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    Health Advertizing Eng 101

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    l24stevensr
    This document discusses misleading health advertising by corporations. It argues that health and fitness companies use an excess of emotional appeals (pathos) in their advertising to manipulate consumers into feeling like the companies' products will help them achieve health and fitness goals. However, the scientific legitimacy and health impacts of these products are often questionable or unsupported. The document suggests that corporations prioritize increasing sales over consumers' well-being by promoting products through emotional ads rather than evidence. It maintains we should be wary of trusting health claims from companies and instead focus on factual information and potential risks.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Health Advertizing Eng 101

    Uploaded by

    l24stevensr
    19 views4 pages
    This document discusses misleading health advertising by corporations. It argues that health and fitness companies use an excess of emotional appeals (pathos) in their advertising to manipulate consumers into feeling like the companies' products will help them achieve health and fitness goals. However, the scientific legitimacy and health impacts of these products are often questionable or unsupported. The document suggests that corporations prioritize increasing sales over consumers' well-being by promoting products through emotional ads rather than evidence. It maintains we should be wary of trusting health claims from companies and instead focus on factual information and potential risks.

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    Health Advertizing Eng 101 - Google Docs

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    This document discusses misleading health advertising by corporations. It argues that health and fitness companies use an excess of emotional appeals (pathos) in their advertising to manipulate consumers into feeling like the companies' products will help them achieve health and fitness goals. However, the scientific legitimacy and health impacts of these products are often questionable or unsupported. The document suggests that corporations prioritize increasing sales over consumers' well-being by promoting products through emotional ads rather than evidence. It maintains we should be wary of trusting health claims from companies and instead focus on factual information and potential risks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    19 views4 pages

    Health Advertizing Eng 101

    Uploaded by

    l24stevensr
    This document discusses misleading health advertising by corporations. It argues that health and fitness companies use an excess of emotional appeals (pathos) in their advertising to manipulate consumers into feeling like the companies' products will help them achieve health and fitness goals. However, the scientific legitimacy and health impacts of these products are often questionable or unsupported. The document suggests that corporations prioritize increasing sales over consumers' well-being by promoting products through emotional ads rather than evidence. It maintains we should be wary of trusting health claims from companies and instead focus on factual information and potential risks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    1

    Robin Stevens

    Dr. Katie Bruemmer

    Eng 101

    04 September 2023

    Health Advertising: What in the Fitbit!?

    Hey Google, how do I clear my hormonal acne? How do I heal my gut? What do I do

    about my caffeine addiction? How many steps should I be taking? Should I get a fitbit, should I

    drink kombucha, take supplements? Sleep more, don’t sleep. Be a carnivore, go vegan, take these

    herbs, work these muscles, intermittent fasting, sleeping in shifts, eat your greens, drink your

    greens! Buy, Buy, Buy!That’s the solution of course! Buy more products to help you. These

    products will make you better, healthier, cleaner, right? Well, maybe not. Health advertising has

    been a problem for decades, and corporations use rhetoric, specifically an excess use of pathos,

    to make you feel like their products will help you create the best version of yourself, but the

    legitimacy of their claims is questionable at best. Health and fitness corporations claim that their

    products will make you healthier as a whole through misleading advertising, and shoddy science

    to back it up.

    The misleading advertising primarily stems from an overuse of pathos, which

    manipulates your feelings and disorients your decision making abilities

    INSERT DATA FROM OUTLINE HERE!!!

    This is relevant because we are seeing the brands appeal to your ethos primarily and are not

    acknowledging the result of the rhetorics. We literally learned about how you need more than
    2

    one to make a convincing argument and both of these brands are just making you feel scared or

    sad. They are playing off of your emotions to make you feel like you are in a vulnerable state to

    try and get you to buy products. (I will clean up this explanation girl I swear)

    Along with the focus on your emotions, they are also lacking a critical aspects of an argument,

    especially related to heath: logos (CLEAN LATER)

    Now, It’s not a crime to expect users to really read the fine print, but it’s seriously

    unethical to mislead and use big letters and buzz words as a substitute for scientific side effects

    of your products, or as a distraction from the potential health risks it has.

    INSERT DATA FROM OUTLINE HERE!!!

    These are all relevant because it’s showing that the adversitzing is not lining up with the science

    behind the products. The herbal energizers are dangerous for kids and against school sport code

    and yet people are still recommending them to athletes. The blooms nutrition is not really that

    awesome for you in the fruit and veg departments and yet it’s advertised as a green juice with

    fresh foods on the packaging. The work outs that are claiming to help you get tones and make

    you healthier, are quite literally hurting people because they aren't designed for the average

    person to do every day like it’s being advertised as. Basically it’s saying we can’t really trust the

    health industry because it’s promoting products that are at best not working and at worst being

    harmful to its customers. (CLEAN LATER)

    So what can we do to avoid being tricked?

    INSERT DATA FROM SOURCES HERE!!!

    Doing these things will help us be more aware of what is actually happening, and how the

    products we are buying are going to make a difference in our lives. These tactics will allow us to
    3

    be more informed and also see past the marketing ploys large corporations have to play on our

    emotions and leave us in a vulnerable state, feeling like their product is the only solution.

    (CLEAN LATER)

    WRAP UP LATER WHEN I’M IN THE WRITING ZONE!!!


    4

    Works Cited

    Dolor, L.I. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, 1998. Print.

    Dolor, L.I. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh.

    New York: Columbia UP, 1998. Print.

    Doe, R. John. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh,

    1998. Print.

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