Green and Yellow Minimalistic Agriculture Business Plan Presentation

TARRIF RATE OF DIFFERENT
ADVERTISING MEDIA IN
BANGLADESH
Integrated Marketing communication
Group 4
Bangladesh's advertising landscape is
Introduction characterized by its dynamism and

complexity, necessitating a
comprehensive understanding of tariff
rates across diverse media platforms
This report aims to delve into the

prevalent tariff rates in
Bangladesh's advertising industry,
offering valuable insights for
marketers and advertisers to
optimize their strategies effectively
Overview of Advertising Media in Bangladesh
Bangladesh offers a diverse range of advertising media,
from traditional avenues like television, radio, and
print to rapidly expanding digital platforms
TELEVISION ADVERTISEMENT
• Significant reach and influence, with

popular channels like BTV, ATN
Bangla, and Channel I commanding
high viewership.
• Tariff rates vary based on factors
like prime time slots and program
popularity, ranging from 50,000 to
200,000 BDT for a 30-second
commercial
RADIO ADVERTISEMENT
• Radio remains relevant,

especially in remote areas with
lower television penetration.
• Lower tariff rates compared to
television, with a 30-second spot
costing between 5,000 to 20,000
BDT depending on time slot and
audience size.
Print Advertising
• Newspapers and magazines offer targeted

reach and engagement.
• Ad rates vary based on circulation, page
position, and color options, with full-page ads
ranging from 50,000 to 200,000 BDT
Digital Advertising
Media
• Cost-effective options with
sponsored posts on Facebook
reaching thousands of users for
as little as 1,000 BDT.
Factors Influencing 01. Audience Reach
Tariff Rates:
02. Time Slot
03. Circulation & Viewership

• Regulatory Framework:
Regulatory
Framework and - Advertisement (Regulation) Act, 1984,
governs advertising practices.
Pricing Strategies: - Bangladesh Advertising Association
(BAA) sets industry standards and
guidelines.
• Pricing Strategies:
- Rate cards, discounts, packages, and
negotiation tactics are employed by media
providers to attract advertisers.
Impact of Tariff Rates
Advertising Industry Market Industry

Expenditure: Growth: Competitivene Growth:
- Higher tariff rates - Sustainable growth
ss: - Tariff rates
may lead to increased in advertising - Competitive tariff influence consumer
advertising expenditure rates shape the behavior by shaping
expenditure. contributes to the competitiveness of advertising exposure
expansion and the advertising across different
development of the market. media channels.
advertising industry.
Economic Implications of Tariff Rates
Impact on Advertising Expenditure:

- Tariff rates directly influence advertising expenditure,
affecting budget allocations and spending decisions of
advertisers.
- Higher tariff rates may lead to increased expenditure,

particularly during peak periods, while lower rates
incentivize advertisers to allocate more budget towards
advertising activities.
Impact on Market Competitiveness:

- Tariff rates significantly impact market
competitiveness, influencing media buying decisions and
pricing strategies of media outlets.
- Media providers offering competitive rates and flexible

pricing options gain an edge in attracting advertisers and
gaining market share.
Impact on Industry Growth:

- Tariff rates contribute to industry growth by stimulating
demand for advertising services and fostering investments
in media infrastructure and technological advancements.
- Sustainable growth in advertising expenditure fuels

innovation, creativity, and professionalism within the
advertising industry, driving long-term sustainability.
Consumer Response to Tariff Rate Variations
Impact on Advertising Exposure

- Tariff rates influence the volume and frequency of advertising messages consumers are exposed to across
different media channels.
- Higher rates for premium placements may result in increased exposure, while lower rates offer cost-effective
opportunities to reach niche audiences.
Effectiveness of Advertising Campaigns
- Consumer response to advertising campaigns is influenced by tariff rates, message content,
and media preferences.
- Well-executed campaigns targeting the right audience segments through appropriate channels drive engagement,
brand awareness, and product adoption.

Regulatory Framework and Policy Implications
Government Government regulations and industry

standards govern tariff rates, ensuring
Regulations transparency, fairness, and ethical

conduct within the advertising
industry.
Regulatory bodies oversee advertising

activities and set guidelines for pricing
practices to protect consumer interests
Policy Interventions
for Sustainable Policymakers may consider interventions to
strengthen regulatory oversight, promote industry
Growth
collaboration, enhance consumer protection, and
support industry innovation.
Effective policy measures can address emerging

challenges and promote sustainable growth in the
advertising sector, benefiting advertisers, media
outlets, and consumers
Recommendation
Enhancing Promoting Industry

Strengthening
Transparency and Collaboration
Regulatory Oversight
Accountability
Consumer Encouraging
Education and Competitive Facilitating Dispute
Awareness Pricing Resolution
Strategies Mechanisms
Strengthening Regulatory Oversight:
Strengthen regulatory oversight mechanisms
to monitor advertising tariff rates and ensure
Recommendation
compliance with pricing regulations and
industry standards. This may involve
empowering regulatory bodies to investigate
unfair pricing practices and impose penalties
Encourage media outlets to adopt competitive on violators
pricing strategies that offer value to advertisers
while ensuring fair returns on investment. This
could involve incentivizing media outlets to offer Consumer Education and Awareness: Launch
discounted rates for bulk purchases or long-term consumer education campaigns to raise
advertising commitments. awareness about advertising tariff rates,
pricing structures, and consumer rights.
Educated consumers can make informed
decisions about advertising expenditure and
hold media outlets accountable for
transparent pricing practices.
Implement measures to enhance
transparency and accountability in the
determination and disclosure of
advertising tariff rates. This could include
mandating media outlets to publish
comprehensive rate cards detailing
pricing structures and factors influencing
tariff rates
Recommendation : Encourage collaboration among industry

stakeholders, government agencies, and consumer
advocacy groups to industry-wide standards and
best practices for tariff rate regulation. This
collaboration can help establish fair and
standardized pricing practices across advertising
media channels.
Conclusion
In conclusion, understanding advertising tariffs in Bangladesh is crucial for navigating the dynamic landscape
of the industry. By analyzing historical perspectives, factors influencing tariff rates, and their impact on
industry dynamics, stakeholders can make informed decisions to drive growth and innovation. Fostering
collaboration, transparency, and regulatory oversight will be essential for ensuring a vibrant and competitive
advertising marketplace that benefits all stakeholders.

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TARRIF RATE OF DIFFERENT

Integrated Marketing communication

Introduction characterized by its dynamism and

This report aims to delve into the

• Significant reach and influence, with

• Radio remains relevant,

• Newspapers and magazines offer targeted

02. Time Slot

03. Circulation & Viewership

Advertising Industry Market Industry

Impact on Advertising Expenditure:

- Higher tariff rates may lead to increased expenditure,

Impact on Market Competitiveness:

- Media providers offering competitive rates and flexible

Impact on Industry Growth:

- Sustainable growth in advertising expenditure fuels

Impact on Advertising Exposure

different media channels.

opportunities to reach niche audiences.

Effectiveness of Advertising Campaigns

- Consumer response to advertising campaigns is influenced by tariff rates, message content,

and media preferences.

brand awareness, and product adoption.

Government Government regulations and industry

Regulations transparency, fairness, and ethical

Regulatory bodies oversee advertising

Effective policy measures can address emerging

Enhancing Promoting Industry

Recommendation : Encourage collaboration among industry

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