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    20 3 2023

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    The document discusses Coca-Cola's marketing strategies which include creating memorable advertisements, partnering with popular events and figures, personalizing packaging to make consumers feel unique, evoking emotions in advertisements, and ensuring their products are easily recognizable through packaging and product placement.

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    20 3 2023

    Uploaded by

    legitmaxiphotography
    2 views2 pages
    The document discusses Coca-Cola's marketing strategies which include creating memorable advertisements, partnering with popular events and figures, personalizing packaging to make consumers feel unique, evoking emotions in advertisements, and ensuring their products are easily recognizable through packaging and product placement.

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    Marketing

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    20.3.2023

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    The document discusses Coca-Cola's marketing strategies which include creating memorable advertisements, partnering with popular events and figures, personalizing packaging to make consumers feel unique, evoking emotions in advertisements, and ensuring their products are easily recognizable through packaging and product placement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2 views2 pages

    20 3 2023

    Uploaded by

    legitmaxiphotography
    The document discusses Coca-Cola's marketing strategies which include creating memorable advertisements, partnering with popular events and figures, personalizing packaging to make consumers feel unique, evoking emotions in advertisements, and ensuring their products are easily recognizable through packaging and product placement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Name: Nguyễn Quốc Anh

    Student ID: 2157010032


    Class: DH21EL01C

    Coca-Cola, a well-known brand loved by many, uses various strategies to make people want to buy their
    products. They want to connect with consumers and influence their decision-making process. Coca-Cola's
    marketing activities align with consumers' characteristics and impact their purchase decisions.
    Memorable Advertisements: Coca-Cola creates captivating advertisements that we see on TV, hear on the
    radio, and come across online. They want to make us feel happy, connected, and joyful. By showcasing
    people enjoying Coca-Cola together, they hope to create those positive feelings within us and make us
    want to experience that happiness too.
    Partnerships and Events: You may notice Coca-Cola's presence at big events or sports games. They want
    to be a part of those memorable moments in our lives. By sponsoring events or collaborating with popular
    figures, Coca-Cola aims to align with our interests and passions. When we see our favorite athletes or
    celebrities enjoying Coca-Cola, it sparks a connection and makes us feel closer to the brand.
    Personalized Touch: Remember when Coca-Cola printed names on their bottles? It made us feel special
    and unique. Coca-Cola wants us to have a personal connection with their products. By personalizing their
    packaging, they tap into our desire for individuality and encourage us to share our Coca-Cola experience
    with others.
    Tugging at Our Heartstrings: Coca-Cola knows how to pull at our heartstrings. Their advertisements often
    tell heartwarming stories or convey messages of love and unity. They want to evoke emotions within us
    and create a strong emotional bond. By associating their brand with positive feelings, they hope to
    influence our attitudes and make us feel more inclined to choose Coca-Cola.
    Recognizable Packaging and Placement: Have you noticed how Coca-Cola stands out with its iconic red
    bottles and cans? They intentionally design their packaging to catch our attention and make their brand
    easily recognizable. Furthermore, Coca-Cola strategically places its products in movies and TV shows,
    making them a part of our daily lives. When we see Coca-Cola on screen, it reinforces our familiarity and
    increases the chances of us wanting to buy their products.
    When it comes to making a purchase decision, Coca-Cola's marketing activities play a significant role:
    Recognizing Our Thirst: Coca-Cola's advertisements make us crave refreshments and satisfy our thirst.
    When we see those visuals and hear those satisfying sounds, it triggers our desire for a delicious
    beverage.
    Seeking Information: We may look for more information about Coca-Cola products online or ask our
    friends for recommendations. Coca-Cola's extensive marketing campaigns make it easy for us to find
    information and get a sense of what their products offer.
    Choosing Coca-Cola: After considering the available options, we make a decision. Coca-Cola's marketing
    efforts, including their emotional appeals and brand recognition, influence our preferences and increase
    the likelihood of us choosing Coca-Cola over other beverages.
    Enjoying the Experience: Once we've made our purchase, we evaluate our satisfaction with the product. If
    Coca-Cola meets our expectations and delivers a positive experience, it creates a sense of loyalty, making
    us more likely to choose Coca-Cola again in the future and recommend it to others. Coca-Cola's
    marketing activities are designed to connect with us on an emotional level, make us feel special, and
    create positive associations with their brand. By understanding our characteristics and influencing our
    decision-making process, Coca-Cola aims to stimulate our desire to purchase their products and build
    lasting relationships with us as consumers.

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