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    IC Brand Audit Report 11210 PDF

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    vibhav vikram singh
    This document provides a template for conducting a brand audit report. The template includes sections for an executive summary, brand inventory, competitive positioning matrix, brand audit methodology, brand audit results, and brand audit recommendations. The executive summary should overview the research and conclusions. The brand inventory lists visual and messaging collateral. The competitive positioning matrix evaluates competitors. The methodology describes the audit process. The results share discoveries. And recommendations provide improvement strategies based on findings.

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    IC Brand Audit Report 11210 PDF

    Uploaded by

    vibhav vikram singh
    6 views7 pages
    This document provides a template for conducting a brand audit report. The template includes sections for an executive summary, brand inventory, competitive positioning matrix, brand audit methodology, brand audit results, and brand audit recommendations. The executive summary should overview the research and conclusions. The brand inventory lists visual and messaging collateral. The competitive positioning matrix evaluates competitors. The methodology describes the audit process. The results share discoveries. And recommendations provide improvement strategies based on findings.

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    This document provides a template for conducting a brand audit report. The template includes sections for an executive summary, brand inventory, competitive positioning matrix, brand audit methodology, brand audit results, and brand audit recommendations. The executive summary should overview the research and conclusions. The brand inventory lists visual and messaging collateral. The competitive positioning matrix evaluates competitors. The methodology describes the audit process. The results share discoveries. And recommendations provide improvement strategies based on findings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views7 pages

    IC Brand Audit Report 11210 PDF

    Uploaded by

    vibhav vikram singh
    This document provides a template for conducting a brand audit report. The template includes sections for an executive summary, brand inventory, competitive positioning matrix, brand audit methodology, brand audit results, and brand audit recommendations. The executive summary should overview the research and conclusions. The brand inventory lists visual and messaging collateral. The competitive positioning matrix evaluates competitors. The methodology describes the audit process. The results share discoveries. And recommendations provide improvement strategies based on findings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    BRAND AUDIT REPORT TEMPLATE

    BRAND AUDIT REPORT


    Writer name, Title

    COMPANY NAME
    Street Address
    City, State and Zip

    webaddress.com

    VERSION 0.0.0

    00/00/0000
    BRAND AUDIT REPORT TABLE OF CONTENTS

    Table of Contents
    BRAND AUDIT REPORT TEMPLATE ................................................................................. 1
    EXECUTIVE SUMMARY ................................................................................................... 3
    BRAND INVENTORY ....................................................................................................... 3
    COMPETITIVE POSITIONING MATRIX ............................................................................ 4
    BRAND-AUDIT RESULTS .................................................................................................. 5
    BRAND-AUDIT RECOMMENDATIONS ........................................................................... 6
    EXECUTIVE SUMMARY
    Provide an executive summary (overview of your brand-audit research) here. Your executive summary should be a brief
    “snapshot” of your findings, indicating the brand-audit analysis you performed, the conclusions you’ve drawn, and
    recommended course of action for your brand.

    An executive summary provides an overview of a larger document or research and is usually the first thing your reader will
    see... Executive summaries will analyze a problem, drawn conclusions, and recommend a course of action for your brand in
    a comprehensive, but brief, synopsis.
    Good questions to answer for your brand-audit Executive Summary are:
    ● What was the goal of this brand-audit report?
    ● What is the goal of this brand-audit report?

    Note: Executive Summaries are typically 1-4 pages.

    BRAND INVENTORY
    List your brand visuals and brand-messaging collateral, for easy reference for your reader.

    BRAND VISUALS
    [Brand visual collateral 1]

    [Brand visual collateral 2]

    [Brand visual collateral 3]

    [Brand visual collateral 4]

    [Brand visual collateral 5]

    [Brand visual collateral 6]

    BRAND MESSAGING
    [Brand messaging collateral 1]

    [Brand messaging collateral 2]

    [Brand messaging collateral 3]

    [Brand messaging collateral 4]

    [Brand messaging collateral 5]

    [Brand messaging collateral 6]


    COMPETITIVE POSITIONING MATRIX
    Evaluate your competitors’ brands by entering the following evaluative details.

    COMPETITOR COMPETITOR COMPETITOR


    PRODUCT BRANDS YOUR BRAND
    BRAND 1 BRAND 2 BRAND 3

    Brand Name

    Points

    Points of Difference

    Who is the competitor’s


    “target market”?

    How effective is the


    competitor at reaching
    their target audience
    through their branding?

    What does the


    competitor’s brand
    evoke in the
    marketplace?

    What values does the


    competitor seem to
    convey through their
    brand?

    What is the primary


    image conveyed by the
    competitor’s brand?

    What distinguishes the


    competitor’s brand from
    their competition?

    On a scale of 1–10 (“1”


    being “not very effective”
    and “10” being “highly
    effective”), how would
    you rate the
    effectiveness of the core
    offerings of your
    competitor’s brand?
    BRAND AUDIT METHODOLOGY
    Describe your brand-audit process, including all of your brand-audit actions and why you performed them. (As the brand auditor, this
    section helps establish your credibility with your audience.)

    BRAND-AUDIT RESULTS
    Inform your reader what you discovered from your brand audit. (This is a good section to provide tables or other visuals to
    help illustrate your findings.)
    BRAND-AUDIT RECOMMENDATIONS
    Explain further the results you discovered through the brand audit, and what the implications are. Relate the results to
    problems or concerns that you mentioned in your Executive Summary or Results sections, and make brand-improvement
    recommendations.
    DISCLAIMER

    Any articles, templates, or information provided by Smartsheet on the website are for
    reference only. While we strive to keep the information up to date and correct, we make
    no representations or warranties of any kind, express or implied, about the completeness,
    accuracy, reliability, suitability, or availability with respect to the website or the
    information, articles, templates, or related graphics contained on the website. Any
    reliance you place on such information is therefore strictly at your own risk.

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