CHAPTER-1

INTRODUCTION
1.1 INTRODUCTION
In the advanced age, the reconciliation of computerized media stages has
changed different parts of our lives, including the medical services industry.
One region where the impact of digital media is particularly noteworthy is
online diagnosis which refers to the use of digital platforms and tools to assess
symptoms and provide primary medica advices. The significance and relevance
of studying the impact of digital media on online diagnosis are multifaceted.
Understanding the adequacy and precision of online diagnosis platforms is
significant for assessing their role in healthcare delivery. By examining the
benefits and limitations of these platforms, we can identify areas for
improvement and optimize the user experience. Besides, investigating the
impact of digital media on online diagnosis enables us to understand the
influence of technology on patient behavior, engagement, and empowerment.

Additionally, ethical and legal considerations arise with the use of digital
media in online diagnosis. Privacy, security, and the protection of personal
health information are critical concerns that must be addressed to ensure patient
trust and confidentiality. Investigating these ethical considerations allows for the
development of guidelines and policies that safeguard patient privacy in the
digital health space.
The integration of digital media in online diagnosis has significant
implications for healthcare accessibility, patient empowerment, early detection,
healthcare efficiency, patient education, and ethical considerations. By
conducting a comprehensive study on the impact of digital media on online
diagnosis, this research aims to contribute to the existing knowledge, inform
healthcare practices and policies, and ultimately improve healthcare outcomes
and patient experiences in the digital age.
1.2 BRIEF REVIEW OF LITERATURE
The fundamental objective of this part is to survey the theoretical and empirical
information accessible from comparative or atleast related studies. Any
deliberate exploration as its establishment expand upon concentrates on directed
before. Here this section will give an outline of the sources the researcher has
explored.

(1) Radu Grabril (2018) in his study entitled “The influence of digital media
the success of health care unit” studied the perception of patient towards the
health care and their use of digital media. He concludes that the internet has
made easier for patient choose doctor and clinic. In healthcare, information and
communication technologies make a decisive contribution towards increasing
competitiveness. Increasing efficiency, thus contributes towards improving the
help of the Population Overall.

(2)Barycki Elizabeth and Kushniruk Andre (2012) in their study entitle “

Empowering Patient through social media , benefits and challenges ”
Explores the range of social media platforms used by patients and examines the
benefits and challenges of using these tools from a patient’s perspective. The
MEDLINE database was searched using the term social media and patient. The
search was conducted in September 2012 and yielded 765 abstracts but initially
63 abstracts were selected for the research purpose. The result of this research
found that there appears to be an increase in the use of social media by patient,
however evidence related to the efficiency and effectiveness currently limited.

(3)Shutova. & Rocheva. YS (2001) in their study entitled “Digital media and
new patients clinic Doctor Interaction” analysis the patient clinic – doctor
interaction pattern. They analysis 75 internet doctors in depth. They concluded
that digital communication as become common place in medicine now days.
Real digital interaction practices by wide margin exceed the official statistic in
terms of volumes. The research validates the transformation tendencies in
medicine as a social institution.

(4) Kanpeh & Martine Bryezkowiki (2017) in their study entitled “Digital
communication social media use in surgery” tries to express that
communication among patients, colleagues and staff in health care has changed
dramatically. Digital technology and social media sites have allowed
instantaneous to information and communication text messaging, chatting and
blogging are rapidly replacing e mail as the preferred means of communication
in health care. This review highlights how digital technology in changing the
way of surgeons communicate with colleagues and patients as well as provide
some guidance.

(5) Carson. NJ and Khang Jeave (2018) in their study entitled “Assessment of
digital media use in the adolescents psychiatric evaluation” analysis the
adolescents in the psychiatric interview in the North America in depth. They
find out that in recent time with an increasing rate the adolescents optimize the
internet on digital media to find out the solution of their various problems
related to health. They conclude that most of the adult and teenager uses media
to know about their body and prevailing changes.

1.3 SIGNIFICANCE OF THE STUDY

The study of digital media on Online diagnosis holds immense significance
and relevance in the current healthcare landscape. The integration of digital
media platforms in online diagnosis has the potential to revolutionize the way
individuals access and engage with healthcare services. By leveraging the
power of digital media, healthcare becomes more accessible, empowering
individuals to take an active role in managing their health.

One of the primary reasons why this topic is significant is its potential to
enhance healthcare accessibility. Digital media enables individuals, regardless
of their geographical locations, to access preliminary diagnosis and medical
information conveniently from the comfort of their homes. This accessibility is
particularly beneficial for those in remote areas or with limited access to
healthcare facilities, overcoming the barriers of distance and time.

Furthermore, the topic is highly relevant as it empowers patients to become

proactive participants in their healthcare journeys. By leveraging digital media
in online diagnosis, individual gains access to reliable health information, self-
assessment tools, and resources that enable them to better understand their
symptoms and potential conditions. This empowerment of patients fosters
engagement in shared decision making with healthcare providers, promoting a
collaborative approach to healthcare.

1.4 OBJECTIVES OF THE STUDY

(1) To understand the behavioral pattern of individual on online diagnosis.

(2) To understand the medium used for the online diagnosis.

1.5 RESEARCH METHODOLOGY

Research methodology is an approach of explaining how a researcher means to

complete their research. It is usually a guideline with different elective
strategies for leading research. In other words, research methodology is the
particular systems or methods used to recognize, select, process, and investigate
data about a Research problem. The research methodology utilized by the
researcher in this study is explained below:

1.5.1 Research Design

The project has been prepared by means of quantitative methods of research.

The researcher attempted to understand behavioral pattern individual on online
diagnosis.
The research design of the study can be further understood as descriptive.
According to Dr. Y.P. Aggarwal (2008), descriptive research is devoted to the
gathering of information about prevailing conditions or situations for the
purpose of description and interpretation.
1.5.2 Source of Data

The data generated has been collected from two sources namely primary
sources and secondary sources. For this study, the researcher has collected
primary data through a carefully curated schedule. The researcher had
personally interviewed the 50 individual and filled the schedule. On the other
hand, the secondary data has been collected from various articles, research
papers and periodicals available on the internet.

1.5.3 Size of Data

The universe or population represents the entire group of units which is the
focus of the study. Hence, in this study, the universe will consist of all the
individual concerning of Guwahati City.

1.5.4 Sample Size

For the purpose of convenience of the researcher, 50 samples were taken out of
the whole population.

1.5.5 Sampling Technique

“Random” method of sampling has been used by the researcher to select the
sample of 50 units. With the reference from the above study, the researcher
managed to visit 4 areas of Guwahati City namely Gauhati University Sweeper
colony, Gauhati University Hostels, Sat Mile, Lankeshwar.

1.5.6 Statistical Tools Used

The statistical tools used for analysis and interpretations of the data are as
below:
a) Simple percentage is used for analysis purpose.
b) Table, Pie Diagram and Bar Diagram are used for interpretation of the data.

1.6 SCOPE OF THE STUDY

The study has been done on the “Digital Media and Online Diagnosis”
The study has been carried out in different part of Guwahati City. The study
throws light on the impact of Digital media and online diagnosis on healthcare.
It further goes on to study the inherent problems related to digital media and
online diagnosis. Basically, the research provides an insight to the current status
and challenges of digital media and online diagnosis on healthcare sector

1.7 PERIODICITY OF THE STUDY

Though the study was a little challenging and time consuming, the researcher
could successfully complete the study within the given time period. The study
covers a time span of One month i.e. from 16 April to 16 May 2023.

1.8 LIMITATION OF THE STUDY

The information has been collected very carefully. The main source of
information has been primary data and secondary data. Although extra care has
been taken to avoid any shortcoming, there have been several setbacks which
have affected the result to a certain extent. The main limitations are explained
below:
(1) The first limitation was the shortage of time. Keeping this factor in
mind, the size of the sample was limited to 50 only.
(2) Since the study is restricted to the area of Guwahati City, the findings
of the study might not give a perfect picture of impact of digital media
and online diagnosis on health care, and also the result may not be
appropriate for applying in other areas.
(3) Another constraint was the reluctance of the respondents to provide
with honest answers.
(4) The response given by the respondents may not be true.
1.9 CHAPTERIZATION
The whole study has been divided into 4 chapters as stated below-
The FIRST CHAPTER consists of a brief introduction of the study, a
review of earlier studies done on similar topics, significance of the study. This
chapter also includes the research methodology followed while conducting the
research. Moreover, scope of the study, periodicity and limitations of the study
are also part of the first chapter.
The SECOND CHAPTER highlights a brief overview of Digital media on
online diagnosis, evolution and development of digital media, importance and
impact of digital Media in healthcare and the types of digital media platform.
The THIRD CHAPTER deals with analysis of data collected and
interpretation thereof.
The FORTH CHAPTER consists of findings of the study, recommendation
and conclusion of the study.
At the end, the schedule used for data collection and few photos clicked
during the field survey are annexed to this research report.
 CHAPTER- 2
AN OVERVIEW OF DIGITAL MEIDIA ON
ONLINE DIAGNOSIS
2.1 AN OVERVIEW
Digital media has revolutionized various aspects of our lives, including
healthcare. The increasing availability and accessibility of digital media
platforms have facilitated the emergence of online diagnosis tools, which allow
individuals to assess their symptoms and seek preliminary guidance without
visiting a healthcare professional in person. However, the impact of digital
media on online diagnosis remains a relatively underexplored area of research.
The integration of digital media in healthcare has the potential to transform
the way individuals engage with their health and access medical information.
With the rise of health information websites, mobile health apps, and online
health communities, individuals now have unprecedented access to a vast
amount of health-related content. Online diagnosis platforms, equipped with
artificial intelligence algorithms and user-reported symptoms, further enhance
the digital health landscape by providing preliminary assessments of potential
medical conditions.
Understanding the impact of digital media on online diagnosis is crucial for
several reasons. Firstly, it allows us to assess the effectiveness and accuracy of
these platforms in providing accurate medical advice. By examining the benefits
and limitations of online diagnosis, we can identify areas for improvement and
optimize the user experience. Secondly, studying the impact of digital media on
online diagnosis helps us understand the role of technology in shaping patient
behavior, engagement, and empowerment. This knowledge can inform the
design of digital interventions that enhance patient-centered care and improve
health outcomes.
The ethical and legal implications of using digital media for online diagnosis
need to be thoroughly examined. Privacy, security, and the protection of
personal health information are critical concerns that arise in the digital health
space. By investigating these ethical and legal considerations, we can develop
guidelines and policies to ensure patient safety, trust, and confidentiality.
Despite the growing popularity and potential benefits of digital media in
online diagnosis, there is a scarcity of comprehensive research that
systematically investigates its impact. Therefore, this study aims to fill this gap
by providing a thorough examination of the impact of digital media on online
diagnosis. By conducting empirical research and analyzing existing literature,
this study seeks to shed light on the advantages, challenges, and implications of
digital media platforms in facilitating online diagnosis.

2.2 EVOLUTION AND DEVELOPMENT OF DIGITAL MEDIA

The evolution and development of digital media in the context of online
diagnosis have undergone significant transformations, driven by technological
advancements and the increasing adoption of digital platforms in healthcare.
The progression can be traced through several key stages.
The initial stage witnessed the emergence of health information websites,
which provided individuals with access to medical information, symptom
checkers, and general health-related content. These platforms laid the
foundation for the integration of digital media in healthcare, creating awareness
and empowering individuals to seek preliminary self-diagnosis. Subsequently,
the introduction of mobile health applications (apps) revolutionized the field.
These apps offered features such as symptom tracking, medication reminders,
and health record management. Some apps even incorporated basic diagnostic
functionalities, allowing users to input symptoms and receive preliminary
assessments on their mobile devices.
Advancements in artificial intelligence (AI) played a pivotal role in the
evolution of digital media in online diagnosis. AI algorithms began analyzing
vast amounts of medical data, including symptoms, medical histories, and
research literature, leading to the emergence of AI-powered chat bots and virtual
assistants. These interactive tools engaged in conversations with users, asked
relevant questions about their symptoms, and provided preliminary assessments
based on learned patterns and medical knowledge. The integration of
telemedicine further propelled the evolution. Through video consultations and
virtual visits, healthcare providers could conduct real-time assessments and
provide remote diagnosis. Digital media platforms facilitated the seamless
transmission of patient data, images, and test results, enabling efficient and
effective online diagnosis.
The rise of online health communities and forums contributed to the
expansion of resources available for online diagnosis. These platforms allowed
individuals to connect with others experiencing similar health concerns, share
experiences, and seek advice. Peer-to-peer support and crowd-sourced
knowledge supplemented professional medical advice and enriched the online
diagnostic experience.
Additionally, the integration of wearable devices and the Internet of Things
(IoT) expanded the scope of online diagnosis. Fitness trackers, smart watches,
and other wearable devices provided real-time health data, such as heart rate,
sleep patterns, and activity levels. This data contributed to a more
comprehensive assessment of an individual's health status, enabling
personalized and precise online diagnosis. The growth of tele monitoring and
remote patient monitoring facilitated continuous monitoring of patients' health
remotely. Connected devices and sensors collected vital signs and other health
metrics, transmitting the data to healthcare professionals for ongoing monitoring
and timely intervention. This enhanced the accuracy and effectiveness of online
diagnosis.
The evolution of digital media in online diagnosis has progressed from the
emergence of health information websites to the introduction of mobile health
apps, the integration of AI-powered chat bots, the growth of telemedicine, the
rise of online health communities, the utilization of wearable devices and IoT,
and the expansion of telemonitoring. These advancements have transformed the
way individuals access and engage with healthcare, providing convenient,
personalized, and efficient options for online diagnosis.

2.3 IMPORTANCE AND IMPACT OF DIGITAL MEDIA IN

HEALTHCARE
Digital media plays a crucial role in online diagnosis, offering significant
benefits across various aspects of healthcare. Digital media enhances healthcare
accessibility by providing convenient access to healthcare information and
resources. Online platforms enable individuals to seek preliminary medical
advice and assessment anytime and anywhere.
Empowering individuals is another key aspect of digital media in online
diagnosis. It enables individuals to take an active role in their healthcare
journey, assess symptoms, and make informed decisions about seeking further
medical attention. Digital media facilitates early detection and intervention by
utilizing AI algorithms to identify patterns and red flags, prompting individuals
to seek timely medical attention and potentially detect health issues at an early
stage. In terms of healthcare efficiency, digital media optimizes resources by
reducing unnecessary visits and streamlining healthcare delivery. This allows
healthcare providers to focus on complex cases, improving overall efficiency
and effectiveness. Patient education and health literacy are also significantly
enhanced through digital media. Online resources offer educational content,
interactive tools, and access to expert advice, empowering individuals to gain
knowledge about symptoms, conditions, treatments, and preventive measures.
Ethical considerations are addressed by establishing guidelines and policies
to protect patient privacy, ensure data security, and promote responsible use of
AI algorithms. This fosters patient trust and confidentiality in the digital health
space.
Digital media's importance in online diagnosis lies in its ability to enhance
healthcare accessibility, empower individuals, facilitate early detection,
optimize healthcare delivery, promote patient education, and address ethical
considerations. Its widespread adoption has the potential to revolutionize
healthcare practices and improve patient outcomes in the digital age.
3.4 TYPES OF DIGITAL MEDIA PLATFORM
Following are some digital media platforms which has been widely used in
healthcare diagnosis. They are:-
1.Health information Websites:- Health information websites are digital
platforms that offer a comprehensive range of medical information, resources,
and educational materials related to online diagnosis. These websites serve as a
valuable source of knowledge for individuals seeking information about
symptoms, conditions, treatment options, and general healthcare advice. They
provide easy access to reliable and up-to-date information, empowering
individuals to learn about various health topics and make informed decisions
about their well-being. Health information websites often cover a wide range of
medical specialties, providing comprehensive information that can aid in self-
assessment, understanding medical terminology, and gaining insights into
potential health concerns. These platforms play a vital role in promoting health
literacy and enabling individuals to take an active role in managing their health.
2. Mobile Health Application:- Mobile health applications are digital
tools designed for smartphones and other mobile devices to facilitate online
diagnosis. These apps offer a range of features aimed at promoting health
management and self-care. Users can track symptoms, monitor vital signs, set
medication reminders, and access their health records conveniently through
their mobile devices. Additionally, these apps often include built-in databases or
algorithms that allow individuals to input their symptoms and receive
preliminary assessments or suggestions for further medical action. Mobile
health apps empower users to take control of their health by providing
personalized tools and information at their fingertips. They play a significant
role in promoting proactive healthcare management and early detection of
potential health issues. With their user-friendly interfaces and accessibility,
mobile health applications have become a popular choice for individuals
seeking to monitor and manage their health conveniently and efficiently.

3.Telemedine Platforms:- The Telemedicine Platforms, which facilitate

remote consultations and online diagnosis. These digital platforms enable
individuals to connect with healthcare providers through video calls, secure
messaging, or other virtual communication methods. Telemedicine platforms
allow individuals to access medical consultations and diagnosis from the
comfort of their own homes or any location with an internet connection.
Through these platforms, patients can schedule appointments, communicate
with healthcare providers, and receive professional medical advice remotely.
For instance, platforms like Teladoc, Amwell, and Doctor On Demand offer
telemedicine services that connect patients with licensed healthcare
professionals. Patients can discuss their symptoms, receive a preliminary
assessment, and even receive prescriptions, if necessary, through virtual
consultations. These platforms often employ secure and encrypted
communication channels to ensure the privacy and confidentiality of patient
information.

4. Online Health Communities: - Online health communities are virtual

platforms where individuals with similar health concerns connect and support
each other. These communities enable members to share experiences, exchange
information, and seek guidance related to their health conditions and online
diagnosis. They provide a sense of belonging, empathy, and understanding for
individuals facing health challenges. Through information sharing, emotional
support, and peer-to-peer advice, these communities empower individuals to
make informed decisions about their health. Online health communities foster
engagement, advocacy, and access to valuable resources, enhancing the overall
well-being and knowledge of their members. However, it is important to
remember that professional medical advice should always be sought for
accurate diagnosis and treatment recommendations.

5.Social Media Platform:- Social media platforms play a significant role in

the context of online diagnosis. These platforms offer a wide range of benefits,
including access to health information, support communities, interaction with
healthcare professionals, awareness campaigns, real-time updates, and personal
health tracking. Users can find and share health-related content, connect with
like-minded individuals facing similar health challenges, engage with healthcare
experts, and stay informed about the latest developments in online diagnosis.
Additionally, social media platforms provide a space for raising awareness,
reducing stigma, and promoting understanding of various health issues.
However, it is important for users to critically evaluate the credibility of
information and consult healthcare professionals for accurate diagnosis and
treatment recommendations.

6.Video Platform:- Video platforms encompass various types of digital

media platforms that focus on hosting and sharing video content. These
include video sharing platforms like YouTube and Vimeo, live streaming
platforms such as Twitch and Facebook Live, video conferencing
platforms like Zoom and Microsoft Teams, educational platforms like
Coursera and Udemy, video-on-demand platforms such as Netflix and
Hulu, and social media video platforms like Instagram and TikTok. These
platforms offer healthcare professionals, organizations, and individuals
opportunities to create, share, and access video content related to online
diagnosis. They enable the dissemination of educational videos, live
webinars, virtual consultations, and health-related content to a wide
audience, promoting engagement, accessibility, and interactivity in the
realm of online diagnosis.
 CHAPTER-3
DATA ANALYSIS AND
INTERPRETATION
3.1 GENDER OF THE RESPONDENT
Table No.3.1: Showing gender of the respondents
Responses to question no.3

Gender of the
No. of respondents Percentage
respondent

Male 32 64%
Female 18 36%
Total 50 100%

Source: Field Survey, April

Figure No.3.1: Showing gender of respondents
70%

60%

50%

40%

30%

20%

10%

0%
Male Female

Source: Table No.3.1

INTERPRETATION: From the above table no 3.1 and figure no 3.1, it has
been founded that out of 50 respondents 64% are male and36% are female.
3.2 AGE OF THE RESPONDENTS
Table No.3.2: Showing age of the respondents
Responses to question no.3

Age of the
No. of respondents Percentage
respondents
18-24 30 60%
21-34 8 18%
35-44 6 12%
45-54 3 6%
55 or above 3 6%
Source: Field Survey, April
Figure No.3.2: Showing age of the respondents
18-24 21-34 35-44 45-54 55 or above

6%
6%

12%

59%
18%

Source: Table No.3.2

INTERPRETATION: From the above table no 3.2 and figure no. 3.2, it has
been known that out of 50 respondent 60% belongs to the age “Between 18-24,
18% belongs to the age group of 21-34, 12% belongs to the age group of 35-44,
6% belongs to the age group between 45-54 and 6% belong to age 55 or above.

3.3 EDUCATION OF RESPONDENTS

Table No.3.3: Showing the education of respondent
Responses to question no 4

Education of
No. of Respondents Percentage
Respondents
Illiterate 7 14%
High School 6 12%
Upto Graduation 10 20%
Upto Post-Graduation 27 54%
Source: Field Survey, April
Figure No.3.3: Showing Education of the respondents
60%
54%

50%

40%

30%

20%
20%
14%
12%
10%

0%
Illiterate High School Upto Graduation Upto Post-Graduation

Source: Table No.3.3

INTERPRETATION: From the above table no.3.3 and figure no. 3.3, it has
been found that out of 50 respondent , 14% are illiterate, 12% are fall under the
category “illiterate category, 12% are fall under the category “High School”,
20% are fall under the category “Upto Graduation”, and only 54 % fall under
the category “Upto Post Graduate”.
3.4 FREQUENCY TO USE DIGITAL MEDIA PLATFORM
Table No.3.4: Showing the Frequency to use digital media platform
Responses to question no.5
Frequency No. of Respondents Percentage

Multiple in a day 30 60%

Once in a day 3 6%

a few time a week 5 10%

once a week 3 6%
never 9 18%
Source: Field Survey, December 24
Figure No.3.4: Showing Frequency to use digital media platform

60%

50%

40%

30%

20%

10%

0%
Multiple in a day Once in a day a few time a week once a week never

Source: Table No.3.4

INTERPRETATION: From the above table no.3.4 and figure no. 3.4, it has
been found that out of 50 respondent 60% of respondents are using media
platform Multiple time in a day , 6% of the respondent are using media platform
Once s day, 10% of respondent are using media platform a few times week, 6%
of respondent are using media platform Once a week and 18% respondent are
not using media platform
3.5 PREFERED SOURCE OF MEDICAL INFORMATION
Table No.3.5 Show the primary preference source of Medical information
Responses to question no.6

Particulars No. of Respondents Percentage

Health care Professional 35 67.3%
Trusted medical website 6 11.5%
Digital media platform 6 11.5%

Online health 1 1.9%

communities and forum
Others 4 7.6%

Source: Field Survey, December 24

Figure No.3.5: Showing Preferred source of medical information

Health care Professional

Trusted medical website
Digital media platform
Online health communities
and forum
others

Source: Table No.3.5

INTERPRETATION: From the above table no.3.5 and figure no. 3.5, it has
been found that out of 52 respondent 67.3% of the respondents dependent on
Health care Professional, 11.5 % are using Trusted medical website, 11.5% are
using digital media platform, 1.9 % are using Online health communities and
forum and 7.6 % are using others.
3.6 WHEATHER THEY USE DIGITAL MEDIA PLATFORM
TO SEARCH INFORMATION RELATED TO MEDICAL
CONDITION
Table No.3.6: Whether they use digital media platform for online
diagnosis
Responses to question no.7
Particular No. of Respondent Percentage
Yes 36 72%
No 14 28%

Source: Field Survey, April

Figure No.3.6: Whether they use digital media platform for online
diagnosis

PERCENTAGE
YES NO

Source: Table No.3.6

INTERPRETATION: From the above table no.3.6 and figure no. 3.6, it has
been found that out of 50 Respondent 72% using digital media platform to
search information related to medical condition and 28% are not using digital
media platform to search information related to medical condition.
3.7 TYPE OF DIGITAL MEDIA PLATFORM USED FOR
SEARCH MEDICAL INFORMATION.
Table No.3.7: Showing the type of digital media platform to search for
online diagnosis
Responses to question no.8

Media Platform Respondents Percentage

Online website 30 58.82
Apps 1 1.96
E- Books 0 0
Social media 3 5.88
Video Platform 10 19.61
Not Used 7 13.73
Source: Field Survey, April
Figure No.3.7: Showing the type of digital media platform to search for
online diagnosis

70

60

50

40

30

20

10

0
Online website Apps E- Books Social media Video Platform Not Used

Source: Table No.3.7

INTERPRETATION: From the above table no.3.7 and figure no. 3.7, it has
been found that out of 51 respondents, 58.82% of respondent using online
website, 1.96% of respondent using apps, 0% of respondent using E-Books,
5.88% of respondent using Social media , 19.61 % of respondent using Video
platform and 13.73 % of respondent not using any of them for searched medical
information.
3.8 COFIDENTIALITY OF INDIVISUAL ON MEDICAL
INFORMATION.
Table No.3.8: Showing the confidentiality of individual on medical
information
Responses to question no.9

Confidentiality No. of Respondent Percentage

Very Confidential 6 12%
Somewhere Confidential 13 26%
Neutral 18 36%
Somewhere not Confidential 6 12%
Not confidential at all 7 14%

Source: Field Survey, April

Figure No.3.8: Showing the Confidentiality of individual

Confidentiality
Very Confidential Somewhere Confidential Neutral
Somewhere not Confidential Not confidential at all

14% 12%
12%

26%

36%

Source: Table No.3.8

INTERPRETATION: From the above table no.3.8 and figure no. 3.8, it has
been found that out of 50 respondent 12% respondent are very confidential,
26% respondent somewhere confidential, 36% respondent are neutral , 12%
respondent are somewhere not confidential and 14% respondent are not
confidential at all on Medical Information.
3.9 SLOLELY RELIABILITY OF INDIVIDUAL ON DIGITAL
MEDIA FOR HEALTH CHECKUP
Table No.3.9: Showing the individual reliability solely on digital media
platform
Particular No. of Respondent Percentage
NO 37 67%
YES 18 33%

Source: Field Survey, April

Figure No.3.9: Showing the individual reliability solely on digital media
platform

NO YES

33%

67%

Source: Table No.3.9

INTERPRETATION: From the above table no.3.9 and figure no. 3.9, it has
been found that out of 55 respondent 67.27% respondent reliable in the
accuracy and reliability on digital media platform and 32.72% respondent are
not reliable in the accuracy and reliability for the medical information find on
digital media platform .
3.10 FACTORS INFLUENCES ON THE TRUST OF
INDIVIDUALS ON ONLINE DIAGNOSIS
Table No.3.10: Showing factors influencing the trust of individuals.
Responses to question no.11

Factors No. of responses Percentage

Credibility of the source 15 42.85%
Recommendation from
healthcare professionals 13 37.14%

User of review and rating 2 5.71%

Clear and concise
information. 5 14.29%

Source: Field Survey, April

Figure.3.10: Showing factors influencing the trust of individuals

Credibility of the source

Recommendation from
healthcare professionals
User of review and rating
Clear and concise informa-
tion.

Source: Table No.3.10

INTERPRETATION: From the above table no.3.10 and figure no. 3.10, it has
been found that 42.85% influences by Credibility of the source, 37.14%
influences by Recommendation from healthcare professionals, 5.71% influences
by User of review and rating and 14.29% influences by Clear and concise
information.
3.11 PERCEPTION OF INDIVIDUAL ON NEGATIVE
CONSEQUENCE OR ADVERSE EFFECT FROM RELYING
ON DIGITAL MEDIA PLATFORM.
Table No.3.11: Showing the responses on negative impact from relying on
digital media.
Responses to question no.12

Answer No. of responses Percentage

Yes 38 76%
No 12 24%
Source: Field Survey, December 24
Figure No.3.11: Showing the responses on negative impact from relying on
digital media.

Yes
No

Source: Table No.3.11

INTERPRETATION: From the above table no.3.11 and figure no. 3.11, it has
been found that 76% of respondent experienced negative consequence on
adverse effect from relying on digital media and 24% of respondent not
experienced negative consequence on adverse effect from relying on digital
media.
 CHAPTER- 4
FINDINGS, SUGGESTIONS AND CONCLUSION
4.1 FINDING OF THE STUDY
The study was conducted to understand behavioral patterns of individuals

towards online health diagnosis and the media platform used. Therefore, the

researcher interacted with the individuals, particularly from Guwahati City and

Reached the following conclusion about their perception. These findings are :

1. The study is based on all categories of individuals belonging from different

sex, age group and educational background. Therefore the study represents the

behavior and characteristic of each class of population towards online diagnosis.

2. It has been seen that majority of respondent uses digital media multiple times

in a day (about 60%)

3. Majority of the respondent relied on healthcare professional recommendation

for primary concerned (about67%) and moderate number of respondent refer to

digital media platform (about33%) for primary concerned of health and

diagnosis.

4. It has been seen that majority of respondent uses digital media platform to

search information related to medical condition (about72%).

5. It has been found that majority of respondent refer online website(about 59%)

as the primary platform to search medical related information.

6. It has been found that respondent are not much confident about the

information as provided by digital media platforms , expect negative

consequences and are not solely relied on digital media platform for medical

diagnosis.

7. It has been found that, credibility of Sources (about 43) and recommendation

from health care professionals (about 37%) are the major factors influencing the
individual behavior towards online diagnosis.

4.2RECOMMENDATIONS
Based on the research conducted in this dissertation on the impact of digital

media on online diagnosis, the following recommendations are proposed:

1.Healthcare professionals and organizations should embrace the potential of

digital media and actively engage in online platforms. They should create and

share reliable, evidence-based content to educate and inform the public.

2. Given the widespread availability of health information online, there is a need

for quality assurance and regulation. Efforts should be made to establish

guidelines and standards for online health content, ensuring that accurate and

reliable information is easily accessible

3. Promoting digital literacy among the general public should be initiated.

Educational initiatives should focus on teaching individuals how to critically

evaluate online health information, identify reliable sources, and understand the

limitations of online diagnosis.

4. The field of digital media and online diagnosis is evolving rapidly. So efforts

should be made in the field of research and evaluation in order to made

understand the evolving landscape, assess the impact of digital interventions on

patient outcomes, and identify areas for improvement.

6. Healthcare professionals should collaborate with digital platforms to develop

user-friendly and reliable tools for online diagnosis.

8. Digital platforms and healthcare providers must prioritize the implementation

of robust privacy and security measures to protect patient data.

4.3 CONCLUSION
 BIBLOGRAPHY
Books:
1.

Research Paper:
1. Radu Grabril (2018) , “The influence of digital media the success of health
care unit”.

2. Barycki Elizabeth and Kushniruk Andre (2012), “ Empowering Patient

through social media , benefits and challenges ”

3. Shutova. & Rocheva. YS (2001) ,“Digital media and new patients clinic
Doctor Interaction”.

4.Kanpeh & Martine Bryezkowiki (2017) ,“Digital communication social media

use in surger”.

5.Carson. NJ and Khang Jeave (2018) ,“Assessment of digital media use in the
adolescents psychiatric evaluation”.

Websites:
1. https://sgsubjects.inflibnet.ac.in/
2. https://www.scopus.com/
3. https://www.researchgate.net/
4. https://en.wikipedia.org/wiki/Digital_media
5. https://www.youtube.com/
6. https://mib.gov.in/digital-media-guidelines-and-policies
7. https://main.mohfw.gov.in/Organisation/departments-health-and-family-
welfare/e-Health-Telemedicine