Workshop - Design Thinking Course

📚
Workshop - Design Thinking

Course
What Is Design Thinking?
💡 DESIGN THINKING IS AN APPROACH THAT IS USED FOR

PRACTICAL AND CREATIVE PROBLEM SOLVING. IT SEEKS TO
UNDERSTAND PEOPLE’S NEEDS AND PRODUCE EFFECTIVE
SOLUTIONS TO MEET THOSE NEEDS.
Design Thinking Is A Framework, a way of thinking about what people’s real

problems actually are and then finding solutions for those. It shifts the view from
creating products for business reasons to understanding what people’s real needs
and problems are & finding solutions for those problems.
Design Thinking Is A Process For Creative Problem Solving. It has a human

centered core. It encourages organisations to focus on the people that they are
catering for, which leads to better products, services and internal processes.
Design Thinking Is A User Centered Approach To Problem Solving (Also
Called Human-Centered Design).
Empathy (Standing in someone else’s shoes, feeling with his or her heart, seeking
with his or her eyes. Not only is empathy hard to outsource and automate, but it
make the world a better place.) Is The Key To Design Thinking.
Integrating Design Thinking into the business process can add massive value,
ensuring that the products that are designed are not only desirable for customers,
but are also viable in terms of company budget and resources.
Main Benefits Of Using Design Thinking

1. Significantly Reduces The Time To Market - Reduces The Time Spent On
Design & Development.
Workshop - Design Thinking Course 1

2. Cost Savings And A Great Return On Investment - Faster Products Saves
The Business Money.
3. Improves Customer Retention And Loyalty - A User Centered Approach =

A Happy Customer.
4. Fosters Innovation - Challenging Assumptions Foster A Culture Of

Innovation.
The Traditional Design Process
💡 ITERATION MEANS TO REPEAT, TO TWEAK & TO IMPROVE A

PRODUCT LINE WITH EACH CYCLE. IT IS PRACTICING TO MAKE
THE PRODUCT PERFECT.
1. Identification Of A Need
2. Definition Of The Problem
3. Synthesis
4. Analysis & Optimization
5. Evaluation
6. Presentation
The Design Thinking Process
💡 DESIGN THINKING IS NOT A LINEAR PROCESS.
1. Empathize - This Is The Critical Starting Point For Design Thinking. The
First Stage Is Spent Getting To Know The Users & Understanding Their
Wants, Needs & Objectives. This Means Observing And Engaging With
People In Order To Understand Them On A Psychological & Emotional
Level. During This Phase, The Designers Seek To Set Aside Their
Assumptions & Gather Real Insights About The Users.

2. Define - Designers Will Gather All Of Their Findings From The Empathize
Phase And Start To Make Sense Of Them. What Difficulties And Barriers
Are Users Coming Up Against? What Patterns Are Observed? What Is The
Big User Problem That Their Team Needs To Solve? By The End Of This
Phase, They Will Have A Clear Problem Statement That Is Framed In A
User Centered Way (I.e “We Need To Increase Our Food Product Market
Share Among Young Teenage Girls By 5%.” = “Teenage Girls Need To Eat
Nutritious Food In Order To Thrive, Be Healthy & Grow.”). Once They Have
Formulated The Problem Into Words, They Start To Come Up With
Solutions & Ideas.
3. Ideate - This Is Where Creativity Occurs & This Stage Is A Judgement Free
Zone. Ideation Sessions Are Held In Order To Come Up With As Many New
Angles & Ideas As Possible. Towards The End Of Ideation, They Will
Narrow It Down To A Few Ideas With Which To Move Forward.
4. Prototype - A Prototype Is A Scaled-Down Version Of The Product That

Incorporates The Potential Solutions Identified In The Previous Stages.
This Step Is Key In Putting Each Solution To The Test & Highlighting Any
Constraints And Flaws. Throughout The Prototype Stage, The Solutions
May Be Accepted, Redesigned Or Rejected Depending On How They Fare
In Prototype Form.
5. Test - Testing Could Take Various Forms & Is Usually Tested On Multiple
Users. It Is Important To Note That This Is Rarely The End Of The Design
Thinking Process. In Reality, The Results Of The Testing Phase Will Often
Lead Designers Back To A Previous Step, Providing The Insights That
They Need To Redefine The Original Problem Statement Or To Come Up
With New Ideas That They Had Not Thought Of Before.

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📚

Workshop - Design Thinking

💡 DESIGN THINKING IS AN APPROACH THAT IS USED FOR

Design Thinking Is A Framework, a way of thinking about what people’s real

Design Thinking Is A Process For Creative Problem Solving. It has a human

Main Benefits Of Using Design Thinking

Workshop - Design Thinking Course 1

3. Improves Customer Retention And Loyalty - A User Centered Approach =

4. Fosters Innovation - Challenging Assumptions Foster A Culture Of

The Traditional Design Process

💡 ITERATION MEANS TO REPEAT, TO TWEAK & TO IMPROVE A

2. Definition Of The Problem

4. Analysis & Optimization

The Design Thinking Process

💡 DESIGN THINKING IS NOT A LINEAR PROCESS.

Workshop - Design Thinking Course 2

4. Prototype - A Prototype Is A Scaled-Down Version Of The Product That

Workshop - Design Thinking Course 3

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