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    Comprehensive Exam Past Papers

    Uploaded by

    Madhu Kumari Vaswani

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Comprehensive Exam Past Papers

    Uploaded by

    Madhu Kumari Vaswani
    21 views4 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views4 pages

    Comprehensive Exam Past Papers

    Uploaded by

    Madhu Kumari Vaswani

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Prepared by: Syed Muhammad Shoaib

    Cell: 03135649733

    https://www.linkedin.com/in/syedmuhammadshoaib/

    Comprehensive Examination Jan, 2024


    MARKETING: (1 HOUR)
    CASE STUDY: Netflix and Walt Disney
    Q1: How Netflix can compete with Walt Disney. What would be the source of
    competitive advantage?

    Q2: How can Netflix improve its value proposition to increase customer life time value
    (CLV)?

    What are the effects of network marketing?

    FINANCE: (1 HOUR)
    Q1: Find IRR of project X and Y, if the WACC is 18%. Which project will you choose: A) If
    the projects are independent B) If the projects are mutually exclusive?
    Y0 Y1 Y2 Y3
    Project X -1500 800 600 800
    Project Y -1500 800 1000 1200

    Q2: Find expected Rate of Return if the risk free rate is 5.5%, market risk premium is 6%
    and Beta is 1.2

    Q3: An individual invests 20000 with 1.4 beta. Another 30000 invests with .80 beta. If
    these are the only two investments in her portfolio, what will be the beta of her
    portfolio?

    Q4: Explain the following:

    • Deferred Tax Liability


    • Contingent Liability
    • Difference between Annuity and Annuity Due • Difference between present
    value and future value
    • Asset backed securities.
    Prepared by: Syed Muhammad Shoaib

    Cell: 03135649733

    https://www.linkedin.com/in/syedmuhammadshoaib/

    HRM: (1 HOUR)
    Case Study of Cleaning Company:
    Q1: What would be the final job description of store Manager?

    Q2: Is it practical to include standard and procedure in job description?

    Q3: How Jennifer can gather information about job description of store manager and
    standard and procedure?

    Q4: In your opinion, what a job description should include and look like?
    Prepared by: Syed Muhammad Shoaib

    Cell: 03135649733

    https://www.linkedin.com/in/syedmuhammadshoaib/

    Comprehensive Examination 18th March, 2023


    FINANCE: (1 HOUR)
    Q.1 What short-term debts such as Bank to do Analysis of Balance sheet for loan
    considering requests. Why should you consider an income statement for a company
    loan request reasoning?

    Q.2 Calculate ratios of plumping company for years 2020 and 2021 of given financial
    statements. Current ratio, Acid test ratio, Net profit margin, Debt/Equity Ratio, Total
    asset turnover, Return on Investment?

    HRM: (1 HOUR)
    Two case study each have 4 questions.

    Case study 1: Amazon Performance Management and Amazon's Workplace Culture.

    1. Performance Appraisal Methods and Approaches.

    2. What’s the Appraisal Method best fit for Amazon.

    3. How to Overcome issues among top performance and poor 10% performance.

    4. One way communication of Amazon Supervisor.

    Case study 2: Costco’s Wholesale Compensation: An Analysis of Costco's


    Organizational Culture and Human Resource Management

    1. Performance appraisal

    2. Compensation

    3. Rewards

    4. benefits

    MARKETING: (1 HOUR)
    Case Study: KIA Car Indian market case study 7 pages competition frame marketing
    strategies, chart, tables, sales forecast and comparison of year 2019, 2020 given.

    Q 1. KIA Motors Competitive frame of reference, point of parity and difference of frame
    reference.

    Q 2. Marketing strategies for positioning of KIA in Indian car market.


    Prepared by: Syed Muhammad Shoaib

    Cell: 03135649733

    https://www.linkedin.com/in/syedmuhammadshoaib/

    Comprehensive Exam 2021


    HRM: (1 HOUR)
    Case study, company need to lay off 2 employees.

    Details of 5 were given and student need to select 2 and give recommendation to boss
    with reasons, how to assist both 2 for lay off and assist rest 3.

    MARKETING: (1 HOUR)
    case study of meat company 'Beyond Meat!. Need to provide details for Segmentation,
    influence of Consumer Behaviour to attract and product launch.

    FINANCE: (1 HOUR)
    4 questions in total in parts:

    present value, future value, profit margin ratio, gross profit ratio, debt ratio and pay back
    period.

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