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Communication in History
Eighth Edition
Edited by
Peter Urquhart and Paul Heyer
Designed cover image: SandyMossPhotography / © Getty Images
Eighth edition published 2024
by Routledge
605 Third Avenue, New York, NY 10158
and by Routledge
4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa
business
© 2024 selection and editorial matter, Peter Urquhart and Paul
Heyer; individual chapters, the contributors
The right of Peter Urquhart and Paul Heyer to be identified as the
authors of the editorial material, and of the authors for their
individual chapters, has been asserted in accordance with sections
77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or
reproduced or utilised in any form or by any electronic, mechanical,
or other means, now known or hereafter invented, including
photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.
Preface
Acknowledgments
Part One
The Media of Early Civilization
Part Two
The Tradition of Western Literacy
Part Three
The Print Revolution
Part Four
Electricity Creates the Wired World
Part Five
Image and Sound
17 Visual Reportage I
Thierry Gervais
18 Visual Reportage II
Richard Meyer
19 Inscribing Sound
Lisa Gitelman
Part Six
Broadcasting
23 Early Radio
Susan J. Douglas
25 Race on Radio
Barbara Savage
26 Television Begins
William Boddy
Part Seven
New Media and Old in the Digital Age
Discussion Questions
Suggested Readings
Credits
Index
Preface
Introduction
Whenever the term “media” or “communications” is mentioned,
many of us envision the pervasive technology of today’s world.
Students engaged in media studies may range further back
historically and think of the newspaper over the past 200 years, the
invention of the printing press in the fifteenth century, or perhaps
the origins of the alphabet in ancient Greece. Communication media,
however, are older—much older. In this part we will look at key
aspects of their early development, beginning with the symbolic use
of material culture in the Old Stone Age.
What was the first communication medium? This question may be
impossible to answer scientifically; however, it is not impossible to
imagine. Almost as soon as our prehistoric ancestors made tools of
wood, bone, and stone to help them physically adapt to a changing
environment, they probably made “tools for thought” as well.
Perhaps the earliest device of this kind was a simple stick, notched
to indicate the number of deer in a nearby herd, or some rocks or
logs arranged to mark the importance of a given territory. What was
important was the process. Humankind enlarged its sphere of
communication (the process) by creating communications (the
means or media of communication).
Communication is an exchange of information and messages. It is
an activity. About 100,000 years ago, our early ancestors
communicated through nonverbal gestures and an evolving system
of spoken language. As their world became increasingly complex,
they needed more than just the shared memory of the group to
recall important things. They needed what is sometimes called an
extrasomatic memory, a memory outside of the body. This led to the
development of media to store and retrieve the growing volume of
information. The microchip of today is one such medium and a direct
descendant of our hypothetical notched stick.
The later prehistoric period, from about 50,000 to 10,000 b.c.
(standard usage now is b.c.e.—Before the Common Era—although
most essays in our book use the older designation), has yielded
impressive evidence of both communication and communications.
The most striking examples are the exquisite cave paintings found in
Southwestern Europe. Photographs of these images, such as those
in many art history books, do not do them justice. The paintings are
not positioned for accessible viewing—in ways familiar to us—
through vertical and horizontal alignment on a flat plane, and are
comparable to the artwork and modes of perception of Eskimos
(now referred to as Inuit) studied in more recent times. Perhaps the
closest we can come to experiencing the original impact of these
works, short of touring the (mostly closed to the public) caves with a
flickering oil lamp, is through Werner Herzog’s breathtaking 2010
film Cave of Forgotten Dreams, which was originally shot and
illuminated using a special three-dimensional process.
Eventually, communications moved beyond the image and object
making of the Old Stone Age (Paleolithic) to a more settled and less
nomadic life. Hunting gave way to agriculture, which gave rise to the
New Stone Age (Neolithic). With it came a new form of
communication: writing. The beginnings of this transformation are
outlined in the first essay by Denise Schmandt-Besserat. She bases
her argument not on the discovery of new archeological remains, but
through a reinterpretation of previous finds in a new way. Her
analysis covers a period from about 10,000 to 4000 b.c. and covers
the early rise of the great writing-dependent Near Eastern
civilizations in Mesopotamia and Egypt.
Schmandt-Besserat provides compelling evidence for her
contention that prior to the actual emergence of writing, several Old
World societies in the Near East were recording economic
transactions through the use of fired clay tokens one to three
centimeters in size. Readers will be shown some intriguing
archeological detective work as she comments on traditional
interpretations of these artifacts as charms, toys, or tools and then
suggests an alternative communications view. She notes that many
of the tokens resemble characters known as ideograms, which are
conventionalized signs that do not look like what they represent (a
character that looks like what it represents is known as a pictogram).
Ideograms became the basis of the world’s first full-fledged writing
system, Sumerian, which arose in 3500 b.c. Thus, if one accepts her
hypothesis, the tokens were an abstract form of three-dimensional
writing in response to social and economic changes necessitating a
more complex way of life: the birth of civilization.
Our next excerpt, by Harold Innis, deals with what happened in
the realm of communications and culture after the establishment of
empires in Egypt and Mesopotamia. Innis (1894–1952) was a
Canadian political economist turned communication theorist. His
ideas about the importance of communication, acquired when he
studied at the University of Chicago, surfaced periodically in his early
economic writings. However, it was the works he produced shortly
before his death, Empire and Communications (1950) and The Bias
of Communication (1951), that marked his emergence as our first
media historian. More than any other twentieth-century figure, Innis
argued that this field merits disciplinary or sub-disciplinary status.
Although he explored almost every facet of the
communications/history question, the bulk of his project deals with
the role of media in the organization of ancient empires and early
Western civilization.
Innis elaborated his history of communication around a series of
core concepts, several of which are used in the excerpt we have
included. Perhaps the most significant one pertains to time and
space. Innis argued that each of the major Old World civilizations
had a specific cultural orientation that was temporal or spatial. This
orientation derived in part from the nature and use of the dominant
medium it employed. For example, stone in ancient Egypt was a
durable “time-biased” medium, favoring a centralized absolute
government of divine kingship. This bias was further evident in the
use of hieroglyphic writing to produce astonishingly accurate
calendars, around which the agricultural cycle pivoted. With the
coming of papyrus, a light portable “space-biased” medium suitable
for administration over distance, the orientation of Egypt changed. A
priestly class expanded its power as the acquisition of new territories
gave rise to an extended empire needing an administrative
bureaucracy versed in the new communications.
Our next selection, by Marcia Ascher and Robert Ascher, deals
with an area of history largely ignored until recently by media history
—ancient New World civilizations. The Aschers focus on the Incas of
ancient Peru, which, unlike other New World civilizations—the Maya
and Aztec, for example—did not have writing. But isn’t writing
essential to civilization and a complex state level of organization?
Ascher and Ascher debunk this prevalent misconception. They
convincingly show that it is not writing per se that allows for
civilization, but some medium for the keeping of records that can
function in an efficient and comprehensive manner. The quipu served
this purpose among the Incas of ancient Peru. It was a series of
cords using different lengths, thicknesses, and colors that could be
knotted and braided. Each of these elements constituted
information, the kind used to record crop production, taxation, a
census, and other kinds of information essential to the bureaucratic
maintenance of an expanding empire.
An intriguing point relevant to the essay by the Aschers, and the
one preceding it by Innis, is that the quipu, a light, portable
medium, was suitable for administration over distance and therefore
is a classic example of Innis’s notion of a space-biased medium.
Although Innis did not consider the Incas, Ascher and Ascher were
influenced by his work, and their research extends this useful
concept.
In our final selection, Andrew Robinson outlines some of the
issues, many still unresolved, in the relationship between earlier
systems of three-dimensional accounting, such as the tokens studied
by Schmandt-Besserat, and the later development of two-
dimensional systems of ideograms and alphabets that characterize
the evolution of writing worldwide. He also explores the controversy
about the relationship between written and spoken language
systems and the ways in which the linkage between written and
spoken forms (logography and phonography) varies widely from
language to language. Robinson goes on to raise the question of
how globalization today might push the demand for new forms of
communication (he points to the growing use of pictograms in public
spaces) that are independent of both spoken and written languages.
Here he shows how some of the principles used in ancient scripts,
such as hieroglyphs, are still with us in everything from road signs to
computer keyboards.
This quick rip through tens of thousands of years demonstrates
that communication history—once relegated to the margins of the
history of human civilization—should instead be seen as central to
understandings of the evolution of societies, at least as central as,
and intricately connected to, political, social, economic, and social
histories. Hopefully it will become clear to students why the insights
provided by archeologists, anthropologists, and others who study the
ancient world are crucial to understanding, and directly related to,
the unfolding history of communication, right to the present
moment.
Chapter 1
The Earliest Precursor of Writing
Denise Schmandt-Besserat
DOI: 10.4324/9781003250463-2
As a result, the graphic signs of Ksar Akil and Jiita not only brought about
a new way of recording, handling, and communicating data, but
generated an unprecedented objectivity in dealing with information.
The tallies remained, however, a rudimentary device. For one thing, the
notches were unspecific and could suggest an unlimited field of
interpretations. Marshack postulates that the signs stood for phases of the
moon; others have hypothesized that they served to keep a tally of animal
kills. But there is no way to verify their meaning. In fact, the notched
bones were limited to recording quantitative information concerning
things known by the tallier but remaining enigmatic to anyone else. These
quantities were entered according to the basic principle of one-to-one
correspondence, which consisted of matching each unit of the group to be
tallied with one notch. Moreover, because tallies used a single kind of
marking—namely, notches—they could handle only one type of data at a
time. One bone could keep track of one item, but a second bone was
necessary in order to keep track of a second set of data. Therefore, this
simple method of tallies would be adequate only in communities where
just a few obvious items were being recorded, as seems to have been the
case in the Upper Paleolithic period.
It is certainly possible, of course, that the bone tallies were not the
only devices for storing information before 10,000 b.c. It is even likely
that, as in many preliterate societies, people during the Paleolithic and
Mesolithic periods used pebbles, twigs, or grains for counting. If this was
so, then these counters shared the same inadequacies as tallies. First of
all, pebbles, like the notches along the shaft of a bone, lacked the
capacity to indicate what item was being counted. Only the individual who
made the markings or piled up a number of pebbles knew what things
were being recorded. Second, because they were nonspecific, pebbles
and twigs did not allow one to keep track of more than a single category
at a time. A pile of pebbles, or one bone, could keep track of a sequence
of days, but another pile and another bone would be necessary to handle
quantities of, say, animals. Third and finally, it may be presumed that the
loose counters were used, like tallies, in the cumbersome method of one-
to-one correspondence—each pebble or each twig standing for one unit,
with no possibility of expressing abstract numbers. One day, for example,
was represented by one pebble, two days by two pebbles, and so on. The
loose counters facilitated data manipulation because they were easier to
handle. On the other hand, the notched bones were more efficient for
accumulating and preserving data, because the notches were permanent
and could not be disassembled.
Neolithic Symbols
The first agricultural communities of the Near East carried on the age-old
symbolic traditions. Early farmers placed antlers in house foundations and
painted their floors with pigments.23 They also performed burial rituals
that sometimes involved red ocher.24 At that time, too, human and animal
forms were translated into clay figurines.25 Finally, notched bones were
still part of village assemblages.26 However, the practice of agriculture
generated new symbols—no doubt as a result of a new economy and a
new way of life. The new symbols were different in form and content from
anything used previously. These were the clay tokens modeled in
distinctive shapes, each representing a precise quantity of a product.
A New Form
The primary singularity of the tokens was that they were entirely
manmade. In contrast to pebbles, twigs, or grains put to a secondary use
for counting, and in contrast to tallies, which communicated meaning by
slightly altering a bone, tokens were artifacts created in specific shapes,
such as cones, spheres, disks, cylinders, and tetrahedrons, from an
amorphous clay mass for the unique purpose of communication and
record keeping.
The tokens were an entirely new medium for conveying information.
Here the conceptual leap was to endow each token shape, such as the
cone, sphere, or disk, with a specific meaning. Consequently, unlike
markings on tallies that had an infinite number of possible interpretations,
each clay token was itself a distinct sign with a single, discrete, and
unequivocal significance. While tallies were meaningless out of context,
tokens could always be understood by anyone initiated into the system.
The tokens, therefore, presaged pictography; each token stood for a
single concept. Like the later Sumerian pictographs, the tokens were
“concept signs.”27
The greatest novelty of the new medium, however, was that it created
a system. There was not just one type of token carrying a discrete
meaning but an entire repertory of interrelated types of tokens, each with
a corresponding discrete meaning. For example, besides the cone, which
stood for a small measure of grain, the sphere represented a large
measure of grain, the ovoid stood for a jar of oil, and so on. The system
made it feasible to simultaneously manipulate information concerning
different categories of items, resulting in a complexity of data processing
never reached previously. It thus became possible to store with precision
unlimited quantities of information concerning an infinite number of goods
without the risk of depending on human memory. Furthermore, the
system was open; that is to say, new signs were added when necessary
by creating new token shapes, and the ever-increasing repertory
constantly pushed the device to new frontiers of complexity.
The token system was, in fact, the first code—the earliest system of
signs used for transmitting information. First of all, the repertory of
shapes was systematized; that is to say, all the various tokens were
systematically repeated in order to carry the same meaning. A sphere, for
example, always signified a particular measure of grain. Second, it may be
presumed that tokens were used according to a rudimentary syntax. It is
likely, for example, that the counters were lined up on the accountant’s
table in a hierarchical order, starting on the right with tokens representing
the largest units. That was how the Sumerians organized signs on a
tablet, and it is logical to assume that the procedure was inherited from
former usage in handling tokens. The fact that the tokens were
systematized also had a great impact on their expansion. The token
system was transmitted as a full-fledged code from community to
community, ultimately spreading throughout the entire Near East, with
each token form preserving the same meaning.
The token system owed little to the Paleolithic and Mesolithic periods.
The choice of material for manufacturing the counters was a novelty; clay
had been ignored by hunters and gatherers. Clay proved particularly
advantageous since it is found abundantly in nature and is easy to work.
Its remarkable plasticity when wet made it possible for villagers to create,
with no tools and no great skill, an indefinite number of forms that
became permanent when dried in the sun or baked in an open fire or
oven.
The format of movable units was probably one of the very few features
that tokens adopted from the past, perhaps having been inspired by a
former usage of counting with pebbles, shells, twigs, or grains. Such a
format enhanced data manipulation, since the small tokens could be
arranged and rearranged at will into groups of any composition and size,
while notches engraved on tallies were fixed and irreversible.
Otherwise, the various token shapes have no known Paleolithic or
Mesolithic antecedents. But the counters have the merit of bringing
together as a set, for the first time, each of the basic geometric shapes,
such as the sphere, cone, cylinder, tetrahedron, triangle, quadrangle, and
cube (the latter surprisingly rarely).28 It is difficult to evaluate which of
these forms were inspired by everyday life commodities and which were
fully abstract. Among the latter, the cylinders and lenticular disks, which
represented, alternatively, one unit and a group of animals, are visibly
arbitrary. Others, such as the cone and ovoid, which stand respectively for
a measure of grain and a unit of oil, were probably iconic, depicting a
small cup and a pointed jar. Still other tokens, in the shape of animal
heads, were naturalistic depictions.
A New Content
The token system was also unique in the kind of information it conveyed.
Whereas Paleolithic iconic art probably evoked cosmological figures, and
whereas Paleolithic or Mesolithic tallies may have counted time, the
tokens dealt with economic data; each token stood for one precise
amount of a commodity. As noted above, the cone and the sphere
represented measures of grain probably equivalent to our liter and our
bushel, respectively; the cylinder and lenticular disk showed numbers of
animals; the tetrahedrons were units of work; and so on.
Moreover, unlike tallies, which recorded only quantitative information,
the tokens also conveyed qualitative information. The type of item
counted was indicated by the token shape, while the number of units
involved was shown by the corresponding number of tokens. For example,
one bushel of grain was represented by one sphere, two bushels of grain
by two spheres, and (see Figure 1.1) five bushels corresponded to five
spheres. Therefore, like the previous tallies, the token system was based
on the simple principle of one-to-one correspondence. This made it
cumbersome to deal with large quantities of data, since humans can only
identify small sets by pattern recognition. There are a few instances of
tokens, though, which stood for a collection of items. Among them, the
lenticular disk stood for a “flock” (presumably ten sheep). The large
tetrahedron may have represented a week’s work or the work of a gang—
compared with the small tetrahedron, expressing one man-day’s work.
The tokens lacked a capacity for dissociating the numbers from the
items counted: one sphere stood for “one bushel of grain,” and three
spheres stood for “one bushel of grain, one bushel of grain, one bushel of
grain.” This inability to abstract numbers also contributed to the
awkwardness of the system, since each collection counted required an
equal number of tokens of a special shape. Furthermore, the number of
types and subtypes of tokens multiplied over time in order to satisfy the
growing need for more specificity in accounting. Thus, tokens for counting
sheep were supplemented by special tokens for counting rams, ewes, and
lambs. This proliferation of signs was bound to lead to the system’s
collapse.
The Neolithic symbolic system of clay tokens superseded the Paleolithic
tallies throughout the Near East because it had the following advantages:
. . . The code was also timely. It fulfilled new needs for counting and
accounting created by agriculture. It was an intrinsic part of the “Neolithic
Revolution” spreading throughout the entire region of the Near East,
wherever agriculture became adopted.
II
The French school of classic violin music, represented by Rode and
Baillot, may be said to have come to an end at least partly by the
influence of Paganini. This greatest of all virtuosos made his first
appearance in Paris on March 9, 1831, after having astonished
Austria and Germany. His success was here as elsewhere
instantaneous and practically unbounded; and the examples his
playing offered of extraordinary technical effects became the model
for subsequent French violinists.
There are three virtuosos of the violin whose names stand out
conspicuously in the history of violin music: Locatelli, Lolli, and
Paganini. Each of these men is noted for special and in many ways
overstretched efforts to bring out of the instrument sounds and
combinations of sounds which, in that they can have little true
musical significance and are indeed often of questionable beauty,
are considered rather a sign of charlatanism than of true genius. This
really means that the men are not geniuses as musicians, but as
performers. Their intelligence is concentrated upon a discovery of
the unusual. They adopt any means to the end of astonishing the
multitude, such as altering the conventional tuning of the instrument,
and employing kinds of strings which are serviceable only in the
production of certain effects.
Paganini’s early life in Italy (1784-1828) was at first not free from
hardship, but after 1805, at least, it was brilliantly successful. The
only lessons of importance in his training were received from
Alessandro Rolla (1757-1804). His prodigious skill was almost wholly
due to his own ingenuity, and to his indefatigable industry. There is
every reason to believe that he practiced hour after hour until he was
so exhausted that he fell upon the ground.
After his extended tour over Europe (1827-1834), which brought him
a fame and a fortune hardly achieved since by any performer, he
retired into a semi-private life at his Villa Gaiona, not far from Parma.
From time to time he came again before the public. The more or less
scandalous affair of the ‘Casino Paganini’ in Paris (1836) took a slice
out of his fortune and perhaps seriously impaired his health. He died
on May 27, 1840.
Spohr was born in the same year as Paganini (1784). His training on
the violin was received from Franz Eck, a descendant of the famous
Mannheim school. But according to his own account, the example of
Rode, whom he heard in 1803, was of great importance in finally
determining his style of playing. His numerous activities took him
considerably beyond the field of playing and composing for the violin.
He was famous as a conductor in Vienna, in Dresden and Berlin,
and in London, whither he was frequently called to undertake the
conducting of his own works. As a composer he was famous for his
symphonies, his oratorios, and his operas. Yet he was not, in a
sense, a great musician; and the only part of his great number of
works which now seems at all likely to endure much longer in
anything but name is made up of the compositions, chiefly the
concertos, for violin.
Among his other works for violin the duets have enjoyed a wide
popularity, greater probably than that once enjoyed by Viotti’s. His
Violinschule, published in 1831, has remained one of the standard
books on violin playing. Its remarks and historical comments are,
however, now of greater significance than the exercises and
examples for practice. These, indeed, are like everything Spohr
touched, only a reflection of his own personality; so much so that the
entire series hardly serves as more than a preparation for playing
Spohr’s own works.
Spohr was typically German in his fondness for conducting, and for
the string quartet. As quite a young man he was the very first to bring
out Beethoven’s quartets opus 18, in Leipzig and Berlin. Paganini is
said to have made a favorite of Beethoven’s quartet in F, the first of
opus 59; but Spohr was positively dissatisfied with Beethoven’s work
of this period. Yet Paganini was in no way a great quartet player, and
Spohr was. We cannot but wonder which of these two great fiddlers
will in fifty years be judged the more significant in the history of the
art.
Certainly Spohr was hard and fast conservative, in spite of the fact
that he recognized the greatness of Wagner, and brought out the
‘Flying Dutchman’ and Tannhäuser at the court of Cassel. And what
can we point to now that has sprung from him? On the other hand,
Paganini was a wizard in his day, half-charlatan, perhaps, but never
found out. With the exception of Corelli and Vivaldi he is the only
violinist who, specialist as he was, exerted a powerful influence upon
the whole course of music. For he was like a charge of dynamite set
off under an art that was in need of expanding, and his influence ran
like a flame across the prairie, kindling on every hand. Look at
Schumann and Liszt, at Chopin and even at Brahms. Stop for a
moment to think of what Berlioz demanded of the orchestra, and
then of what Liszt and Wagner demanded. All of music became
virtuoso music, in a sense. It all sprang into life with a new glory of
color. And who but Paganini let loose the foxes to run in the corn of
the Philistines?
David has also won a place for himself in the esteem and gratitude
of future generations by his painstaking editing of the works of the
old Italian masters. Few of the great works for the violin but have
passed through his discriminating touch for the benefit of the student
and the public. And as a teacher his fame will live long in that of his
two most famous pupils: Joseph Joachim (1831-1907) and August
Wilhelmj (1845-1908).
IV
How great an influence the group of French violinists exercised upon
violin music and playing in the first quarter of the nineteenth century
is revealed in the training and the characteristics of the famous
Viennese players of the time. Vienna had always proved fertile
ground for the growth of Italian ideas, and the French style
recommended itself to the Viennese not only by the prevalence of
French ideas in the city, owing to political conditions, but also
because this style was in no small measure a continuance of the
Italian style of Viotti.
V
The most brilliant offshoots of the French school, to the formation of
whose style the influence of Paganini contributed, were the Belgians
de Bériot and Henri Vieuxtemps, who stand together as
representative of a Belgian school of violin playing. But before
considering them a few names in the long and distinguished list of
the pupils of Kreutzer, Rode, and Baillot may be touched upon.
Among those of Kreutzer Joseph Massart was perhaps the most
influential. He was born in Belgium in 1811, but went early in life to
Paris to complete with Kreutzer the work begun with his countryman
Lambert. Here he remained, and from 1843 was a professor of the
violin at the Conservatoire. At least one of his pupils, Henri
Wieniawski, won a world-wide fame as a virtuoso.
Among his pupils the most famous was Henri Vieuxtemps (1820-
1881), one of the few great virtuosos of the violin whose fame as a
player has not outlasted in memory his compositions. Vieuxtemps’
five concertos, his Ballade et Polonaise, and even his Fantaisie-
Caprice are still in the repertory of most violinists and have not yet
lost their favor with the public.
VI
Excepting Spohr, there are few of the violinist-composers of the
second half of the century with whom fate has dealt so kindly as with
Vieuxtemps. Most have been forgotten as composers, a fact which
may be taken to prove that their compositions had little musical
vitality except that which their own playing infused into them. Those
few who have been remembered in fact as well as in name owe the
permanence of their reputations to one or two pieces in the nature of
successful salon music. Among these should be mentioned Henri
Wieniawski (1835-1880), undoubtedly one of the finest players of the
century. In the early part of his life he wandered from land to land,
coming in company with his friend Anton Rubinstein, the great
pianist, even as far as the United States. He was after this (1874) for
a few years professor of the violin at the Conservatory in Brussels,
filling the place left vacant by Vieuxtemps; and then once more
resumed his life of wandering. His compositions were numerous,
including two concertos as well as a number of studies and
transcriptions, or fantasias, of opera airs. Now perhaps only the
Légende is still familiar to a general public, though the Fantasia on
airs from ‘Faust,’ empty as it is of all save brilliance, holds a place on
the programs of the virtuosi of the present day.