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    Ideation Bootcamp Slides 11-15-11

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    Dave Parker
    The document provides an overview of a startup idea workshop. It discusses what investors look for in startup ideas, including big markets and scalable business models. It emphasizes that ideas are not as important as iteration and feedback. The document then reviews common consumer business models and provides tips for clearly explaining a startup idea, including defining the offering, audience, problem being solved, and unique aspects of the solution. Attendees are then prompted to articulate their own ideas according to these elements and evaluate them against criteria like having a simple concept and single revenue stream.

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    Ideation Bootcamp Slides 11-15-11

    Uploaded by

    Dave Parker
    973 views31 pages
    The document provides an overview of a startup idea workshop. It discusses what investors look for in startup ideas, including big markets and scalable business models. It emphasizes that ideas are not as important as iteration and feedback. The document then reviews common consumer business models and provides tips for clearly explaining a startup idea, including defining the offering, audience, problem being solved, and unique aspects of the solution. Attendees are then prompted to articulate their own ideas according to these elements and evaluate them against criteria like having a simple concept and single revenue stream.

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    Presentation at NWEN Entrepreneur University, Ideation Bootcamp. Andy Liu and Dave Parker.

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    The document provides an overview of a startup idea workshop. It discusses what investors look for in startup ideas, including big markets and scalable business models. It emphasizes that ideas are not as important as iteration and feedback. The document then reviews common consumer business models and provides tips for clearly explaining a startup idea, including defining the offering, audience, problem being solved, and unique aspects of the solution. Attendees are then prompted to articulate their own ideas according to these elements and evaluate them against criteria like having a simple concept and single revenue stream.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    973 views31 pages

    Ideation Bootcamp Slides 11-15-11

    Uploaded by

    Dave Parker
    The document provides an overview of a startup idea workshop. It discusses what investors look for in startup ideas, including big markets and scalable business models. It emphasizes that ideas are not as important as iteration and feedback. The document then reviews common consumer business models and provides tips for clearly explaining a startup idea, including defining the offering, audience, problem being solved, and unique aspects of the solution. Attendees are then prompted to articulate their own ideas according to these elements and evaluate them against criteria like having a simple concept and single revenue stream.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 31

    So

    You Have a Startup Idea?


    Startup Idea0on 101 @AceLiu @DaveParkerSEA

    Agenda
    What investors look for? Big Ideas/ Big Market Business model? 7 Rules Example Your Turn

    Dont be afraid to share your idea!


    Ideas dont matter feedback and iteration do You have more to gain than to lose Nobody is going to steal your stupid idea Dont ask an Investor to sign your NDA

    Most of you have bad ideas, anyway.

    Really.

    How Investors See You

    Big Market/Big Idea Team that can execute Scalable Product Trac0on

    About Markets?
    B2B or B2C Billions $100M If you own the market how big would your be Established vs. Immature Market Leader vs. First Mover Known or unknown Go-To-Market

    Big Ideas?
    Simple Aha idea Transforma0onal vs. Incremental Changes the world Changes the market Established or New Idea

    Passion! Ideas! Product

    Doesnt make it a great business Execu0on Company

    13 Consumer Models

    13 Consumer Models
    TechCrunch Teardown: 13 Consumer Internet Business Models (Part I) The World According To Carp h^p://fndri.com/jEvuYa - Steven Carpenter
    Media Paid Service Physical Commerce

    Your idea has to foot to a model! Benchmarks

    Your examples
    What model will you use? How will you model it

    7 Rules

    7 Rules
    1. Simple ideas win 2. You have one revenue stream 3. Name your customer 4. Make something explainable 5. Small markets suck 6. Mix in secret sauce 7. Be original

    Explain Your Idea

    Idealibs for Startups


    I want to develop to help (a defined offering) (a target audience)

    (solve a problem) (with secret sauce)

    The Oering
    Be Specic
    a social u0lity" vs "an ecommerce website"

    Avoid Buzzwords
    "mobile social CRM" vs "an iPhone applica0on"

    Skip the Adjec0ves and Superla0ves


    "a revolu0onary service" vs "backend soiware"

    The Audience
    Iden0fy Demographics
    "female consumers" vs new mothers"

    Specify Your Market


    "ar0sts and musicians" vs "unsigned alterna0ve bands"

    Clarify the Buyer


    "large businesses" vs "purchasing managers at mul0na0onal companies"

    The Problem
    Make sure everyone can understand the oering. Hint at a viable revenue model.
    "nd deals online" vs "shop for hip baby products at wholesale prices"

    The Secret Sauce


    Explain what makes your business unique.
    "faster" vs "with automated ordering for diapers and other staples

    Your Turn!

    Workshop

    Step 1: ArIculate
    I am developing (a defined offering) to help (a target audience)

    (solve a problem)

    (with secret sauce).

    Step 2: Evaluate
    Simple idea? One revenue stream? Easily explainable? LegiImate secret sauce? IdenIable customer? Large enough market? Original?

    Thank You!

    Andy Liu @AceLiu k/AceLiu InspiredStartup.com

    Dave Parker @DaveParkerSEA k/DaveParker ForestTreesBark.com

    www.FI.co/join/nwen Applica0on Deadline Feb 26th Session Starts Mar 5th

    FI.co/Join/NWEN
    16 Week Program with Local and SV Mentors Idea0on to fundraising Oce hours/Individual coaching Monday night meals Costs
    $50 Applica0on Fee/Test $995 Course Fee 3.5% of company into shared pool (peers, mentors and FI)

    Mentors
    Andy Liu Todd Hooper Dan Schapiro T.A. McCann Rebecca Lovell

    .com/join/nwen
    Be one of the rst 10 Applicants accepted into the program and receive a free Seasons Pass to NWEN a $249 Value

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