoriously difficult taxi driver exam, known as “the Knowl-
edge.” Then came Google Maps and Waze. These apps did not eliminate
the differential between the veterans and the
newcomers, but they certainly reduced it. This
leveling-up effect on employee performance AI digital
seems likely to become a general consequence assistants will soon
of the advent of powerful AI digital assistants
in many parts of the economy.
be common in
Given their demonstrable value, AI digi- many workplaces.
tal assistants will soon be performing a great
assortment of tasks. For example, they will produce first drafts in media
and marketing applications and produce much of the basic code needed
for a variety of programming, thus dramatically speeding up the work
of advanced-software developers. In many professions, an AI system’s
ability to absorb and process vast amounts of literature at superhu-
man speed will also accelerate both the pace and the dissemination of
research and innovation.
Another area in which nascent LLM applications could have a large
impact is in ambient intelligence systems. In these, AI technologies
are used in conjunction with visual or audio sensors to monitor and
enhance human performance. Take the health-care sector. As a 2020
study in Nature discussed, an ambient intelligence system could use a
number of signals and inputs—say, recorded discussions between doc-
tors and interns as they make their hospital rounds, combined with a
given patient’s charts and the updates to them—to identify missing
actions or overlooked questions. The AI component could then produce
a summary of its findings for review by the medical staff. According
to some estimates, doctors currently spend about a third of their time
writing up reports and the decisions made; such a system could reduce
that time by up to 80 percent.
In the foreseeable future, ambient intelligence and digital assistants
could improve efficiency and transparency in supply-chain management
as well as help with complex human tasks. According to the McKinsey
CREATIVE INSTRUCTION
Despite the promise of AI, much of the public debate about it has
focused on its controversial aspects and its potential to do harm.
To begin with, LLMs are not 100 percent reliable. Their outputs can
sometimes reflect the bias of their training sets, produce errone-
ous material, or include so-called hallucinations—assertions that
sound plausible but do not reflect the reality of the physical world.
Researchers are trying hard to address these issues, including by using
human feedback and other means to guide the generated outputs,
but more work is needed.
Another concern is that AI could achieve wholesale automation of
many sectors, triggering large-scale job losses. These concerns are real,
but they overlook the barriers to full automation in many workplaces,
as well as the compensatory job gains—some from growing demand
for existing occupations, others from the rise of new occupations, as
a result of AI, including generative AI. For example, research suggests
that over the next couple of decades, some occupations—roughly 10
percent of all occupations according to some estimates—whose con-
stituent tasks can almost all be automated, will likely decline. Other
occupations, both existing and new, will grow. But the largest effect
of AI on the economy overall, involving about two-thirds of occu-
pations, will be to change the way that work is performed, as some
constituent tasks—on average about a third—are augmented by AI.
Occupations in these fields will not go away, but they will require new
skills as people do their jobs in collaboration with capable machines.
Many commentators have also noted the dangers of giving AI
systems too much control. As numerous examples have shown, gener-
ative AI platforms occasionally get things wrong or hallucinate—that
is, make things up. For example, an LLM given a prompt to write an
article on inflation not only produced the article but concluded with
a list of additional reading that included five articles and books that
do not exist. Obviously, in applications that require factual accuracy,
made-up answers pose a major concern. Even when not hallucinating,
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The Coming AI Economic Revolution
if its use is left to market forces. Achieving AI’s greatest potential ben-
efits will require a proactive two-sided approach. One is anticipating
and, to the extent possible, preventing the misuse or harmful effects
of the technology. The other is promoting the uses of AI that most
assist and benefit people, power the economy, and help society tackle
its most pressing opportunities and challenges—by making it more
accessible, ensuring its widespread diffusion, and encouraging its most
productivity-enhancing applications.
For the moment, preventing harm and damage has received the
lion’s share of attention. In May, more than 350 AI industry leaders
signed an open letter warning that “mitigating the risk of extinction”
from AI should be a global priority alongside preventing pandemics
and nuclear war; many, including one of us (Manyika), signed the
letter to highlight the precautionary principle that should always be
applied to powerful technology. Others have warned of the risks of
misuse by bad actors with various motivations, as well as unconstrained
military applications of AI in the absence of international regulations.
These issues are important and should be addressed. But it is wrong to
assume that simply limiting the misuse and harmful side effects of AI
will ensure that its economic dividends will be delivered in a broadly
inclusive way. Active policies and regulations aimed at unleashing those
benefits will play a major role in determining whether AI realizes its
full economic potential.
First, policies will need to be developed to ensure that AI comple-
ments rather than replaces human labor. In current practice, AI tools
are often developed and benchmarked against human performance,
leading to an industry bias toward automation. That bias has been
referred to as “the Turing trap,” a term coined by Brynjolfsson, after
the mathematician Alan Turing’s argument that the most important
test of machine intelligence is whether it can equal or surpass human
performance. To get around this trap, public and private research
funding for AI research should avoid an overly narrow focus on cre-
ating human-like AI. For example, in a growing number of specific
tasks, AI systems can outperform humans by substantial margins, but
they also require human collaborators, whose own capabilities can
be further extended by the machines. More research on augmenting
technologies and their uses, as well as the reorganization of workflow
in many jobs, would help support innovations that use AI to enhance
human productivity.
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The Coming AI Economic Revolution
adopt the technology and use it. But many emerging economies will
also benefit from this technology, and for them, access may be slow
and uneven. The extent to which AI can be developed and used in an
equitable way worldwide will determine the magnitude of its effect
on the global economy.
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