Republic of the Philippines

Laguna State Polytechnic University

Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

LSPU Self-Paced Learning Module (SLM)

Course Purposive Communication
Sem/AY Second Semester/2023-2024
Module No. 2
Lesson Title Communication for Various Purposes
Week
4 weeks
Duration
Date March 4 – 29, 2024
This lesson will discuss various aspects of public speaking, including types of speeches
Description and steps in preparation. It will also explore the importance of writing in different
of the contexts, the writing process, and the qualities of good writing and writers.
Lesson Additionally, students will learn about the art of persuasion, covering persuasive
techniques, effective persuasion steps, and different speech styles.

Learning Outcomes
Intended Students should be able to meet the following intended learning outcomes:
Learning ⚫ Understand the different types of speeches.
Outcomes ⚫ Learn the steps involved in preparing a speech.
⚫ Identify qualities of good writing and good writers.
⚫ Develop the ability to persuade an audience effectively.

Targets/ At the end of the lesson, students should be able to:

Objectives ⚫ Identify and differentiate between various types of speeches (e.g., informative,
persuasive, entertaining).
⚫ Demonstrate the ability to outline and structure a speech effectively.
⚫ Evaluate and apply the qualities of good writing, such as clarity, coherence, and
organization.
⚫ Analyze and apply persuasive techniques, including ethos, pathos, and logos, to
engage and influence an audience.

Student Learning Strategies

Online Activities A. Online Discussion via Google Meet

(Synchronous/ You will be directed to attend in a Four-Hour class discussion per week
on the communication processes, principles and ethics. To have access
Asynchronous)

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
to the Online Discussion, refer to the link in your Course Guide.

(For further instructions, refer to your Google Classroom and see the
schedule of activities for this module)

B. Learning Guide Questions:

1. What are the main types of speeches?
2. What are the key steps in speech preparation?
3. Why is writing important in various contexts?
4. How can you engage and persuade your audience effectively?
5. What are the different speech styles you've encountered?

Note: You may respond through your Google classrooms using various platforms such as loom
video, Flipgrid, podcast, Google sheet, and Google Slides.

Lecture Guide

Chapter II: Communication for Diverse Objectives

Lesson 1: Public Speaking

Public speaking is a fundamental skill for effective communication in various

contexts. In this lesson, we will explore two crucial aspects of public speaking: the
different types of speeches and the essential steps in preparing a speech.

Types of Speech

Understanding the various types of speeches is essential as it allows speakers to tailor

Offline Activities their messages to different occasions and audiences. Here are some common types of
(e-Learning/Self- speeches:
Paced)
1. Informative Speech: This type of speech aims to educate or inform the audience
about a particular topic. It provides facts, statistics, and explanations to enhance
the audience's understanding.
2. Persuasive Speech: Persuasive speeches are designed to influence the audience's
beliefs, attitudes, or behaviors. Speakers use persuasive techniques and
arguments to convince listeners to adopt a specific viewpoint or take action.
3. Entertaining Speech: Entertaining speeches are meant to amuse and engage the
audience. They often include humor, anecdotes, and storytelling to captivate the
listeners' attention.
4. Special Occasion Speech: These speeches are delivered during significant events
or celebrations, such as weddings, graduations, or awards ceremonies. They are
typically heartfelt and emotionally charged, celebrating the occasion and its
participants.

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
Steps in Preparing a Speech

Effective public speaking requires careful preparation. The following steps will guide
you through the process of preparing a speech:

1) Selecting a Topic: Choose a topic that you are passionate about and that
resonates with your audience. Ensure that it is relevant to the occasion and aligns
with your objectives as a speaker.

2) Research: Conduct thorough research on your chosen topic. Gather credible

sources, statistics, and anecdotes that support your key points. This step is crucial
for building your credibility as a speaker.

3) Organizing Your Speech: Structure your speech with a clear beginning, middle,
and end. Start with a compelling introduction to grab the audience's attention,
followed by the main body of your speech, where you present your key ideas, and
conclude with a strong closing statement or call to action.

4) Outlining: Create an outline that highlights the main points and subpoints of your
speech. Organize your ideas logically to ensure a coherent flow.

5) Writing Your Speech: Using your outline as a guide, write your speech. Pay
attention to clarity, conciseness, and the use of engaging language. Use transitions
to connect ideas smoothly.

6) Rehearsing: Practice your speech multiple times. Rehearse in front of a mirror,

record yourself, or present it to a trusted friend or family member. Practice helps
improve your delivery, confidence, and timing.

7) Visual Aids (if applicable): If your speech requires visual aids, such as slides or
props, create them and rehearse their use. Visual aids should complement your
speech, not overwhelm it.

8) Feedback and Revision: Seek feedback from peers or mentors and be open to
making revisions. Constructive feedback can help you refine your speech and
make it more effective.

9) Finalize Your Speech: After incorporating feedback and making necessary

revisions, finalize your speech. Ensure that you are comfortable with the content
and structure.

10) Prepare for Q&A (if applicable): If your speech includes a question-and-answer
session, prepare for potential questions related to your topic. Anticipate and
practice your responses.

In conclusion, public speaking is a valuable skill that can be honed through

understanding the types of speeches and following a systematic approach to speech
preparation. By selecting appropriate topics, conducting thorough research,

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
organizing your ideas effectively, and practicing your delivery, you can become a
confident and impactful speaker in various situations.
Lesson 2: Writing as a Process

In Lesson 2, we will explore the art of writing as a dynamic and creative process.
Writing is a fundamental skill with broad applications, ranging from academic and
professional to personal communication. This lesson will delve into the importance of
writing, the step-by-step process of writing, the qualities that define good writing, and
the characteristics of an effective writer.

The Importance of Writing

Writing is a cornerstone of effective communication, and its significance cannot be

overstated. Here are some key reasons why writing is important:

⚫ Clarity of Expression: Writing allows individuals to articulate their thoughts,

ideas, and emotions with precision and clarity. It helps in conveying complex
concepts in an organized manner.
⚫ Documentation and Record-Keeping: Writing serves as a reliable method for
recording information, documenting events, and preserving knowledge for future
reference. This is vital in both personal and professional contexts.
⚫ Communication Across Distances: In our interconnected world, writing
transcends geographical boundaries. It enables people to communicate with
individuals across the globe, fostering understanding and collaboration.
⚫ Academic and Professional Success: Strong writing skills are highly sought after
in academic and professional settings. They are essential for academic research,
business correspondence, reports, and proposals.
⚫ Creative Expression: Writing provides a creative outlet for individuals to explore
their imagination, tell stories, and share their unique perspectives with the world.

The Process of Writing

Writing is not a one-size-fits-all endeavor; it involves a series of stages that vary in

importance depending on the writer and the context. Here are the key stages in the
writing process:

⚫ Pre-writing: This initial stage involves brainstorming ideas, conducting research,

and outlining your writing. It's essential for gathering thoughts and planning your
content.
⚫ Drafting: In the drafting phase, you put your ideas into writing. Don't worry
about perfection at this stage; focus on getting your thoughts on paper.
⚫ Revising: Revision is about improving the clarity, coherence, and overall quality
of your draft. Review and reorganize your content to ensure it flows smoothly.
⚫ Editing: Editing focuses on grammar, punctuation, spelling, and style. It's the fine-
tuning phase where you polish your work for errors and consistency.
⚫ Proofreading: Proofreading is the final check for typos and minor mistakes. It's
crucial to ensure your writing is error-free before sharing it.
⚫ Publishing/Sharing: Once your writing is refined, you can publish it, whether in

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
print or online, or share it with your intended audience.

Qualities of Good Writing

Good writing is characterized by several key qualities:

⚫ Clarity: Good writing is clear and easily understood by the intended audience. It
avoids unnecessary jargon or ambiguity. For example, instead of saying, "The
results were kind of interesting," you might write, "The results were intriguing."
⚫ Conciseness: It conveys information succinctly, avoiding unnecessary repetition
or wordiness. Instead of saying, "Even though," you could simply say, "Although."
⚫ Coherence: Good writing has a logical flow, with ideas and paragraphs connected
in a way that makes sense to the reader. When transitioning from one idea to
another, you might use phrases like "Furthermore" or "On the other hand" to
guide the reader.
⚫ Engagement: Effective writing captivates the reader's interest, whether through
compelling storytelling, persuasive arguments, or vivid descriptions. For instance,
"The azure waters lapped gently against the pristine, sun-kissed beaches" paints a
more engaging picture than simply saying, "The beach was beautiful."
⚫ Accuracy: Good writing is factually accurate and well-researched, with reliable
sources cited when necessary. For instance, "According to a study by Smith et al.
(2020), deforestation rates have increased by 25% in the last decade."
⚫ Voice: It reflects the writer's unique voice and style, making it distinct and
authentic. For example, a humorous writer might infuse their content with wit
and playful language, while a formal writer maintains a serious and professional
tone.

Qualities of a Good Writer

Becoming a good writer involves more than just mastering the mechanics of writing.
Here are qualities that define a good writer:

⚫ Creativity: Good writers have a creative spark that allows them to generate
unique ideas and perspectives.
⚫ Persistence: Writing can be challenging, and good writers persevere through
writer's block and setbacks.
⚫ Curiosity: Good writers are curious and open to learning, which fuels their
research and exploration of new topics.
⚫ Adaptability: They can adapt their writing style and tone to suit different
audiences and purposes.
⚫ Self-Reflection: Good writers are self-aware and continually seek to improve
their craft through self-reflection and feedback.
⚫ Empathy: Understanding the needs and perspectives of their readers allows good
writers to connect on a deeper level.
In conclusion, writing is a multifaceted process that involves creativity, skill, and
a commitment to improvement. By understanding the importance of writing,
embracing the writing process, cultivating the qualities of good writing, and

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
developing the traits of a good writer, individuals can harness the power of written
communication in various aspects of their lives.
Lesson 3: The Art of Persuasion

In Lesson 3, we will explore the intricate world of persuasion, a vital skill in

communication. Whether you're trying to convince someone to see things from your
perspective, buy a product, or take a particular action, understanding the art of
persuasion is essential. This lesson will delve into how to persuade your audience
effectively, the steps to successful persuasion, and the various types of speech styles
that can be employed for persuasive purposes.

How to Persuade Your Audience

Persuasion is the art of convincing others to adopt your viewpoint or take specific
actions. To persuade effectively, consider the following strategies:

1. Understand Your Audience: Successful persuasion begins with knowing your

audience's values, beliefs, and needs. Tailor your message to resonate with their
interests and concerns. For example, if you're persuading a group of environmentalists
to support a conservation initiative, emphasize the positive impact on the
environment.
2. Build Credibility: Establish yourself as a credible source of information. Share your
expertise, credentials, or relevant experiences to gain the trust of your audience. For
instance, if you're advocating for a healthy lifestyle, sharing your background in
nutrition or fitness can enhance your credibility.
3. Use Persuasive Techniques: Employ various persuasive techniques, such as
emotional appeal, storytelling, and social proof. For instance, when persuading
parents to enroll their children in an after-school program, share success stories of
other children who have benefited from the program.
4. Provide Evidence: Back your arguments with solid evidence, facts, and statistics.
Supporting your claims with credible data makes your message more persuasive. For
instance, when advocating for a new workplace policy, present data on improved
productivity in organizations that have implemented similar policies.
5. Address Counterarguments: Acknowledge and address potential
counterarguments. Anticipate objections and provide compelling rebuttals. This shows
that you've considered multiple perspectives. For instance, if you're persuading a
group to invest in renewable energy, address concerns about initial costs by
highlighting long-term savings and environmental benefits.

Steps to Effective Persuasion

To persuade effectively, follow these steps:

1. Research and Preparation: Thoroughly research your topic and your audience.
Understand their values, interests, and potential objections.
2. Clear Message: Craft a clear and concise message that states your position or call to
action. Avoid ambiguity and ensure your message is easy to understand.
3. Emotional C o n n e c t i o n : Appeal t o your audience's emotions. Use stories,

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
anecdotes, and relatable examples to make your message more engaging and relatable.
4. Credibility and Trust: Establish your credibility by showcasing your expertise,
using reliable sources, and being transparent about your intentions.
5. Strong Arguments: Present compelling arguments supported by evidence. Use
logical reasoning to build your case.
6. Rebuttal of Objections: Address potential objections or counterarguments,
demonstrating that you've considered different perspectives.
7. Call to Action: Clearly state what you want your audience to do. Make your call to
action specific and actionable.
8. Engagement: Keep your audience engaged throughout your presentation or
message. Use rhetorical devices and audience participation to maintain their interest.

Types of Speech Style

Different situations require varying speech styles to persuade effectively:

1. Informative Style: In an informative speech style, you aim to educate your

audience with facts and information. For instance, if you're presenting a research
paper on climate change, your goal is to inform the audience about the causes and
effects of climate change.
2. Persuasive Style: The persuasive speech style is used to convince your audience to
adopt a particular viewpoint or take action. For example, when advocating for a ban on
single-use plastics, you're using persuasive style to change your audience's behavior.
3. Motivational Style: A motivational speech style inspires and encourages the
audience. It's often used in leadership and personal development contexts. For
instance, a motivational speaker may use personal anecdotes and inspirational quotes
to encourage individuals to pursue their dreams.
4. Expository Style: This style is used to explain complex topics in a clear and
organized manner. For example, a teacher explaining the principles of photosynthesis
to a class is using an expository speech style.

In summary, the art of persuasion is a powerful communication skill that involves

understanding your audience, employing persuasive techniques, and following a
structured approach. By mastering the steps to effective persuasion and adapting your
speech style to the situation, you can effectively influence others and achieve your
communication goals.

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

Engaging Activities

Directions: Something to think about…

A. Think about a recent public speaking event or presentation you witnessed or

participated in. What type of speech was it, and how did it impact the audience? Share
your insights.

Performance Tasks
Performance Task 1

Task: Design an Advertising Campaign

Instructions:
1. Choose a product or idea you'd like to promote.
2. Create persuasive materials, such as posters, videos, or digital ads, to advertise your chosen
product or idea.
3. Prepare a presentation outlining your campaign strategy.
4. Present your campaign to the class, highlighting key persuasive elements and strategies used.

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

Understanding Directed Assessment

Rubric for Content and Oral/Virtual presentation

Adopted from Topteacher.com.au

Learning Resources

https://www.slideshare.net/RyanBuer/varieties-and-registers-of-spoken-and-written-language-200284234

https://www.scribd.com/document/384086347/Varieties-and-Registers-of-Lang

https://freetuitionfeeincollege.wordpress.com/2018/08/31/purposive-communication/

https://www.pressreader.com/jamaica/jamaica-gleaner/20170117/282750586433943

https://www.allbestessays.com/essay/Characteristics-of-Written-Language/27523.html

https://www.slideshare.net/imhappyo7/characteristics-of-spoken-language?from_action=save

https://www.brainscape.com/flashcards/spoken-language-features-definitions-4971406/packs/7364252

LSPU SELF-PACED LEARNING MODULE: PURPOSIVE COMMUNICATION