Final Version Brainiact Prospectus Document

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BETTER BUSINESS BEGINS WITH BRAINIACT

CONTENTS
BRAINIACT FRANCHISE PROSPECTUS
Our Story
After an extensive career in Fuelled by his dedication to help, rather
business-to-business executive roles, Jared than just earn a profit, he has always placed
knew his knowledge and passion could be his clients first. Building strong relationships
better utilised elsewhere. While Jared loved with business owners based off
what he did, he knew he could gain a greater accountability, honesty, trust, and passion
purpose and satisfaction helping others. are at the heart of what Brainiact does.

Founded in 2021, Brainiact was born With the goal always being to help as many
through a dedication for helping small to SMEs as possible thrive, Jared recognised he
medium-sized businesses thrive. Leaving his alone could not do it, so franchising became
well-paid corporate job, Jared went out on a the obvious next step. Through franchising,
limb and launched Brainiact. Two months Jared is keen to achieve his goal of helping
later, COVID-19 occurred and introduced over 10,000 businesses by 2030 while also
many challenges for businesses (including offering passionate and hardworking
his own) but his dedication to help individuals the chance to own their own
small and medium business owners pushed successful business.
him through.
To assist him in attaining this goal, Jared’s
Jared recognised that small to medium wife Natalie has joined him full-time in the
business owners often lacked support and business and together they are rapidly
were overlooked by business coaches. Yet, building a team. A small business owner for
he understood that small businesses were many years herself, Natalie has firsthand
the lifeblood of Australia and the Australian experience tackling the unique challenges
economy. With almost two decades of of being an SME and understands how vital
national and international experience, Jared business coaching can be. Brainiact is more
committed to sharing his expert knowledge than just a family-owned business but a
in business strategy, business planning, solution that Natalie and other business
sales, and marketing to business owners owners have been looking for. Jared and Natalie Dawson | Founder
across Australia. Now, Jared has a goal of
helping over 10,000 small to medium Through franchising, our team at Brainiact
businesses across Australia. Passionate are committed to helping as many
about helping small to medium business businesses as possible. To connect world
owners gain greater confidence, business owners with quality support and
accountability and understanding over their resources is at the heart of everything that This is your chance to own
we do.
business processes and decisions, Jared has
created a strong and robust business model.
a Brainiact and help small
Together, Jared and his franchise partners
are forging a path to ensuring small
and medium business
businesses have access to high-quality owners do better business!
support and specialist business knowledge,
so they defy the statistics.
3.
BRAINIACT FRANCHISE PROSPECTUS
What We Do

Brainiact has helped small to medium-sized


businesses across Australia realise their
potential and achieve their goals through
expert business coaching with a very high
care factor.
At Brainiact, our team are passionate about intelligently
delivering high-quality resources, support and accountability
to business owners to ensure their long-term success. By
working alongside small to medium-sized business owners,
Brainiact’s business coaches offer expert advice and guidance
that is tailored to the individual needs of the business. This is
achieved through identifying the goals of the business owner,
drafting expertly crafted business plans, creating business
processes from the ground up and identifying effective growth
strategies.

At Brainiact, our sole motivation is to help small to medium-


of them?
sized businesses prosper. Owing to this, our Brainiact business one
coaches are committed to their clients. This means they are in be
constant communication, providing the accountability and u

yo
support small to medium-sized business owners require. We’re

ld
with them every step of the way. Brainiact business coaches At Brainiact, we are

Cou
operate with trust and offer a true partnership. Delivering looking for hardworking
creative ideas, personalised services and accountability, our
and dedicated business
role is to help provide momentum through action. Our business
coaching services are offered on a no lock-in contract basis so coaches that are
business owners have the control and power to maintain the committed to helping
services that they want, require and can commit to. us reach our goal of
supporting 10,000
businesses by 2030. 4.
Vision, Mission and Values

BRAINIACT FRANCHISE PROSPECTUS


To connect the world’s business To work with business owners
owners with support and resources to build, lead and grow
to empower their success. profitable enterprises.

HONESTY
We value and are committed to always delivering open and
honest communication.

TRUST
We recognise that trust is at the heart of everything that we do and
is reflected in all areas of our business operations and processes.

ACCOUNTABILITY
We believe maintaining accountability is paramount to the success
of Brainiact and our clients’ businesses.

RELATIONSHIPS
We focus on building strong relationships and connections with our
clients to ensure their ongoing success.

PASSION
We wear our hearts on our sleeves and put the needs and success
of small to medium-sized business owners first.
5.
Do You Have What It Takes To Own A Brainiact?

BRAINIACT FRANCHISE PROSPECTUS


At Brainiact, we are looking for hardworking and passionate individuals
that are truly invested in ensuring small to medium business owners thrive. Are you the right fit?
Have you tried being a business coach but:

were unsuccessful?
lacked the support and guidance you needed to succeed?
didn’t feel a part of a caring coaching team or community?

Are you tired of your current job and:

want to transition into work that inspires you?


looking for a new challenge or career path?
seeking greater emotional satisfaction and purpose?

Have you recently sold a business and:

looking for your next challenge?


not yet ready to retire?
wanting to share your knowledge and give back to the community?

If any of this sounds like you, owning a Brainiact could be an


important step in investing in your future.

If you are:
passionate about making a real difference Then let’s start the
willing to learn and grow conversation and see
hardworking and self-motivated if you are the perfect
customer-oriented fit to join the Brainiact
able to follow proven policies and procedures family.
dedicated and committed to being a business owner. 6.
BRAINIACT FRANCHISE PROSPECTUS
As a franchise partner, we offer
you the opportunity to not only
build your own professional
business coaching company but
to also give back to your
community and help SMEs
across Australia prosper.
Through operating a franchise,
you have immediate access to a
forward-thinking and innovative
company that is committed to
ensuring your success.

Our team at Brainiact have


identified and built a highly
competitive and profitable
What We Offer

business model. Owning a


franchise means you have
access to a robust business
from the beginning, without
the pressure and challenges of
starting a company from the
ground up.

By purchasing a franchise, you ay!


gain the support and expert
guidance of the team at Brainiact.
od

T
Our team are dedicated to

ct
ensuring the success of each and We are committed to expanding

Own Brainia
every franchise partner. We Brainiact to better help SMEs
provide specialist marketing and across Australia. Your success is our
operations guidance at all stages success and brings us one step
of owning a franchise. Discover a closer to achieving our goals.
sense of purpose and emotional Just like we want to see all our

a
satisfaction helping other clients thrive we want you too as
business owners succeed. well. Our team are dedicated
to providing ongoing support
at every stage of your franchise
ownership journey.
Invest in your future.
7.
BRAINIACT FRANCHISE PROSPECTUS
Client Acquisition
We have a proven lead generation system for acquiring clients.

Client Retention
Through delivering elite services we are proud to have established a system for ongoing secure
cashflow through focusing on client retention.

Revenue Maximisation
We are an innovative team that are constantly identifying new service offerings and growth
opportunities to maximise your revenue (for example coaching retainers, Brainiact Business
What We Offer

Doctor and, - business plans).

Expert Marketing
Our team are marketing specialists with expert knowledge and work tirelessly to continue to
gain you leads and expand brand awareness.

Access to Mentoring
We are dedicated to ensuring you succeed and continue to expand your franchise and business
know-how which we achieve through providing continuous mentoring and establishing rapport
amongst all franchise partners.

Sense of Purpose
Brainiact offers a platform and outlet to deliver valuable resources that benefit your local
community and enables you to enact real change amongst business owners.

8.
Our Support

BRAINIACT FRANCHISE PROSPECTUS


Ongoing Support
The team at Brainiact are committed to ensuring the ongoing success of all franchise
partners. We are dedicated to supporting all franchise partners to build strong and
profitable businesses.

Owning your own Brainiact gives you access to a myriad of resources, guidance and
professional knowledge. When you become a franchise partner you not only purchase
a strong business model but also become a part of a thriving and supportive community.

You can expect all the following...


Yes, this will be your own business, but
you’ll never be alone in operating it. We
Thorough Franchise Partner want you to succeed just as much as you
Induction Program do (if not more!).

We understand how to do business and Marketing


how to do it right. We will help teach
you everything we know, offering you So, you know nothing about marketing?
the technical information you need to Don’t worry, we’ve got you covered. With
succeed. You will have direct access a strong and expert marketing team at
to our Founder and industry leading your back, our team are constantly
Brainiact business coach, Jared Dawson. working to ensure our brand is considered
an industry leader and front of mind for
Our team will ensure any skill or all potential clients. Our website will
knowledge gaps you may have leading always be maintained, updated and
into this are eliminated. We are committed optimised to ensure we convert leads
to ensuring you feel confident and ready, seamlessly. We will always have ongoing
not only at the start of your franchise marketing campaigns running designed to
journey but at every stage throughout it. expand the Brainiact brand and grow our
Our mentoring is an ongoing commitment presence amongst business owners. All
and promise we make to you whether you have to do is a little bit of marketing
that’s through providing expert advice in your local government area – which we
and guidance or offering professional help with by providing tips and guidance
development and training opportunities. about how to be successful in this area.

9.
Our Support

BRAINIACT FRANCHISE PROSPECTUS


Finance Supplier Management

Not everyone is a bookkeeper or Finding suppliers that offer exceptional


accountant, nor do they have experience services that you can rely on can be a
in this area. Luckily we’ve made it easy difficult and time consuming process.
for our franchise partners with our Throughout our years of business, we
business operating system. Creating have forged strong supplier relations with
quotes, invoicing and chasing payment a variety of individuals that offer important
should be all taken care of using this and helpful services. Connecting you with
system. We’ve just made it simple and these suppliers is just another way we are
removed the hard work that comes with here to ensure your business succeeds.
starting your own business and can often
lead to future failures. We’ve made
running your own business easy and Sales Support
hassle free!
Sales not your strength? Our team at
Brainiact are constantly working to
State of the Art Technology generate you leads. From mentoring
to operating extensive marketing
We’ve built and designed our systems to campaigns, we are always working
provide a seamless experience for every to help you maintain clients.
one of our franchise partners. We’ve
invested time and money to ensure that
our systems are state of the art and easy
to use. Designed to help your business
grow, our booking system offers a
seamless way for clients to book your
services while also providing you with
all the information you need at your
fingertips. We believe in constant
improvement so are always looking
You’re never doing
and searching for new ways to optimise business alone. With
our business systems and technology our ongoing support
to ensure your business prospers. your business will
succeed.
10.
The
The opportunity to own a Brainiact is available Australia-wide. You should be
highly motivated, hardworking and passionate about helping small to medium-

BRAINIACT FRANCHISE PROSPECTUS


sized businesses prosper. If you are serious about finding a new purpose and

Next Steps
gaining satisfaction from helping business owners succeed, owning a Brainiact
is the opportunity for you. We are confident that becoming a Brainiact franchise
partner is the right decision, but we want you to be equally as confident. If you
have any questions, please don’t hesitate to reach out.

Contact us to ask any questions and to begin the process of applying for a franchise.
Email: [email protected] | Phone: 1800 272 469

If you are confident and passionate about becoming a franchise partner, and we feel it
is a good fit, then the next step is to fill in the expressions of interest form. From there,
we can arrange a time to meet up and talk a bit more.

Once we have both decided that we can build a strong partnership, we will provide
further details about how to become a franchise partner.

Finances are settled.

The business set-up process commences.

The onboarding process occurs, and you receive the required training to ensure your
franchise is successful.

You’re in business for yourself but not by yourself.

11.
Ready to help small and medium businesses grow?

Want to learn more about how you can join forces with Brainiact
and help small and medium businesses around the world thrive?

Contact Jared Dawson on


1800 272 469 or 0412 229 014
www.brainiact.com.au

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