LAALSA

Laalsa Business Logistics
SOCIAL MEDIA STATS 2
APPLICATION ANALYSIS 3
Pack Mala APP 4
Pack Waiter 5
Pack Rider 7
BUSINESS MODEL CANVAS 8
COMPETITORS 8
SALES AND MARKETING STRATEGY 9

SOCIAL MEDIA STATS
Facebook - 42,485 people like this; 42,413 people follow this.
Twitter - 487 Tweets; 107 following; 2099 followers; 14 Likes.
Instagram - 485 posts; 4,806 followers; 62 following.
Pinterest - 1252 followers; 2k monthly viewers.
APPLICATION ANALYSIS
Source: https://play.google.com/store/apps/details?id=com.laalsa
User reviews: https://play.google.com/store/apps/details?id=com.laalsa&showAllReviews=true
Pack Mala APP is for the restaurant.

Pack Waiter App is for the waiter
Pack Rider is for Delivery person.
What is meant by MALA?
Ans. Laalsa maitre d' (MALA) maître d' definition: the person in charge of a restaurant or of the
people who bring food to your table in a restaurant.
Pack Mala APP
Source: https://play.google.com/store/apps/details?id=com.laalsa.mala
Pack Waiter
Source: https://play.google.com/store/apps/details?id=com.laalsa.waiter
Pack Rider
source:https://play.google.com/store/apps/details?id=com.laalsa.delivery
BUSINESS MODEL CANVAS
What Is Restaurant POS System & Why Is It A Must For Any Food Business?
https://www.posist.com/restaurant-times/posist-product/restaurant-pos-system.html
The Impact of Reliance Jio on the Indian Restaurant Industry:

https://www.posist.com/restaurant-times/trending/impact-reliance-jio-restaurant-industry.html
ABOUT LAALSA
Since our humble beginnings back in 2015, Laalsa has fast become a trusted way to connect customers
with the right restaurants in their area.
Laalsa is a full-fledged restaurant management solutions provider exclusively for food and beverage
industry.
A High technology solution that helps bring consumers and Restaurants together on a single platform.
Market Highlights
India
● Revenue in the "Restaurant Delivery" segment amounts to US$163m in 2018.
● Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 25.0%
resulting in a market volume of US$397m in 2022.
● User penetration is at 1.6% in 2018 and is expected to hit 3.1% in 2022.
● The average revenue per user (ARPU) currently amounts to US$7.66.
● From a global comparison perspective it is shown that most revenue is generated in
China (US$6,593m in 2018).
Source: https://www.statista.com/outlook/376/119/restaurant-delivery/india#
COMPETITORS
Source: https://craft.co/swiggy/competitors
1) It’s essential to look at our potential competitors too. What are they doing well, what
are they doing poorly, and what can we do differently to add more value?
2) “How will this product or service add value to people’s lives?”
3) The value proposition will likely centre around;
a) Increasing revenue
b) Reducing cost.
SALES AND MARKETING STRATEGY
Strategy/Timelines 3 Months 6 Months
Content Based Marketing Blog posts SEO Blogs, Vlogs
Social Media Marketing Facebook boost post Publicising events and

2500 people- 6500 people sponsoring events for creating
5USD. brand visibility.
Campus Ambassadors 5 Students for 3 Months from Going forward, depending upon
famous colleges across cities. app downloads, the campus
Incentive- The students get a ambassadors can be taken as
campus ambassador certificates. interns for PR, personal selling
(Influence Marketing) and brand management.
(Consider the top 3 Influencers
among the existing).
SPOC for Hotel Management Creating simulation environment Association with:
that enables hotel management Trivago-Hotel price comparison site
students to gain a sneak peak in TripAdvisor-One stop portal for various
the functioning of the food travel products
logistic company. Hotelscompare-

Hotelscombined
Makemytrip- Positioned as a trusted online
booking portal as well as travelling consultant
Expedia
● Integrating the application to hotels that guide a Tourist or the guest with the menu,
price and availability of food in order to ensure a hassle free staying experience. The
application will not only be integrated in the hotel management system, but will also be
added as a tab in websites like Makemytrip, Trivago and Go ibibo. The reason being,
Ratings of hotels and food can be seen before deciding where to stay.
● Outcome: Greater visibility, increase in application downloads and creating an identity
amongst the food logistic players.
● Coupons: Nominal Customer acquisition cost for increased usage.
● Delivering to colleges situated in remote areas in the city.
● Symbolic:
★ Plan ahead with preorder
Know you want pizza for dinner Friday? Place your order in advance and we’ll get the food to you, right
when you want it.
★ Pay once, free delivery all year
Today, pay just $6.99/month (billed annually) for your whole year of Postmates Unlimited. That’s 30% off our
regular monthly plan.

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Laalsa Business Logistics

SOCIAL MEDIA STATS 2

BUSINESS MODEL CANVAS 8

SALES AND MARKETING STRATEGY 9

Twitter - 487 Tweets; 107 following; 2099 followers; 14 Likes.

Instagram - 485 posts; 4,806 followers; 62 following.

Pinterest - 1252 followers; 2k monthly viewers.

Pack Mala APP is for the restaurant.

The Impact of Reliance Jio on the Indian Restaurant Industry:

SALES AND MARKETING STRATEGY

Strategy/Timelines 3 Months 6 Months

Content Based Marketing Blog posts SEO Blogs, Vlogs

Social Media Marketing Facebook boost post Publicising events and

logistic company. Hotelscompare-

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