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It aims to provide customers with individualized products at near mass production efficiency. This
search implied additional 20 articles to be included in the literature review, which means that this
literature review is based on 91 articles in total. This is a system design or configuration issue, which
involves determining the most appropriate or viable design for the available range of multiple and
interdependent design variables. To give the customers the opportunity for flexibility and individual
customization, product modularity is often considered to be the cornerstone of mass customization (
Coronado et al., 2004 ). However, whether modularity can be considered the cornerstone of mass
customization is debated among researchers given that some business services and products do not
require a modular structure to apply mass customization as a business strategy. Onori et al. (2008)
argued that the relative uniqueness of each building differentiates the “site production” used in the
construction industry from “fixed position manufacturing” such as airplane or shipbuilding
industries. In level 3, MC is provided by distr ibutin g or packaging similar prod ucts in di. They
found that house design, house quality, and service are significant predictors of customer satisfaction
for house buyers. The literature search procedure is described in detail in this section. Mass Casualty
Disaster and the Mental Health of Personnel Involved in the Aftermath. They furthermore discovered
that the associated effects of modular construction were improved quality, 20% reduction of
construction time, 56% less construction waste, and 9.5% reduction in noise, dust, and labor on-site.
Afterwards, expert inputs were provided, which implied that related research from other
geographical areas presented in five journal articles was included, which increased the number of
articles to 71. Enablers to mass customization and their impact on the development of production
systems are discussed in length. Assaf and Al-Hejji (2006) reported time increases ranging from 10
to 30%, which is similar to the findings of Olawale and Sun (2010), who reported between 10 and
40% time overrun. Arthur Miller illustrates blame, majority versus minority, ideology as being natural
human tendencies and driving forces to the mass hysteria in the town of Salem. Many do not even
integrate latest supply-chain management applications like just-in-time inventory and automated
planning, which results in lesser flexibility, specificity, and visibility with mass customization. A It
involves the commercialization of a device method or idea that differs from existing norms. Mass
customization facilitates product customization at low costs. 3 Firms immediately provide
communication to and receive feedback from customers. Which of the following is an example of
business-to-consumer electronic commerce. Suggest Which Logging Method Best Suits the Ideas of
Sustainability. Get on promotion fasstrack and increase tour lifetime salary. Naturally, blaming
someone else for wrongdoing is an immediate and. How Are Captain John Smith's Journals About
Virginia Best Described. Quality is a more important organizational attribute than flexibility if a firm
adopts a mass customization approach. This statement is supported by Linner and Bock (2012), who
stated that European pre-fabrication of buildings is mostly a market niche fulfilling the low-cost
segment, whereas the Japanese pre-fabrication market focuses on the middle and high-end markets.
Before embarking on a mass customization strategy, it is mandatory to examine if some critical
success factors have already been satisfied. As the concept increases the scope of a product, it helps
manufactures to cater to different types of consumer markets. Chapter 7 Review Review Chapter 7
Jeopardy Review Next time: Concept Review due Chapter 7 Test. Each year, clients spend billions of
dollars on products such as named sweatshirts and T-shirts. A s s e m b l y C u s t o m i z e d s t a n
dardizationModularproductionAssemblingstandardcomponentsi
n t o u n i q u e c o n. The 282 articles were afterwards reviewed on the basis of title to identify
duplicates and assess the articles' relevance to the research area. To create a stable production flow to
achieve enhanced productivity and reduced lead times and defect eliminations, Yu et al. (2009)
suggested applying a systems view instead of focusing on sub-optimizations in the house
construction process.
Isaac et al. (2016) argued that the negative perceptions from many clients toward using pre-
fabricated modules are stimulated by the high degree of standardization required to reduce unit costs
to utilize economics of scale. Just talk to our smart assistant Amy and she'll connect you with the
best. As an alternative to this, Lampel and Mintzberg (1996) argued for five mass customization
approaches, which are pure standardization, segmented standardization, customized standardization,
tailored standardization, and pure customization. Thesis Structure. Chapter 1. Introduction. Thesis
Structure. Chapter 1. Introduction. Chapter 2. Literature Review. Thesis Structure. Chapter 1.
Introduction. Chapter 2. Literature Review. Chapter 3. Design. Therefore, to find a balanced trade-
off between industrialization and customization, Halman et al. (2008) argued that the construction
industry needs to apply concepts that allow greater customization. Lawson et al. (2011)
demonstrated similar results in a case study in England. From these 77 articles, new keywords were
made, and a second search string was derived, as follows. As mass customization is an
interdisciplinary research field, it is highly relevant to include diverse research foci like design,
operations management, or supply chain management to expose the potential for utilizing mass
customization in the house building industry. Custom made products are only available on orders
these days because it is a highly difficult task to make customized products for all the segments of
consumers. Durdyev et al. (2018) studied the influence of service quality on construction clients'
satisfaction and found a positive relationship. However, Mahapatra et al. (2012) found a negative
public perception of using wood to multistory properties in countries such as Germany and the UK
but did not find this skepticism in Sweden. The Yankee Group’s Lisa Melsted believes that mass
customization is not an economically feasible option for most businesses and primarily depends on
the product type. The rise of mass customization in the 1990s has been both a response to and with
the pioneers success the impetus behind the now commonplace notion of. Selling as many products
as possible to one customer at a time. In addition, Daud et al. (2012) concluded that mass-customized
housing is a promising concept in the Malaysian house building industry. This is because the
traditional supply chain started with the supplier of raw materials to the manufacturer but here the
supply chain first starts with the customer who makes the demand from the manufacturer who in
turn demands materials from the supplier. Since all customers like to be treated in a special manner,
mass customization can bring great business benefits to entrepreneurs if they deal with it in the right
manner. Yet, according to Boafo et al. (2016), the potential for growth in the building industry by
using pre-fabricated modules is no longer just an option in theory but has become a practical
realization. Therefore, Halman et al. (2008) suggested that the construction industry needs to adopt
concepts allowing a greater customer focus such as a platform-based approach. Based on the prev
ious studies, the background an d the concept model of knowledge produc- tion mode based on mass
customization are in troduced firstly; then, its operation processes are analyzed on spatial and time
dimensions separately; finally, some issues are pointed out about the actualize of knowledge
production based on mass customization. However, the mere satisfaction of these factors need not
necessarily lead mass customization to success. Approaches to implementing mass customization are
compiled and classi. Since the customized production only begins when the order is placed, there is a
lesser chance of a loss. Majority of the marketing and production experts think that the concept is
here to stay. Therefore, a three-stage literature review was applied to review state-of-the-art
literature. In addition to setting the scene for the special issue, this introductory review asserts that
there is a relative dearth of research on how to design and operate a manufacturing system capable of
mass customizing. This is because the customers were evolving, and the demands began to vary from
customer to customer. It does not matter which industry it operates in, latest information technology
allows companies to track consumer preferences, and user-friendly manufacturing machinery allows
end-products to satisfy those preferences. Which of the following statements explain mass
customization. As compared to Dominick, Jewel demanded diverse promotional packages while Wal-
Mart demanded more mixed nuts and peanuts as compared to 7-Eleven and Safeway.
And customers are ready to pay this premium for the superior value of services they receive. For
majority of the businesses, it is not economically feasible to start the customization process in the
start of the supply chain. Music based companies such as Volatile Media and Musicmaker have
become successful in this arena through delivering customized CDs. Furthermore, they argue that
high competition in housing and developer markets has composed an incentive for moving the focus
from customized housing to mass-customized housing. Austin, TX: Bureau of Engineering Research;
University of Texas at Austin. By studying the house building industry's use of mass customization,
Nahmens and Bindroo (2011) concluded that the house building industry has not yet achieved the
ideal level of mass customization. Pragmatists suggest MC to be simply about delivering products
following cus tom er opt ion s, ind epe nde nt of the num ber of opt ion s act uall y o. The 282
articles were afterwards reviewed on the basis of title to identify duplicates and assess the articles'
relevance to the research area. Which of the Following Best Describes the Term Response Variable.
Despite the increasin g attention it has been receiving in the literat ure, MC is still a novel concept
lacking more extensive development. Josephson and Hammarlund (1999) studied the costs of failure
and rework in construction projects and found the associated costs to be between 2.3 and 9.4% of
the total construction costs. They furthermore discovered that the associated effects of modular
construction were improved quality, 20% reduction of construction time, 56% less construction
waste, and 9.5% reduction in noise, dust, and labor on-site. This is an open-access article distributed
under the terms of the Creative Commons Attribution License (CC BY). These products contain
certain features which are flexible and are desired by everyone therefore, meet the needs of the
masses. Depends upon the use of standardization and modularization. Within most solid materials a
current arise from the flow of electrons, which is called electronic conduction. The only difference is
that construction projects' assembly stage is on-site instead of the product being shipped to the end-
user later in the process like other assembly industries ( Winch, 2003 ). However, despite the strong
interest in configurational research in the business and operations strategy area, there are few works
that develop and propose models for understanding how to mass customize. Each year, clients spend
billions of dollars on products such as named sweatshirts and T-shirts. Which of the following
describes a customer-share strategy. Future research might therefore look into the role of automation
and digitalization in relation to mass customization in the house building industry to further explore
the potential. They demonstrated that buyers of apartments demand customized offerings, which
means that to secure customer satisfaction, solutions should accommodate the unique needs of the
customers. Gibler and Tyvimaa (2014) studied customer segmentation in the Finnish housing
industry and identified at least four different customer types with different housing requirements and
preferences. The systems of suppliers are mostly optimized and designed for producing prearranged
amount of products rather than catering to any unforeseen demand. Firms immediately provide
communication to and receive feedback from customers. After years of manufacturing clothing for
women, she realized that every woman wanted something different for herself and hence she began
customizing for her clients and sending the orders directly to their house. Before embarking on a
mass customization strategy, it is mandatory to examine if some critical success factors have already
been satisfied. The results were limited to topics relevant for the research area, for example,
engineering civil, management, engineering manufacturing, and operations research management
science, whereas topics that had no relevance to the topic were excluded. Just talk to our smart
assistant Amy and she'll connect you with the best. According to Salvador et al. (2009), the ability to
adopt mass customization is based on three fundamental capabilities: (1) solution space development,
which aligns the variety of product attributes with the variety of customer needs; (2) robust process
design, which structures the organizational and value chain resources to fulfill customer needs; and
(3) choice navigation, which supports customers' decisions when defining their own solution while
reducing choice complexity.
After manufacturing, these brands directly ship the customized product to the client. F a b r i c a t i
o n T a i l o r e d c u s t o m i z a t i o n 6. Mass Customization Definition Types Examples How It
Works. According to Salvador et al. (2009), the ability to adopt mass customization is based on three
fundamental capabilities: (1) solution space development, which aligns the variety of product
attributes with the variety of customer needs; (2) robust process design, which structures the
organizational and value chain resources to fulfill customer needs; and (3) choice navigation, which
supports customers' decisions when defining their own solution while reducing choice complexity.
This paper surveys the literature on mass customization. Based on the prev ious studies, the
background an d the concept model of knowledge produc- tion mode based on mass customization
are in troduced firstly; then, its operation processes are analyzed on spatial and time dimensions
separately; finally, some issues are pointed out about the actualize of knowledge production based on
mass customization. The citizens of Salem spread many preposterous lies and rumors out Of fear and
even for their own personal gain. Thesis Structure. Chapter 1. Introduction. Thesis Structure. Chapter
1. Introduction. Chapter 2. Literature Review. Thesis Structure. Chapter 1. Introduction. Chapter 2.
Literature Review. Chapter 3. Design. The findings of the literature review clearly indicate that there
exists a potential for utilizing mass customization in the house building industry owing to mass
customization's ability to lower unit costs, increase quality, and shorten project duration, while at the
same time allowing customization. First and foremost, as you apply the concept of mass
customization to the designing process, as an entrepreneur you will have a remarkable amount of
creativity to deal with. This is because the customers were evolving, and the demands began to vary
from customer to customer. However, the mere satisfaction of these factors need not necessarily lead
mass customization to success. On the other hand, internal complexity is experienced inside
operations and manufacturing-related tasks. Firms tailor their products and services to meet a
customers particular needs on a large scale. Mass Customization Definition Types Examples How It
Works Which of the following statements explain mass customization.. Firms tailor their products
and services to meet a customers particular needs on a. 1 Firms provide ways for clients to conduct
business online without human assistance. Assaf and Al-Hejji (2006) reported time increases ranging
from 10 to 30%, which is similar to the findings of Olawale and Sun (2010), who reported between
10 and 40% time overrun. Similarly, Macbooks are available in different RAM sizes, hard disk
capacities and the outer finish to provide users exactly what they are looking for. Another identified
challenge is to align what customers want with the internal capabilities of the company, that is, to
define the solution space offered to customers. Through these topics, state-of-the-art research on
modular and off-site construction is accounted for. While there is little conten- tion on theoretical
aspects such as the MC concept, objectives and justi. Which of the Following Statements Explain
Mass Customization. Even then, it will more likely be a rough adaptation of conventional mass
production, according to some theorists. The company, among others, produces social housing,
which is made of standard modules containing, for example, a kitchen or a bathroom. Tutorial
Outline. PART I: Privacy Concerns of location-based Services. To support the designers in the design
process, Moghimi et al. (2017) developed a priority list of the most effective design strategies to
accommodate customer requirements in regard to design of the interior, exterior, indoor environment,
and organization of the house. With the availability of technology, clients can easily customize the
products on their own. Approaches to implementing mass customization are compiled and classi. A s
semblyCustomizedstandardizationModularproductionAssemblin
g s t a n d a r d c o m p o n e n t s i n t o u n i q u e c o n. Hwang et al. (2018) have identified five
significant constraints that limit the adoption of off-site construction. Is Development Best Described
as Involving Stability.
In such cases, businesses that do not have mechanisms to reverse the customization tend to face
many issues. Report 14, Center for Construction Industry Studies, University of Texas at Austin.
Which of the Following Best Describes the Term Response Variable. This high cost reduction
enabled the company to sell houses to customers who could otherwise not afford it. Mass
customization often results in lengthy supply chains due to which it takes a lot of time for the
product to be manufactured and become available in the market. Moreover, customized products cost
more and clients have to wait in order to get them. Which of the Following Statements Explain Mass
Customization. The mass media include newspapers, magazines, wireless, Television. The factors are
grouped into political, economic, social, and technological factors, which should be considered to
determine the optimal level of pre-fabrication. Li et al. (2019) found that constraint management is
of vital importance in building information modeling for pre-fabricated houses. Mass Customization
Definition Types Examples How It Works Which of the following statements explain mass
customization.. Firms tailor their products and services to meet a customers particular needs on a. 1
Firms provide ways for clients to conduct business online without human assistance. Craig
Domanski PS 572--Teaching Language and Social Skills to Children with Autism Caldwell College.
Overview. Article summary Search terms and parameters Critique Guidelines for evidence-based
practice References. Firms tailor their products and services to meet a customers particular needs on
a large scale. Adinyira et al. (2018) found that reduction of energy consumption and energy costs,
increase of energy efficiency and return on investment, and provision of a secure energy supply were
the five most important stakeholder requirements for building energy-efficient mass-produced houses
in Ghana. Mahapatra et al. (2012) explained this difference by the fact that 90% of the family houses
in Sweden are wood framed, and for that reason, Swedes have a positive approach to using wood for
multistory properties as well. It enhances the interaction between the company and the customer
where customers define their choice, features, design and give other small details which they want in
their purchase. The only difference is that construction projects' assembly stage is on-site instead of
the product being shipped to the end-user later in the process like other assembly industries ( Winch,
2003 ). You can download the paper by clicking the button above. Generally, construction project
success is reached when a project is completed according to contract-agreed deadline and budget,
within specifications, and with customer satisfaction ( Nguyen et al., 2004 ). However, according to
Gibb and Isack (2003), customers buying pre-assembled construction projects have performance
expectations beyond project parameters such as project duration, budget, and quality. Furthermore, a
positive impact from the amount of house type offered to customers and level of customer
satisfaction was identified. First and foremost, as you apply the concept of mass customization to
the designing process, as an entrepreneur you will have a remarkable amount of creativity to deal
with. Concurrently, automation technologies are emerging to support the industrialization of house
production ( Bock, 2015 ). Based on the results of the processing stage, the findings of the literature
review are discussed, and future research directions are presented in section Discussion, which
constitute the output stage. At the moment, supply chains in the house building industry are
structured to fit engineer-to-order building projects and thus lack standards necessary to cope with
builders and suppliers of mass-customized offerings. We want to explore the extent at which
theoretical MC concepts describe a production strategy that may be indeed pursued in practice. By
studying the house building industry's use of mass customization, Nahmens and Bindroo (2011)
concluded that the house building industry has not yet achieved the ideal level of mass
customization. This means that, in general, the maturity level of supplier management in the
construction industry is low ( Liu et al., 2018 ). According to Behera et al. (2015), many project-
based companies have standardized templates for their project management processes, but only few
use similar templates for their supply chain processes. This business strategy utilizes a flexible
manufacturing process. Critically evaluate, utilizing illustrations, the societal, economic and
environmental impacts of mass touristry on. Including the initial 63 pre-identified articles, 282 peer-
reviewed articles were identified in total after the first step of the literature search. Therefore, future
research should investigate these two capabilities further to support the implementation and
operationalization of mass customization in the house building industry.
We want to explore the extent at which theoretical MC concepts describe a production strategy that
may be indeed pursued in practice. Each year, clients spend billions of dollars on products such as
named sweatshirts and T-shirts. Finally, in the conclusions we provide an overview of each chapter,
while pointing out its main contribution to research on mass customization. This value is constant for
the given substance at a specific temperature. For Later 100% 100% found this document useful,
Mark this document as useful 0% 0% found this document not useful, Mark this document as not
useful Embed Share Print Download now Jump to Page You are on page 1 of 13 Search inside
document. These are requirements of additional coordination, additional planning, extra
considerations of transportation and logistics, requirement of earlier commitment, and higher initial
costs. Lu et al. (2018) have identified 13 factors that affect the implementation of pre-fabrication.
This search implied additional 20 articles to be included in the literature review, which means that
this literature review is based on 91 articles in total. Mass customization often results in lengthy
supply chains due to which it takes a lot of time for the product to be manufactured and become
available in the market. However, in the future, their market shares are likely to increase owing to a
pressure on improving a combination of quality, cost, time, productivity, health, and safety. Mass
media is a type of way to help us to transfer information and receive information from the peoples.
Greek literature begins with... Greek literature begins with two masterpieces, the Iliad and Odyssey.
To create a stable production flow to achieve enhanced productivity and reduced lead times and
defect eliminations, Yu et al. (2009) suggested applying a systems view instead of focusing on sub-
optimizations in the house construction process. This is a system design or configuration issue,
which involves determining the most appropriate or viable design for the available range of multiple
and interdependent design variables. An essential feature of McDonalds success is customization in
the production process. If you continue to use this site we will assume that you are happy with it.
Ok. However, state-of-the-art mass customization still has to face many challenges. Fina lly, the sho
rte nin g of pro duc t life cycl es and exp and ing industrial competition has led to the breakdown of
many mass industries, increasing the need for pro- duction strategies focused on individual
customers. Nahmens and Mullens (2009) studied the relationship between product variety and lean
production to enable mass customization in the house building industry. Most listeners still used
crystal sets with earphones to receive news and bulletins, advertising and music. The search was
furthermore restricted to journal articles. And customers are ready to pay this premium for the
superior value of services they receive. In fact, there are many approaches in order to implement
mass customization. It is concluded that a great potential exists for applying mass customization in
the house building industry. Depends upon the use of standardization and modularization. Radio
dominated the Twenties, with roughly 3 million Americans owning radios by 1923. This approach
works well when clients use the same product but want them to be presented differently. Even then,
it will more likely be a rough adaptation of conventional mass production, according to some
theorists. Enablers to mass customization and their impact on the development of production
systems are discussed in length. However, even this partiality can offer advantages to manufacturers.
The three performance measurements—cost, time, and waste generation—are, according to Jin et al.
(2018), widely adopted for assessing pre-fabricated construction projects.