Are you about starting a nail salon business?

If YES, here is a complete sample nail

salon business plan template & feasibility report you can use for FREE.
Okay, so we have considered all the requirements for starting a nail salon business. We
also took it further by analyzing and drafting a sample nail salon marketing plan template
backed up by actionable guerrilla marketing ideas for nail salons. So let’s proceed to the
business planning section.
Table of Content
 1 Why Start a Nail Salon?
 2 Industry Overview
 3 Executive Summary
 4 Our Product and Services
 5 Our Mission and Vision Statement
 6 Job Roles and Responsibilities
 7 SWOT Analysis
 8 MARKET ANALYSIS
 9 Our Target Market
 10 SALES AND MARKETING STRATEGY
 11 Sales Forecast
 12 Publicity and Advertising Strategy
 13 Financial Projections and Costing
 14 BUSINESS GROWTH: Sustainability and Expansion Strategy

Why Start a Nail Salon?

The art of looking good is one activity nearly all women love to engage in. This is because
of the fact that they do not like to be seen as shabby looking. This is one of the reasons why
some women do not mind to go to any length to look and feel good.
One of the ways through which women try to look their best is by keeping their nails neat
and attractive. They see to it that they have the right manicure and pedicure, as well as
have the best of nail colors to look good. This is one also one of the reasons why several
businesses surrounding the nails have come to stay.
Setting up as nail studio is one of the best things that could possibly happen to a budding
entrepreneur, and this is because of the good returns on investment that is being
encountered there. If you think that starting a nail studio is what you want to do, then care
must be taken to do the adequate and needful research that will help you operate and
launch out at the optimum.
Here below is a sample Nail Salon business plan template, whose template you can
comfortably adopt to build yours from start to finish.

A Sample Nail Salon Business Plan Template

Industry Overview
A nails salon or nails bar as some people like to call it, is a specialty beauty salon trade that
primarily offers nail care services such as manicures, pedicures, and nail enhancements. It
is also needed to know that in most cases, nail salons also offer skin care services. There
are around 200,000 nail salons in the United States of America. Those who are employed to
offer the services of the nails are known as the technicians or manicurists.
Nail salons offer a variation of options for nail care. This includes acrylics, silk or fiberglass
wraps, French manicures, polish, pedicures, etc. Some nail salons do not just stop at
offering nail services, they also offer other beauty services like; facial treatments, waxing,
and skin care.
Also, there are recognized qualifications that are required to be gotten, in order to be able to
be granted licenses to the salons. Research has shown that almost 40% of nail salon
technicians in the US are Vietnamese women, and these women can be found mostly in
California. These immigrants decided to start nail salon businesses in America after the
Vietnam War.
The training required for nail salon work is small and inexpensive; the work does not require
high level of qualification so far as you are able to communicate with your clients without
difficulty. In the same vein, the amount of capital is not much compared with if you had to
open some other businesses that needed a huge capital base.

Executive Summary
Fingers and Toes nail Studio is a classy nail salon that will be opened in New York City,
America. We have chosen New York because we think that it would be an amazing
opportunity to have the crème de la crème in the society and in showbiz visit our nail hub.
The business will be run as a standard nail salon coy, and we shall see it that all clients
from old to young are given the very best of services. Our services will cover areas such as;
manicure, pedicure, nail painting, nail fixing, nail trainings, as well as other added services
that will also help boost our brand.
We are aware that businesses these days require diverse and sophisticated approaches.
This is why we will be sure to be abreast with the creativity and trend which the trade is
exposed to. We shall also be involved in the training of budding entrepreneurs who may
want to venture into this industry. Even though starting a nail salon might look really pretty
easy to start, we intend to bring in strict professionalism that will make up stand out.
Fingers and Toes nail studio is primarily focused to help its clients look their very best at all
times. We would try as much as lies within our power to surpass the expectations of people.
Our prices would also be very affordable; we do not want to scare our new clients away with
our pricing. As a matter of fact, we plan to lower our pricing so that we can gain good
grounds within our startup period.
We plan to hire the best hands in the city of New York to help us drive our biasness. This is
one of the reasons why who do not mind to pay our employees well because we know
that we are striving for a goal and that is the goal of gaining loads of clients. In addition,
much more than just satisfying our clients, we also want to see new entrepreneurs
empowered by us, as they emerge to start their own nail salon business.
We shall also be involved in the sponsoring of various programs that are hosted in the
locality which we are located. Shows like fashion shows, hair exhibitions, entertainment
shows, amongst many others. This is o that we are able to give a good account of ourselves
as we launch out.
Our Product and Services
We shall be known to offer strict professional nail services at all times. This is so that we do
not deviate from our core. Here below are some of our business offerings;

 Fixing of artificial nails

 Manicure
 Pedicure
 Training of budding entrepreneurs
 Sale of nail accessories
 Sale of women accessories

Our Mission and Vision Statement

 Our vision is to provide our teeming clients with the best of nail services, such that is
hard to experience in New York. We strive to achieve this with our overly trained nail
attendants and the ambience which our salon has to offer.
 Our mission is to provide professional and creative service to our clients- thereby
meeting their beauty needs at all times.

Our Business Structure

At Fingers and Toes, we know that having a solid structure will make us drive our nail
business really smoothly. Therefore, we will build a firm business structure that can support
the growth of our business. We will ensure that we hire competent hands to help us build
the business of our dream.
Below is the business structure that we will build Fingers and Toes Nail Salon

 Chief Executive Officer

 Salon Manager
 Accountant/Cashier
 Front desk officer
 Nail manicurist 1
 Nail manicurist 2
 Sales attendant

Job Roles and Responsibilities

Chief Executive Office

 Responsible for providing direction for the nail salon.

 Creates, communicates, and implements the organization’s vision, mission, and
overall direction – i.e. leading the development and implementation of the overall
salon strategy.
 Responsible for building a strong customer care system.
 Responsible for fixing prices and signing business deals
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the business.
 Reports to the board
Salon Manager

 Coordinates training programs for budding entrepreneurs.

 Handle all paper documents for the coy.
 Identifies training and development needs for the employees through job analysis,
appraisals and consultation
 Designs job descriptions
 Regularly hold meetings with key stakeholders to review the effectiveness of HR
Policies, Procedures and Processes
 Facilitates and coordinate strategic sessions.
 Works directly with the chief executive officer

Accountant

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for
one or more properties.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the company
 Serves as internal auditor for the company

Front Desk Officer

 Receives Visitors / clients on behalf of the organization

 Receives parcels / documents for the company
 Handles enquiries via e-mail and phone calls for the organization
 Distribute mails in the organization
 Handles any other duties as assigned my the line manager

Nail Stylist 1 and 2

 Sees to it that the client gets exactly what they wanted.

 Creates styles that are creative
 Gives clients a lifetime experience for patronizing

SWOT Analysis
Fingers and Toes nail salon has engaged the services of a core professional in the area of
business consulting and beauty to assist the firm in building a solid consulting firm that can
favorably compete in the highly competitive consulting industry.
Part of what our team of business consultant did was to work with the management of the
firm in conducting a SWOT analysis for Fingers and Toes Nail salon. Here is a summary
from the result of the SWOT analysis that was conducted on behalf of Fingers and Toes nail
salon.

 Strength:

Our core strength lies in the power of our team; our workforce. We have a team – made up
of the Vietnamese women that can go all the way to give our clients value for their money.
We are well positioned and we know we will attract loads of clients from the first day we
open our doors for business.

 Weakness:

As a new nail salon in the area we have decided to operate from, it might take some time
for our organization to break into the market; that is perhaps our major weakness.

 Opportunities:

The opportunities in the nail salon industry can be said to be very promising despite the
high level of competition that abounds. One of the opportunities is the fact that there are
loads of people that engage the services of manicurists, and we will strive to be the leading
ones.

 Threat:

Some of the threats that we are likely going to face as a nail salon operating in the United
States are unfavorable government policies, the arrival of a competitor within our location of
operations and new trends in trade that often affect patronage.. There is hardly anything we
could do as regards these threats other than to be optimistic that things will continue to work
for our good.

MARKET ANALYSIS

 Market Trends

Quite a number of distinct trends have emerged in recent times in the nail beauty industry
which is why nail salons are positioning their organizations to attract all and sundry. As a
matter of fact, this is one of the things that makes most nail studios to spruce up their
creativity level so that they
In this type of business, one of the things that could possibly make one stand out from the
competitive crowd is having a top notch customer service. If possible there is the need to
place a follow up calls to all clients from time to time. Those who are known to engage in
such exercises have come to know that they attract more and more clients as the days go
by.
In addition, no matter how bad the economy may be, people still fund or rather still deem it
very important to have their nails done. This simply means that there would be more money
coming into the coffers of those who operate the business, even though the economy bites
hard at the people.
Our Target Market
The target market which we are all out to serve are primary the female folks. This is
because of the fact that they are the ones who will leave no stone unturned in seeing that
they look their best. Whilst some may do this to continue to be attractive to their partners,
yet others cannot just do without looking good.
As such, our target market cuts across all sectors. Also our nail salon will have a variety of
practice areas to help budding nail manicurists grow. Our target market cuts across women
of different class and people from all walks of life, local and international organizations as
well.
We are coming into the industry with a business concept that will enable us work with the
highly placed people and celebrities in the country and at the same with the lowly placed
people and smaller businesses. In other words, our target market is the whole of the United
States of America and subsequently other parts of the world. Below is a list of the people
and organizations that we have specifically designed our services for;

 Females in the Banks, Insurance Companies and other related Financial Institutions
 Females in Businesses and Entrepreneurs
 Mothers
 Teenagers
 College students

Our Competitive Advantage

A close study of the beauty and nail industry reveals that the market has become much
more intensely competitive over the last decade. As a matter of fact it is becoming really
tough to break even in this market because of the number of people who are in it.
However, we are also aware that this hasn’t deterred people from breaking even and
smiling to the bank. This is one of the reasons why we have added other services that are
beauty related; this is so that we do not miss out in any way.
Fingers and Toes nail salon may be a new entrant into the business beauty industry in the
United States of America, but the management staffs and board members are considered
gurus. They are people who are core professionals and licensed and highly qualified
beauticians in the United States. These are part of what will count as a competitive
advantage for us.
Lastly, our employees will be well taken care of, and their welfare package will be among
the best within our category in the industry meaning ;that they will be more than willing to
build the business with us and help deliver our set goals and achieve all our aims and
objectives.
SALES AND MARKETING STRATEGY
We mindful of the fact that there is stiffer competition amongst nail salons in the United
States of America; hence we have been able to hire some of the best business developer to
handle our sales and marketing. Our sales and marketing team will be recruited based on
their vast experience in the industry and they will be trained on a regular basis so as to be
well equipped to meet their targets and the overall goal of the organization.
We will also ensure that our excellent job deliveries speak for us in the market place; we
want to build a standard beauty business that will leverage on word of mouth advertisement
from satisfied clients (both individuals and organizations).
Our goal is to grow our nail salon to become one of the top 20 salons in the United States of
America which is why we have mapped out strategy that will help us take advantage of the
available market and grow to become a major force to reckon with not only in the U.S but in
the world stage as well.
Fingers and Toes nail salon is set to make use of the following marketing and sales
strategies to attract clients;

 Introduce our business by sending introductory letters alongside our brochure to

organizations and key stake holders in New York and other parts of the U.S.
 Advertise our business in relevant business magazines, newspapers, TV stations,
and radio station.
 List our business on yellow pages ads (local directories)
 Attend relevant international and local expos, seminars, and business fairs et al
 Create different packages for different category of clients.
 Leverage on the internet to promote our business
 Engage direct marketing approach
 Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income
It is the wish of every business to generate income at all times and our nail salon is one of
such businesses. Fingers and Toes Nail Salon is established with the aim of maximizing
profits in the beauty industry and we are going to go all the way to ensure that we do all it
takes to attract clients on a regular basis and sign retainer – ship with most of our clients.
Hence, there are several ways through which we plan to make this money at all times.
Fingers and Toes nail salon, will generate income by offering the following services;

 Manicure
 Pedicure
 Fixing of acrylic nails
 Fixing of French nails
 Sale of other female accessories
 Training people of the art of nail care and fixing
 Home services in all the aspects listed above

Sales Forecast
There will always be a need to do some business and sales forecasting as a business. This
is because of the drive4 it gives one to achieve it. In the same vein, Fingers and Toes nail
salon has several sale projections that we will be all out to achieve. For as long as there are
female folks in New York, we know that we will be able to reach our sales goals in no
distant time.
We are well positioned to take on the available market in the U.S. and we are quite
optimistic that we will meet our set target of generating enough income / profits from the first
six month of operations and grow the business and our clientele base beyond New York
City, New York to other states in the U.S. and even the global market.
We have been able to critically examine the beauty market and we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast.
The sales projection are based on information gathered on the field and some assumptions
that are peculiar to startups in New York.
Below is the sales projection for Fingers and Toes Nail Salon. It is based on the location of
our nail salon and the wide range of other addendum services we will be offering;

 First Year-: $80,000

 Second Year-: $200,000
 Third Year-: $500,000

N.B: This projection is done based on what is obtainable in the industry.

 Our Pricing Strategy

One of the ways through which we know that we will be able to get more clients within a
short period of time is when our pricing is on the moderate level. Being on the moderate
level means that we are able to maximize profit in a ways that doesn’t put holes in the
pocket of pour clients.
As such, we are looking at lowering our price a bit below that of our competitors, so that we
can gain good grounds in the market and become a house hold name and a force to reckon
with. This is very important because when our pricing becomes too high, the clients may
have the options of switching over to our competitors and we do not want that to happen in
any way.
So, we are poised to keep our fees below the average market rate for all of our clients by
keeping our overhead low and by collecting payment in advance. In addition, we will also
offer special discounted rates to newbies and clients who have some special occasions like
Birthdays.
This means that for clients whose special days we remember, we will invite them over to the
salon on that special day and then offer our services for free to them. We will also make
sure that we do not lower our quality in any way because we are offering these services for
free.
We are also aware that there are some clients that would need regular home services, as
well as need some consultancy and advisory services and assistance on how they can
launch their own nail salon business, we will offer flat rate for such services that will be
tailored to take care of such clients’ needs.
  Payment Options

We know too well that we will be dealing with different types of clients, and that is one of the
reason why we shall have different payment options to cater to all and sundry. At Fingers
and Toes nail Salon, our payment policy will be all inclusive because we are quite aware
that different people prefer different payment options as it suits them.
Here are the payment options that we will make available to our clients;

 Payment by via bank transfer

 Payment via online bank transfer
 Payment via check
 Payment via bank draft
 Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans
with little or no itches.
Publicity and Advertising Strategy
We have been able to work with our in house consultants and other brand and publicity
specialist to help us map out publicity and advertising strategies that will help us walk our
way into the heart of our target market. We are set to take the consulting industry by storm
which is why we have made provisions for effective publicity and advertisement of our
beauty based business.
Below are the platforms we intend to leverage on to promote and advertise Fingers and
Toes Nail salon business;

 Place adverts our consulting firm on both print and electronic media platforms
 Sponsor relevant TV shows and radio programs
 Maximize our firm’s website to promote our business
 Leverage on the internet and social media platforms like; Instagram,
Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online
forums) to promote our business.
 Offer Pro Bono services as part of our community social responsibility via fashion
shows, beauty exhibitions and what have you.
 Brand all our official cars

Financial Projections and Costing

Starting a nail salon trade can be cost effective; this is so because on the average, you are
not expected to procure any expensive machines and equipment. Basically what you should
be concerned about is the amount needed to secure a standard office facility in a good and
busy business district, the amount needed to furniture and equip the office, the amount
needed to pay bills, promote the business and obtain the appropriate business license and
certifications.
Basically, this is the area we are looking towards spending our start – up capital on;

 The Total Fee for incorporating the Business in New York – $750.
  The budget for Liability insurance, permits and license – $2,500
 The Amount needed to acquire a suitable Office facility in a business district 6
months (Re – Construction of the facility inclusive) – $40,000.
 The Cost for equipping the office (computers, printers, fax machines, furniture,
telephones, filing cabins, safety gadgets and electronics et al) – $2,000
 The Cost of Launching your official Website – $600
 Budget for paying at least two employees for 3 months and utility bills – $30,000
 Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) –
$2,500
 Miscellaneous – $1,000

Going by the report from the research and feasibility studies, we will need about $150,000
to set up a small scale but standard consulting firm in the United States of America.
Generating Funding / Startup Capital for Fingers and Toes Nail Salon
Fingers and Toes Nail salon is going to start as a private business that will be solely owned
by Ms. Laura Arty. She will be the sole financial of the firm, but may likely welcome partners
later which is why he has decided to restrict the sourcing of her start – up capital to 3 major
sources.
These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings

 Source for soft loans from family members and friends
 Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft
loan from family members $10,000) and we are at the final stages of obtaining a loan facility
of $100,000 from our bank. All the papers and document has been duly signed and
submitted, the loan has been approved and any moment from now our account will be
credited.
BUSINESS GROWTH: Sustainability and Expansion Strategy
It is easier for businesses to survive when they have steady flow of business deals /
customers patronizing their products and services. We are aware of this which is why we
have decided to offer a wide range of nail beauty services to both big and small clients.
We know that if we continue to deliver excellent nails and general beauty services, there will
be steady flow of income for the organization. Our key sustainability and expansion strategy
is to ensure that we only hire competent employees- like the very experienced Vietnamese
ladies.
We will create a conducive working environment that will add to the wealth of experience
that our team has. In the nearest future, we will explore the options of either merging with
other beauty related businesses in the industry, in order for us to increase our market share.
We know that if we implement our business strategies, we will grow our nail salon business
beyond New York City, New York to other states in the U.S in record time.
Check List / Milestone
 Business Name Availability Check: Completed
 Business Incorporation: Completed
 Opening of Corporate Bank Accounts various banks in the United
States: Completed
 Opening Online Payment Platforms: Completed
 Application and Obtaining Tax Payer’s ID: In Progress
 Application for business license and permit: Completed
 Purchase of All form of Insurance for the Business: Completed
 Conducting Feasibility Studies: Completed
 Generating part of the start – up capital from the founder: Completed
 Applications for Loan from our Bankers: In Progress
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook: Completed
 Drafting of Contract Documents: In Progress
 Design of The Company’s Logo: Completed
 Graphic Designs and Printing of Packaging Marketing / Promotional
Materials: Completed
 Recruitment of employees: In Progress
 Purchase of the Needed furniture, office equipment, electronic appliances and facility
facelift: In progress
 Creating Official Website for the Company: In Progress
 Creating Awareness for the business (Business PR): In Progress
 Health and Safety and Fire Safety Arrangement: In Progress
 Establishing business relationship with key players in the industry: In Progress