SOUTHEAST ASIA ISTITUTE OF TRADE AND TECHNOLOGY

LAS PINAS BRANCH

THE IMPACT OF SOCIAL MEDIA PROMOTION TO ONLINE

SHOPPING SITES: A STUDY OF ONLINE CONSUMERS’ BUYING
BEHAVIOR

PROPONENTS

MIRANDILLA, DIMPLES KHOLINN R.

MOJICA, STEPHANIE MYREEZ A.

MOSTERA, PRINCESS DIANNE D

ESPINO, CAMILLE HANNAH T.

PAMORADA, ASHLEY SHIN V.

CABRERA, KRIZZA RYZEL I.

ASISTIDO, ACE LENARD O.

SACIL, ASHLEY NICOLE T

BUNYI, JHANELYN MAE L.

BUENA, MA. ANGELICA M.
RAMILO, RAIN AKIRA S.

ACUAR, APRIL GRACE D.

YERE, MARK JOSHUA C.

ORTEGA, GIAN RICK L.

MANAGBANAG, JAMAICA

SABANDAL, AISHA S.

NAVARRO, RUFFA B.

PEREZ, ROSELYN T.

SAMAL, SAMIR A.

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2023-2024
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LAS PINAS BRANCH

APPROVAL SHEET

ACKNOWLEDGEMENTS
First and foremost, the researchers want to express their
gratitude to Almighty God for his continuous grace, love, and
care shown to us during the duration of the research project.

The researchers also express their deep gratitude to their

adviser, Ms. Ruth Ann Booz, for her unfailing support,
compassion, inspiration, and diversity of knowledge. They
benefited from her advice throughout their research.

To their parents, who have continuously provided them with

financial support to complete this education as well as lifetime
guidance, inspiration, and encouragement.

A particular thank you for being there for them as parents and
for your unwavering advice. They express their gratitude to their
friends and fellow students for initiating thought-provoking
conversations. For all the fun, as well as the long hours they
spent working together to meet deadlines, they were working
together.
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DEDICATION
The researchers dedicated this study to our Lord Almighty God,
who bestows upon us abilities and strength. We will always be
forever thankful that in our lives we have our Lord, Almighty
God. All of this we offer to your powerful and most holy name.
This is also devoted to our beloved parents, who have served as
our role models and sources of inspiration. Lead us and give us
courage when we feel like giving up. Who consistently offer their
financial, emotional, spiritual, and moral support.
Thank you to our teacher for inspiring us and believing that we
could complete this research. Inspiring us with her tales of
inspiration from her time as a student.
Finally, we would like to thank our very best friends for always
lifting our spirits during difficult times. They constantly
motivate us to complete this significant research on schedule.

ABSTRACT
This study focuses on how social media promotion affects online
shopping sites consumer buying behavior in Las Piñas City,
particularly its answer to the question: "What benefits will you
get when you shop on online sites?
This study is a qualitative type of research; the researchers
chose 28 respondents through an online form using the guide
questions.
According to the findings of the research conducted, online
shopping indicates the consumer's buying behavior.

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TABLE OF CONTENTS

TITLE PAGE………………………………………………………………………………………………………………………………………………………………………………

APPROVAL SHEET……………………………………………………………………………………………………………………………………………………………………

ACKNOWLEDGEMENT…………………………………………………………………………………………………………………………………………………………………

DEDICATION………………………………………………………………………………………………………………………………………………………………………………

ABSTRACT……………………………………………………………………………………………………………………………………………………………………………………

TABLE OF CONTENTS……………………………………………………………………………………………………………………………………………………………

CHAPTER 1…………………………………………………………………………………………………………………………………………………………………………………

- INTRODUCTION…………………………………………………………………………………………………………………………………………………………
- BACKGROUND OF THE STUDY……………………………………………………………………………………………………………………………
- STATEMENT OF THE PROBLEM…………………………………………………………………………………………………………………………
- ASSUMPTIONS OF THE STUDY…………………………………………………………………………………………………………………………
- SIGNIFICANCE OF THE STUDY………………………………………………………………………………………………………………………
- SCOPE AND DELIMITATION………………………………………………………………………………………………………………………………
- DEFINITION OF TERMS………………………………………………………………………………………………………………………………………

CHAPTER 2…………………………………………………………………………………………………………………………………………………………………………………

- REVIEW OF RELATED LITERATURE………………………………………………………………………………………………………………

CHAPTER 3…………………………………………………………………………………………………………………………………………………………………………………

- THE METHODS……………………………………………………………………………………………………………………………………………………………
- RESEARCH DESIGN…………………………………………………………………………………………………………………………………………………
- PARTICIPANT……………………………………………………………………………………………………………………………………………………………
- RESEACRH INSTRUMENT………………………………………………………………………………………………………………………………………
- DATA GATHERING PROCEDURE…………………………………………………………………………………………………………………………
- DATA ANALYSIS………………………………………………………………………………………………………………………………………………………
- ETHICAL CONSIDERATION…………………………………………………………………………………………………………………………………

CHAPTER 4…………………………………………………………………………………………………………………………………………………………………………………

- THE FINDINGS…………………………………………………………………………………………………………………………………………………………

CHAPTER 5…………………………………………………………………………………………………………………………………………………………………………………

- THE DISCUSSION……………………………………………………………………………………………………………………………………………………
- SUMMARY OF FINDINGS………………………………………………………………………………………………………………………………………
- CONCLUSION………………………………………………………………………………………………………………………………………………………………
- RECOMMENDATION……………………………………………………………………………………………………………………………………………………
- BIBLIOGRAPHY…………………………………………………………………………………………………………………………………………………………

APPENDICES………………………………………………………………………………………………………………………………………………………………………………

- SURVEY QUESTIONS………………………………………………………………………………………………………………………………………………
- LETTER OF PERMISSION……………………………………………………………………………………………………………………………………
- CURRICULUM VITAE………………………………………………………………………………………………………………………………………………

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CHAPTER 1

INTRODUCTION

Online shopping has become a popular way of shopping for

consumers. It not only brings a great number and variety of

merchandise to potential consumers but also offers a huge market

for numerous business activities. Today, as we will realize,

variant users on social networking sites like Facebook,

Instagram, WhatsApp, and Twitter have created an enormous impact

on a person's life. It conjointly helps in flourishing not solely

in sharing photos and knowledge. Social Media is no longer known

only as a media that facilities its users to present themselves

on the internet but also as media to sell some products to

consumers known as an online shop. Because of the numerous

advantages and benefits, more people say that they prefer online

shopping. This study is to empirically investigate the impact of

social media on consumer buying behavior. Social Media marketing

takes advantage of social networking to help a company increase

brand exposure and broaden customer reach. Consumer and

businesses around the globe have become more connected than ever

before with the presence of the internet.

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BACKGROUND OF THE STUDY

The study aims to investigate how social media promotion influences

consumer buying behavior to online sites. Factors such as trust,
perceived value, and the role of influencers may be considered in
understanding the impact of social media on consumer choices. Explore
the connection between promotional activities on social media sites and
the customer's decision to make online purchases.

Consumers acknowledge the need to buy some products. They usually look
up the internet to shop online, start to search for information about
the things that they will buy, look for all the alternatives, and
finally make a purchase that is best suited to their needs (Rangampet,
2015). Before making a final purchase, consumers are influenced by
several factors that limit them before making the final decision, and
this can have an impact on them.

STATEMENT OF THE PROBLEM

This study aims to gather information on the impact of social

media promotion on online shopping sites: A study of online
consumers' buying behavior. Specifically, it seeks to answer the
following questions:

1. In what ways does social media engagement affect consumer

perceptions of online shopping sites?

2. How does social media promotion affect consumer loyalty

towards online shopping sites?

3. What specific aspects of social media promotion are most

influential?
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4. How can online shopping sites optimize their social media

strategies to enhance consumer engagement and sales?

ASSUMPTIONS OF THE STUDY

1. The effectiveness of social media promotion changes depending

on the platform used (e.g., Facebook, Instagram, TikTok, etc.).

2. The level of engagement in social media promotions directly

impacts how much they can influence consumers' purchasing
decisions.

3. Experienced consumers can play a valuable role in helping new

consumers by providing some feedback on the products they
purchase online.

SIGNIFICANCE OF THE STUDY

The significance of the study's ways social media influences

consumers is that it allows them to gather information about
products and services. The social media platform allows consumers
to review, compare prices, and gain insight into the features and
benefits of products and services. Social media also presents
challenges for brands, such as negative feedback and comments
about their products. Brands can now communicate with customers
directly, respond to their queries and complaints, and engage
with them in a more personal and authentic way.

In this study, the beneficiaries are the following:

Online consumer- this study will show online consumers how online
promotion affects their decision-making when purchasing products
or services.

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Online shopping sites- this study provides information about how

online promotion affects online consumers that will help online
shopping sites know if their strategies to attract customers are
effective or if they need to improve them.

Future researchers- can use this research as a guide and

reference for their studies.

Researchers- will also benefit from this research, as it helps

them gain more knowledge about how social media promotion of
online shopping sites affects the online consumer.

SCOPE AND DELIMITATION

This study focuses on identifying the impact of social media promotion

on online shopping sites: A study of online consumers' buying behavior
at the South-East Asia Institute of Trade and Technology, Las Piñas
Branch, for the school year 2023-2024. The specific data and
information required for this study will be sourced and addressed by
the selected students from all selected strands.

The study will cover the following social media platforms: Facebook,
TikTok, Shopee, Lazada, etc. This study will be limited to 20–30
participants. The study will not include participants who do not use
social media or those who are not in the age range of 15–25. The
research will not consider the impact of social media promotion on
physical stores and will be limited to consumers who are active on
social media and engage in online shopping.

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DEFINITION OF TERMS

To make the study understandable, the researcher included the

definition of terms for readers, which will serve as a guide and
help them understand the problem the researcher seeks to answer.

SOCIAL MEDIA: is an internet-based tool that discovers new items

of data. When consumers and sellers can interact with each other
on this platform, it's a way for individuals to communicate.

PROMOTION: it is a way in which the owners use their products to

increase sales, raise public awareness, and remind people about
their products or services. Web-based platforms are a vital hub
for all organizations.

ONLINE SHOPPING: store's during the wave of the COVID-19

pandemic, buying goods or services through the internet,
selecting something, and arranging for its delivery.

BUYING BEHAVIOR: the consumer's attitude and intention, displayed

by their preference about the product.

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CHAPTER 2

REVIEW OF RELATED LITERATURE

LOCAL LITERATURE

This study presents how consumers perceive the impact of social

media promotion on online shopping sites. Shopping online is
generally defined as the act of purchasing and selling goods over
the internet. The seller's perspective is to persuade and capture
the attention of prospective teachers and students to purchase
products and ensure that they are satisfied. Despite
infrastructure limitations, there is no doubt that consumer
behavior has been impacted by information technology. Consumers
now have more options for products and services to choose from
when making purchases, thanks to the internet. The primary focus
of research on consumer behavior and marketing activities is the
sudden, strong, and persistent urge to buy something right away.
They have tried buying online using a credit card, GCash, or cash
on delivery. They are social media users; the internet has become
part of the daily lives of students. (Legaspi et al., 2018).

According to Frinz Audrey Dulay, Rosemarie Liban, James Russel

Rustia, Marjorie Mae Tayag, and Mary Caroline Nuqui Castano
(2022), despite the growing popularity of online marketplaces in
the Philippines, Filipino consumers exhibit varying levels of
carefulness in choosing products. The pandemic has also caused
long-term changes in consumers' buying behavior. Findings reveal
that Filipino consumers consider product-related details as the
most influential factor in their purchasing decisions. But there
are limitations to purchasing products online; it becomes
challenging for consumers to rely on the product's description,
reviews, concerns, and feedback from other selective buyers.
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According to the research made by ANGELICA D. BARASI, CLAIRE P.

CALUCAG, ALPHA B. DUMIGSI, MARINETTE P. SORIANO & NORA-JANE U.
UTRELA (2022). They concluded that online shopping was a part of
many students' lives. Their respondents prefer buying products
online because it is convenient to use online shopping and it
would save them time and money. Women are the most frequent
online shoppers because they spend more time online. The number
of online shoppers has increased for many reasons, including the
fact that they offer a lot of options for the purchased product
and a simple and fast payment method compared to direct sales or
purchases. In light of the observations and conclusions made, the
researcher recommends that online platforms can and should
consider ways to promote products other than clothing and pay
more attention to the female segments because the results show
that women buy more online shopping compared to men.

The customs, familial structures, interpersonal connections, and

values of rural and urban communities vary. Explain variations in
purchasing patterns that impact the dynamics of consumer behavior
in rural and urban areas. Urban customers are more likely to
purchase at malls, well-known, expansive retailers, and
establishments with superior client support. Rural consumers
exhibit lower levels of brand consciousness, product innovation,
and cost consciousness (Chan, 2016). Considering the variations
in social and economic growth, it's reasonable to presume that
their purchasing habits differ. Under rural marketing, rural
advertising may contribute to reducing the growing economic
divide between rural and urban areas. Through their efforts,
marketers can connect rural and agricultural businesses to rural
marketplaces in cities (Sarkar et al., 2016).
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INTERNATIONAL LITERATURE

The time when online shopping is boosted is the time when COVID-19 is
issued or spread, the time when people can't go outside because of the
protocols that need to be followed. Before lockdown, working from home
created the trend of online shopping. Consumers buy online by offering
various exciting discounts (free delivery, buy one, get one). Consumers
expressed their preferences or concerns about the product. This study
states that there are some reasons why people are impulsive or why they
can't control their ways of shopping online. The way people shop online
depends on their situation; just like the spread of COVID-19 or the
Corona virus, people can't go outside to buy their needs, so they do it
online, called online shopping. (Sharma, 2020).

According to Elisabeta Loanăs and Ivona Stoica (2014), technology gives

consumers the power to investigate products, label them, criticize them
in equal measure, and more. Therefore, many companies today have pages
on social networks to complement the information held about products by
the feedback of consumers about products and tend to relate more to a
company after reading various reviews.

According to Kotler & Keller (2015), for both manufacturers and service
providers, the ways in which customers choose their products and
services can be extremely important, as this gives them a competitive
advantage over their competitors in various ways.

According to Qaribu Yahaya Nasid et al. (2021), online shopping is a

form of relaxation for individuals engaged in a busy life. People who
are too involved with their everyday operations are unlikely to spend a
lot of time shopping in a physical store. The right choice is to
indulge in online shopping. It saves vital time and resources. Social
media helps increase awareness about Nigeria's online films and spread
the word about online shopping services.
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CHAPTER 3

THE METHODS

This chapter explains the research design, the sample, the

instruments, the data collection procedure, and the plan for data
analysis. The main objective of this chapter is to identify and
understand the methods applied in the study.

RESEARCH DESIGN

This study is a qualitative type of research, specifically a

phenomenological study. As a phenomenological study, it aims to
understand and describe the impact of social media promotion to
online shopping sites: A Study of Online Consumers' Buying
Behavior at the South East Asia Institute of Trade and
Technology, Las Piñas City.

The study made use of a survey as a research instrument to

collect information. All the information collected from the
participants was organized, compiled, and arranged in a variety
of charts and graphs.

PARTICIPANTS

The researcher conducted this study entitled "The impact of

social media promotion to online shopping sites: A study of
online consumers' buying behavior." The target respondents were
individuals who use social media platforms and engage in online
shopping, aged 15–25, who are heavy users of social media and
frequent online shoppers.

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RESEARCH INSTRUMENT

Researchers conducted a survey through an online survey that was

designed for online shoppers. The questions are based on
determining how much online shopping sites are used and which or
what people prefer in terms of buying things. The survey consists
of seven items that will help analyze the perspective and impact
of shopping sites on online consumers.

To gather all the data needed, the researchers used a Google Form
and made a questionnaire for the respondents to answer. It will
determine the respondent’s name, age, and other questions
connected to online shopping. The researchers will respect the
respondent’s privacy. Every participant will be informed about
the objective of the study, and their choice to refuse will be
respected.

DATA GATHERING PROCEDURES

The data gathering procedure for this study was gathered by the
researchers using an online survey. The questionnaire is made up
of questions that were developed based on related research and
studies. The researchers ensured that the set of questions would
yield the necessary amount of data for the study.These questions
were also carefully reviewed to ensure their effectiveness and
adjusted to take into account all necessary revisions. Because it
is more convenient and widely accessible to respondents,
researchers prefer using online questionnaires over traditional
hard-copy ones. Additionally, because of technological
advancements in data collection, the researchers were able to
gather data more efficiently because computer programs were
available.

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The survey will be conducted at the South East Asia Institute of

Trade and Technology, Las Piñas City. The consumers that use
social media to shop online, which can be found at the South East
Asia Institute of Trade and Technology, Las Piñas City, are the
expected participants of the study. Following the completion of
the survey, the collected data will be compiled, interpreted, and
scrutinized. Subsequently, the study's conclusions and
suggestions will be developed and finalized.

DATA ANALYSIS

After the data gathering process, every piece of data was

employed in this study through a phenomenological method. The
researcher must meticulously and comprehensively examine the
gathered data to uncover patterns, themes, and valuable insights
regarding the real-life experiences of the participants. Every
piece of data gathered from the selected respondents was treated
with the utmost confidentiality so as to contribute greatly and
effectively to the study being conducted. Furthermore, the
researchers eliminated biases about the condition in order to
avoid conflicts with the respondents.

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ETHICAL CONSIDERATION

Through the use of the ethical principles of informed consent,

secrecy, and anonymity, the study will provide protection for
participants ages 15–25. The participants' choice to refuse or
withdraw from the study will be honored, and they will be fully
informed of the goals and methods of the research. To preserve
each participant's privacy, all information received from them
will be treated with the highest care and discretion.
Participants individual space and limits will be respected. The
researchers will also be selective about how they conduct
interviews. The researchers will make every effort to avoid any
potential conflicts that may affect the participants, as they are
aware of them.

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CHAPTER 4

THE FINDINGS

This chapter presents the data gathered, the results of the

online survey analysis, and the interpretation of the findings.
These are listed below, following specific research problems
regarding The Impact of Social Media Promotion to Online Shopping
Sites: A Study of Online Consumers' Buying Behavior.

The study's primary purpose was to understand the behavior of

consumers when interacting with online shopping platforms at the
South-East Asian Institute of Trade and Technology in Las Pinas.
Specifically, it sought answers to the following questions:

1. In what ways does social media engagement affect consumer

perceptions of online shopping sites?

— Consumers consistently look at past reviews and feedback to

distinguish between good deals and potential scams. They also
verify the site's credentials and legality. Furthermore, they
prefer to shop at stores that are trustworthy and have a well-
known brand.

2. How does social media promotion affect consumer loyalty

towards online shopping sites?

— This approach increases product sales and improves its

reputation due to the trust it has gained from consumers. The
public views these products as safe, risk-free, and reliable,
contributing to their broad recognition and success. This trust-

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based relationship also encourages customer loyalty, leading to

repeat purchases and recommendations, further strengthening the
product's market presence and brand image.

3. What specific aspects of social media promotion are most

influential?

— Their strategy really works for attracting customers because

they keep up with what's in style, make sure their items are
affordable, and give people immediate access to their products.
By staying on top of the latest trends, they make sure their
products stay cool and wanted. The fact that their stuff is
affordable means more people can buy it. And because you can get
it right away, it makes shopping with them a lot more satisfying,
which is super important in our fast-moving world.

4. How can online shopping sites optimize their social media

strategies to enhance consumer engagement and sales?

— Online shopping sites can get more people to interact and buy
products by using smart social media tactics. This means making
fun interactive posts, encouraging customers to share their
content, teaming up with popular influencers, using ads that
target specific groups, and adding interactive stuff like polls
and quizzes. Quick customer service and regularly checking how
well their social media is doing are also essential for keeping
things real and consistent, which in the end gets more people
involved and boosts sales.

This study was conducted at the South-East Asian Institute of

Trade and Technology, Las Pinas, 2023–2024. There are 27
responses from SEAITT students. This study is qualitative
research and uses a phenomenological research design. The
findings revealed respondents preferred online shopping. They
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have advantages and disadvantages to the product, but they're

influenced by promotions that appeal to their interests, values,
and emotions.

CHAPTER 5

THE DISCUSSION

This chapter includes a summary of the findings, a conclusion,

and a recommendation for the study. It makes briefer statements
of the problem, procedures and findings, conclusions, and
recommendations.

SUMMARY OF FINDINGS

The primary objective of this study, "The Impact of Social Media

Promotion to Online Shopping Sites: A Study of Online Consumers'
Buying Behaviour," is to analyze how consumers at the South-East
Asian Institute of Trade and Technology in Las Piñas behave when
making use of online shopping platforms. Four research questions
were the focus of the study. Determining the ways in which social
media engagement affects consumer perceptions of online shopping
sites was the first research question. Determining whether social
media promotion affects consumer loyalty to online shopping sites
was the second research question. Identifying the specific
aspects of social media promotion that have the most influence
was the third research question. Finding a way to optimize social
media strategies to increase consumer engagement was the fourth
research question.

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The researchers discovered that consumers are more likely to rely

on companies that have past reviews and legitimacy for their
websites. They also prefer trustworthy brands and interact more
with shops that follow trends and also offer accessibility and
affordability. The report recommends strategies like influencer
collaborations, targeted advertisements, interactive features,
engaging content, fast customer support, user-generated content
promotion, and consistent performance analysis to maximize
engagement and sales.

Using a phenomenological research approach, this qualitative

study gathered 27 responses from students enrolled in SEAITT. The
findings indicate that consumers engage in online shopping
platforms through exploration, observation, evaluation, and
analysis.

CONCLUSION

The demographic profile of respondents plays a very significant

role when it comes to growing the online consumer base for online
shopping products. A demographic profile study of respondents
found that 56.1% of respondents were young, between the age
groups of 16 and 20 years. It clearly shows that urban youths,
either working or doing business, in the age group of 16–20
years, are crazy to buy online products through the internet. An
age group of 16–20 is also called those who are mostly attracted
to buying products through online shopping. The researchers
concluded that most online shoppers ages 15–25 prefer online
shopping, but only at stores with credentials that are worth
supporting. Quality, consistency, and customer service offered by

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the stores play a crucial role when it comes to customers'

loyalty and satisfaction.

The result also shows that the more the brand is well-known and
popular, the more people are interested in it. Social media
promotions and strategies reach a wider audience, leading to
higher product sales and recommendations. Based on the findings,
the age group of 15–25 is the one that engages and contributes
more to online shopping sites due to online trends,
accessibility, affordability, and a non-time-consuming shopping
experience.

RECOMMENDATION

Based on the findings and conclusions presented in the study, the

following recommendations are suggested:

1. Businesses should take customer reviews and feedback

seriously, as it is one of the main things that first-time buyers
are looking for.

2. Online sellers should be able to learn what today's trend is

to attract online consumers, especially those who are aged
between 16-20.

3. For small and larger businesses, trends should be observed in

order to increase demand and revenue. Small and larger businesses
must understand the needs and interests of their customers in
order for them to come back and recognize companies.

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4. Online sellers need to ensure that the products they are

selling are actually justifiable and match the superior value
that they are promoting.

5. This research recommends that both online sellers and young

consumers should have responsibility in terms of their exchanging for
mutual benefits.

BIBLIOGRAPHY

Frinz Audrey Dulay , Rosemarie Liban .. , et al (2022) Generation

Y and Z Filipino Consumers' Purchasing Behavior in Electronic
Products in Shoppe and Lazada (LOCAL)

Angelica D. Barasi , Claire P. Calugag .., et al (2022) Factors

that Influencing Consumers' Online Shopping Decisions (LOCAL)

Sharma (2020) Changing Consumer Behaviour Towards Online Shopping

- An Impact of Covid 19 (INTERNATIONAL)

Legaspi.. et al (2018) Impulsive Buying Behavior of Millennials

on Online Shopping (LOCAL)

Elisabeta Loañas and Ivona Stoica (2014) Social Media and it’s
Impact on Consumers' Behavior (INTERNATIONAL)

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LAS PINAS BRANCH

Kotler and Keller (2015) A Study of Consumer Buying Behavior and

Consumers' Attitude on Sustainable Production and Consumption in
the food and Beverage Sector (INTERNATIONAL)

Qaribu Yahaya Nasid, et al (2021)

The Mediating Role of Advertisement in the Relationship Between

Social Media and Online Risk and its Effect on Online Shopping
Habits (INTERNATIONAL)

Chan , Sarkae et al .., (2016) Impact of Advertisement on the

Buying Behavior of Rural Consumers in Laur , Nueva Ecija ,
Philippines (LOCAL)

APPENDICES

RESPONDENT 1.

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 SOUTHEAST ASIA ISTITUTE OF TRADE AND TECHNOLOGY
LAS PINAS BRANCH

RESPONDENT 2.

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2023-2024
 SOUTHEAST ASIA ISTITUTE OF TRADE AND TECHNOLOGY
LAS PINAS BRANCH

RESPONDENT 3.

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LAS PINAS BRANCH

SURVEY QUESTIONS
1. For you, what are the advantages of online shopping?

2. What do you think are the disadvantages of online shopping?

3. How convenient for you is online shopping?

4. Which social media platforms do you use most frequently?

Choose your answer

Facebook

Instagram
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 SOUTHEAST ASIA ISTITUTE OF TRADE AND TECHNOLOGY
LAS PINAS BRANCH

X (Twitter)

Tiktok

5. How often do you make online purchases?

Choose your answer:

Once a week

Twice a week

Thrice a week

Several times a week (4 times and above)

6. Do you think online shopping can save more time?

7. Do you prefer online shopping or going physical store?

8. How can you tell which site is more reliable than others?

9. Do you think advertisement attracts buyers?

10. As a consumer, how do you ensure the reliability of the

product that you will purchase?

11. What kind of promotion do you think influences you the most?

12. As an online consumer, how does social media promotion affect

your purchasing decisions?

13. Do you easily get influenced by the trending products online?

14. How inconvenient for you if you ever receive a parcel but it
has the wrong item inside?

15. Do you purchase things online because you need it or because

you want it?

LETTER OF PERMISSION

OCTOBER-JANUARY 27
2023-2024
 SOUTHEAST ASIA ISTITUTE OF TRADE AND TECHNOLOGY
LAS PINAS BRANCH

SOUTHEAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY

LAS PINAS BRANCH

Subject: Invitation to Participate in Research Survey

Dear Respondent,

I hope this letter finds you well. We are the researchers from Southeast Asia Institute of Trade and
Technology-Las Piňas Branch, and we are currently conducting a research study titled "[The Impact Of
Social Media Promotion To Online Shopping Sites: A Study On Consumers Buying Behavior ]" and we
reaching out to invite you to participate in this important endeavor.

The purpose of this study is to identify the buying behavior of online consumers. Your insights and
opinions are crucial to the success of this study, as they will contribute to a better understanding of the
study. Participation in this survey is entirely voluntary, and your responses will be kept confidential. The
data collected will be used for research purposes only, and no personally identifiable information will be
disclosed.

If you encounter any difficulties or have any questions regarding the survey, please do not hesitate to ask.
Your time and contribution to this research are greatly appreciated. Thank you in advance for your
participation.

Sincerely,

Mirandilla, Mojica, Mostera, Perez, Ortega, Sabandal, Samal, Yere, Bunyi, Pamorada, Espino, Navarro,
Managbanag, Sacil, Asistido, Acuar, Buena, Cabrera, Ramilo

Noted by:

RUTH ANN BOOZ JANDOG

Research Adviser

FLORDELIZA VASQUEZ
School Principal

CURRICULUM VITAE
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 SOUTHEAST ASIA ISTITUTE OF TRADE AND TECHNOLOGY
LAS PINAS BRANCH

Navarro, Ruffa B.

17 years old

FEBUARY 20, 2006

Filipino

“If you feel like losing the battle, just swim along the current.”

Pamorada, Ashley Shin V.

17 years old

OCTOBER 10, 2006

Filipino

“Life is short, make it sweet"

Buena, Ma. Angelica M.

18 years old

OCTOBER 12, 2005

Filipino

“Though winning is a victory, losing should not be count as failure but a

lesson.”

Asistido, Ace Lenard O.

17 years old

FEBUARY 11, 2006

Filipino

“The more you care, the less you grow.”

Acuar, April Grace D.

17 years old

MAY 27, 2006

Filipino

"Trust the timing of your life"

OCTOBER-JANUARY 29
2023-2024
 SOUTHEAST ASIA ISTITUTE OF TRADE AND TECHNOLOGY
LAS PINAS BRANCH

Cabrera, Krizza Ryzel I.

17 years old

JUNE 30, 2006

Filipino

"Whatever you do upon yourself, you would be accountable for it"

Mostera, Princess Dianne D.

17 years old

DECEMBER 4, 2006

Filipino

"Do something today that your future self will thank you for"

Sabandal, Aisha S.

18 years old

MARCH 25, 2005

Filipino

"Do it for you, not for them"

Samal, Samir A.

17 Years Old

FEBUARY 24, 2006

Filipino

"Never wait for the perfect moment, take the moment and make it perfect."

Sacil, Ashley Nicole T.

19 years old

OCTOBER 8, 2004

Filipino

"Follow the trail to your dreams and persevere."

Mirandilla, Dimples Kholinn R.

18 Years Old

OCTOBER-JANUARY 30
2023-2024
 SOUTHEAST ASIA ISTITUTE OF TRADE AND TECHNOLOGY
LAS PINAS BRANCH

OCTOBER 19, 2005

Filipino

"Focus on your goal. Don’t look in any direction but ahead.”

Espino, Camille Hannah T.

17 Years Old

OCTOBER 12, 2006

Filipino

"Small steps is still progress"

Bunyi, Jhanelyn Mae L.

18 years old

NOVEMBER 21, 2005

Filipino

“Live within your means”

Ramilo, Rain Akira S.

17 years old

SEPTEMBER 19, 2006

Filipino

"Change is the only constant in life"

Mojica Stephanie Myreez

18 years old

DECEMBER 6, 2005

Filipino

"Enjoy the little things in life”

Ortega, Gian Rick L.

18 years old

NOVEMBER 3, 2005

OCTOBER-JANUARY 31
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 SOUTHEAST ASIA ISTITUTE OF TRADE AND TECHNOLOGY
LAS PINAS BRANCH

Filipino

“If it makes you happy, then it is not a waste of time”

Perez, Roselyn t.

17 years old

APRIL 19, 2006

Filipino

“Do it now, because sometimes later becomes never”

Managbanag, Jamaica S.

19 years old

MARCH 31, 2004

Filipino

“Make your mistake a lesson not a failure

Yere, Mark Joshua

17 years old

JULY 15, 2006

Filipino

“Start where you are, Use what you have, Do what you can”

OCTOBER-JANUARY 32
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