Resume - Purvi Dixit

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Purvi Dixit

[email protected] / +91-7080430047

Professional Summary
A result-oriented digital marketing professional with over 4 years of experience in developing and implementing successful marketing
strategies. Skilled in leading a team, campaign planning & execution, and brand building. Strong communicator with a passion for
driving results and delivering value to clients and stakeholders. Seeking opportunities to leverage expertise in a dynamic and
collaborative environment.

Skills
Customer service, Leadership, Communication skills, Marketing, Digital marketing, Microsoft office, Stakeholder management, Logical
reasoning, Planning, Execution, Digital media planning & strategy, Budget Management, Data analysis, Data Mining, Creative thinking &
Problem- solving, Team management, Time management, Key account management, Influencer management, Event marketing,
Analytical Skills, Presentation Skills.

Experience

Assistant Marketing Manager


Knocksense Media Services Pvt Ltd • Lucknow
12/2021 – Present (2 years 5 months)
Key Role-
 Leading a team of 7 executives to plan, identify, execute and secure partnerships with micro-macro influencers resulting in
a 40% increase in engagement rates on social media of various brands.
 Managed budgets to execute influencer campaigns and events resulting in a 30% increase in online sales.
Conceptualizing and executing digital marketing strategies within the planned budget to drive brand growth, generate
leads and increase online conversions.
 Collaborated with internal and external teams to develop and execute the marketing campaigns. Led cross-functional teams in
executing integrated marketing campaigns across digital, social media, and traditional channels.
Key Achievements-
 Established strong relationships with various colleges, micro-macro influencers, executed launching of the brand in 4 new cities-
Ahmedabad, Indore, Mumbai, Kanpur.
 Created, developed, and maintained marketing plan and events that resulted in increase in sales and decrease in marketing
costs, increase in brand awareness, improving product positioning and online reputation. Managed and executed successful
events and concerts that enhance the brand reputation through various marketing techniques including omnichannel,
community building, digital media, contextual.

Clients- Phoenix Mall, Medanta Hospital, Hilton Hotel, Hyatt Regency, Fairfield Marriott, Renaissaince, Uniqlo,
Lulu Mall, Bira, Inacan, Sas Hyundai, Ada Chikan, Swiggy, Coke. Events- Lucky Ali Live, Zakir Khan, Sunil Grover
Eve, When Chai Met Toast Live, The Yellow diary Live, Swiggy x coke fest etc.

Customer Relationship Manager


Phoenix Mills • Mumbai
03/2021 - 11/2021 (9 months)
Key Role-
 Initiate and maintain regular communication with customers to understand their needs, concerns, and feedback on Salesforce.
 Develop and implement strategies to retain existing customers and reduce churn and analyze customer behavior and trends to
proactively address potential issues.
 Researching, compiling and presenting marketing ideas, information and strategies to the team for brand awareness.
Clients- Hungama Music, Oneplus, Kotak Mahindra Bank, Lifestyle, Westside, Zara, H&M, Calvin Klien, GAP.
Projects
Sports Trainee
Decathlon Sports India • Mumbai
02/2020 - 05/2020 (4 months)
Key Role- Assisting with inventory control, stocking shelves, and ensuring products are organized and easily accessible for customers.
Actively participating in training programs to enhance product knowledge, customer service skills, and overall job performance.

Assistant Director
Out Media Productions • Mumbai
01/2019 - 05/2019 (5 months)
Key role- Assisted as a set designer on Project- MTV Jockey Women Portraits Season 2.

Client Servicing Executive


Insync Marketing and Event Solutions • Mumbai
07/2018 - 12/2018 (6 months)
Key roles- Overseeing the execution of projects, ensuring they align with client expectations, timelines, and budgets. Proactively
addressing any issues or challenges that arise during the client engagement process, finding effective solutions to ensure client
satisfaction.
Clients- Kingfisher, Emirates, Puraniks, Lodha.

Client Servicing Executive


Event Capital • Mumbai
05/2017 - 07/2017 (3 months)
Key roles- Act as a primary point of contact for clients, addressing inquiries, ensuring their needs are met effectively. Assist in
coordinating client projects from start to completion, ensuring timely delivery to client requirements. Project- Bollywood Music
Project-2

Trainee
Teach For India • Bengaluru
05/2016 - 07/2016
Key role- Assisted teachers in lesson planning, preparing teaching materials, and conducting classroom activities. Also helping with
grading assignments, organizing educational resources, and providing one-on-one support to students who need extra help.

Education

Qualification Year of passing Institute


MBA (Marketing/HR) 2021 IBS, Mumbai
BA (J&MC) 2018 Amity University, Noida
Senior Secondary 2014 JK, Kanpur
Higher Secondary 2012 JK, Kanpur

Certificates
Google ads Display, Ads measurement, Ads search, Ads video, Digital Marketing, Google Analytics.

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