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    Inno2004 Sem2 2022 Session 4

    Uploaded by

    larissaitle

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    © All Rights Reserved
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    Inno2004 Sem2 2022 Session 4

    Uploaded by

    larissaitle
    8 views47 pages

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views47 pages

    Inno2004 Sem2 2022 Session 4

    Uploaded by

    larissaitle

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 47

    INNO 2004 x

    From Intuition to Insight:

    Desirability, Feasibility &


    Viability

    Week 4
    AGENDA - SESSION 4

    1. Desirability: Interviews & Surveys

    2. Desirability: Online and Offline Market


    Research Basics (Collection, Analysis,
    Communication and Use of Data)

    3. Desirability: Market Research Fallacies


    SESSION 4
    New ideas!
    TEAM PRESENTATIONS
    1. Define 5 hypothesis on Customer Segments &
    5 hypothesis on Value Proposition)
    2. Develop Hypothesis Priority Matrix
    3. Develop Hypothesis Validation Forms for 10
    hypothesis
    4. Develop Hypothesis Validation Board
    5. Start development of the Landing page
    INTERVIEWS

    Interview Process
    INTERVIEWS

    1. Define Sample Size


    INTERVIEWS

    2. Select Hypothesis
    INTERVIEWS

    3. Define Validation Metrics


    INTERVIEWS

    How to find people to interview?


    INTERVIEWS

    Tips
    INTERVIEWS

    4. Script for Problem Interview


    INTERVIEWS

    4. Script for Solution Interview


    INTERVIEWS

    Interview Introduction
    INTERVIEWS

    Customer Segmentation Questions


    INTERVIEWS

    Problem Questions
    INTERVIEWS

    Solution Questions
    INTERVIEWS

    Conclusion
    INTERVIEWS

    5. Create Interview Briefing


    INTERVIEWS

    6. Schedule the Interviews


    INTERVIEWS

    7. Make the Interview


    INTERVIEWS

    During the Interview


    INTERVIEWS

    8. Document the Interview


    INTERVIEWS

    9. Analyze the Results


    INTERVIEWS

    Two Types of Feedback


    SURVEYS

    Why?
    SURVEYS

    How? (e.g.)
    SURVEYS

    How? (e.g.)
    SURVEYS

    How? (e.g.)
    SURVEYS

    Best Practices
    SURVEYS
    Survey Design Checklist
    OFFLINE AND ONLINE MARKET RESEARCH

    Collect Data
    OFFLINE AND ONLINE MARKET RESEARCH

    Analyse Data
    OFFLINE AND ONLINE MARKET RESEARCH

    Communicate Data
    OFFLINE AND ONLINE MARKET RESEARCH

    Use Data
    MARKET RESEARCH FALLACIES & TRAPS

    5 Traps to Avoid
    MARKET RESEARCH FALLACIES & TRAPS

    5 Traps to Avoid
    MARKET RESEARCH FALLACIES & TRAPS

    5 Traps to Avoid
    MARKET RESEARCH FALLACIES

    5 Traps to Avoid
    MARKET RESEARCH FALLACIES & TRAPS

    5 Traps to Avoid
    MARKET RESEARCH FALLACIES & TRAPS

    Fallacies

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