Ecommerce Video A Comprehensive Guide

SOI BU SIGMAWVLF
ECOMMERCE
VIDEO
You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit
A COMPREHENSIVE GUIDE any part of copyrighted material without the prior written permission from SoiBu SigmaWvlf
SOI BU SIGMAWVLF
Executive Producer
Song Lang
Furie
Về Quê Ăn Tết
Hoa Phong Nguyệt Vũ
Former CEO Vietnam Artist Agency ,
Managing Director Studio68 ,
Managing Partner Nowester
International
Founder of E.M.A Solutions
TVCs Director
SOI BU SIGMAWVLF
OVERVIEW
What is an Ecommerce Video?
PROMOTIONAL VIDEO SHOWCASE A PRODUCT PERSUADE VIEWERS
A PURCHASE ONLINE SHOPPING TVC DIFFERRENCES
CONTENT FORMAT DISTRIBUTION
BRAND AWARENESS DRIVING WEBSITE TRAFFIC SALES CONVERSION RATES

PRODUCT
SOI BU SIGMAWVLF
PEOPLE
SOI BU SIGMAWVLF
CONCEPTS
HTTPS://WWW.MAILMUNCH.COM/BLOG/VIDEO-IDEAS-FOR-ECOMMERCE-MARKETING#4.-BEHIND-THE-SCENES
1. Product Demo 6. A Message From the CEO

2. Product Close-Ups 7. Parody Videos
3. Animated Explainer Videos 8. Influencer Reviews
4. Behind the Scenes 9. Interactive Videos
5. Videos That Tell a Good Story 10. Informative Videos
SOI BU SIGMAWVLF
WHY ECOMMERCE VIDEO
Crediability Attention of Senses
Focus Entertaining
SOI BU SIGMAWVLF RELEVANCE EMOTIONS
Keep it short
Showcase the product
Use clear and concise language
Add music
Include a call-to-action.
Optimize for mobile devices.
Multi videos for A PRODUCT - A
TIPS FOR CREATING CAMPAIGN
A SUCCESSFUL SINGLE MINDED
ECOMMERCE VIDEO
SOI BU SIGMAWVLF
DIFFERENCES EV >< TVC
DISTRIBUTIONS FORMATS AUDIENCES
COST OF
STORY TELLING LIFE CYCLE
PRODUCTIONS
Here's an overview of the process:
1. Define your goals and objectives: Start by
PRODUCTION clearly defining the purpose of your video.
Determine what you want to achieve with the
video, whether it's to promote a product, educate
your audience, tell a story, or raise brand
awareness. Clearly defined goals will guide the
entire production process.
2. Develop a concept: Based on your goals,
brainstorm and develop a creative concept for
your video. Consider the message, story, visual
style, and tone that will best communicate your
objectives. This is where you outline the overall
vision and direction for your video.
3. Write a script: Create a detailed script that
PRODUCTION includes dialogue, narration, and action
descriptions. A script serves as the blueprint for
your video, guiding the shooting and editing
process. Ensure that the script effectively conveys
your message and aligns with your concept.
4. Create a production plan: Develop a

comprehensive plan that outlines all the logistical
details of the production. This includes
determining the shooting locations, scheduling,
equipment needs, crew requirements, talent
casting, and budgeting. Consider any permits or
legal requirements necessary for specific
locations or activities.
5. Assemble the production team: Identify and
PRODUCTION hire the necessary team members to bring your
video to life. This may include a director, producer,
cinematographer, production assistants, editors,
and any other specialized roles required for your
specific project. Ensure that the team members
are experienced and aligned with your vision.
6. Plan the shooting schedule: Create a detailed

shooting schedule that outlines the specific dates,
times, and locations for each scene or shot.
Consider factors such as availability of talent,
equipment, and any potential weather or logistical
constraints. Allow for some flexibility in the
schedule to accommodate unforeseen
circumstances.
7. Arrange for equipment and resources:
PRODUCTION Determine the required equipment for the shoot,
such as cameras, lighting, sound equipment, and
props. Ensure that all necessary resources are
secured in advance and that any technical
requirements are met. If needed, coordinate with
rental companies or production houses.
8.Conduct rehearsals and pre-production

meetings: Schedule rehearsals with actors and
conduct pre-production meetings with your team
to ensure everyone is on the same page. Discuss
the vision, roles, and responsibilities, and address
any questions or concerns. Final version, finalize
the video for distribution.
9. Execute the production: Once all the pre-
PRODUCTION production planning is complete, it's time to shoot
the video. Follow the shooting schedule, capture
the required footage, and ensure that you have
backup copies of all media files. Communicate
effectively with your team and address any issues
or challenges that may arise during the
production.
10. Post-production: After the shoot, the post-
production phase begins. This includes editing the
footage, adding visual effects, sound design,
music selection, and color grading. Work closely
with your editor to ensure that the final video
aligns with your vision and effectively
communicates your message.
THANK YOU
Review and finalize: Review the edited video and make any
necessary revisions or adjustments. Seek feedback from
stakeholders or test audiences to ensure the video meets the
desired objectives. Once you are satisfied with the final version,
finalize the video for distribution.

Ecommerce Video A Comprehensive Guide

Uploaded by

Copyright:

Available Formats

Ecommerce Video A Comprehensive Guide

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ecommerce Video A Comprehensive Guide

Uploaded by

Copyright:

Available Formats

SOI BU SIGMAWVLF

A PURCHASE ONLINE SHOPPING TVC DIFFERRENCES

CONTENT FORMAT DISTRIBUTION

BRAND AWARENESS DRIVING WEBSITE TRAFFIC SALES CONVERSION RATES

1. Product Demo 6. A Message From the CEO

WHY ECOMMERCE VIDEO

Crediability Attention of Senses

DIFFERENCES EV >< TVC

DISTRIBUTIONS FORMATS AUDIENCES

4. Create a production plan: Develop a

6. Plan the shooting schedule: Create a detailed

8.Conduct rehearsals and pre-production

You might also like