Printed on 1/5/2024 11:51:00 AM

LECTURE PLAN

Institute/Department UNIVERSITY INSTITUTE Program Bachelor of Engineering -

OF ENGINEERING (UIE) Computer Science & Engineering
(CS201)
Master Subject Coordinator Sourabh Budhiraja Master Subject Coordinator E- E13134
Name: Code:
Course Name Search Engine Optimization Course Code 20CSP-463
Lab

Lecture Tutorial Practical Self Study Credit Subject Type

0 0 2 0 1.0 P

Course Type Course Category Mode of Assessment Mode of Delivery

Major Elective Graded (GR) Practical Examination (PRAC) Practical (PRAC)

Mission of the M1: To provide practical knowledge using state-of-the-art technological support for the experiential learning of our students.
Department M2: To provide industry recommended curriculum and transparent assessment for quality learning experiences.
M3: To create global linkages for interdisciplinary collaborative learning and research.
M4: To nurture advanced learning platform for research and innovation for students ‘profound future growth.
M5: To inculcate leadership qualities and strong ethical values through value-based education.
Vision of the To be recognized as a leading Computer Science and Engineering department through effective teaching practices and
Department excellence in research and innovation for creating competent professionals with ethics, values and entrepreneurial attitude to
deliver service to society and to meet the current industry standards at the global level.

Program Educational Objectives(PEOs)

PEO1 To produce computer science graduate engineers with an ability to comprehend, understand and analyze real life problems for
providing sustainable solutions in the light of disruptive technologies.
PEO2 To inculcate life-long learning skills in graduates preparing them for work in changing environments and multidisciplinary teams in
order to enhance their capability being globally employable.
PEO3 To instill leadership qualities in graduates with a sense of confidence, professionalism and ethical attitude to produce professional
leaders for serving the society.
PEO4 To make the graduates adaptable to changing career opportunities who have the potential to excel in industry/ public sector/
higher studies or entrepreneurship exhibiting global competitiveness.

Program Specific OutComes(PSOs)

PSO1 To acquire proficiency in developing and implementing efficient solutions using emerging technologies, platforms and Free and
Open-Source Software (FOSS).
PSO2 To gain critical understanding of hardware and software tools catering to the contemporary needs of IT industry.

Program OutComes(POs)
PO1 Engineering knowledge: Apply the knowledge of Mathematics, Science, Engineering fundamentals and computer science
fundamental and strategies which have the solution of complex computer science engineering problems.
PO2 Problem analysis: Identify, formulate, research literature, and analyze complex computer science engineering problems reaching
substantiated conclusions using first principles of mathematics, natural sciences, and engineering sciences.
PO3 Design/development of solutions: Design solutions for complex database and software engineering problems and design system
components or processes that meet the specified needs with appropriate considerations for the public health and safety, and the
cultural, societal, and environmental considerations.
PO4 Conduct investigations of complex problems: Use research-based knowledge and research methods including design of software
engineering &networking based experiments, analysis and Interpretation of data, and synthesis of the information to provide valid
conclusions.
PO5 Modern tool usage: Create, select, and apply appropriate techniques, resources, and modern Computer science engineering and
IT tools including prediction and modeling to complex database or software engineering activities with an understanding of the
limitations.

University Information System - By - ERP Division Page 1 of 5

 Printed on 1/5/2024 11:51:00 AM
LECTURE PLAN

PO6 The engineer and society: Apply reasoning informed by the contextual knowledge to assess Social, health, safety, legal and
cultural issues and the consequent responsibilities relevant to the Professional Computer Science & Engineering practice.
PO7 Environment and sustainability: Understand the impact of the professional computer science and engineering solutions in social
and environmental contexts, and demonstrate the knowledge of, and need for sustainable development goals.
PO8 Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of computer science engineering
practice
PO9 Individual and team work: Function effectively as an individual, and as a member or leader in diverse teams, and in
multidisciplinary settings.
PO10 Communication: Communicate effectively on complex computer science engineering activities with the engineering community like
CSI society at large, such as, being able to comprehend and write effective reports and design documentation, make effective
presentations, and give and receive clear instructions.
PO11 Project management and finance: Demonstrate knowledge and understanding of the computer science engineering and
management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in
multidisciplinary environments.
PO12 Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and life- long learning in
the broadest context of computer science engineering changes

Text Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 The Art of SEO : Mastering Search Eric Enge, Stephan Spencer, 3rd O'ReillyMedia 2009
Engine Optimization Rand Fishkin, Jessie C

Reference Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 SEO: Search Engine Optimization JerriL.Ledford 2nd John Wiley & Sons 2009
Bible
2 SEOWarrior:Essential Techniques John I Jerkovic 3rd O'Reilly 2009
for Increasing Web Visibility

Course OutCome
SrNo OutCome
CO1 Apply various SEO techniques, including backlink building and technical SEO in simulated scenarios
through modern tools usage.
CO2 Examine SEO analytics data to inform strategic decisions and enhance website performance.
CO3 Evaluate and troubleshoot technical SEO issues for improved website functionality and search ranking
CO4 Synthesize comprehensive SEO strategies, incorporating local optimization, schema markup, and
ethical practices.
CO5 Create sophisticated SEO reports, customize data for insights, and optimize websites strategically.

Lecture Plan Preview-Practical

Mapped with CO
Unit No ExperimentNo Experiment Name Text/ Reference Books Pedagogical Tool**
Numer(s)
1 1 To learn how to ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO1
choose relevant Search Engine Optimizatio,R- based,Infographics
keywords with a ba SEOWarrior:Essential Technique Practical,Video
Demonstration
1 2 To optimize a ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO1
webpage for a chosen Search Engine Optimizatio,R- based,Infographics
set of keywords SEOWarrior:Essential Technique Practical,Video
Demonstration

University Information System - By - ERP Division Page 2 of 5

 Printed on 1/5/2024 11:51:00 AM
LECTURE PLAN

1 3 To analyse the ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO3
backlink profile of a Search Engine Optimizatio,R- based,Infographics
website using SEOWarrior:Essential Technique Practical,Video
Demonstration
1 4 To learn to diagnose ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO3
and fix technical SEO Search Engine Optimizatio,R- based,Infographics
problem SEOWarrior:Essential Technique Practical,Video
Demonstration
2 5 To understand the ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO4
importance of local Search Engine Optimizatio,R- based,Infographics
SEO and prac SEOWarrior:Essential Technique Practical,Video
Demonstration
2 6 To learn the principles ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO1
of content optimization Search Engine Optimizatio,R- based,Infographics
an SEOWarrior:Essential Technique Practical,Video
Demonstration
2 7 To familiarize yourself ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO2
with the basics of web Search Engine Optimizatio,R- based,Infographics
ana SEOWarrior:Essential Technique Practical,Video
Demonstration
3 8 To use SEO tools ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO1
such as SEMrush, Search Engine Optimizatio,R- based,Infographics
Moz, or Google S SEOWarrior:Essential Technique Practical,Video
Demonstration
3 9 To Implement schema ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO4
markup on a webpage Search Engine Optimizatio,R- based,Infographics
to enhance SEOWarrior:Essential Technique Practical,Video
Demonstration
3 10 To use Google ,T-The Art of SEO : Mastering Sea,R-SEO: Hand On Activity CO5
Analytics for a Search Engine Optimizatio,R- based,Infographics
website, create cust SEOWarrior:Essential Technique Practical,Video
Demonstration

Assessment Model
Sr No Assessment Name Exam Name Max Marks
1 20PRAC01 External Viva / Voce 40
2 20PRAC01 Experiment-1 30
3 20PRAC01 Experiment-2 30
4 20PRAC01 Experiment-3 30
5 20PRAC01 Experiment-4 30
6 20PRAC01 Experiment-5 30
7 20PRAC01 Experiment-6 30
8 20PRAC01 Experiment-7 30
9 20PRAC01 Experiment-8 30
10 20PRAC01 Experiment-9 30
11 20PRAC01 Experiment-10 30
12 20PRAC01 Mid-Term Test 15

University Information System - By - ERP Division Page 3 of 5

 Printed on 1/5/2024 11:51:00 AM
LECTURE PLAN

CO vs PO/PSO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2

CO1 3 2 NA NA 3 NA NA NA NA NA NA NA NA NA

CO2 NA 3 NA 3 3 NA NA NA NA NA NA NA NA NA

CO3 2 NA NA 2 3 NA NA NA NA NA NA NA NA NA

CO4 NA 2 NA 2 3 NA NA 2 NA NA NA NA NA NA

CO5 2 NA 3 NA 3 NA NA NA NA 3 NA 2 NA 3

Target 2.33 2.33 3 2.33 3 NA NA 2 NA 3 NA 2 NA 3

University Information System - By - ERP Division Page 4 of 5

 Printed on 1/5/2024 11:51:00 AM
LECTURE PLAN

University Information System - By - ERP Division Page 5 of 5