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    ECOMMERCE EJE 2 - War of Tech Giants Amazon vs. Facebook, Which Dominate E-Commerce in 2023 - Documentos de Google

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    Jeferson Ramos Florez
    The document discusses the dominance of Amazon and Facebook in e-commerce by 2023. It outlines some of the challenges each company has faced over the last 10 years, including Amazon missing sales projections in 2021 due to supply chain issues and Facebook losing users in 2022. It also describes each company's developments and business models, with Amazon focusing on its marketplace and affiliate marketing, and Facebook utilizing social commerce through its platform and marketplace. The document concludes that Amazon has a sustainable business model through customer focus and cost-effectiveness, while Facebook consolidates multichannel marketing through information sharing among users.

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    © All Rights Reserved
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    ECOMMERCE EJE 2 - War of Tech Giants Amazon vs. Facebook, Which Dominate E-Commerce in 2023 - Documentos de Google

    Uploaded by

    Jeferson Ramos Florez
    89 views7 pages
    The document discusses the dominance of Amazon and Facebook in e-commerce by 2023. It outlines some of the challenges each company has faced over the last 10 years, including Amazon missing sales projections in 2021 due to supply chain issues and Facebook losing users in 2022. It also describes each company's developments and business models, with Amazon focusing on its marketplace and affiliate marketing, and Facebook utilizing social commerce through its platform and marketplace. The document concludes that Amazon has a sustainable business model through customer focus and cost-effectiveness, while Facebook consolidates multichannel marketing through information sharing among users.

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    ecommerce eje 2

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    ECOMMERCE EJE 2 _War of tech giants Amazon Vs. Facebook, which dominate E-commerce in 2023_ - Documentos de Google

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    The document discusses the dominance of Amazon and Facebook in e-commerce by 2023. It outlines some of the challenges each company has faced over the last 10 years, including Amazon missing sales projections in 2021 due to supply chain issues and Facebook losing users in 2022. It also describes each company's developments and business models, with Amazon focusing on its marketplace and affiliate marketing, and Facebook utilizing social commerce through its platform and marketplace. The document concludes that Amazon has a sustainable business model through customer focus and cost-effectiveness, while Facebook consolidates multichannel marketing through information sharing among users.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    89 views7 pages

    ECOMMERCE EJE 2 - War of Tech Giants Amazon vs. Facebook, Which Dominate E-Commerce in 2023 - Documentos de Google

    Uploaded by

    Jeferson Ramos Florez
    The document discusses the dominance of Amazon and Facebook in e-commerce by 2023. It outlines some of the challenges each company has faced over the last 10 years, including Amazon missing sales projections in 2021 due to supply chain issues and Facebook losing users in 2022. It also describes each company's developments and business models, with Amazon focusing on its marketplace and affiliate marketing, and Facebook utilizing social commerce through its platform and marketplace. The document concludes that Amazon has a sustainable business model through customer focus and cost-effectiveness, while Facebook consolidates multichannel marketing through information sharing among users.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    ‭1‬

    ‭"War of tech giants Amazon Vs. Facebook, which dominate E-commerce in 2023"‬

    ‭Miembros del grupo:‬

    ‭Daniela Melendez Ceballos‬

    ‭Daniel Grajales Valencia‬

    ‭Jeferson Andres Ramos Florez‬

    ‭Kevin Ferney Lara Cely‬

    ‭Docente: Reinaldo Medina Alzate‬

    ‭Facultad de Ciencias Administrativas, Económicas y Financieras‬

    ‭Fundación Universitaria del Área Andina “AREANDINA”‬

    ‭E-commerce - 2505 - 704‬

    ‭30 octubre del 2023‬


    ‭2‬

    ‭INTRODUCTION‬

    ‭Electronic commerce has gained strength in recent‬‭decades and has shown the‬

    ‭world how small, medium-sized and large companies must align and take E-commerce as‬

    ‭an ally for their business. Proof of this we see two large companies such as Amazon and‬

    ‭Facebook. , leaders and pioneers in the digital market where they have positioned‬

    ‭themselves and have grown as a company and reach markets around the world, facing great‬

    ‭challenges but the most important thing is that they have known how to overcome these‬

    ‭challenges and tests, having their advantages and disadvantages are companies that evolve‬

    ‭and grow thanks to commerce, always innovating sales strategies and how to reach and‬

    ‭capture customers.‬
    ‭3‬

    ‭Summary‬

    ‭Production source:‬

    ‭https://www.canva.com/design/DAFyksxvbqg/BGSTEiJYfA22Tv-lCAMsHQ/edit?utm_content‬

    ‭=DAFyksxvbqg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton‬
    ‭4‬

    ‭Production source:‬

    ‭https://www.canva.com/design/DAFyksxvbqg/BGSTEiJYfA22Tv-lCAMsHQ/edit‬
    ‭5‬

    ‭Major online challenges faced by the companies in the past 10 years:‬

    ‭Amazon:‬

    ‭The company's profit and sales for the third quarter were well below Wall Street‬

    ‭projections. A rare failure for Amazon that sent its shares down about 3% in stock trading.‬

    ‭In‬ ‭2021‬ ‭it‬ ‭was‬ ‭affected‬ ‭by‬ ‭a‬ ‭shortage‬ ‭in‬ ‭supplies‬ ‭and‬ ‭a‬ ‭lack‬ ‭of‬ ‭personnel‬ ‭to‬ ‭work,‬ ‭this‬

    ‭affected the availability of products in online sales.‬

    ‭Facebook:‬

    ‭In‬‭2022,‬‭when‬‭it‬‭was‬‭18‬‭years‬‭old‬‭after‬‭its‬‭foundation,‬‭it‬‭reported‬‭a‬‭loss‬‭of‬‭one‬‭million‬‭users‬

    ‭as‬‭a‬‭result‬‭of‬‭this,‬‭it’s‬‭extremely‬‭low‬‭stock‬‭market‬‭value.‬‭The‬‭other‬‭digital‬‭platforms‬‭gained‬

    ‭more strength.‬

    ‭It‬ ‭has‬ ‭had‬ ‭several‬ ‭lawsuits‬ ‭for‬ ‭data‬ ‭theft,‬ ‭accusations‬ ‭of‬ ‭plagiarism,‬ ‭accusations‬ ‭of‬‭false‬

    ‭news, sanctions and fines from the European Union and the United States.‬

    ‭Amazon development:‬

    ‭Amazon‬‭develops‬‭e-commerce‬‭as‬‭a‬‭sales‬‭channel,‬‭connecting‬‭sellers‬‭and‬‭buyers‬‭from‬‭all‬

    ‭over the world, where users can find all kinds of products and services.‬

    ‭Marketplace,‬ ‭it‬ ‭links‬ ‭millions‬ ‭of‬ ‭companies‬ ‭and‬ ‭manages‬ ‭an‬ ‭efficient‬ ‭logistics‬

    ‭process.Affiliate‬ ‭marketing,‬ ‭which‬ ‭generates‬ ‭a‬ ‭commission‬ ‭between‬ ‭3‬ ‭and‬ ‭10%.‬ ‭creates‬

    ‭demand for products that are not readily available at low prices.‬

    ‭Facebook development:‬

    ‭Facebook‬ ‭uses‬ ‭social‬ ‭commerce,‬ ‭you‬ ‭can‬ ‭sell‬ ‭products‬ ‭and‬ ‭services‬ ‭through‬‭Facebook,‬

    ‭this is the main social network.‬

    ‭Marketplace‬ ‭where‬‭people‬‭can‬‭buy‬‭and‬‭sell,‬‭it‬‭should‬‭be‬‭noted‬‭that‬‭the‬‭logistics‬‭are‬‭done‬

    ‭by each Company.‬


    ‭6‬

    ‭CONCLUSIONS‬

    ‭●‬ ‭Amazon‬‭operates‬‭one‬‭of‬‭the‬‭best‬‭e-commerce‬‭platforms‬‭because‬‭it‬‭offers‬‭a‬

    ‭wide‬ ‭range‬ ‭of‬ ‭global‬ ‭products‬ ‭including‬ ‭computing,‬ ‭storage,‬ ‭database,‬

    ‭analytics,‬‭networking,‬‭mobile,‬‭developer‬‭tools,‬‭management‬‭tools,‬‭internet‬‭of‬

    ‭things, security and enterprise applications.‬

    ‭●‬ ‭Amazon's‬ ‭business‬ ‭model‬ ‭is‬ ‭sustainable‬ ‭because‬ ‭of‬‭its‬‭focus‬‭on‬‭customer‬

    ‭orientation‬‭and‬‭cost-competitiveness‬‭in‬‭the‬‭distribution‬‭of‬‭goods‬‭that‬‭lead‬‭to‬

    ‭great opportunities for growth and development at a global level.‬

    ‭●‬ ‭The‬‭use‬‭of‬‭social‬‭platforms‬‭and‬‭online‬‭sales‬‭is‬‭not‬‭only‬‭good‬‭for‬‭business,‬‭it‬

    ‭is‬ ‭also‬ ‭good‬ ‭for‬ ‭people,‬ ‭online‬ ‭born‬ ‭businesses‬ ‭share‬ ‭the‬ ‭benefits‬‭of‬‭their‬

    ‭sales‬ ‭directly‬ ‭with‬ ‭customers‬ ‭and‬ ‭at‬ ‭the‬ ‭same‬ ‭time‬ ‭increase‬‭the‬‭growth‬‭of‬

    ‭their budget.‬

    ‭●‬ ‭Facebook,‬ ‭as‬ ‭one‬ ‭of‬ ‭the‬ ‭most‬ ‭important‬‭social‬‭networks,‬‭has‬‭a‬‭multiplying‬

    ‭effect,‬ ‭since‬ ‭communication‬ ‭is‬ ‭based‬ ‭on‬ ‭the‬ ‭dissemination‬ ‭of‬ ‭information‬

    ‭through‬ ‭the‬ ‭information‬ ‭through‬ ‭the‬ ‭participation‬ ‭of‬ ‭users,‬ ‭which‬ ‭can‬

    ‭contribute‬ ‭to‬ ‭translate‬ ‭into‬ ‭company‬ ‭sales.‬ ‭to‬ ‭translate‬ ‭into‬ ‭sales‬ ‭for‬ ‭the‬

    ‭company.‬

    ‭●‬ ‭Thus,‬ ‭one‬ ‭of‬ ‭the‬ ‭main‬ ‭aspects‬ ‭to‬ ‭be‬ ‭aspects‬ ‭to‬ ‭be‬ ‭concluded‬ ‭regarding‬

    ‭Facebook is that it consolidates multichannel marketing.‬


    ‭7‬

    ‭BIBLIOGRAPHIC REFERENCES‬

    ‭Disadvantages, cronuts. digital amazon‬

    ‭https://cronuts.digital/es/desventajas-de-vender-en-amazon/‬

    ‭Hall, M. (2022, 10 18). Facebook. Retrieved from Encyclopedia Britannica: https://‬

    ‭www.britannica.com/topic/Facebook‬

    ‭Charlton, G. (n.d.). How COVID-19 Has Accelerated Digital Transformation.‬

    ‭Retrieved from ecommerce guide:‬

    ‭https://ecommerceguide.com/news/howcovid-19-has-accelerated-digital-tra‬

    ‭nsformation/‬

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