Proposal To Sub-Collector - Cheranmahadevi - RuTAG-CSIE
Proposal To Sub-Collector - Cheranmahadevi - RuTAG-CSIE
Proposal To Sub-Collector - Cheranmahadevi - RuTAG-CSIE
Project Proposal
28th February, 2018
1
Overview of IITM initiatives
Over the past three years, Rural Technology Action Group, Tamil Nadu (RuTAG-TN), IIT Madras has
developed jacquard handlooms for weaving design mats using fine Korai grass. Upon numerous
trials, feedback and modifications with the help of weavers in Pathamadai and Veeravanallur, an
electronic jacquard handloom has been found to be most suited for production of designer fine
Korai Pathamadai mats. The productivity of the process has increased up to 300% as compared to
the traditional loom. A weaver can sit comfortably on the ergonomically superior loom and weave
an intricate design mat in 2-3 days as opposed to earlier 6-9 days.
Upon receiving positive feedback from Jeenath Self Help Group, Pathamadai where the handloom
has been running satisfactorily since July 2016, RuTAG and Centre for Social Innovation and
Entrepreneurship (CSIE), IIT Madras collaborated for a social media marketing of Pathamadai
products to improve the demand. CSIE made initiatives to bring markets closer to the artisans
through social media strategies, providing stall spaces and has enabled e-commerce
transactions till now.
2
Proposal
i. Korai grass pre-processing: 30 days: Includes cutting, soaking and dyeing processes. Will be
conducted by experienced weavers of the society.
ii. Weaving on electronic jacquard handloom: 30 days: Weaving new intricate designs for fine
Korai mats and troubleshooting operation on loom. To be conducted by Dr. S. Ganesan,
Project Adviser, RuTAG and co-designer of the technology.
iii. Computer designing using software: 10 days: Basic use of software for creating new designs
and converting them to a format usable on the jacquard will be taught to select students. To
be taught by Project Associate, RuTAG.
iv. Social Media marketing: 1 day: Basics of marketing for mats and value-added products using
social media and online retail platforms. To be conducted by Project Associate, CSIE.
As proper skilling of the weavers in Pathamadai after establishment of CFC would require more
financial support, this proposal includes skilling of weavers from both Pathamadai and Veeravanallur
societies.
3
Estimated Budget
4
Estimated timeline
Sr. May June July Aug Sept Oct Nov Dec Jan Feb Mar
Activity
no. ‘18 ‘18 ‘18 ‘18 ‘18 ‘18 ‘18 ‘18 ‘19 ‘19 ‘19
1 Estimate of
renovations/
Order of
equipment for
Veeravanallur
2 Renovations
3 Procurement,
transport,
erection &
commissioning
of 2 looms at
Veeravanallur
4 Training of
weavers-
Session 1-
Pathamadai
5 Training of
weavers-
Session 1-
Veeravanallur
6 Training of
weavers-
Session 2-
Pathamadai
7 Training of
weavers-
Session 2-
Veeravanallur
8 Handholding
for
Pathamadai
and
Veeravanallur