CHAPTER 3

PROFILE OF
BANKS
PROFILE OF BANKS

3.1 Axis Bank

3.2 Dhanlaxmi Bank

3.3 ICICI Bank

3.4 IndusInd Bank

3.5 Jammu and Kashmir Bank

3.6 Lakshmi Vilas Bank

3.7 South Indian Bank

3.8 Yes Bank

 3.1 Axis Bank

Axis Bank was one of the new private banks. It started its operations in 1994, after the
Government of India allowed new private banks to be established. It was promoted
jointly by the Administrator of the specified undertaking of the Unit Trust of India
(UTI - I), Life Insurance Corporation of India (LIC) and General Insurance
Corporation of India (GIC) and other four PSU insurance companies, i.e. National
Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental
Insurance Company Ltd. and United India Insurance Company Ltd.

The Bank as on 30th June, 2012 is capitalized to the extent of Rs. 414.29 crores with
the public holding (other than promoters and GDRs) at 54.24%.

The Bank has strengths in both retail and corporate banking. It is committed to
adopting the best industry practices internationally in order to achieve excellence.

Network

The Bank's Registered Office is situated in Ahmedabad and its Central Office is
located at Mumbai. The Bank has an extensive network of more than 1600 branches
(including 169 Service Branches/CPCs as on 31st March, 2012). It has also a network
of over 10000 ATMs (as on 31st March, 2012) Axis Bank operates one of the world’s
highest ATM sites at Thegu, Sikkim (at a height of 13,200 feet above sea level) and
has the largest ATM network among private banks in India.

Business Focus

Axis Bank operates in four segments: treasury operation, retail banking,

corporate/wholesale banking, and other banking business.

Treasury Operations

The Bank’s treasury operation services include investments in sovereign and

corporate debt, equity and mutual funds, trading operations, derivative trading and
foreign exchange operations on the account, and for customers and central funding.
Retail Banking

In the retail banking category, the bank offers services such as lending to
individuals/small businesses subject to the orientation, product and granularity
criterion, along with liability products, card services, Internet banking, automated
teller machines (ATM ) services, depository, financial advisory services, and
nonresident Indian (NRI) services.

Corporate/Wholesale Banking

The Bank offers to corporate and other organizations services including corporate
relationships not included under retail banking, corporate advisory services,
placements and syndication, management of public issues, project appraisals, capital
market related services and cash management services.

International Branches

• Singapore
• Hong Kong
• Dubai
• Shanghai
• Abu Dhabi
• Colombo

Products

• Savings Account

Easy Access Savings Account

Prime Savings Account
Corporate Salary Account
Defense Salary Account

• Current Account

Business Prime
Business Advantage Current Account
 Business Select Current Account
Business Classic Current Account
Business Global Current Account

• Business Priority

Business Privilege Current Account

Channel One Current Account

• Business Wealth

CLUB 50 Current Account

• Salary Account

Investment Products

Gold And Silver Mohur

Certified Gold and Silver bars

Mutual Funds

Life Insurance

Axis Bank has a corporate agency agreement with Max Life, one of the most reputed
Life Insurance companies in India.

General Insurance

Axis Bank has a Corporate Agency partnership with Bajaj Allianz General Insurance
Company to distribute General Insurance products. The various General Insurance
products available for sale at Axis Bank branches are:

• Health Insurance
• Motor Insurance
• Jewellery Insurance
• Personal Accident Cover
 • Home Insurance
• Travel Insurance
• Critical Illness
• Business Advantage

Loans

• Home Loans
• Car Loans
• Personal Loans
• Loans Against Property
• Loans Against Share
• Loans Against Securities

Cards

• Titanium Smart Traveler Credit Cards

• Platinum Advantage Credit Card
• Visa Signature Credit Card
• Visa Infinite Credit Card

Titanium Rewards Card

An upgrade for mass and prime Debit Card customers.

Prepaid Cards

• MyMoney Card
• Gift Cards

MyMoney Card

A prepaid card for parents to disburse pocket money and monthly expenditure to kids
Agri Business Loans

Kisan power

Kisan Power aims at providing adequate and timely credit to farmers for various
needs. It gives farmers the flexibility to choose between cash ,credit and term loans
with friendly repayment terms. Loan tenure is fixed by allowing reasonable period for
marketing the agricultural produce after harvest of the crop, subject to maximum of 1
year in case of cash or credit, and 7 years for term loans.

Power Gold

Power Gold gives easy loans up to 15,00,000 to individuals engaged in agriculture or

allied activities, against the pledge of Gold ornaments.

Arthia Power

Arthia Power is a loan facility to local Arthias .

Foreign Exchange

• Travel Card
• Outward Remittances
• Foreign Currency Demand Drafts
• Foreign Currency Cash
• Foreign Currency Travelers Cheques
• India Travel Card

Travel Card

Axis Bank became the first bank in the world to cross USD 2 billion in loading on
such cards in December 2011.

Outward Remittances
Foreign Currency Demand Drafts Foreign Currency Cash Foreign Currency Travelers
Cheques India Travel Card

Inward Remittances

• AXISREMIT Online
• AXISREMIT Direct
• Money Transfer Operators -(Money Gram, Easy Remit, Express Money)
• Wire Transfers

Axis Remit Online

It also provides online money transfer service. It helps NRIs from 8 geographies
(USA,UK, Canada, Euro Zone, Australia, Singapore, Hong Kong and UAE) remit
money to India in a safe and convenient manner.

Salient Features • Superior Exchange Rates • Zero Transaction Charges • Remittance

to over 1400 Axis Bank branches and 77000 other bank branches • Online tracking of
your funds • Reliable Customer Service for any queries

Axis Remit Direct

This is a quick and easy way to remit money back home through our partner
Exchange Houses in the Middle East.

Salient Features

• Available to everyone : Axis Bank customers and non-Axis Bank customers

• Instant credits to accounts held with Axis Bank in India

• Credit within 24 hours to over 72000 non-Axis Bank branches

• Real-time alerts via email / SMS

Money Transfer Operators

Allows the customer to send money from across 191 countries to beneficiaries in
India.

Wire Transfers

This facility to transfer funds to Axis Bank Nostroaccount in these currencies

Maybank, Malaysia and Bank AlBilad,Saudi Arabia are our main partners for this.
Online Trading

Axis Direct 3-IN-1 online Trading Account

Through Axis Direct 3-in-1 online trading account, Savings and Demat accounts are
offered by Axis Bank while the trading account is held with Axis Securities and Sales
Ltd.

Other services

Priority

Wealth

Privee

NRI Services

Products and services for NRIs that facilitate investments in India

Business Banking

The Bank accepts income and other direct taxes through its 214 authorized branches
at 137 locations and central excise and service taxes (including e-Payments) through
56 authorized branches at 14 locations.

Investment Banking

The Bank’s Investment Banking business comprises activities related to Equity

Capital Markets, Mergers and Acquisitions and Private Equity Advisory. The bank is
a SEBI-registered Category I Merchant Banker and has been active in advising Indian
companies in raising equity through IPOs, QIPs, and Rights Issues etc. During the
financial year ended 31st March 2012, Axis Bank undertook 9 transactions including
5 IPOs and 2 Open Offers.

Lending to Small and Medium Enterprises

Axis Bank SME business is segmented in three groups: Small Enterprises, Medium
Enterprises and Supply Chain Finance. Under the Small Business Group a subroup for
financing micro enterprises is also set up.

The Business Gaurav SME Awards

In 2011-12, Axis Bank set up 6 SME centers and SME cells each across the country,
taking the total number to 32 SME Centers. The Bank also organized the ‘Business
Gaurav SME Awards’ in association with Dun and Bradstreet to recognize and award
achievements in the SME space.

Agriculture

401 branches of the Bank have dedicated officers for providing agricultural loans to
farmers.

Financial Inclusion

Till March 2012, the Bank had opened over 4.4 million No Frills accounts in over
7607 villages through a network of 15 Business Correspondents and nearly 6000
customer service points. Axis Bank has a strong presence in Electronic Benefit
Transfer (EBT) and has covered 6800 villages across 19 districts and 9 states till date
with over 3.7 million beneficiaries.

International Banking

Axis Bank has a foreign network of four branches (Singapore, Hong Kong, DIFC
(Dubai) and Colombo (Sri Lanka) and three representative offices (Shanghai, Dubai
and Abu Dhabi) with presence in 6 countries.

Awards and Recognitions

In year 2011-12

• Bank of the Year – India The Banker Awards 2011

• Best Bank - Private Sector NDTV Profit Business Leadership Awards
• Best Bank 2011 Outlook Money
• Brand Excellence Award 2011 (BFSI) StarNews
• The Most Consistent Large Bank Best Banks-2011 Survey by Business Today
and KPMG
• Most Preferred Bank Amongst Retail Customers CLSA survey on personal
banking trends
• Most Productive Private Sector Bank FIBAC 2011 Banking Awards
• 3rd Strongest Bank in Asia-Pacific Region Asian Banker
• The Best Domestic Bank- India TheAsset Triple A Country Awards 2011
• The Best Domestic Bond House – India TheAsset Triple A Country Awards
2011
• Best Risk Master (Private Sector Category) FIBAC 2011 Banking Awards
• Best Bond House India -2011 Finance Asia

AXIS Bank Corporate Office

The Axis Bank Corporate Office in Mumbai (also known as the Axis House),
received the ‘Platinum’ rating by the US Green Building Council for its environment
friendly facilities and reduction of carbon emission.

Corporate Social Responsibility

Axis Bank has set up a Trust – the Axis Bank Foundation (ABF) which contributes up
to 1 percent of its net profit annually to various social initiatives undertaken by the
foundation. During the year 2011-12, the foundation has partnered with 36 NGOs for
educating over a lakh underprivileged and special kids in 13 states. The recycling
initiative under the Green Banking banner has helped the bank productively use
around 21572 kilograms of dry waste during the year

Education
The Axis Bank Foundation was founded in 2006 and supports supplementary
education.

AxisRemit Online

This is a convenient and secure portal for NRIs to remit money to India, generally
required for maintenance of their relatives. It is a growing revenue stream for the
bank, with more and more NRIs registering to avail of the highly competitive
exchange rates and convenient online facility.

Company History - Axis Bank Ltd

1993

- The Bank was incorporated on 3rd December and Certificate of business on 14th
December. The Bank transacts banking business of all description. UTI Bank Ltd.
was promoted by Unit Trust of India, Life Insurance Corporation of India, General
Insurance Corporation of India and its four subsidiaries.

- The bank was the first private sector bank to get a license under the new guidelines
issued by the RBI.

1997

- The Bank obtained license to act as Depository Participant with NSDL and applied
for registration with SEBI to act as `Trustee to Debenture Holders'.

- Rupees 100 crores was contributed by UTI, the rest from LIC Rs 7.5 crores, GIC
and its four subsidiaries Rs 1.5 crores each.

1998

- The Bank has 28 branches in urban and semi urban areas as on 31st July. All the
branches are fully computerised and networked through VSAT. ATM services are
available in 27 branches.
- The Bank came out with a public issue of 1,50,00,000 No. of equity shares of Rs 10
each at a premium of Rs 11 per share aggregating to Rs 31.50 crores and Offer for
sale of 2,00,00,000 No. of equity shares for cash at a price of Rs 21 per share. Out of
the public issue 2,20,000 shares were reserved for allotment on preferencial basis to
employees of UTI Bank. Balance of 3,47,80,000 shares were offered to the public.

- The company offers ATM cards, using which account-holders can withdraw money
from any of the bank's ATMs across the country which are inter-connected by VSAT.

- UTI Bank has launched a new retail product with operational flexibility for its
customers.

- UTI Bank will sign a co-brand agreement with the market, leader, Citibank NA for
entering into the highly promising credit card business.

- UTI Bank promoted by India's pioneer mutual fund Unit Trust of India along with
LIC, GIC and its four subsidiaries.

1999

- UTI Bank and Citibank have launched an international co-branded credit card.

- UTI Bank and Citibank have come together to launch an international co-branded
credit card under the MasterCard umbrella.

- UTI Bank Ltd has inaugurated an off site ATM at Ashok Nagar here, taking the total
number of its off site ATMs to 13.m

2000

- The Bank has announced the launch of Tele-Depository Services for its depository
clients.
- UTI Bank has launch of `iConnect', its Internet banking Product.

- UTI Bank has signed a memorandum of understanding with equitymaster.com for e-

broking activities of the site.

- Infinity.com financial Securities Ltd., an e-broking outfit is typing up with UTI

Bank for a banking interface.

- Geojit Securities Ltd, the first company to start online trading services, has signed a
MoU with UTI Bank to enable investors to buy\sell demat stocks through the
company's website.

- Indiabulls has signed a memorandum of understanding with UTI Bank.

- UTI Bank has entered into an agreement with Stock Holding Corporation of India
for providing loans against shares to SCHCIL's customers and funding investors in
public and rights issues.

- ICRA has upgraded the rating og UTI Bank's Rs 500-crore certificate of deposit
programme to A1+.

- UTI Bank has tied up with LandT Trade.com for providing customised online
trading solution for brokers.
2001
- UTI Bank launched a private placement of non-convertible debentures to raise up to
Rs 75 crore. - UTI Bank has opened two offsite ATMs and one extension counter with
an ATM in Mangalore, taking its total number of ATMs across the country to 355.

- UTI Bank has recorded a 62 per cent rise in net profit for the quarter ended
September 30, 2001, at Rs 30.95 crore. For the second quarter ended September 30,
2000, the net profit was Rs 19.08 crore. The total income of the bank during the
quarter was up 53 per cent at Rs 366.25 crore.
2002

- UTI Bank Ltd has informed BSE that Shri B R Barwale has resigned as a Director of
the Bank w.e.f. January 02, 2002. A C Shah, former Chairman of Bank of Baroda,
also retired from the bank’s board in the third quarter of last year. His place continues
to be vacant. M Damodaran took over as the director of the board after taking in the
reins of UTI. B S Pandit has also joined the bank’s board subsequent to the retirement
of K G Vassal.

- UTI Bank Ltd has informed that Shri Paul Fletcher has been appointed as an
Additional Director Nominee of CDC Financial Service (Mauritius) Ltd of the
Bank.And Shri Donald Peck has been appointed as an Additional Director (nominee
of South Asia Regional Fund) of the Bank.

- UTI Bank Ltd has informed that on laying down the office of Chairman of LIC on
being appointed as Chairman of SEBI, Shri G N Bajpai, Nominee Director of LIC has
resigned as a Director of the Bank.

2002
- B Paranjpe and Abid Hussain cease to be the Directors of UTI Bank.

- UTI Bank Ltd has informed that in the meeting of the Board of Directors following
decisions were taken: Mr Yash Mahajan, Vice Chairman and Managing Director of
Punjab Tractors Ltd was appointed as an Additional Director with immediate effect.
Mr N C Singhal former Vice Chairman and Managing Director of SCICI was
appointed as an Additional Director with immediate effect.

-ABN Amro, UTI Bank in pact to share ATMs.

-UTI Bank Ltd has informed BSE that a meeting of the Board of Directors of the
Bank is scheduled to be held on October 24, 2002 to consider and take on record the
unaudited half yearly/quarterly financial results of the Bank for the half year/Quarter
ended September 30, 2002.
-UTI Bank Ltd has informed that Shri J M Trivedi has been appointed as an alternate
director to Shri Donald Peck with effect from November 2, 2002.

2003
-UTI Bank Ltd has informed BSE that at the meeting of the Board of Directors of the
company held on January 16, 2003, Shri R N Bharadwaj, Managing Director of LIC
has been appointed as an Additional Director of the Bank with immediate effect.

- UTI Bank, the private sector bank has opeaned a branch at Nellore. The bank's
Chairman and Managing Director, Dr P.J. Nayak, inaugurating the bank branch at GT
Road on May 26. Speaking on the occasion, Dr Nayak said, "This marks another step
towards the extensive customer banking focus that we are providing across the
country and reinforces our commitment to bring superior banking services, marked by
convenience and closeness to customers.

-UTI Bank Ltd. has informed the Exchange that at its meeting held on June 25, 2003
the BOD have decided the following: 1) To appoint Mr. A T Pannir Selvam, former
CMD of Union Bank of India and Prof. Jayanth Varma of the Indian Institute of
Management, Ahmedabad as additional directors of the Bank with immediate effect.
Further, Mr. Pannir Selvam will be the nominee director of the Administrator of the
specified undertaking of the Unit Trust of India (UTI-I) and Mr. Jayanth Varma will
be an Independent Director. 2) To issue Non-Convertible Unsecured Redeemable
Debentures upto Rs.100 crs, in one or more tranches as the Bank's Tier - II capital.

-UTI has been authorised to launch 16 ATMs on the Western Railway Stations of
Mumbai Division.

-UTI filed suit against financial institutions IFCI Ltd in the debt recovery tribunal at
Mumbai to recover Rs.85cr in dues.

-UTI bank made an entry to the Food Credit Programme, it has made an entry into the
59 cluster which includes private sector, public sector, old private sector and co-
operative banks.
-Shri Ajeet Prasad, Nminee of UTI has resigned as the director of the bank.

-Banks Chairman and MD Dr.P.J.Nayak inaugurated a new branch at Nellore.

-UTI bank allots shares under Employee Stock Option Scheme to its employees.

-Unveils pre-paid travel card 'Visa Electron Travel Currency Card'

-Allotment of 58923 equity shares of Rs 10 each under ESOP.

-UTI Bank ties up with UK govt fund for contract farming

-Shri B S Pandit, nominee of the Administrator of the Specified Undertaking of the

Unit Trust of India (UTI-I) has resigned as a director from the Bank wef November
12, 2003.

-UTI Bank unveils new ATM in Sikkim

2004
-Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible Debenture
Issue, issue fully subscribed

-UTI Bank Ltd has informed that Shri Ajeet Prasad, Nominee of the Administrator of
the Specified Undertaking of the Unit Trust of India (UTI - I) has been appointed as
an Additional Director of the Bank w.e.f. January 20, 2004.

-UTI Bank opens new branch in Udupi

-UTI Bank, Geojit in pact for trading platform in Qatar

-UTI Bank ties up with Shriram Group Cos

-Unveils premium payment facility through ATMs applicable to LIC and UTI Bank
customers
-Metaljunction (MJ)- the online trading and procurement joint venture of Tata Steel
and Steel Authority of India (SAIL)- has roped in UTI Bank to start off own
equipment for Tata Steel.

-DIEBOLD Systems Private Ltd, a wholly owned subsidiary of Diebold Incorporated,

has secured a major contract for the supply of ATMs and services to UTI Bank

-HSBC completes acquisition of 14.6% stake in UTI Bank for $67.6 m

-UTI Bank installs ATM in Thiruvananthapuram

-Launches `Remittance Card' in association with Remit2India, a Web site offering

money-transfer services

2005
- UTI Bank enters into a bancassurance partnership with Bajaj Allianz General for
selling general insurance products through its branch network.

-UTI Bank launches its first Satellite Retail Assets Centre (SRAC) in Karnataka at
Mangalore.

2006
-UTI Bank unveils priority banking lounge
- UTI Bank launches operations of UBL Sales, its Sales Subsidiary - Inaugurates its
first office in Bengaluru

-UTI Bank announces the launch of its Credit Card Business

- UTI Bank becomes the first Indian Bank to successfully issue Foreign Currency
Hybrid Capital in the International Market

- UTI Bank Business Gold Debit Card MasterCard Launched - Designed for business
related spending by SMEs and self employed professionals
2007
-AXIS Bank Ltd has informed that consequent upon handing over charge as
Administrator of the Specified Undertaking of the Unit Trust of India (SUUTI), Shri.
S B Mathur, the Nominee Director of SUUTI has resigned as a Director of the Bank
w.e.f. December 06, 2007.

-AXIS Bank Ltd has informed that Fitch Ratings on December 14, 2007, has
upgraded the Bank's National Long-term rating to 'AAA(ind)' from 'AA+(ind)'.

-AXIS Bank Ltd has appointed Shri K N Prithviraj as an Additional Director on the
Board at Directors of the Bank.

- Company name has been changed from UTI Bank Ltd toAxis Bank Ltd.

2008
- Axis Bank launches Platinum Credit Card, India's first EMV chip based card

- Axis Bank set up its branch at Ilanji at Meenakshi Nagar on the Coutralam-Madurai
road on April 16.

2009
- Axis Bank today said its board has recommended the appointment of Shikha
Sharma, currently chief of ICICI group's life insurance business, as its next managing
director and CEO.

- Axis Bank has set up a new branch at Perumbavoor. The bank has a network of 832
branches along with 8 extension counters and 3622 ATMs across the country.

- Axis Bank, on Wednesday entered into a strategic alliance with Motilal Oswal, the
financial services firm, in order to facilitate the online trading for the bank's
customers.

- AXIS Bank Ltd has informed that the Board of Directors of the Bank at its meeting
held on June 01, 2009, inducted Smt. Shikha Sharma as an Additional Director of the
Bank.

- Axis bank has received final clearance from the Securities and Exchange Board of
India (SEBI) to begin its mutual fund operations and will launch debt and equity
schemes soon whereas IDBI Bank is awaiting the regulator's permit for an entry.

- Axis Bank opened the new branch at Irinjalakuda while it has a network of 892
branches, 8 extension counters and 3,806 ATMs across the country.

2010
- Axis Bank Limited has informed that at the meeting of the Board of Directors held
on January 15, 2010, the following decisions were taken: (1) To appoint Dr. Adarsh
Kishore, former Finance Secretary, Government of India and former Executive
Director, International Monetary Fund representing Bangladesh, Bhutan, India and Sri
Lanka, as the Non-Executive Chairman of the Bank, subject to RBI approval; (2) To
appoint Shri S.B. Mathur, former Chairman, LIC and the National Stock Exchange of
India, as an Additional Independent Director, with immediate effect.
- AXIS Bank Ltd has appointed Shri M. S. Sundara Rajan, former CMD, Indian Bank
as an Additional Independent Director with immediate effect.

Board of Directors:

1. Chairman Adarsh Kishore

2. MD and CEO Shikha Sharma
3. Director Rama Bijapurkar
4. Director K. N. Prithviraj
5. Director V. R. Kaundinya
6. Director S. B. Mathur
7. Director Prasad Menon
8. Director Rabindranath Bhattacharyya
9. Director Prof. Samir K. Barua
10. Director A. K. Dasgupta
11. Director Som Mittal
 3.2 Dhanlaxmi Bank

Dhanlaxmi Bank Ltd. was incorporated in 1927 at Thrissur, Kerala by a group of

ambitious and enterprising entrepreneurs.Over the 85 years that followed,
Dhanlaxmi Bank with its rich heritage has earned the trust and goodwill of
clients. It is due to our strong belief in the need to seek innovation, deliver best
service and demonstrate responsibility, that we have grown from strength to
strength. Be it in the number of customers, the scale of business, the breadth of
bank product offerings, the banking experience we offer or the trust that people
invest in us. With more than 670 touch points across India at your service; bank
focus has always been on customizing services and personalizing relations.

Vision and Mission

"To become a strong and innovative bank with integrity and social responsibility and
to maximize customer satisfaction and the satisfaction of its employees, shareholders
and the community.”

Dhanlaxmi Bank Ltd is an old private sector bank headquartered in Thrissur City,
Kerala, India. The bank was focusing mostly on Southern states like Karnataka, Tamil
Nadu, Andhra Pradesh and Kerala but it is looking for a pan India presence since the
last few years. In 2009, the bank started a brand transformation initiative which
included the change of the logo and related branding treatment across all its customer
touch-points.

HISTORY

Dhanalakshmi Bank Ltd was incorporated on 14 November 1927 by a group of

enterprising entrepreneurs at Thrissur city, the "Cultural Capital of Kerala" with a
capital of Rs 11,000 and 7 employees. It became a Scheduled Commercial Bank in the
year 1977. It has today attained national stature with 275 branches and 404 ATMs
spread over the states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh,
Maharashtra, Gujarat, Delhi, West Bengal, Madhya Pradesh, Punjab, Uttar Pradesh,
Rajastan, Chandigarh, Goa, and Hariyana. Current employee strength is around 4400

BUSINESS OVERVIEW
Headquarters of Dhanalakshmi Bank in Thrissur city

Dhanlaxmi Bank has reported a 11.8 per cent rise in net profit at Rs. 26.06 crore in the
12 months ended 31 March 2011, against Rs.23.30 crore, a growth of 11.8 per cent.
Total income rose to Rs.1,053.19 crore from Rs.625.56 crore. The financial year 2011
was a year for consolidation for the Bank. On all parameters, including important
ones such as business growth, net interest margin and NPA control, it was a good
year. Net interest margin for the year was around 2.7 per cent.The bank's loan-book
witnessed a sharp growth largely on account of a greater thrust on the retail segment
and diversification across regions, the release said. The bank's total income increased
from Rs 182.40 crore in the quarter ended 31 March 2010 to Rs. 342.2 crore,
recording a growth of 87.6 per cent. Non-interest income rose from Rs. 31.9 crore to
Rs. 46.1 crore as a result of a focused thrust on fee-based business. The bank’s
business growth rates during the year far exceeded that of the banking industry.

Dhanlaxmi Bank has deployed technology widely as an instrument for enhancing the
quality of customer service. It has introduced Centralised Banking Solution (CBS) on
the Flexcube Platform at all its branches for extending anywhere/anytime/anyhow
banking to its clientele through multiple delivery channels. The bank has set-up a
state-of-the-art Data Centre in Bangalore, to keep the networked system operational
round the clock. A Disaster Recovery Centre is also operational at Thrissur for
meeting various contingencies.

Name change

The bank has also changed its name from Dhanalakshmi Bank to ‘Dhanlaxmi’ Bank
which will have a new corporate identity retaining the core values of trust and
heritage built by the bank. FITCH, a leading international branding and design
consultancy had designed the new identity for the bank.
Partnerships

The bank is a depository participant of NSDL (National Security Depository Limited)

offering Demat services through select branches. Bank is offering Online trading in
association with Destimoney securities. It has partnered AGS Infotech for installation
of ATMs. It offers VISA branded debit and credit cards to customers. It is also
offering insurance services through Bajaj Allianz Life Insurance company as their
Bancassurance partner.

Credit cards

In March, 2010, the bank launched Dhanlaxmi Bank Platinum and Gold Credit cards.
The bank for the first time in India is introducing a ‘Pay by Transaction’ billing mode
for credit cards. Under this, instead of a monthly billing cycle, the interest-free credit
period is considered for individual transactions from the day of purchase. A customer
thus enjoys a 45-day interest-free credit period on each purchase and does not need to
time the purchase based on the billing cycle.And the service provider for credit card
business is Insolutions Global Pvt.Ltd(ISG),ISG’s range of end to end solutions span
debit card, credit card, web designing, issuance management, satellite solutions,
acquiring management, payment and settlement management. ISG commenced
operations in 1988, is a pioneer in the payment card industry in India. The company,
headquarters in Mumbai, has become a commander and preferred solutions provider
for bankers in India and Overseas.

ISG influence its domain knowledge in payment processing and skilled software
development talent to specific compliance and other requirements of various types of
organizations including Public Sector Banks, Private Banks, Foreign Banks,
International Banks, Cooperative Banks and Non-Banking Finance Companies in
world wide. ISG takes pride in building strategic long term relationships.

Corporate Banking
The Bank provides its corporate and institutional clients a wide range of commercial
and transactional banking products, backed by high quality service and relationship
management. Funded and non-funded products including working capital finance,
term loan finance, trade services, foreign exchange, cash management, distribution
products and syndication services for debt and equity are offered by the Bank. The
main focus is on growth sectors like pharmaceuticals, infrastructure, hospitality,
education, etc. As per Planning Commission estimates, infrastructure spending in
India of approximately $500 billion envisaged during the 11th Five Year Plan is
expected to double to $1 trillion in the next five year plan (2012-17). Out of the total
advances of the Bank, Corporate Banking has a share of 23%.

Lending to Micro, Small and Medium Enterprises

The Micro, Small and Medium Enterprises (MSME) segment is a key business area
for the Bank. MSMEs play a vital role in the development of the economy and
generation of employment. Banks are able to participate in both fund and non-fund
based credit limits, diversification of risk and cross-selling. Importantly, banks can
also fulfill their priority sector obligations by lending to MSME. One of the routes for
achieving financial inclusion is by supporting small and micro enterprises, which in
turn provide employment opportunities to the financially excluded. The Bank offers
complete banking solutions to micro, small and medium scale enterprises across
industry segments, including manufacturers, retailers, wholesalers / traders and
services. The entire suite of financial products – including cash credit, overdrafts,
term loans, bills discounting, letter of credit, bank guarantees, cash management
services and other structured products – is made available to these customers. Bank
has entered into agreement with Credit Guarantee Trust Fund for Micro and Small
Enterprises to provide collateral free credit facilities to the borrowers in this segment.
Retail Advances
Retail exposure is mostly in the segments of mortgage, vehicle loan, education loan
and other commercial loans. Bank has developed an array of parameterized retail
credit products to suit the requirements of retail customers. Customized credit
products are available for individuals, traders, contractors, businessmen,
professionals, etc. The products are mostly decentralized and are offered through the
branch channels.
Microfinance and Agriculture Lending
The Bank has been working with various Self Help Groups to cater to a wide
consumer base through its own branch network, rather than concentrate on providing
microfinance and agriculture loans only.
Bank has NGO partners who work with the objective of providing credit for income
generation activities by providing training, vocational guidance, and marketing
support to their members. The Bank continued to focus on agriculture lending as a
large portion of India’s un-banked population relies on agriculture as their main
source of livelihood. The Bank provides various loans to farmers through its suite of
specifically designed products – such as kisan credit cards, crop loans, livestock
loans, plantation loans, supply chain financing etc. The Bank targets specific sectors
to capture supply chain of certain crops from the production stage to the sales stage.
On the basis of these cash flows, the Bank is able to finance specific needs of the
farmers.
Highlights of the Bank’s Microfinance and Agri-business during the year were:
• Outstanding in the area of Micro Credit was 248.42 crore as on 31.03.2012.
• Direct and Indirect Agriculture sector ratio stood at 9.97% as against target of 18%.
• Overall weaker section portfolio accounted for 8.11% as against a target of 10% of
ANBC.
• Focus on grass root level lending to SHGs through Direct SHG – Bank Linkage
Lending Model in Kerala and Tamil Nadu.
• There are 22614 numbers of SHGs maintaining savings bank account with our
various branches. Credit facilities availed by SHGs from the Bank stood at 109.83
crore as on 31.03.2012. Kisan Credit Cards amounting to 5.19 crore were issued to
217 farmers as on 31.03.2012.
• Tied-up with dairies for providing cattle loans under JLG model and with NGOs for
providing rural housing loans to SHG members.

Financial Inclusion
In the last few years, Bank has been working on a number of initiatives to promote
financial inclusion across identified sections of rural, underbanked and un-banked
consumers. These initiatives target segments of the population that have limited or no
access to the formal banking system for their basic banking and credit requirements.
The Bank’s financial inclusion initiatives have been integrated across various
businesses, as also product groups. The Bank has been actively involved in providing
micro-credit facility at grassroots levels for over a decade having recognized its
emerging potential as an instrument for empowerment of women and for poverty
alleviation. Bank expects the living standards to significantly improve as a result of
augmenting the income / business cycles of these individuals. This would incidentally
create more jobs and therefore, more stable families, supported by new incomes and
employment. As basic needs are met, borrowers will be able to put in more effort into
other income-generating projects – such as irrigation and thereby maximize the use of
available resources.
The Bank also leverages these branches as hubs for other inclusion initiatives such as
direct linkages to Self Help Groups and joint liability groups, bank on wheels, point of
sale (POS) terminals, information technology enabled kiosks etc. The Bank firmly
believes that, apart from agricultural loans, there are many other credit products that
the Bank can use to aid financial inclusion endeavours in rural locations. The Bank
has extended its retail loans to large segments of the rural population where the end-
use of the products acquired by availing banks loans is used for income generating
activities. For example, loans for tractors or commercial vehicles supplement the
farmer’s income by improving productivity and reducing expenses. As part of the
overall efforts towards financial inclusion, the Bank has opened 22 BCs (Customer
Service Points (CSP) in Kerala and Tamil Nadu) covering 20,507 ‘no-frill’ accounts.
The business correspondent locations will have a representative from the Bank to
guide and educate customers on various banking services. These CSPs will be
responsible for sourcing ‘no-frills’ accounts, service the deposit and withdrawal
requirements of the customer after opening such accounts. Other banking services,
such as insurance and loan products, will also be offered from the CSP location. The
CSPs are being offered marketing, technology and training support required to deliver
the above services. The Bank has tied up with NGOs for deepening its overall
inclusion activities. The number of ‘no-frill’ savings bank accounts opened by the
Bank through its branch network totalled to 1,17,853 as on 31.03.2012.

Information Technology, Operations and Customer Service

The year 2011-12 was encouraging for the Bank’s IT operations. The Bank secured
three awards from renowned entities during the year viz.
• EDGE Award 2011 conferred by “Information Week” for using IT for maximizing
business impact.
• Computer Society of India (CSI) national award for excellence in IT.
• The Asian Banker Technology Implementation Award 2012 – International award
for best Branch automation project.
The awards are a recognition of the Bank’s constant endeavours to improve the
quality of customer service through deployment of advanced technology.
Significant initiatives on the IT front taken during the year were:
• Master Data Mart, that will help the Bank understand the customers across
relationships and help track progress.
• An integrated Disaster Recovery Run on a working day encompassing all offices /
branches, thereby giving confidence on Business Continuity from an IT perspective.
• Corporate Internet Banking that helps our customers transact through the internet.
• Beefing up of Information Security capabilities.
• More customer friendly features enabled in our Core Banking System.
• The data flow for RBI has been automated for regulatory MIS reports.
• Cheque Truncation System implemented in Chennai, Bangalore and Coimbatore
making clearing and collection facilities easy for the customers across the country.
• Launched Interactive Voice Response System enabling customers to know the
account balance and other enquiry through telephone using their debit cards.
• The “prasadham” distribution process in Shabarimala was automated to efficiently
manage the entire process.
• Customer Relationship Management has been initiated to enhance the quality of
Customer Service
• Launched Inter Bank Mobile Payments for customers to transact through their
mobile phones.
• Offered the facility of investment in IPOs through its Branches as also through
ASBA facility thereby giving bank customers an edge.
• All branches were trained to service the retail asset customers of the bank for their
most frequent customer requests like statement of account, foreclosure, certificates
etc.
• Also launched a complaint tracker which helped the customers monitor the
resolution of their customers within the timelines prescribed.
• The Bank’s efforts in digitization helped shorten the Turn Around Time and saved
nearly five lac sheets of paper and over one lac couriers thereby making it
environment friendly.
• The Bank added products in the Forex suite for the convenience of its customers
travelling overseas by launching the US Dollar, EUR and GBP denominated Forex
Travel Cards. These products are available through select branches to our walk-in
customers as well.
• Launched the ‘Gold’ and the ‘Platinum’ variants of its Visa Debit Cards with higher
cash withdrawal and purchase limits. These Debit card offerings targeted at specific
customer segments also provide various benefits and lifestyle privileges in
conjunction with Visa.

Treasury Operations
The resilience of the bank to withstand wild swings in both interest and exchange
rates. The Bank was able to moderate the interest rate risk on the investment portfolio
and could attain a 7% reduction in the Modified Duration without compromising on
portfolio yield. This was possible through investments in a judicious mix of treasury
bills and floating rate instruments. In the foreign exchange market, the bank could
more than double the merchant turnover during the year. The trading volumes
recorded a 33% increase during the year. In line with the objective of turning
Treasury in to a Profit Centre, the Bank commenced transactions in derivatives and
handled a volume of 650 crore. It was also active in trading in non-SLR debt
instruments and contributed significantly to the revenue. Further, the Bank augmented
its resource base by accessing overseas inter-bank markets considerably during the
year, within the regulatory norms in vogue. This also helped the Bank in supporting
customers with trade credits from across the border. The Bank played its role as a
member of self regulatory bodies, FEDAI and FIMMDA.
As part of broadbasing the revenue streams, the Bank commenced bullion business
during the year with necessary approval from the RBI. The Bank also commenced
retailing in gold and silver and established robust systems in procurement and pricing
and managing the attendant risks. The gross investments of the Bank increased from
3,648.91 crore as at the end of 2010-11 to 4,376.55 crore as at the end of 2011-12.
SLR accounted for 93.43% (4,089.22 crore/ 4,376.55 crore) of the portfolio. The
Bank also adhered to the SLR/CRR norms prescribed by the RBI throughout the year.
Forex Business
There has been a sharp increase in remittance volumes under Speed remittance
arrangements owing to competitive pricing of transactions vis-à-vis peer banks. The
positive impact of this pricing on remittance volumes.
The remittance tie-up arrangement with Doha Bank has considerably helped in
generating ‘new to Bank’ HNI customers besides increasing remittance volumes. This
arrangement resulted in inflows of 132 crore from 11,288 transactions in FY 2011-12,
and is likely to scale up in the next financial year with enablement of real-time credits
to customer accounts.
Pursuant to increase in remittance volumes, NRI business clocked an encouraging
growth of 42% over FY 2010-11 with overall book growth of 223 crore in FY 2011-
12. NRI deposits of the Bank for the year ended 31.03.2012 stood at 745 crore. The
Bank had drawing arrangements with 8 Exchange Houses covering DDA as well as
speed remittance. The Bank went live on remittance tie-up with Al Zaman Exchange
in Qatar during the year. This would increase banks reach in Qatar and increase
remittance volumes, which are currently channelized only through Doha Bank in
Qatar. The Bank has initiated straight processing for providing real-time credits to
customers’ accounts routing transactions through branches of UAE Exchange, Abu
Dhabi. This would help in scaling up the remittance volumes and in turn generating
low cost NRI CASA deposits. Besides exchange houses tie-up arrangements in UAE,
Kuwait and Oman, the Bank is also exploring tie-ups with leading banks based in
other GCC locations like Qatar, Saudi Arabia and Oman.

Marketing and Corporate Communication

The focus in this area was to make inroads into customers’ mind through our various
products offering best suit customer needs at various levels in the customer life cycle.
Niche channels were utilized at various touch points to ensure that the Bank remained
top of the mind. Some of the key areas in the Bank’s scheme of things were: Branch
catchment visibility, In-branch design, Gold Coin, NRI banking, Fixed Deposit and
launch of Forex Card. These products were promoted through online campaigns such
as SEO (Search Engine Optimization) and SEM (Search Engine Marketing),
digital media and on-ground activation. True to promise, the Bank partnered with
renowned brands to provide greater value to our customers. Focus was on up-selling
and cross-selling of products to increase the wallet share per customer.
The Bank made solid inroads into the Social Media front too. It launched its first ever
Facebook page and had more than 13,000 followers soon after. The Bank also focused
on building ‘state-of-the-art’ in-branch designs to ensure favourable customer
experience with its branches across the country. Further, market research across key
metros was carried out to test the efficacy of our strategies. The marketing efforts
were suitably tailored to business needs throughout the year.

Inspection and Vigilance

The Bank has a detailed Inspection Manual and a robust Inspection Policy, which are
updated periodically. The policy takes care of modifications in the audit methodology
in line with the changes brought in the organizational structure and business models
with the objective of auditing an activity at the place of its origin. This comprises of
Risk Based Internal Audit (RBIA) of branches, Concurrent Audit of branches, Central
Processing Centre, Regional Processing Centers, Trade Finance, Retail Asset and
Integrated Treasury. RBIA of the branches is done at periodic intervals as per the risk
rating awarded to the branch in the previous Audit. During the year 2011-12, 173
branches were subjected to RBIA. Besides, 214 RBIA reports were subjected to first
review and 196 RBIA reports were taken up for final review during the year. 57
Branches, 9 Regional Processing Centers, 7 Trade Finance Locations, 5 Retail Asset
Operation Centers, Central Processing Centre and Integrated Treasury were also
covered under the purview of Concurrent Audit. These branches/Treasury cover
71.20% of deposits, 89.26% of total advances and 78.91% of the total business. Out
of this, audit of 31 branches, 8 RPCs, 6 Trade Finance Locations, 5 Retail Asset
Offices
and CPC were undertaken by bank has own internal Audit officers. Off site
Surveillance System (OSS) was introduced during the year, which is a web based
technology providing data to monitor and analyze exceptions and thus facilitates
tracking of risks at transaction level. The system has enabled identification of revenue
recovery, timely escalation of post migration issues to CBS for resolution, defects in
setting variance and other system parameters etc. besides facilitating analysis of
specific day to day exceptions and monitoring of the same. The alerts generated by
the system are thoroughly checked, scrutinized and based on the severity of the
divergence, the OSS escalates the observations to the respective branches for
compliance. Further, OSS also extends necessary MIS support to internal auditors and
concurrent auditors.ISO 9001: 2008 Surveillance Audit was carried out at 12
departments of the Bank’s Head Office by external auditors and extended the validity
of the certification by 1 year.
Vigilance department of the Bank is responsible for implementing policies laid down
in this regard by the Government of India, RBI and the Bank’s Board and monitoring
it periodically. All fraud related issues are handled as per regulatory norms. The Bank
ensures timely reporting of frauds to the RBI. The Bank also conducts investigations
into frauds / serious complaints /irregularities and takes remedial measures for non-
recurrence of the same. The Preventive Vigilance Committee meetings at branches
and follow-up of the proceedings is a notable initiative taken by the Bank. Anti
Money Laundering (AML) Centralized transaction monitoring is done on the basis of
the guidelines defined for the industry. The Bank files reports such as Cash
Transaction Reports (CTR), Suspicious Transaction Reports (STR), Non-Profit
Organization’s Transaction (NTR) and Counterfeit Currency Report (CCR) well in
time to Financial Intelligence Unit (FIU), Govt. of India. During the year, we have
evaluated various options to further strengthen the controls in AML and have
finalized a new software to take care of the guidelines of the IBA. DC/DR Audit: Data
Centre and Disaster Recovery Centre audit were conducted by external Auditors,
which covered all applications deployed, network and other delivery channels to
ensure that the required controls are in place.

Risk Management
The Bank has adopted an integrated approach for the management of risk. Effective
internal policies have been developed in tune with the business requirements and best
practices, which address the risk management aspects of the different risk classes
namely, credit risk, market risk and operational risk. The policies, procedures and
practices adopted in the Bank are benchmarked to the best in the industry on a
continuous basis and the Bank has a clear goal to reach an advanced level of
sophistication in risk management. The Bank’s risk management structure is overseen
by the Board of Directors and appropriate policies to manage various types of risks
are in place. The Bank has a Board level subcommittee for Risk Management. At the
executive level, the Bank has a Risk Management Committee of Executives (RMCE),
Asset Liability Committee (ALCO), Credit Risk Management Committee (CRMC)
and Operational Risk Management Committee (ORMC). These Committees along
with the Investment Committee ensures adherence to the implementation of the risk
management policies. The risk management policies like ICAAP (Internal Capital
Adequacy Assessment Process) Policy, Credit Risk Management Policy, Asset
Liability Management Policy, Operational Risk Management Policy and Integrated
Risk Management Policy were comprehensively reviewed during the year. The Bank
has also developed a Stress testing Policy and formulated different stress scenarios.
The impact of various risks under stress situation on the profitability of the Bank and
on the CRAR of the Bank are analyzed and reviewed periodically. Banks in general
had to face many challenges like tight liquidity conditions, falling spread, rising
provision for NPAs etc. Considering the market scenario and bank specific issues, the
Bank has conducted a study of historical data focusing on the top five risk events
emerging in the Bank viz. liquidity risk, capital risk, credit risk, profitability risk and
interest rate risk. A detailed analysis of the above top five risks was done along with
mitigation strategies which enabled the Bank management to assess the material risk
exposures incurred by the bank and to evaluate the potential vulnerability.

Board of Directors

01 Mr. Ghyanendra Nath Bajpai

02 Mr. Amitabh Chaturvedi
03 Mr. Vidyadhara Rao Chalasani
04 Mr. K. Srikanth Reddy
05 Mr. Shailesh V. Haribhakti
06 Mr. S. Santhanakrishnan
07 Mr. Ghanshyam Dass
08 Mr. Sateesh Kumar Andra
 3.3 ICICI Bank

ICICI Bank Limited is an Indian diversified financial services company headquartered

in Mumbai, Maharashtra. It is the second largest bank in India by assets and third
largest by market capitalization. It offers a wide range of banking products and
financial services to corporate and retail customers through a variety of delivery
channels and through its specialized subsidiaries in the areas of investment banking,
life and non-life insurance, venture capital and asset management. It has a network of
2,763 branches and 9,363 ATM's in India, and has a presence in 19 countries,
including India.

The bank has subsidiaries in the United Kingdom, Russia, and Canada; branches in
United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai
International Finance Centre; and representative offices in United Arab Emirates,
China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The company's
UK subsidiary has established branches in Belgium and Germany.

Corporate history

ICICI Bank - Leeds Branch

ICICI Bank was established in 1994 by the Industrial Credit and Investment
Corporation of India, an Indian financial institution, as a wholly owned subsidiary.
The parent company was formed in 1955 as a joint-venture of the World Bank, India's
public-sector banks and public-sector insurance companies to provide project
financing to Indian industry. The bank was initially known as the Industrial Credit
and Investment Corporation of India Bank, before it changed its name to the
abbreviated ICICI Bank. The parent company was later merged into ICICI Bank.

ICICI Bank launched internet banking operations in 1998.

ICICI's shareholding in ICICI Bank was reduced to 46 percent, through a public

offering of shares in India in 1998, followed by an equity offering in the form of
American Depositary Receipts on the NYSE in 2000. ICICI Bank acquired the Bank
of Madura Limited in an all-stock deal in 2001, and sold additional stakes to
institutional investors during 2001-02.

In the 1990s, ICICI transformed its business from a development financial institution
offering only project finance to a diversified financial services group, offering a wide
variety of products and services, both directly and through a number of subsidiaries
and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and
the first bank or financial institution from non-Japan Asia to be listed on the NYSE.

In 2000, ICICI Bank became the first Indian bank to list on the New York Stock
Exchange with its five million American depository shares issue generating a demand
book 13 times the offer size.

In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the
merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI
Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI
Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January
2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High
Court of Judicature at Mumbai and the Reserve Bank of India in April 2002.

In 2008, following the 2008 financial crisis, customers rushed to ATM's and branches
in some locations due to rumours of adverse financial position of ICICI Bank. The
Reserve Bank of India issued a clarification on the financial strength of ICICI Bank to
dispel the rumours.

Corporate governance

Group Anti Money Laundering Policy

The ICICI Group AML Policy establishes the standards of AML compliance and is
applicable to all activities.

Code of Conduct

ICICI Bank has formulated a Code of Business Conduct and Ethics for its directors
and employees. ICICI merge the Bank of Rrajasthan in 2010.

Creation of market infrastructure in India

ICICI Bank has contributed to set up different institutions which include the
following:

National Stock Exchange

The National Stock Exchange was promoted by India’s leading financial institutions
(including ICICI Ltd.) in 1992 on behalf of the Government of India with the
objective of establishing a nationwide trading facility for equities, debt instruments
and hybrids, by ensuring equal access to investors all over the country through an
appropriate communication network.

Credit Rating Information Services of India Limited

In 1987, ICICI Ltd. along with UTI set up CRISIL as India's first professional credit
rating agency. CRISIL offers a comprehensive range of integrated products and
service offerings which include credit ratings, capital market information, industry
analysis and detailed reports.

National Commodities and Derivatives Exchange Limited

NCDEX is a professionally managed online multi-commodity exchange, set up in
2003, by ICICI Bank Ltd, LIC, NABARD, NSE, Canara Bank, CRISIL, Goldman
Sachs, Indian Farmers Fertiliser Cooperative Limited (IFFCO) and Punjab National
Bank.

Financial Innovation Network and Operations Pvt Ltd.

ICICI Bank has facilitated setting up of "FINO Cross Link to Case Link Study" in
2006, as a company that would provide technology solutions and services to reach the
underserved and under banked population of the country. Using cutting edge
technologies like smart cards, biometrics and a basket of support services, FINO
enables financial institutions to conceptualise, develop and operationalise projects to
support sector initiatives in microfinance and livelihoods.

Entrepreneurship Development Institute of India

Entrepreneurship Development Institute of India (EDII), an autonomous body and
not-for-profit society, was set up in 1983, by the erstwhile apex financial institutions
like IDBI, ICICI, IFCI and SBI with the support of the Govt. of Gujarat as a national
resource organisation committed to entrepreneurship development, education, training
and research.
North Eastern Development Finance Corporation
North Eastern Development Finance Corporation (NEDFI) was promoted by national
level financial institutions like ICICI Ltd in 1995 at Guwahati, Assam for the
development of industries, infrastructure, animal husbandry, agri-horticulture
plantation, medicinal plants, sericulture, aquaculture, poultry and dairy in the North
Eastern states of India. NEDFI is the premier financial and development institution
for the North East region.

Asset Reconstruction Company India Limited

Following the enactment of the Securitisation Act in 2002, ICICI Bank together with
other institutions, set up Asset Reconstruction Company India Limited (ARCIL) in
2003, to create a facilitative environment for the resolution of distressed debt in India.
ARCIL was established to acquire non performing assets (NPAs) from financial
institutions and banks with a view to enhance the management of these assets and
help in the maximisation of recovery. This would relieve institutions and banks from
the burden of pursuing NPAs, and allow them to focus on core banking activities.

Credit Information Bureau of India Limited

ICICI Bank has also helped in setting up Credit Information Bureau of India Limited
(CIBIL), India’s first national credit bureau in 2000. CIBIL provides a repository of
information (which contains the credit history of commercial and consumer
borrowers) to its members in the form of credit information reports. The members of
CIBIL include banks, financial institutions, state financial corporations, non-banking
financial companies, housing finance companies and credit card companies.

Corporate Social Responsibility programmes for Elementary Education

Read to Lead Phase I

Read to Lead is an initiative of ICICI Bank to facilitate access to elementary

education for underprivileged children in the age group of 3–14 years including girls
and tribal children from the remote rural areas. The Read to Lead initiative supports
partner NGOs to design and implement programs that mobilise parent and community
involvement in education, strengthen schools and enable children to enter and
complete formal elementary education. Read to Lead has reached out to 100,000
children across 14 states of Andhra Pradesh, Bihar, Delhi, Gujarat, Haryana,
Jharkhand, Karnataka, Maharashtra, Orissa, Rajasthan, Tamil Nadu, Tripura, Uttar
Pradesh and West Bengal.

Read to Lead Phase I is focused on

• Bridge courses to support dropout children to re-enrol in formal education

• Remedial coaching to potential dropout children to ensure their continuation in
formal schooling
• Educational kits that include uniforms, books, stationery, woollen clothes etc.
• Inclusive and special education for children with special needs, such as
mentally challenged and physically disabled children
• Health and nutritional support for children
• Community initiatives for sensitisation on importance of education, including
parent groups, school enrolment drives, workshops and seminars, and
publications
• Holistic development of children through instruction in arts and crafts, street
plays, and life skills education

Read to Lead Phase II

In Phase II of the Read to Lead programme, ICICI Bank has supported the
establishment of 63 libraries that will reach out to approximately 7,200 children in the
rural areas of Jagdalpur block of Bastar district in Chhattisgarh. The programme
includes building libraries, sourcing books and conducting various interactive
activities to make the library a dynamic centre for learning

Go Green Initiative

The Go Green Initiative is an organisation wide initiative that moves beyond moving
people, processes and customers to cost effective automated channels to build
awareness and consciousness of our environment,our nation and our society.

Objective
ICICI Bank’s Green initiatives range from Green offerings/incentives, Green
engagement to Green communication with their customers.

Green products and services

Instabanking
It is the platform that brings together all alternate channels under one umbrella and
gives customers the option of banking through Internet banking, i-Mobile banking,
IVR Banking. This reduces the carbon footprint of the customers by ensuring they do
not have to resort to physical statements or travel to their branches.

Vehicle Finance
As an initiative towards more environment friendly way of life, Auto loans offer 50%
waiver on processing fee on car models which uses alternate mode of energy. The
models identified for the purpose are, Maruti's LPG version of Maruti 800, Omni and
Versa, Hyundai's Santro Eco, Civic Hybrid of Honda, Reva electric cars, Tata Indica
CNG and Mahindra Logan CNG versions.

Carbon Footprint Calculator

Inputs include region, user input of the distance traveled in a particular medium of
transport daily, electricity consumed per month and LPG cylinder/piped natural gas
used per month. It calculates the net carbon footprint to create awareness and sensitize
people about the environment. It also shows the world's and India's average carbon
footprint.

Subsidiaries

Domestic

• ICICI Lombard
• ICICI Prudential Life Insurance Company Limited
• ICICI Securities Limited
• ICICI Prudential Asset Management Company Limited
• ICICI Venture
• ICICI Home Finance
 • ICICI direct.com
• ICICI Foundation

International

• ICICI Bank UK PLC

• ICICI Bank Canada
• ICICI Bank Eurasia LLC

Acquisitions

• 1996: SCICI Ltd. A diversified financial institution with headquarters in

Mumbai
• 1997: ITC Classic Finance. Incorporated in 1986, ITC Classic was a non-bank
financial firm that engaged in hire and purchase, and leasing operations. At the
time of being acquired, ITC Classic had eight offices, 26 outlets, and 700
brokers.
• 1998: Anagram Finance. Anagram had built up a network of some 50
branches in Gujerat, Rajastan, and Maharashtra that were primarily engaged in
retail financing of cars and trucks. It also had some 250,000 depositors.
• 2001: Bank of Madura
• 2002: The Darjeeling and Simla branches of Grindlays Bank
• 2005: Investitsionno-Kreditny Bank (IKB), a Russian bank
• 2007: Sangli Bank. Sangli Bank was a private sector unlisted bank, founded in
1916, and 30% owned by the Bahte family. Its headquarter were in Sangli in
Maharashtra, and it had 198 branches. It had 158 in Maharashtra and 31 in
Karnataka, and others in Gujarat, Andhra Pradesh, Tamil Nadu, Goa, and
Delhi. Its branches were relatively evenly split between metropolitan areas and
rural or semi-urban areas.
• 2010: Bank of Rajasthan.

Awards

• 2004: Best Bank in India Award presented by Euromoney Magazine

• 2007: ICICI Bank has been conferred the Euromoney Award 2007 for the Best
Bank in the Asia-Pacific Region
• 2007: ICICI Bank wins the Excellence in Remittance Business award by The
Asian Banker
• 2009: ICICI Bank bags the "Best bank in SME financing (Private Sector)" at
the Dun and Bradstreet Banking awards
• 2011: ICICI Bank is the only Indian brand to figure in the BrandZ Top 100
Most Valuable Global Brands Report, second year in a row
• 2011: ICICI Bank ranked 5th in the list of "57 Indian Companies", and 288th
in World Rankings in Forbes Global 2000 list.
• 2011: ICICI Bank has won the "Banking Technology Awards 2010" at The
Indian Banks Association in the following categories
• 2011: ICICI Bank was recognized for its Special Citation of the Fully
Electronic Branch Service Channel, first set up at Hiranandani Estate, Thane,
at the Financial Insights Innovation Awards held in conjunction with Asian
Financial Services Congress
• 2011: For the second year in a row, ICICI Bank was ranked 70th in the
Brandirectory league tables of the world’s most valuable brands by, The
BrandFinance Banking 500
• 2011: ICICI Bank was ranked 1st in the Banking and Finance category and 9th
in the "2010 Best Companies To Work For" by Business Today
• 2011: ICICI Bank UK, HiSAVE product range has been awarded the
Consumer Moneyfacts Awards 2011 for the 'Best Online Savings Provider'
• 2011: For the second consecutive year, ICICI Bank was ranked second in the
"India's 50 Biggest Financial Companies", in The BW REAL 500 by Business
World
• 2011: ICICI Bank was one of the winners in the Global Awards for Enterprise
and IT Architecture Excellence. ICICI Bank bagged the award in the
‘Business Intelligence and Analytics' category.
• 2011: The Brand Trust Report ranks ICICI among the top 4 most trusted
financial institutions.
• 2011: ICICI Bank awarded "House Of The Year (India)", by Asia Risk
magazine, for eighth time in a row since 2004
 • 2011: ICICI Bank awarded the most Tech-friendly Bank award by Business
World.
• 2011: ICICI Bank received the Best Trade Finance Bank in India by The Asset
Triple A Award, Hong Kong
• 2011: ICICI Bank is the first and the only Indian brand to be ranked as the
45th most valuable global brand by BrandZ Top 100 Global Brands Report
• 2012: Airtel, ICICI among 'top 100 global brands'
• 2012: ICICI Bank won the "Best Bond House (India) 2011", by IFR Asia
• 2012: ICICI Bank awarded the Best Bank (India) by Global Finance
• 2012: ICICI Bank won the "Century International Quality Era Award" at
Geneva
• 2012: ICICI Bank was awarded the "Best Foreign Exchange Bank (India)" by
Finance Asia Country Awards.

Controversy over debt recovery methods

A few years after its rise to prominence in the banking sector, ICICI bank faced
allegations on the recovery methods it used against loan payment defaulters. A
number of cases were filed against the bank and its employees for using "brutal
measures" to recover the money. Most of the allegations were that the bank was using
goons to recover the credit card payments and that these "recovery agents" exhibited
inappropriate and in some cases, inhuman behaviour. Incidents bank reported wherein
the defaulters were put to "public shame" by the recovery agents.

The bank also faced allegations of inappropriate behaviour in recovering its loans.
These allegations started initially when the "recovery agents" and bank employees
started threatening the defaulters. In some cases, notes written by the bank's
employees asking the defaulters to "sell everything in the house including family
members", were found. Such charges faced by the bank rose to a peak when suicide
cases were reported wherein the suicide notes spoke of the Bank's recovery methods
as the cause of the suicide. This led to a lot of legal battles and the bank paying huge
compensations.

Credit Rating
On account of the growing concerns over the country's sovereign debt ratings, credit
ratings agency Moody's has lowered the ratings for ICICI Bank

ICICI Bank is India's second-largest bank with total assets of Rs. 4,736.47 billion
(US$ 93 billion) at March 31, 2012 and profit after tax Rs. 64.65 billion (US$ 1,271
million) for the year ended March 31, 2012. The Bank has a network of 2,770
branches and 9,363 ATMs in India, and has a presence in 19 countries, including
India.

ICICI Bank offers a wide range of banking products and financial services to
corporate and retail customers through a variety of delivery channels and through its
specialised subsidiaries in the areas of investment banking, life and non-life
insurance, venture capital and asset management.

The Bank currently has subsidiaries in the United Kingdom, Russia and Canada,
branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and
Dubai International Finance Centre and representative offices in United Arab
Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our
UK subsidiary has established branches in Belgium and Germany.

ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the
National Stock Exchange of India Limited and its American Depositary Receipts
(ADRs) are listed on the New York Stock Exchange (NYSE).

Board of Directors

1. K. V. Kamath
2. Sridar Iyengar
3. Homi Khusrokhan
4. Arvind Kumar
5. Swati Piramal
6. Anup K. Pujari
7. M. S. Ramachandran
8. Tushaar Shah
9. V. Sridar
 10. V. Prem Watsa
11. Chanda Kochhar
12. N. S. Kannan
13. K. Ramkumar
14. Rajiv Sabharwal

3.4 IndusInd Bank

IndusInd Bank Limited is located at Mumbai based Indian new generation bank, It
offers commercial, transactional and electronic banking products and services.
Indusind Bank was incorporated in April 1994 by Dr. Manmohan Singh the Union
Finance Minister. Indusind Bank is the first among the new-generation private banks
in India.

IndusInd Bank has started its operations with a capital amount of Rs.1,000 million
among which Rs.600 million was donated by the Indian Residents and Rs.400 million
was raised by the Non-Resident Indians. It has also specialized in retail banking
services and continuously upgrades its support systems by introducing newer
technologies. It is also working on expanding its network of branches all across the
country along with meeting the global benchmark. According to the bank, its name is
derived from the rich and vivid Indus Valley Civilisation.

Slogan

IndusInd bank has used many slogans to promote their cause. Some of the slogans
used by the bank are We Care... Dil Se and We Make You Feel Richer.

IndusInd Bank derives its name and inspiration from the Indus Valley civilisation -a
culture described by National Geographic as 'one of the greatest of the ancient world'
combining a spirit of innovation with sound business and trade practices.

Mr. Srichand P. Hinduja, a leading Non-Resident Indian businessman and head of the
Hinduja Group, conceived the vision of IndusInd Bank -the first of the new-
generation private banks in India -and through collective contributions from the NRI
community towards India's economic and social development, brought our Bank into
being.

IndusInd Bank, which commenced its operations in 1994, caters to the needs of both
consumer and corporate customers. It has a robust technology platform supporting
multi-channel delivery capabilities. IndusInd Bank has 365 branches, and 674 ATMs
spread across 254 geographic locations of the country as on December 31, 2011.The
Bank also has 2 Representative offices, one each in London and Dubai.

It believes in driving its business through technology. It has multi-lateral tie-ups with
other banks providing access to their ATMs for its customers. It enjoys clearing bank
status for both major stock exchanges - BSE and NSE - and three major commodity
exchanges in the country - MCX, NCDEX, and NMCE. It also offers DP facilities for
stock and commodity segments. The Bank has been bestowed with the mandate of
being a Settlement Banker for six tea auction centres.

RATINGS:

‘ICRA AA’ for Lower Tier II subordinate debt program and ‘ICRA AA-‘ for Upper
Tier II bond program by ICRA. ‘CRISIL A1+’ for certificate of deposit program by
CRISIL. ‘CARE AA’ for Lower Tier II subordinate debt program by CARE. ‘Fitch
AA-‘ for Long Term Debt Instruments and ‘Fitch A1+’ for Short Term Debt
Instruments by Fitch Ratings.

IndusInd Bank has been aggressive in its brand building program since last year. As a
part of the brand building exercise, the bank has taken many initiatives which have
helped the brand connect up with the customers and enhance the visibility quotient.
IndusInd Bank had launched its first ever mass media campaign in May-June 2009
along with its punchline “Makes you feel richer” and since then, the bank has been
consistent in communication through Television, Radio, and Outdoor and print
advertising.

IndusInd Bank understands its customers’ money is not just money. It is the vehicle to
realise their dreams! Hence, the bank aims to ensure that the customers’ experience
with the bank is pleasant and enriching. That they get value for their money, enabling
them to lead a richer, fuller, content life... For this, the bank:
 o Offers a new level of banking – better services, better understanding of
unique needs and better management of finances
o Demystifies the banking process and makes it more accessible
o Apart from fulfilling traditional banking responsibilities, advises
customers on how and where to use their money to get the best out of it
o Projects an image of being a young, energetic, modern bank with
values of dynamism, confidence and progression

Further, as a banking partner, the bank also aims to help its customers discover how
they can do more things with their money.

In the recent advertising campaign, the Bank reinforces its focus on Innovative
banking based on the philosophy of Responsive Innovation. The bank is taking
‘responsiveness’ theme to customers and reinforces its commitment to give best-of-
class services in the industry.

Consumer Banking
During 2011-12, the Bank’s Consumer Banking business showed a healthy growth in
revenue, a year-on-year (y-o-y) rise of 41%, with the Liabilities, Wealth and Assets
business momentum continuing the upward trajectory. The Bank continued to focus
on quality of acquisition and mobilising of CASA deposits, with new client
acquisitions growing 110%, y-o-y. To drive Retail deposits, the Bank introduced 6%
interest on Resident Savings deposits above ` 1 lakh and 5.5% interest on balances up
to 1 lakh in November 2011, which saw the Resident Savings book grow by 50% in
H2. The Bank tied up with high-performance distributors to bring in best-in-class
products and services. With the aim of consolidating its position as a Universal Bank,
the Bank forayed into Home Loans and tied-up with leading Home Loan provider
HDFC Ltd. To distribute their Home Loans through the Bank’s branch network. The
Bank also launched its Loan Against Property (LAP) offering. The Bank offers the
Home Loan and LAP products across 35 locations in India. The Bank made a
significant acquisition by purchasing Deutsche Bank’s Credit Card business, and now
offers a full range of premium Credit Card products. This business broke even within
the first year of its operation. The Bank also got into the merchant acquiring business
by way of deploying Point-of-Sale (POS) payment terminals for accepting Visa and
MasterCard cards. The Bank launched its Premier Relationship Banking Programs -
Indus Exclusive and Indus Select for domestic and NRI customers. These programs
target the high net-worth customers and offer them best-in-class banking products and
services. A Memorandum of Understanding was signed with the Indian Army and
Indian Navy to launch its Defiance Banking program ‘Indus Force’ to offer tailor-
made banking solutions to Defence personnel.
The Mobile Banking platform ‘Indus Mobile’ was launched, issuance of Credit Cards
was enabled online through ‘Indus Net’ and Wealth Management services were made
available. Keeping in line with the theme of ‘Responsive Innovation’, the Bank
launched three innovations: Cash-on-Mobile, Direct Connect and Quick Redeem.
These new features are aimed at making banking easy and convenient for customers,
while reiterating its commitment towards providing superior client experience. The
Bank opened 100 new branches and 106 ATMs as part of the strategy of expanding
the banking network to different locations in the country. 125 new branches are
planned to be opened during the current year in select geographies and 250 ATMs to
be set up across key markets. The Bank focussed on key service propositions such as
client engagement and operating process management to enhance the quality of
delivery of banking products and services.
Credit Cards
In April 2011, the Bank entered into an agreement to buy out the Credit Cards
business of Deutsche Bank. The agreement was entered into after 6 months of
negotiations and performance of due diligence on the Deutsche Bank (DB) Cards
portfolio. Post the performance of due diligence, the formal Purchase Agreement was
signed with Deutsche Bank and the business was formally transferred to IndusInd
Bank effective June 1, 2011.
The purchase of the business entailed a complete "lift and drop" of all facets of the
Deutsche Bank Credit Cards business including people, systems, processes, products,
contracts, operating processes, risk management policies, systems and controls; and
entailed complete integration of these elements into the IndusInd Bank framework.
The Bank achieved complete and smooth transfer of the business over the 45-day
period and, effective June 1, 2011, the transfer was completed and housed within
IndusInd Bank. Prior to the transfer, all existing customers of the Deutsche Bank
Cards business were communicated the details of the business transfer and were
assured of continued service delivery and the enhanced focus on excellence. The
launch of IndusInd Bank's Credit Cards business through this acquisition has
fasttracked the Cards’ business growth plans.
Through the acquisition of the existing DB business, the key benefits which have
accrued are:
Acquisition of an evolved and stable systems platform; Established processes ranging
from sales delivery and customer fulfilment to service delivery and collections;
integrating strong risk-decisioning and loan originating engines; Trained manpower
with best-in-class skill sets; Strong product range with deep relationships with Credit
Card program partners; and Historical and legacy knowledge of Credit and Risk. The
business has shown robust growth momentum in the 10 months and turned the loss-
making portfolio into a profit centre. The re-carding exercise has been successfully
completed and all the existing customers now hold ‘IndusInd Bank’ plastic.

Consumer Finance
The Consumer Finance Division (CFD) extends asset-backed financing for a wide
range of vehicles, spanning across heavy commercial vehicles, cars, three wheelers,
two wheelers, etc. Besides, speciality construction equipment like tippers, cranes,
excavators and loaders are also financed. The thrust product during the year was small
commercial vehicles, which is three wheeler and entry level four-wheelers and used
vehicles, as this product line yields high returns.
Aggregate disbursement made during the year 2011-12 was 12,599 crores, a growth
of 41%. New loan accounts numbering 7.10 lakh were added during the year. The
focus during the year was on optimising the product mix to maximise yields, while
maintaining portfolio quality. This Division also earned significant fee-based income,
primarily through distribution of various third-party insurance products through
Cholamandam MS General Insurance, strategic partner of the Bank for bancassurance
in the General Insurance segment. The operations of this Division are efficiently
supported by document storage and retrieval facility at the Bank's Karapakkam Unit
(near Chennai), which handles loan document processing and record maintenance.
The Data Centre, also located at Karapakkam, has state-of-the-art facilities in terms of
data / equipment protection mechanisms and is equipped with access rights with
sensors to monitor movement within the Centre.
Corporate and Commercial Banking Group
The Corporate and Commercial Banking Group (CCBG) comprises four Strategic
Business Units (SBUs): Corporate and Investment Banking, Commercial Banking,
Business Banking and the Financial Institutions and Public Sector. Each SBU is
entrusted with the task of maximising revenue from its clients by deepening
relationships and acquiring additional quality relationships from its focus area.
Corporate and Investment Banking Group
The Corporate and Investment Banking (CandI) group covers large corporate clients
and also houses the Investment Banking Team of the Bank. The Bank is a Category I
Merchant Banker. CandI Banking provides Universal Banking Solutions to large
Indian and multinational corporate. Over the last 3 years, this unit has become a
banker to almost all the well known industrial houses of the country and actively
participates in their short term and longer term financing requirements. The unit has
added 70 new-to-Bank clients and won several consortium and multiple banking
entries. This year the CandI unit touched a new high of 10,000 crores mark in assets
levels and collected fees in excess of ` 1 billion. Growth was strong both in fund-
based credit facilities as well as Letters of Credit and Guarantee businesses. The year
saw deeper cross-sell and greater product penetration, delivered through innovative
structures in Trade and Foreign Exchange. Trade revenues grew by 35% over
previous year and Foreign Exchange revenues more than doubled this year in this
segment. The Bank consolidated on the strong reputation as a provider of solutions for
complex funding requirements, solutions which are unique to client needs. Despite a
dull year for capital markets, the IB Fee grew by 50% due to a strong pipeline of deals
that were executed with discipline. The Bank has been able to secure relationship-led
IB mandates with support of a strong execution team of 25 IB professionals.
Investment Banking at the Bank has 3 main businesses: Debt Capital Markets (DCM),
Advisory (MandA and Private Equity) and Structured and Project Finance. This
positions the Bank as a partner in the entire life cycle of growth-oriented corporate,
providing both debt and equity solutions. The DCM Desk syndicates project and
capital expenditure loans for corporate across banks and financial institutions. The
business grew well as the Bank was successfully able to leverage relationships and get
several prestigious loan syndication mandates. Structured / Project Finance deals were
successfully executed in sectors like Healthcare, Infrastructure and Renewable
Energy.
The Advisory Team was set up during the year to provide MandA and Private Equity
advisory services. Due to strong relationships, the Bank has already been able to
secure profitable mandates in this space. The year also saw the Bank invest in issues
of Commercial Paper and Bonds, which were sold down to capitalise on the
opportunity of making capital gains.

Commercial Banking Group

Set up with a view to target the ‘sweet spot' of the Indian corporate space, the
Commercial Banking Group focuses on companies in the fast growing SME and Mid-
Market segments. The Group today operates out of 20 locations in India, providing
services to more than 1,250 clients. The broad business theme of the Group is
cantered on the following:
Offering the full bouquet of customised products to the clients, catering to their
working capital requirements; Increasing the client-base to create a sustainable
earnings stream for the Bank; Increased cross-sell through alignment of Relationship
Managers and the Product Groups, i.e., the Transaction Banking and Global Markets
Group, resulting in a greater share of clients' wallet; and Offering Structured
Transactional and Investment Banking services to clients for their specific needs.
Highlights of the year 2012:
The Group's Loan Book crossed ` 5,000 crores. This Group added 270 new clients
during the year and deepened relationships with existing clients; The Group has been
focused on building a sustainable working capital client portfolio and the year saw
further strengthening of this position; Special emphasis was laid on concluding
structured Foreign Exchange (FX) as well as Trade Finance deals, thus showcasing
the Bank's capability to offer innovative customised solutions.
Business Banking Group
The Business Banking Group (BBG) offers the complete suite of corporate banking
products to small businesses, focusing primarily on providing working capital finance
products such as Cash Credit, Export Finance, Working Capital Demand Loans, Term
Loans and Non-Fund based services such as Bank Guarantee and Letter of Credit. The
BBG actively participates in distribution of Bank's new product initiatives in Supply
Chain Finance and Commodity Financing.
Highlights
Channel Finance, Working Capital Facilities and Term Loan witnessed substantial
growth of 80%, 41% and 42% respectively; Deposits from BBG clients grew by 73%;
Forex Income grew by 93% and Trade Income by 58% during the year.
Financial Institutions and Public Sector Undertaking Group (FIPS)
Public Sector Undertakings (PSUs) have laid a strong foundation for the industrial
development of the country. To cater to their needs and have a greater focus on their
requirements, the Bank has established a separate vertical called FIPS. This Group
manages relationships with more than 150 Public Sector Units across the country.
The unit has gained the reputation of providing consistent and error-free delivery of
complex transactional products to its client group. As a consequence, the Bank was
awarded prestigious Payment and Collection mandates by top-rated PSUs. The FIPS
Team also spearheads relationships with various banks and financial institutions
through the “Correspondent Banking Department”. The Division is responsible for
developing and maintaining business relationships with Banks, Financial Institutions,
Authorized Dealers, Exchange Houses, Export Credit Agencies, Development
Financial Institutions and Multilateral Institutions across the globe facilitating
engagement with relationship banks for International Trade Finance, working capital
for corporate clients, Treasury Business, CMS, Authorised Dealers’ arrangements,
Nostro / Vostro account relationships, etc. The Correspondent Banking Department
currently manages more than 350 relationships across the globe and has been
instrumental in offshore positioning.

Global Markets Group (GMG) is an important business partner in the growth plans of
the Bank, specialising in three broad functional units, viz., Money Markets and
Balance Sheet Management; Trading in Rates and Foreign Exchange; Bullion,
Institutional and Corporate Sales and Structured Solutions. The Money Markets and
Balance Sheet Management unit manages the regulatory requirements relating to Cash
Reserve Ratio (CRR) and Statutory Liquidity Ratio (SLR), resource mobilisation and
liquidity management, Asset Liability Management (ALM) and Funds Transfer
Pricing (FTP) in order to manage and mitigate market and liquidity risk in the Balance
Sheet. As a strategy to support this core function, the unit undertakes trading in
government securities, corporate bonds and short term money market instruments like
Certificates of Deposit and Commercial Paper, overnight index swaps and investment
in mutual funds / equity. This strategy ensures better deployment of funds in Bank's
cash management operations, thereby ensuring a better usage of funds and augmented
Net Interest revenue. The unit also assists client activities by offering Constituent
Subsidiary General Ledger (CSGL) facility to deal in Government securities. The year
witnessed continuation of the hardening interest rate cycle, driven by frequent
tightening in rates. This coupled with persistent deficit in system liquidity targeted to
improve the monetary policy transmission mechanism resulted in high volatility in
domestic interest rates. As a result, there was a gradual steepening of interest rates
across the term structure with the shorter end leading the move followed by mid- and
the longer end. The liquidity and resource mobilisation strategy proactively addressed
the changing domestic conditions to have a significant cost reduction in Bank's
sources of funds with a good mix of term deposits, market borrowing and refinance.
In spite of the progressively hardening interest rate cycle witnessed during the year,
the Trading Desk generated trading profit through dynamic entry / exit strategies as
well as improved the yield of core SLR portfolio by riding the rising yield curve.
The Trading Desk in Rates and Foreign Exchange aims to maximise the Bank's
revenue by taking proprietary positions in the Rupee market as well as G-7 currencies
juxtaposed to its strategic entry / exit into the currency and interest rate markets.
The Bank received the approval of Reserve Bank of India to run an Options Book,
which will enable the Bank to warehouse and manage some of the client risk on its
books. This product line will become active once the approved limits, which were
reduced in December 2011 in the wake of sharp volatility in the USD / INR rates, are
rolled back. This Desk also provides competitive rates to the client-facing team in
order to enhance client value besides using trading techniques in increasing the
trading revenues in the inter-bank market. The Bullion and Exchange House Unit
handled clients' bullion business on consignment basis and Vostro facilities for the
Exchange Houses. The Unit also supports the retail Gold Coin scheme of the Bank by
providing exchange cover on the consignments. Institutional and Corporate Sales is a
client-facing unit, which looks after merchant flows and provides tailor-made
solutions to clients looking to hedge their FX and interest rate exposures. This Unit
generates Core Fee Income for the Bank arising from cross-border business flows of
its customers and related risk management of the underlying exposures on clients'
Balance Sheet. The Corporate Sales Desk handled large client volumes and
demonstrated its ability to put through large ticket client transactions. Regulatory
restrictions announced in December 2011 had reduced clients' ability to cancel and re-
book their underlying FX exposures. The Structured Solutions Desk consists of a
specialised team which provides risk management solutions and advisory using
various derivative products to the Bank's corporate clients. In FY 2012, growth of
over 100% in revenue was witnessed and a few prestigious deals completed, besides
winning some of the most competitive PSU bid transactions. The Bank has well laid-
out operational policy guidelines, risk management policies (including ‘Client
Suitability Policy') and appropriate systems support to monitor transactions and risk
on real-time basis. For long-term contracts / solutions, all client deals are covered
back-to-back with counter-party banks so as to mitigate market risk. A strong
infrastructure with respect to both technology and people has been put in place to
ensure strong and sustainable growth in GMG revenues in the coming years.

Global Markets Group

The Bank launched the Exchange-Traded Currency Futures Product during the
financial year 2011-12 for Retail and Corporate clients, and would expand client
offerings in future. Transaction Banking Group The Transaction Banking Group at the
Bank provides solutions under Cash Management, Trade Services, Supply Chain
Financing, Commodity Financing, Global Remittances, Electronic Banking, Capital
and Commodity Markets and the Gems and Jewellery sector.
The Bank's Global Remittances business saw a 70% jump in value during the year,
crossing US$ 4 billion. Remittances business is now well diversified, containing 9
product lines, with remittances from 10 countries and over 55 partners. Growth during
the year was led largely through adding of new partners for both Inward and Outward
Remittances. For the third year in succession, the Bank won the mandate awarded by
the Haj Committee of India for distribution of Saudi Riyals across 21 locations pan-
India. Indus Fast Remit, the Online Remittances Platform for inward remittances from
NRIs, has now been expanded to 3 countries and saw significant revenue growth
during the year. Under the Cash Management Services (CMS), the Bank offers
products to its corporate customers facilitating their collections and payments, thus
helping the Bank grow its Current Account base. This year saw the CMS throughput
cross 36,500 crores, an increase of about 50%, contributed by nearly 29 lakh
transactions. The Bank has received licences for setting up two Currency Chests. The
first Currency Chest will be opened in Mumbai in June 2012, followed by the second
in Delhi.
The Bank has a state-of-the-art corporate online platform “Indus Online”, which
enables the Bank's institutional customers to conduct Payments, Cash Management,
Trade Services and Supply Chain Financing transactions in a secure and efficient
straight-through-processing environment. The number of corporate customers using
the electronic banking platform rose by 85%. The number of transactions through the
internet banking platform grew 71%, crossing 5 lakh in number. The Bank also acted
as a Banker to several IPOs, FPOs and Bond Collections, and handled several
Dividend Mandates during the year. During the year, the Bank launched a portal,
exclusively for constituents of the Tea Trade settlements. Under the Trade and Supply
Chain services, the Bank offers its clients end-to-end trade solutions across their value
chain. Apart from LCs, Guarantees and Export / Domestic Trade Finance, the Bank
helps clients enhance cash flows through unlocking of funds in the working capital
cycle. Trade revenues during the year grew by over 32%. The Bank provides
Commodity Finance against various agricultural commodities. The Bank also set up
an exclusive group to cater to the specific export finance requirements of the Gems
and Jewellery sector and added several new clients to this portfolio. The Supply Chain
Finance solutions are a highly effective tool for manufacturing sector clients in
negotiating preferential purchase terms and strengthening channel relationships. For
suppliers, the Bank's solutions provide assured and cost-effective financing of trade
receivables, help improve Days' Sales Outstanding and provide Balance Sheet
advantages by conversion of accounts receivable to cash. Under Channel Finance, the
Bank presently provides Short Term Finance to 484 dealers of large manufacturing
companies. The Capital and Commodity Market Division focuses on serving Capital,
Commodity and other Exchanges, besides associates of exchanges and members. The
Bank has the unique distinction of being a Clearing-cum-Settlement Banker to NSE
and BSE for the Capital and Futures Market segments and for all the commodity
futures exchanges. The Bank is also a Clearing Bank to Commodity Spot Exchanges
like National Spot Exchange and the NCDEX Spot Exchange. The Bank shall be
launching lending products in participation with Spot Exchanges.
The Bank is also associated as Clearing Bank in Currency Derivatives Segments of
NSE and MCX SX, besides being Trading-cum-Clearing Member in the Currency
Derivatives Segments of NSE and MCX SX. The Bank has been a Depository
Participant for NSDL and CDSL and is an empanelled DP, offering services to both
the securities and the commodities segments.

Board of Directors
1. Mr. R. Seshasayee, Chairman
2. Dr. T. T. Ram Mohan
3. Mr. Ajay Hinduja
4. Mr. S. C. Tripathi
5. Mr. Ashok Kini
6. Mrs. Kanchan Chitale (Additional Director)
7. Mr. Vijay Vaid (Additional Director)
8. Mr. R. S. Sharma (Additional Director)
9. Mr. Romesh Sobti, Managing Director and CEO
10. Mr. Y. M. Kale
 3.5 Jammu And Kashmir Bank

The Jammu and Kashmir Bank was founded on October 1, 1938 under letters patent
issued by the Maharaja of Jammu and Kashmir, Hari Singh. The Maharaja invited
eminent Kashmiri investors to become founding directors and shareholders of the
bank, the most notable of which were Abdul Aziz Mantoo, Pesten Gee and the
Bhaghat Family, all of whom acquired major shareholdings.

The Bank commenced business on July 4, 1939 and was considered the first of its
nature and composition as a State owned bank in the country. The Bank was
established as a semi-State Bank with participation in capital by State and the public
under the control of State Government.

The bank had to face serious problems at the time of independence when out of its
total of ten branches two branches of Muzaffarabad, Rawalakot and Mirpur fell to the
other side of the line of control (now Pakistan-administered Kashmir) along with cash
and other assets. Following the extension of Central laws to the state of Jammu and
Kashmir, the bank was defined as a government company as per the provisions of
Indian Companies Act 1956. Mushtaq Ahmed is the new Chairman and CEO of
Jammu and Kashmir Bank.

J & K Bank’s Annual Report 2008-09 has won three awards at the prestigious LACP
2009 Vision Awards – the world’s largest award programme for Annual Reports,
organized by California-based League of American Communications Professionals
(LACP), USA. The LACP is a forum within the public relations industry that
facilitates discussion of best-in-class practices in public relations and recognizes
exemplary communication capabilities at a global level. The awards received include
– Rank 73 on the top hundred list of annual reports from around the world, Platinum
Award in the Commercial Banks – Up to $10 billion annual revenue from the Asia
Pacific Region and Silver Award for Most Creative Report across all sectors from the
Asia Pacific Region. Dr Haseeb Drabu was chairman and chief executive of the bank
for the period 2005 to 2010.
J &K Bank functions as a universal bank in Jammu and Kashmir and as a specialised
bank in the rest of the country. It is also the only private sector bank designated as
RBI’s agent for banking business, and carries out the banking business of the Central
Government, besides collecting central taxes for CBDT.

J & K Bank follows a two-legged business model whereby it seeks to increase

lending in its home state which results in higher margins despite modest volumes,
and at the same time, seeks to capture niche lending opportunities on a pan-India
basis to build volumes and improve margins.

It operates on the principle of 'socially empowering banking' and seeks to deliver

innovative financial solutions for household, small and medium enterprises.

The Bank is listed on the NSE and the BSE. It has a track record of uninterrupted
profits and dividends for four decades. The J&K Bank is rated P1+, indicating the
highest degree of safety by Standard and Poor and CRISIL.

Vision

“To catalyse economic transformation and capitalise on growth.”

Bank vision is to engender and catalyse economic transformation of Jammu and

Kashmir and capitalise from the growth induced financial prosperity thus engineered.
The Bank aspires to make Jammu and Kashmir the most prosperous state in the
country, by helping create a new financial architecture for the J&K economy, at the
centre of which will be the J&K Bank.

Mission

Our mission is two-fold: To provide the people of J&K international quality

financial service and solutions and to be a super-specialist bank in the rest of the
country. The two together will make us the most profitable Bank in the country.
The Corporate Social Responsibility (CSR) of the J&K Bank seeks to recognize
obligations towards society and aims to integrate the CSR ideals into its mission for
optimizing both business and social performance. It stresses on promoting work life
balance, give attention to social and environmental concerns and host of factors that
facilitate business pursuits and accomplishment of economic goals. The CSR is not
just recognized as promulgating the Bank's own values and principles of philanthropy
but also the values and principles of all those who have a stake in it or are affected by
its operations. By supporting social cause aligned to the mission the CSR strategy
differentiates the Bank's brand and enhances its reputation. The Bank manages social
issues in the same manner as any other strategic business issues.

The Bank besides playing its role in economic development of the State and country
contributes significantly towards the social cause. The Bank has established its
credentials for the poor and needy by donating generously for various philanthropic
activities aimed at ameliorating their sufferings. Be it victims of natural calamity, like
fire, flood, snowstorm or tsunami and disabled or patients with serious ailment who
lack reliable means of survival, the bank has been all through supporting them. The
one and a half decades long turmoil in the State of J&K has added to the agonies of
people with hundreds of children losing their parents to fend for themselves in this
harsh world. The Bank realizing its responsibility of saving the life/ future of these
blooming children, adopt several of them by providing financial support either
through various orphanages where they are sheltered or directly to the orphans by
bearing their educational or other expenditure. The Bank would continue to provide
study scholarships to the poor and needy students including students from far-flung
areas, who without such support would have been school dropouts. The Bank shall
continue donations for the development of infrastructure (computers, books, TV's,
prosthetic support etc) to various NGOs, societies, trusts, institutions, etc. involved in
socio-economic development of the society. The physically challenged persons
belonging to socially and economically deprived classes especially children shall be
helped by acquiring prosthetic support by meeting partly or fully cost of surgery with
pre and post medication.

In order to enable socially and economically weaker classes to live a healthy life the
bank shall endeavour to give financial support to the needy and poor patients,
afflicted with dreaded diseases like Cancer, cardiac failure, Kidney failure etc. for
their treatment / surgery.

Heritage preservation is an important responsibility of every conscious individual,

institution or agency. The thrust areas to assist in this respect for the Bank will be
preservation of historical/religious monuments, development of tourist sites, national
properties, museums, libraries, protection of environment/ecology etc. and
sponsoring seminars and awareness camps, art and literary works, 3rd cultural
activities, social service camps, college or university students clubs etc.

The Bank has been playing a vital role in the promotion of tourism and it is in this
backdrop that the Bank has been shouldering the responsibility of registering yatris
for the Shree Amarnathji Yatra through its extensive network of branches spread
across the country. The yatra is an annual religious function of Hindu community,
wherein devotees travel by foot to pay obeisance to Holy Shiv Lingam at Shree
Amarnathji cave. The Bank puts in place special registration counters at all branches
of the Bank outside the state and some selected branches in Jammu and Kashmir
State. In addition to this, accidental insurance cover facility of Bajaj Allianz General
Insurance Co. Ltd. to the pilgrims at a nominal premium is made available to the
yatris. During the yatra, the bank establishes mobile branches even at the holy cave.
People in general and pilgrims in particular all over the country have appreciated this
effort and won lot of applause for the bank.

Apart from above activities the Bank has been constructing/developing the public
utility service like public parks, bus stands, drinking water posts, lavatories,
conveniences, rain shelters. In addition to this, the bank organizes relief camps,
service camps, night shelters, health resorts, health clinics, disaster and calamity
management centres, rehabilitation centres etc

With the objective of promoting the philanthropic activities, other social and
environmental issues, the bank has a CSR policy in place embodying the broader
principles for providing donations. The donations are made within the prescribed
limit of 1% of the published profit for the previous year. It focuses on economic,
social, cultural and geographical backwardness of the area

J&K Bank functions as a universal bank in Jammu and Kashmir and as a specialized
bank in other parts of India. It is the sole banker carrying out banking business on
behalf of the Central Government, besides collecting central taxes for the Central
Board of Direct Taxes. J&K Bank follows a multi-pronged business approach. It
augments lending in the home state with the aim of enhancing margins, despite
modest volumes. On the same note, the Bank endeavours to capture niche lending
opportunities pan-India to multiply volumes and improve margins. J&K Bank
operates on the principle of 'social empowerment of banking' as it seeks to deliver
innovative financial solutions for households and SMEs.
Marketing tie-ups
• Reliance Money Express
• Hindustan Petroleum Corporation Limited (HPCL)
• Bharat Petroleum Corporation Limited (BPCL)
• Indian Oil Corporation Limited (IOCL)
• Maruti Suzuki India Limited
• Ashok Leyland Limited
• JCB India Limited
• TVS Motor Company Limited
• Mahindra Two Wheelers Limited
• Bajaj Auto Limited
• Tata Motors
• Atul Auto Limited
Enroute to Rural Growth via Inclusive Development
• Set up 12 Rural Self Employment Training Institutes (RSETI) functioning
successfully; has trained various unemployed people so far.
• Set up Common Service Centres or Khidmat Centres in the State on behalf of
Government of India, Ministry of Information and Technology and Government of
J&K; 1,100 CSCs are soon expected to be implemented in the State.
• Sponsored J&K Grameen Bank, with a strong 184-branch rural network, for deeper
penetration and service delivery.
• Main intermediary in distribution and delivery of social security benefits, NREGA
payments in the State.
• Partnering as Debt Syndicator under Sher-e- Kashmir Employment and Welfare
Programme for Youth (SKEWPY), launched by Government.

Board of Directors
1. Mr. Mushtaq Ahmad Chairman and CEO
2. Mr. Sudhanshu Pandey,
3. Mr. Arnab Roy
4. Mr. Hari Narayan Iyer
5. Mr. A. K. Mehta
6. Mr. Abdul Majid Mir
7. Mr. B. L. Dogra
8. Mr. M. I. Shahdad
9. Prof. Nissar Ali
10. Mr. A. M. Matto
11. Mr. Vikrant Kuthiala
12. Mr. R. K.Gupta
13. Mr. Nihal Garware
 3.6 Lakshmi Vilas Bank Limited

The Lakshmi Vilas Bank Limited (LVB) was founded eight decades ago (in 1926) by
seven people of Karur under the leadership of Shri V.S.N. Ramalinga Chettiar, mainly
to cater to the financial needs of varied customer segments. It was incorporated on
November 03, 1926 under the Indian Companies Act, 1913 and obtained the
certificate to commence business on November 10, 1926, The Bank obtained its
license from RBI in June 1958 and in August 1958 it became a Scheduled
Commercial Bank.

During 1961-65 LVB took over nine Banks and raised its branch network
considerably. To meet the emerging challenges in the competitive business world, the
bank started expanding its boundaries beyond Tamil Nadu from 1974 by opening
branches in the states of Andhra Pradesh, Karnataka, Kerala, Maharashtra, Madhya
Pradesh, Gujarat, West Bengal, Uttar Pradesh, Delhi and Pondicherry. Mechanization
was introduced in the Head office of the Bank as early as 1977. At present, with a
network of 290 branches,1 satellite branch and 8 extension counters, spread over 15
states and the union territory of Puducherry, the Bank's focus is on customer delight,
by maintaining high standards of customer service and amidst all these new
challenges, the bank is progressing admirably. LVB has a strong and wide base in the
state of Tamil Nadu, one of the progressive states in the country, has a vibrant
industrial environment. LVB has been focusing on retail banking, corporate banking
and bancassurance, is rendering high-tech services . coupled with all our existing
recently launched innovative and attractive deposit schemes, and other loan schemes
which suits large number of employees, comparable only with Best in the industry to-
day.

Total business volume grew with the deposits level at around Rs.12813 Crores and the
credit portfolio expanding to Rs.8183 Crores with a total Business mix of Rs.21625
Crores and registered growth at 37% for the year Half Year ended September 2011.

The bank has a suite of products that are constantly innovated to suit the changing
needs of the customers.
To facilitate all the financial services under one roof, the bank has tied up for a
bancassurance pact with Life Insurance Corporation of India for marketing life
insurance products, Bajaj Allianz General Insurance Co. Ltd for General Insurance
distribution business and arrangements for distributing the mutual fund products of 16
various reputed AMCs

The Bank believes in cost effective service delivery powered by “appropriate”

technology to enhance value to customers. All our bank branches are in the state-of-
the-art core banking software viz. Flexcube.

In terms of service standards and operational efficiency, the bank has bench marked
its practices with the best in the industry. The bank has taken great strides in reaching
out to the various segments of the society through its innovative products delivered
through multiple channels woven around branches in different geographies. True, life
smiles where LVB serves.

Coupled with all our existing recently launched innovative and attractive deposit
schemes, and other loan schemes which suits large number of employees, comparable
only with Best in the industry to-day.

Total business (as on 30.06.2012) volume grew with the deposits level at around
Rs.14136 Crs and the credit portfolio expanding to Rs.10504 Crs with a total business
mix of Rs.24640 Crs and registered growth at 22% on Y-o-Y.

The new logo unit depicts the following,

• Red is for the values, Pure and Strong. Red is for Truth that can do no wrong.
• Gold is the land of prosperity where we all belong, the abode of wealth where
happiness hails from.
• A glimmer of lights from ochre gold, the circle of kumkum where all good
things hold.

Come walk the path of Lakshmi and celebrate her blessings, wisdom, growth and
contentment and a life full of rich meaning
The bank has a network of 290 branches, 1 satellite branch and 10 extension counters,
spread over 15 states and the union territory of Pondicherry. The Bank’s focus is on
ensuring faster technology driven service, as it prepares to meet the challenges of the
future, but whilst to continue to emphasize on personalized contact and service, its
traditional values. Bank has a strong and wide base in the State of Tamil Nadu, one of
the progressive States in the country, which has a vibrant industrial environment but is
emerging strong in the states like Andhra Pradesh, Karnataka, Maharashtra and
Gujarat where its traditional presence in strong clusters has contributed immensely to
the economic growth of its customers and the areas it was present. Bank has been
focusing on retail banking, corporate banking and bancassurance, by rendering high-
tech services. The Bank has an ATM network of 541, in vital / major locations for
better service to our customers; customers can access over 83000 + ATMs across the
country. Bank continues to invest in expanding the network of ATMs. For better span
of control and speed to market, 4 Zonal Offices have been replaced with 8 Regional
Offices.

Mission
To develop a range of quality financial services and products to create value for
customers, shareholders and the society; to motivate people to achieve excellence in
performance leading to sustained profitable growth and build a vibrant organization.”
Vision

"To be a sound and dynamic banking entity providing financial services of excellence
with Pan India presence."

International Business
The global economic issues have had their impact on India’s exports. This made it
challenging to achieve our stated purpose of expanding the exports business. During
the year the Bank achieved Foreign Exchange business Turnover of 4358.73 Core as
against the previous year Turnover of 4900.58 Core. Lending to Export Sector
however decreased from 215.43 Core to 175.44 Core. The financial year 2012-13 will
see a refreshed approach to service clients on the export front and to substantially
increase the Foreign Exchange Volume. The bank is taking various initiatives
including staff training and line of credit, to address the needs of the export fraternity
in the areas it operates and is confident that this will be a growth area in the next few
years.
The Equity Shares of the bank are listed on the National Stock Exchange of India Ltd,
Mumbai. The Bank also made necessary arrangement for listing of our equity shares
with Bombay Stock Exchange, Mumbai which will enhance the liquidity of our shares
and investors get additional forum to purchase or sell the shares through over 13,300
trading terminals spread across 295 cities and will add visibility to the global
investors through BSE Web Site – the most widely viewed exchange in the world.
Life Insurance: Bank has entered into a tie up with the Giant in the Life Insurance
sector – LIC of India for soliciting Life Insurance policies for our customers. All the
products of LIC are available through our branches. It opens up a reliable and
trustworthy investment avenue, making LVB a one stop shop for all financial
requirements.
General Insurance: Bank has tie-up with M/s. Bajaj Allianz General Insurance
Company to market the General Insurance products.
Mutual Funds and PMS: The Bank is presently having tie-up with thirteen leading
Asset Management Companies for promoting various Mutual Fund schemes. In
addition, we are promoting Port Folio Management Services (PMS) through UTI,
Reliance and Sundaram Asset Management Company.
Money Transfer through Branch Channels: Foreign inward remittances arrangement
with M/s. Weizmann Forex Ltd. for extending Western Union Money Transfer
facility, in addition to this, the bank has also tied-up with M/s. UAE Exchange and
Financial Services Ltd., for offering Global Money Transfer services through Xpress
Money and Moneygram.
Money Transfer through Direct Remittances: Tied up with Times of Money - Remit 2
India. and Al-ahalia for Inward remittance from Abroad which enables the NRIs to
directly remit the amount to their account / residents.
Investment and Infrastructure Bonds: Bank empanelled with M/s Bajaj Capital Ltd.
for promoting Investment and Infrastructure Bonds.
PAN Card Services: Bank has tied up with M/s. UTI Infrastructure and Technology
Services Ltd., (UTIITSL) as PAN Service Agent (PSA) for collecting the PAN
Application across the country through Branches.
Depository Participant Services: Registered as Depository Participant with NSDL and
with necessary clearances, this product is offered to our customers.
New Pension System (NPS): Bank has registered with PFRDA and NSDL-CRA as
Point of Presence (PoP) for offering NPS services for all citizens except Government
Employees already covered by NPS.
ASBA: As Bankers to the issue, the Bank can now receive applications under ASBA
mode thus enabling the investors to earn interest till allotment of securities.
POS: The bank is realigning and retraining the branch staff to focus on a fuller range
of services that customers expect and is improving capabilities to design specific
products for specific category of clients.

BOARD OF DIRECTORS
1. P.R. Somasundaram - Managing Director and CEO
2. N. Saiprasad
3. K. Ravindrakumar
4. Kusuma R Muniraju
5. D.L.N. Rao
6. B.K. Manjunath
7. K.R. Pradeep
8. S.G. Prabhakharan
9. S. Dattathreyan
10. R.Sharan
11. A.Satish Kumar

EXECUTIVE DIRECTOR
12. K.S.R. Anjaneyulu
 3.7 South Indian Bank

South Indian Bank Limited is a private sector bank headquartered at Thrissur City in
Kerala, India. South Indian Bank has 708 branches spread across more than 26 states
and union territories in India. It has set up 720 ATMs all over India.

South Indian Bank unveiled the new corporate logo that demonstrates the major
transformation the bank has undergone since its inception. Mammootty, the three-time
Bharath award winning megastar, who is also the global brand ambassador of the
bank, unveiled the new corporate brand logo.

Mammootty is the brand ambassador of South Indian Bank.

The bank, as part of a global brand-building exercise, has signed South Indian actor
Mammootty as its brand ambassador banking on the film star's `pan India appeal,
clean image and popularity among the NRI community'. The initial contract between
the bank and actor was for three years which was later extended for five more years.
Currently SIB is the only bank in South India that has a brand ambassador. By
endorsing Mammootty as its global brand ambassador, SIB has received a huge boost
especially in the Middle East.

Financial Inclusion and Financial Literacy Centres

Financial Inclusion is all about extending basic banking facilities to the unbanked
/under banked villages and urban centres. South Indian Bank with its eight decades of
experience in personalized banking services has designed a simple, secure and smart
banking product – ‘FINS Card A/c’ to achieve the goals of financial inclusion. So far,
the Bank has provided the basic banking facilities to the residents of FI villages
through Business Correspondents. Till date, the bank has covered more than 50
villages and 5 urban centres under Financial Inclusion and opened more than 10
exclusive FLC Centres in the bank premises, which spreads across the states of
Kerala, Tamil Nadu, Andhra Pradesh and Chhattisgarh. Unlike other banks, South
Indian Bank has appointed direct Business Correspondents in the allotted villages and
are supervised by a dedicated team of officers in the FIP Cell - Head Office. The
Bank has launched this smartcard based FI initiative in association with M/s
Coromandel Infotech India Ltd., Chennai, who is the technology service provider.

Tie-ups

ING Life has a tie-up with SIB to collect insurance policy renewal payments for ING
Life customers. SIB also has bancassurance arrangements with both Bajaj Allianz
General Insurance Company Ltd for distribution of non-life insurance products and
the Export Credit Guarantee Corporation of India for distribution of export risk cover.
It has also tied up with ICICI Prudential AMC, Franklin Templeton, TATA Mutual
Fund, Sundaram BNP Paribas, UTI Mutual Funds, Reliance Mutual Fund, HSBC
Investments, HDFC Mutual Fund, Fidelity Fund Management Pvt Ltd, Principal
Mutual Funds, Fortis Investments, Birla Sun Life Asset Management Company Ltd
and DSP BlackRock Mutual Funds, all mutual fund houses, for distribution of their
mutual fund products. In March, 2010, the bank signed an agreement with Sri Lanka's
Hatton National Bank (HNB) for exchange of services and expertise between them.
The MoU set out a framework between the two banks to enter into mutually beneficial
arrangements to offer banking services to their respective customers. The tie-up was
expected to foster trade-related cross border business like advising and confirming
Letter of credit, negotiating and discounting of export-import bills and providing
credit report of customers between the two countries. It would also enable the
customers of HNB to utilise the services of Hadi Express Exchange, for which
management support is provided by SIB. The Kerala Government had given
permission to SIB to accept commercial taxes. The bank has been appointed as the
largest service provider (point of sale) for the New Pension Scheme (India) launched
by the Government of India.

Vision
To emerge as the most preferred bank in the country in terms of brand, values,
principles with core competence in fostering customer aspirations, to build high
quality assets leveraging on the strong and vibrant technology platform in pursuit of
excellence and customer delight and to become a major contributor to the stable
economic growth of the nation.
Mission
To provide a secure, agile, dynamic and conducive banking environment to customers
with commitment to values and unshaken confidence, deploying the best technology,
standards, processes and procedures where customer convenience is of significant
importance and to increase the stakeholders’ value.

One of the earliest banks in South India, "South Indian Bank" came into being during
the Swadeshi movement. The establishment of the bank was the fulfilment of the
dreams of a group of enterprising men who joined together at Thrissur, a major town
(now known as the Cultural Capital of Kerala), in the erstwhile State of Cochin to
provide for the people a safe, efficient and service oriented repository of savings of
the community on one hand and to free the business community from the clutches of
greedy money lenders on the other by providing need based credit at reasonable rates
of interest.

Translating the vision of the founding fathers as its corporate mission, the bank has
during its long sojourn been able to project itself as a vibrant, fast growing, service
oriented and trend setting financial intermediary.

Milestones

• First among the private sector banks in Kerala to become a scheduled bank in
1946.
• First bank in the private sector in India to open a Currency Chest in April
1992.
• First private sector bank to open a NRI branch in November 1992.
• First bank in the private sector to start an Industrial Finance Branch in March
1993.
• First among the private sector banks in Kerala to open an overseas branch in
June 1993.
• First bank in Kerala to develop an in-house, fully integrated branch
automation software.
 • First Kerala based bank to implement Core Banking System.
• Third largest branch network among private sector banks in India.

Slogans changing with times

• The South Indian Bank Ltd. - In Step With Progress

• Growing To Serve You Everywhere
• Your Interest Above Everything Else
• A Bank For All Seasons
• Blending Tradition with Technology
• Experience Next Generation Banking

Awards and Accolades

• Best Bank in Asset Quality Award- Dun and Bradstreet.

• No. 1 in Asset Quality- Business Today Ranking of Banks.
• Best Performer in Asset Quality- Analyst 2008 Survey.
• Top NPA Manager- ASSOCHAM- ECO Pulse Survey.
• Best Old Private Sector Bank- Financial Express India's Best Banks 08-09.
• Best Asian Banking Website- Asian Banking and Finance Magazine,
Singapore.
• Best private sector bank in India in the service quality segment-Outlook
Money - CFore Survey
• Special award for excellence in Banking Technology from IDRBT (Institute
for Development and Research in Banking Technology) – the technical arm of
the Reserve Bank of India as a national level recognition to the excellent
contribution made in the area of Information Systems Security Policies and
Procedures.

TRAINING
The Bank accords utmost importance to human resources development. Training
programmes are conducted at SIB Staff Training College (SIBSTC), Thrissur and at 7
Regional Training Centers (RTCs) at ROs for enhancement of professional
capabilities of the staff. The training programmes are designed for skill enhancement
and also to imbibe SIB culture through an effective learning process. The success of
these programmes reflects on the enhanced organizational productivity. SIBSTC and
the RTCs identify gaps in skill of the personnel and provide learning to them for
qualitative improvement. During the year 2011-12, the Bank imparted training to
2,151 officers, 1,454 clerks and 237 sub-staff in various aspects of banking
operations. Thus, the Bank could provide training to a total of 3,842 of its personnel,
which is about 65% of total staff strength of 5,879 as on March, 31 2012. This is in
consonance with the Bank’s vision towards continuous up gradation of skills to ensure
that the staff members meet the rising expectations of customers and discharge
services professionally covering the entire gamut of banking operations.

MARKETING
The Bank has a vibrant and evolving marketing strategy, designed to achieve the
overall business objectives. By creating products and services fine tuned to match the
varied interests of our patrons, the Bank has ensured customer retention on the one
hand, while bringing in a large number of new customers on the other. As in the past,
the early mover advantage in technology adoption has helped the Bank to roll out
marketing campaigns in an aggressive manner.

Any Branch Banking

The Bank offers a wide range of SB and CD products with Any Branch Banking
facility to suit the needs of various customer segments. Through Real Time Gross
Settlement/National Electronic Fund Transfer (RTGS/NEFT), customers can transfer/
receive funds to/from accounts with any other Banks in India, who are the members
of this payment system. Customers can also send/receive funds to/from abroad
through various online real-time remittance services provided by the Bank. The
products such as CD Smart (introduced in FY 2011-12) and SIB-Mahila, Youth Plus
etc. caters to specific segments of the customer base. The products have been well-
received by the customers. Constant innovations are being done on the existing
product lines to make it more attractive and customer friendly.

SIB Pure Gold

The Bank has launched bullion banking on September 6, 2011 for sale of gold
coins/ingots of denomination 1, 3, 4, 8, 20, 50 and 100 gm, with 999.9 purity branded
as “SIB Pure Gold”, through Bank’s branches in Kerala, Tamil Nadu, Andhra Pradesh
and Karnataka. SIB Pure Gold, is packaged in a tamper-proof cover and is sourced
from world’s renowned refinery PAMP, Switzerland with purity being ASSAY
certified.
Internet Banking
SIBerNet – Internet banking service of the Bank offers Self, Third Party and External
Fund Transfer (RTGS/NEFT), which enables our customers to do transaction on a
round the clock basis. To facilitate online transaction for Internet Banking customers,
Bank has arrangements with 5 leading online payment aggregators like Billdesk, Tech
Process, CC Avenues, Times of Money Ltd (TOML) and Atom Technology Ltd. To
enable online offering facility to SIBerNet customers, the Bank has established
arrangements with famous temples like Attukal Bhagavathy Temple and Sri
Padmanabha Swamy Temple, Trivandrum and Sri Krishna Temple, Guruvayur. In
order to cater to the needs of Bank’s customers in an instantaneous way the Bank
introduced Instant Pin Mailers for SIBerNet which enables the customer to receive
User Id and Password over the counter instantly when they are applying for internet
banking facility. In addition to these the Bank is introducing Direct and Indirect Tax
Payment facility for its Retail and Corporate Customers

Mobile Banking
Customers of the Bank enjoy the benefit of mobile banking service wherein the
transaction alerts are sent to the customers (including the mobile nos. registered
outside India) on a real time basis, using SMS technology. Last year the Bank has
launched SIB M-Pay, the enhanced mobile banking services for the benefit of
domestic customers which offers 24X7 instant inter/intra Bank fund transfers even on
bank holidays. The fund transfer facility is facilitated using the IMPS (Interbank
Mobile Payment Service) platform of NPCI. The facility also enables the registered
user to enjoy the value added services like mobile recharge, DTH recharge, flight
ticket booking, movie ticket booking etc. using their mobile phones. The Bank had
planned exclusive marketing strategies for the new product, which resulted in 40,000
registrations in a short span of 2 months.
Board of directors

1. Amitabha Guha -Non-Executive Chairman

2. Dr.V.A Joseph - Managing Director and CEO
3. Abraham Thariyan - Executive Director
4. Cheryan Varkey - Executive Director
5. Paul Chalissery - Director
6. N J Kurian - Director
7. Jose Alapatt - Director
8. Mohan Alapatt - Director
9. Thomas Jacob.K - Director
10. H.Suresh Prabhu - Director
11. Mathew L Chakola – Director
 3.8 YES Bank

YES BANK, India’s new age private sector Bank, is a state-of-the-art high quality,
customer-centric, service-driven Bank catering to the “Future Businesses of India”.
An outcome of the professional and entrepreneurial commitment of its Promoter and
Founder, Dr. Rana Kapoor and his top management team, YES BANK is India’s
fourth largest private sector bank (by balance sheet dated March 31, 2012).

Since its inception in 2004, YES BANK has fructified into a ‘“Full Service
Commercial Bank” that has steadily built Corporate and Institutional Banking,
Financial Markets, Investment Banking, Corporate Finance, Branch Banking,
Business and Transaction Banking, and Wealth Management business lines across the
country, and is well equipped to offer a range of products and services to corporate
and retail customers. YES BANK has adopted international best practices, the highest
standards of service quality and operational excellence, and offers comprehensive
banking and financial solutions to all its valued customers. Today, YES BANK has a
widespread branch network of over 380 branches across 275 cities, with 650+ ATMs
and 2 National Operating Centres in Mumbai and Gurgaon.

YES BANK has been recognized amongst the Top and Fastest Growing Banks in
various Indian Banking League Tables by prestigious media houses and Global
Advisory Firms, and has received several national and international honours for our
various Businesses including Corporate Finance, Investment Banking, Treasury,
Transaction Banking, and Sustainable practices through Responsible Banking. The
Bank has received numerous recognitions for its world-class IT infrastructure, and
payments solutions, as well as excellence in Human Capital.

The sustained growth of YES BANK is based on the key pillars of Growth, Trust,
Technology, Human Capital, Transparency and Responsible Banking. YES BANK
has a knowledge driven approach to banking, and a superior customer experience for
its retail, corporate and emerging corporate banking clients. As the Professionals’
Bank of India, YES BANK has exemplified ‘creating and sharing value’ for all its
stakeholders, and has created a differentiated Banking Paradigm with the vision of
‘Building the Best Quality Bank of the World in India’by 2015

Brand Vision and Strategy

YES BANK is pursuing a Brand strategy to build one of the finest financial services
brands in India. YES BANK believes that differentiation begins with its service and
trust mark embedded in ‘YES’, which represents the Bank’s fundamental goal of
being a highly service-oriented Financial Institution. The endeavor at YES BANK is
to deliver an unprecedented Delightful Banking Experience to all its customers.

The name YES signifies

• The essence of the brand by conveying all the values and characteristics - Attractive,
Smart, Simple, Serious, Reliable, Trustworthy, Optimistic, Positive, Efficient,
Universal

Clutter breaking in the banking environment, and affirmative with target clients
across business and market segments

Brand Vision and Commitment

• To be recognized as the ‘Best Quality Bank of the World in India’

• To provide a Superior and Consistent Banking Experience to all its
customers
• To be a long term partner with all stakeholders particularly customers
by creating and sharing value
• To be a solid and trusted financial trust mark backed by two
professional promoters and an exceptional management team

Brand Pillars
The YES BANK brand is built around 5 Key Brand Pillars, which epitomize the
growing strengths of the Bank. All communication and advertising has been created
around these key brand pillars.

• Growth: YES BANK's core promise is growth for its internal and external
stakeholders symbolized in ‘Say YES to Growth!’

• Trust: YES BANK's Promoters, Investors, and Top Management team are all of the
highest pedigree with a demonstrated track record, thus inspiring and establishing a
Trust Mark – ‘Say YES to Trust!’

Human Capital: YES BANK has adopted a knowledge-driven, entrepreneurial

management approach and offers financial solutions beyond the traditional realm of
banking. YES BANK's top quality Human Capital represents the finest talent in
Indian banking, chosen from India and abroad.

• Technology: YES BANK is establishing the highest standards in customer service

by adopting cutting-edge, innovative Technology. The only thing constant about YES
BANK's technology is Evolution.

• Transparency and Responsible Banking: YES BANK considers Transparency and

Accountability to be of utmost importance. YES BANK has established the most
stringent Corporate Governance norms, and is committed to Responsible Banking by
focusing on Sustainability and Social Responsibility.

The YES Money Plant

The money plant, Scindapsus Aureus, derives its name from the Roman word Aureus
which means 'gold coin'. It is believed that the money plant brings wealth and
happiness, and is most effective when shared with others.

YES BANK has been conceived in much the same spirit. We believe in adopting a
focused, knowledge-based approach to establish long-term partnerships; thereby
enabling us to 'create and share value' that extends beyond the traditional realm of
banking.
A perennial climber, the money plant is characterized by growth. At YES BANK, it is
our constant endeavor to partner the growth of our clients, while they gain from our
expertise.

Since its inception in 2004, YES BANK has sent over 350,000 money plants to our
valued customers across India.

YES BANK's Technology Edge - Online Banking, Phone Banking, Mobile Banking,
and More.

YES BANK has always been at the forefront when it comes to leveraging the latest
technology to provide products and services to its customers. This philosophy is also
reflected in the five brand pillars where technology has been identified as a key pillar
and is considered a true differentiator.

Many first-mover implementations have provided us with long lasting advantages, as

also won many accolades and awards for us. With one of the finest direct banking
platforms, we are the first Bank in India to offer two-factor authentication, single PIN
access across all electronic channels and Wi-Fi enabled branches to make us truly
world-class. Every division at YES BANK extensively uses IT to deliver superior
products and services to its customers. Innovations like MONEY MONITOR, Mobile
payments, Two-factor authentication, Mobile Banking, RFID in branches, one-view
of customer relationship, and highly advanced speech enabled IVR; enable the
products and sales teams to offer superior customer offerings.

Adhering to the commitment of superior customer experience, YES BANK has

entered into strategic partnerships with some of the best known IT majors globally to
develop innovative system features in order to improve process efficiencies and create
sector-specific banking solutions. In the early years of inception itself, we evaluated
our core and non core technology strengths and consciously decided to outsource all
the non core activities to organizations that can do them better than us. These
partnerships are based on the Variable Cost Model that helps the Bank abstain from
huge upfront capital expenditures by way of Joint Marketing Initiatives and Co-
Creation and Sharing of Intellectual Property. To exemplify, YES BANK entered into
a strategic partnership with Cordys, Netherlands, a leading supplier of software for
business process innovation to automate, manage and improve its key business
processes with an aim to provide a robust platform to achieve continuous process
improvements by building solutions that embed business rules, promote visualization
of processes and leverage real-time technologies.

To build the 'Best Quality Bank of the World in India', Yes Bank lays great emphasis
on a professional work culture that stimulates innovation and drives excellence in
customer satisfaction. To deliver a banking experience that is truly professional and
exceptional, Yes Bank benchmarks its product and service offerings with the best in
the world. Over the last seven years since inception in 2004, Yes Bank has leveraged
on Creative Management Frameworks, Innovation and cutting-edge Technology,
concurrently ensuring a Development Focus in its uncompromising pursuit to deliver
unparalleled service to its customers. Aesthetically designed retail branches are
strategically located at catchment areas, ensuring smoother and convenient customer
engagement Yes Bank's Direct Banking proposition 'YES TOUCH', is a manifestation
of technology and convenience At Yes Bank's branches, 'YES for YOU' stands for
responsiveness and an ebullient welcome Yes Bank's branches have warm and
welcoming interiors, evocative communication through wall graphics, comfortable
seating and world-class service The Knowledge Café facilitates thought leadership
sessions and information exchange. The Business Lounges enable customers to bank
with both finesse and luxury. Yes Bank firmly believes in adding value to customers.
The International Debit Card can be used at all MasterCard enabled locations without
a transaction charge Customers can avail of free online same day fund transfers,
through RTGS / NEFT
The Speech recognition enabled 'YES TOUCH' Phone Banking Service minimizes the
transactional nature of banking Yes Bank's Personal Relationship Managers
commissioned to every account holder ensure a premium engagement experience The
1800 2000 Toll-free number has been made available by Yes Bank to all its customers
An innovative Domestic Remittance platform – YES Money has been launched by
Yes Bank, which has already facilitated remittance of 300 crore in just 6 months
across India to 12,000 branches of 64 Banks Yes Bank has successfully launched the
'Money Monitor'- Asia's FIRST online Personal Finance Aggregation Tool – This
revolutionary tool allows YES BANK customers a single Login access to all Bank
Accounts, Credit Cards, Investment Reward / Mileage points across over 11,000
financial institutions worldwide Yes Bank's core strategy stands firm on the
foundations of Trust, Transparency and Responsible Banking, collectively creating
an open platform to work with a wide variety of public and private institutions to meet
India's development agenda. By adhering to the 'Triple Bottom Line' ethos, Yes Bank
focuses on nurturing the People, Planet and Profit principles to create enduring value,
and a unique strategic position for YES BANK in a competitive marketplace.

Board of Directors

1. Dr. Rana Kapoor

2. Mr. S.L Kapur
3. Mr. Arun K Mago
4. Ms Radha Singh
5. Mr. Ajay Vohra
6. Lt General (Retd.) Mukesh Sabharwal