(MSIPL) MAHARAJ SOAP INDUSTRY (P) LTD DVG

Maharaj soap industry (p) Ltd
A Report on the Organization Study

Undertaken at
MAHARAJ SOAPS INDUSTRY (P) LTD

Davangere-577004
Karnataka,
India
Submitted to THE JAIN INSTIUTE OF TECHNOLOGY in partial fulfilment of

the requirement of Masters in Business Administration Programme offered by the
VTU University during the year 2016-2018.
By
Name: PAVAN KUMAR A.J

USN:4JD16MBA24
Under the guidance of
MR.MADHU SUDHAN V.S AST PROFESSOR

THE JAIN INSTIUTE OF TECHNOLOGY
DAVANGERE-577502
Jain institute of technology [Type text] Page 1

Declaration
I, hereby declare that this Organisation Study/ Project titled “An

Organization Study conducted at Maharaj Soap Industries (P) LTD for
Masters of Business Administration is prepared by me during the year 2016-
2018 under the guidance of Prof. Madhu Sudhan
This project is not based on any previously submitted project for the award of any
degree or diploma offered by any university. It is the result of my own effort.
Name: PAVAN KUMAR A.J
Date: Signature
Place:

ACKNOWLEDGEMENTS
First and foremost, I am deeply indebted to the management of THE JAIN

INSTIUTE OF TECHNOLOGY (VTU University), davangere, for having me
admitted to undergo the MBA program during the academic year 2016 – 18 in this
temple of learning.
I would also like to thank my study supervisor Prof. Madu sudhan for the constant
guidance and support for the successful completion of this study.
I am also thankful to all the respondents in the organization who have extended
their cooperation in providing me with the necessary data for completing this
study on time.

Chapter1: Introduction about the internship, Industry Profile.

Chapter2:Organization Profile:
i. Back ground,
ii. Nature of business,
iii. Vision mission, quality policy
iv. Product/service profile
v. Ownership pattern
vi. Achievements/awards if any
vii. Future growth and prospects
Chapter3: Mckensy’s 7S framework with special reference to
organization understudy.
Chapter4: SWOT Analysis

.
Chapter5: Learning experience.

CHAPTER-1
INTRODUCTION
Maharaj Industries is known for distinguished manufacturers and suppliers of detergent soaps
and powder. Maharaj industries were established in the year 2000 by Mr. Raviraja.M.E,
Managing director to manufacture detergent cake and detergent powder in the brand name of
SHASHI & SAVAAL. The company is located in Davanagere district, Karnataka. Today the
company offers wide array of products to customers that are not only best in terms of the quality
and performance but also meet complete customer expectation.
Our company has made its mark as a prominent provider of diverse range of products and has
been known for quality. Our company vigorously focuses on customer requirements and delight
customers with its premium products. With this aim it has successfully catered its products to
customers from past 12 years which has been highly appreciated market.
A decade of success of Maharaja Industries has lead to the establishment of the new company
MAHARAJ SOAPS INDUSTRY PRIVATE LIMITED in the year 2010. MSIPL manufactures
and markets wide range of products like detergent soaps, detergent powder, scouring powder,
dish wash bar, dish wash liquid, scrubber, match box, incense stick, air purifier, hair care
shampoo, and salt in the brand name of SHASHI, SAVAAL, SHALINI, KAVYA, 999, ARYA,
RAKSHA & SHINE.
Today Maharaj Industries and Maharaja Soaps Industry Private Limited has been the trusted
name for quality by the endeavor of Mr. Raviraja.M.E, Managing director, Maharaja Industries
and Chair person, Maharaj Soaps Industry Private limited. With vast experience and complete
dedication to quality and customer satisfaction, our products has established itself firmly in
different states like Karnataka, Kerala, Andhra Pradesh, Goa, Maharashtra and Tamil Nadu. Now
the company is looking forward to enlarge its foothold throughout the nation and internationally.
R.Prakash General Manager Basically he is a Textile Engineer having experience of 35 years in

highly reputed Textile Mills in India and abroad about 10 years worked in Nigeria (Africa), and

joined this Detergent unit in 2006. Since then the company is progressing in very positive
manner.
To develop a culture among our employees in rendering excellent service first our customers
and then to the general public by encouraging basic moral values of kindness, courtesy, co-
operation , honesty, and multi discipline among others.
Objectives of the Study:

1) To study the profile of Maharaja Industry.
2) To analyze the various functions of Maharaja Industry through M 7’s model.
3) To make a SWOT analysis of the company, and provide necessary suggestions for findings.
Scope of the Study:

The study was conducted in the Davangere district for a period of 15 days. It is provide the
information about organization structure. The main objective of this training is to understand the
functioning through practically
Research Methodology:
 Primary data sources:
The primary information has made from interviewing the employees. Primary data collected
through oral communication with respected to employees of shashi detergent soap in Davangere
city.
 Secondary data sources:
The Secondary information has made from published material such as magazines, newspapers,
books, internet & also company information.
Limitation of the Study:
 The time allotted for conducting the organizational study was only 15 days. It is not enough
for understanding about the organizational in detail.
 Employees were busy in their work so they could not give more information.
 The study is limited to my experience & knowledge

INDUSTRY PROFILE
INTRODUCTION:
Soap is the traditional washing compound made from oil fats and caustic alkali. One can say a
detergent is the one that cleans any surface. Synthetic detergent is quite different from other
kinds of detergent. More foam is produced with such kind of detergents, moreover, there is less
tension created on the dirty surface yet emulsification takes places and the detergent niters the
surface much faster. This is the reason why the cleaning process is fast. Soap is surfactant used
in conjunction with water for washing and cleaning that historically comes in solid bars but also
in the form of a thick liquid, especially from soap dispensers in public washrooms. Soap are
useful for cleaning because soap molecules Handmade soap differs from industrial soap in that,
usually, an excess of fat is used to consume the alkali (super fatting), and in that the glycerin is
not removed. Soap is an item of daily necessity as cleaning agent. It is mass consumer item in
both rural and urban areas. Soap may be divided into toilet soap and washing soap. In the toilet
soap market. New product innovations such as liquid soap, soap free synthetic detergents and no-
wash soap have taken an increasing share of the market from traditional soap bars. While there
are large companies manufacturing soap including toilet and washing soap, it is an ideal product
to manufacture in SSI sector.
Market potential
The soap market is divided into true soap and non-soapy detergent. The for soap product
largely mature in developed markets and display stagnant growth potential in developing
countries is huge. The demand for laundry washing in north-eastern region is estimated at 6825
tons per year.

Definition of Detergents:
Detergent: Product the formulation of which is specially devised to promote the development of
detergent. A detergent is a formulation comprising essential constituents (surface active agents)
and Subsidiary constituents (builders, boosters, fillers and auxiliaries)
Surface active agents: Chemical compound which, when dissolved or dispersed in a liquid is
preferentially absorbed at an interface, giving rise to a number of physic chemical or chemical
properties of practical interest. The molecule of the compound includes at least one group with
an affievityfor marked by polar surfaces, ensuring in most cases solubilization in water & a
group which has little affinity for water.
Note; composition in general are usually mixture of such compound.

Amphiphilic product: Product compromising in its molecule, at the same time one or more
hydrophilic groups & one or more hydrophobic groups.
Note; surface active agents are amphiphilic products.
History of the Detergents Industry:

Although start of the synthetic detergent industry is not shrouded in the veils of history as were
the beginning of the soap industry, it is nevertheless not easy to pinpoint not easy to pinpoint
exactly when the detergent industry, as such, came into being. The primary problem is to decide
exactly what is being referred to as a synthetic detergent. The term itself leads to confusion. In
the USA the words
Surfactant or syndicate are being used, whilst in Europe the term ‘tenside’ (for tension- material)
is coming into fashion.

Synthetic Detergents:
If can refer to the active ingredient or the solid, liquid, paste or powder compound from this
active matter. However, this should not lead to confusion, as the industry itself as yet make no
distinction in terminology between the basic material and the ready-for- use product.
The first synthetic detergent seems to have been developed by the germans in the First World
War period to allow fats to be utilized for other purpose. These detergents were of the short-
chain naphthalene subsequent sulphonation, and appeared under the general name of nekal.
These products proved to be only fair to moderately good detergents, but good wetting agents
&stice being produced in large quantities for use as textile auxiliaries.
In the late 1920s & early 1930s long chain alwhols were surphonated& sold as the neutralized
sodium salts with out any further addition expect for sodium sulphate as an extender.
In the early 1930s long-chain alkyl sulphonates with benzene as the aromatic nucleus, and the
alkyl portion made from a kerosene fraction, appeared on the market in the USA. Again, these
were available as the sodium salts extended with sodium sulphate. Both the alcohol sulphates
and the alkyl aryl sulphonates were sold as such as clearing materials, but did not make any
appreciable impression on the total market. At the end of second war alkyl aryl sulphonates had
almost completely swamped the sales of alcohol sulphates were making big inroads into the
shampoo field. An exception was teepol, a secondary alcohol sulphate which remained popular
for some years.
In common, however, with other chemical developments during this century, progress was not in
one direction only. The limiting factor is always the availability of raw materials in a particular
country. Con-currently with the above developments, there were developed, both in Germany
and USA, the Igepon type of compounds of which Igepon-T, the sodium salt of oleyltauride is an
example, and in Germany the Mersolates, which are alkene sulphates. In UK, Teepol, a
secondary olefin sulphates from petrochemical sources, was manufactured in large quantities and
is still being produced in England and Western Europe to this day.

Each of this basic material has its advantages and disadvantage, but in considering the feasibility
of production the following factor must be taken into account.
 Availability of raw materials

 Ease of manufacture
 Cost of raw material
 Cost of manufacture
 Suitability of finished product
As a result of its ease of manufacture and versatility, the alkyl benzene sulphonate very quickly
gained a foothold in the market, and after the last war the existing keryl benzene was very
quickly replaced by alkyl benzene made from propylene tetramer coupled to benzene(PT
benzene).
This PT benzene very quickly displaced all other basic detergents and for the period 1950-65
considerably more than half the detergents used throughout the world were based on this.
Kinds of Detergents
A) House Holds Laundry Detergents And Stain Removers:
Modern’s household laundry detergents must effectively clean and remove the most difficult
stains at low washing temperature and short wash times. Addition of detergents enzymes
manufactured by specially Enzymes designed, to laundry detergents and directs application
stains improves remover’s detergent cleaning performance, renews whiteness, color and
appearance of garments. Enzymes designed for use in cleaning application are compatiable with
all commonly used detergent components such as nonionic and most anionic surfactants,
builders, anti-redisposition agents, optical brightness and oxygen-releasing bleaching agents. Use
of enzymes in household laundry detergents in environment friendly, since our enzyme products
are non-toxic completely biodegradable and help reduced clothes-washing energy consumption.
The most widely used especially detergents efficiently Hydrolyze or make-soluble, food-protein,
carbohydrate and fat stains. Specially Enzymes products, SEBrite-BP are a range of alkaline

proteases that when added to removal of protein-containing stains such as milk, egg, soya blood,
grass and body fluids of human origin. Dried protein containing stains tend to strongly adhere to
textile fibres binding other soils including inorganic materials, dirt and colored substances.
Specially Enzymes detergent proteases breakdown protein contain stains into more water-soluble
peptides, amino acids that can be rinsed away more easily. The use of specially Enzymes
detergent alpha-amylases enzymes such as SEBrite-BA and SEBrite-A in liquid and powder
laundry detergent solubilizes starch-containing stains such as baby food, mashed potatoes,
oatmeal, gravy, chocolate, tomato sauce and other starch thickened foods. Addition of our alpha-
amylases to laundry detergents and laundry pre-spotters, enhances removal of starch-containing
stain residues,Increases fabric whiteness, and reduces re deposition of starch-containing on co-
washed garments and fabrics.
B) Medical Instrument Cleaning Detergents:

Standard practices for cleaning, disinfection and re-use of flexible fiber optic endoscopes,
surgical instruments and other medical devices include manual pre-cleaning, and automated
washing/reprocessing with a highly concentrated enzymes containing detergent followed by
brushing of irregular surfaces to remove particular matter.
C) Filter Memrane Cleaning Detergent:

The use of ultra, nano and reserves osmosis filtration system, in food processing, for the
production of drinking water and for industrial wastewater treatment has grown considerably in
the last 10 years. Previous generation industrial filtration system were expansive and costly to
operate because they required frequent downtime for membrane cleaning. Filter membrane
technology has recently improved to the point that never, hollow-fiber, direct and cross flow
filtration system can be operated for long periods without fouling.
Problem of Soap & Detergent Industry:

Soap industry faces some problems increases of raw materials. The major ingredients like soap
ash, linear alkyl, Benzene & Sodium. Tripoli phosphate posse’s number of serious problems in
terms of availability. The demand supply gap vegetable oil is 1.5 to 2lakhs tons & is met through
imports. In recent times, price of caustic soda has shown ashes in the cheaper varieties of soaps
are quite high.

CHAPTER-2
COMPANY PROFILE (organisation profile)
INTRODUCTION:
Maharaja Industry’s manufacturing Detergent soaps, washing powder, crystal salt, table
salt and other products under the brand name of Shashi & Savaal, because of its good
quality as products made out of good raw materials to keep up consistent quality. Our
qualified team of sales executives work in close co-ordination with our clients, to
understand their specific requirements and deliver products in exact accordance, we have a
strong foothold in Karnataka as well as South India, due to our commitment to quality and
our excellent service.
Today the firm has grown to such an extent that nearly 150 workers including women are
working in industry. They the labors, which belonging to economically weaker sections of the
society like widows poorer and women. They have given more importance women category.
They have also appointed male categories for hard work areas and marketing areas. Till today
they not faced any type of labour problem because the labors are working as family members.
They are manufacturing their products in the brand name of Shashi&Savaal. They are
manufacturing their best products of least cost comparing the other products available in the
market.
To develop a culture among our employees in rendering excellent service first our customers
and then to the general public by encouraging basic moral values of kindness, courtesy, co-
operation , honesty, and multi discipline among others. To enhance employee productivity by
providing a job stability professional development and financial growth.
Mr. Raviraja M.E. Established Maharaja Industries in the year 2000, to manufacture detergent
cake and detergent powder in the Brand Name of Shashi&Savaal, with high standard quality at

economical Price. Because of our superior quality, today Shashi Detergent Cake is well known
product in Karnataka and also in some other states.
2.1:BACKGROUND & INCEPTION OF COMPANY

Maharaja Industries is one of the famous company producing detergent cakes, powder &
scouring powder etc… in south India. Maharaja industry is the most Respected Company in
India by producing quality products.
Smt. ShashikalaElangovan Ravi started manufacturing detergents powder at home in 1990 to

spend the free in a useful manner. She has studied up to 10 th standard. Since from childhood, she
has been dreaming to industrialist. She was encouraged by her husband & friends to start a small
scale industry in manufacturing of detergent cakes, powder & scouring powder. Sri Elangovan
Ravi, who was working in a detergent company, had a good experience in his job. He resigned
his job & joined his wife to support in her work. Initially.She has commenced the business die
investment around one lakh rupees with the help of 8 to 10 labors. Maharaja industry was
registered under the partnership act with two partners, being Smt. ShashikalaElangovan Ravi
who is entitled for 60% share in the firm & Sri Elangovan Ravi who has entitled for 40% of
share in the firm. However, Sri Elangovan Ravi is the partner of the Maharaja industries.
Growth of Maharaja Industry:

Initially the firm started manufacturing the products with the help of 8 to 10 labors. But today,
the firm has grown to such an extent that nearly 500 workers including 300 women are working
in industry. They, the labors, which belonging to economically weaker sections of the society
like widows poorer and women. They have given more importance women category. They have
also appointed male categories for hard work areas and marketing areas. Till today they not faced
any type of labor problem because the labors are working as family members. They are
manufacturing their products in the brand name of “SHASHI, KAVYA, INDRA, and SKANDA
and SAVAAL”. They are manufacturing their best products of least cost comparing the other
products available in the markets. Now a day, their products have capture the whole are of
Karnataka and some part of other states like, Kerala AndraPradesh and Maharashtra.

2.2NATURE OF BUSINESS & QUALITY POLCY

Manufactures/Supplying of detergent cakes and powder, like shashi soap, shashi premium
powder, savaal detergent powder, shashi sachet powder, and savaal detergent sachet.
2.3VISION ,MSSION & QUALITY POLICY

1) Vision
1. To be the first choice soaps for customers
2. To be the preferred employer for staff in the detergent industry
3. To be the number one detergent for creating shareholder value
2) Mission
As a responsible, customer focused market leader, we will strive to understand the detergent
needs of the consumers and translate into affordable products that deliver value for money.
1. Steps taken to achieve the mission
2. Education for all: To secure them a brighter future
3. Sustainable livelihood: Through training and education for skill development
4. Health care and hygienic living conditions
5. Family welfare
6. Restoring self esteem of the physically handicapped
7. Empowerment of women
8. Community development, Holistic development of the community including infrastructure.
Company Aims:
1. Excellence in all spheres of management through

2. Knowledge integrating programme [KIP]
3. Skill development programme [SDP]
4. Participative management. Through consensus and consultation
5. System-perfection
6. Delegation and decentralization

7. Human resource management
VALUES
1) Integrity : “Honesty in every action”
2) Commitment : “Deliver on the promise”
3) Passion : “Energized action”
4) Speed : “one step ahead always”
5) Seamlessness : “Boundary less in lette
Strong Labor Union:

One of the main reasons for short term success of Maharaja Industries is that it has a very strong
labor union. Without the support of the employees, it is not possible any organization to reach its
goal. Maharaja Industries have got a great advantage in this respect. The workers in this industry
are working like family members. Till today, the firm has not faced any kind of laborproblem.
This can be supported by the following incident.
When Davangere police arrested the innocent watchman, his wife and 2 children who were
working in the industry, with the help of commercial tax department without giving any legal
notice the worker of maharaja industries had undergone a strike in industrial area strongly
protesting the illegal action of the police against the watchman’s family. This shows that the firm
is having a strong labor union.
Machineries Used:
The following are the list of machineries put to use by maharaja industries of manufacturing their
products.
1) Double Zisma Mixer: used for the purpose of mixing raw materials purchased from outside.
2) Reformer Plodel: used for the purpose of getting bulk lumps of getting final detergent cake
and to avoid the cracks on the design of the cake.
3) Vacuum/Ordinary Plodel: used for the purpose of getting final detergent cake and to avoid the
cracks on the design of the cake

4) Vacuum Pump: used for the purpose of removing the water molecules from the mass.
5) Primary cutting machine: used for the purpose of cutting the detergent cakes in form of long
bars.
6) Secondary cutting machine: used for the purpose of cutting the long bars into small bar
detergent cake.
7) Drier: used for the purpose of aging or drying the detergent cakes.
8) Trolley: used for the purpose of stacking the cutted detergent cakes.
9) Taping machine: used for the purpose of packing the detergent cakes.
10) Taping machines: used for the purpose of taping the boxes of detergent cakes.
11) Taping machines: Are the wooden pallets used for the purpose of stacking of finished goods.
12) Hydrolic Trolley: used for the purpose of movement of the stock of finished goods from one
place to other i.e., loading purpose.
13) Lift: used for the purpose of loading the raw materials.
Through the machineries mentioned above are adopted by the Maharaja industries, generally
packing of detergent cakes are done manually i.e. by the women workers and paste mixing is
done by the male workers in order to provide work for the unemployed people of the society.
QUALITY POLCY
For quality maintenance and for invention of new formulas, there is a separate laboratory. They
are always checking the quality of the finished product. Till this industry as given the more
importance to the new method of technology, this should not minimize the labors.
Work Flow Model

Production Method:
1. Mixing of raw materials(which purchased from outside).
2. Noodle plant-after mixing the raw material, the product will be passed by this plant. Then
the cake will be fully mixed and avoid the crocks on the design of the cake.
3. Bar machine-after mixing the product on Noodle we are dumping the products there. Then
the cakes long bars will get.

4. Cutting machine – The length bars will be embossing and cutting will be going on.
5. Wrapping – After cutting the cake it will kept for 3 & 4 hours for drying. Afterwards it will
be wrapping by the machine/hand packing.
2.4:PRODUCT / SERVICE PROFILE

SHASHI detergent cake is the flagship brand of the maharaja industries, situated in
Davangere . A maharaja industry is specialized in manufacturing detergent cake, soap and dish
wash powder. The company is one of the major detergent manufacturing industry owned by a
single in Karnataka and is running independently
This division manufactures high quality, detergent cake and detergent powder. Under names
such as SHASHI

Iodised salt is a quality product with a guarantee of being the best in the quality parameters, free
flow nature, whiteness and the size of the granules in 1 kg pack
 SHASHI Detergent cake
 SHASHI Detergent powder
 SHASHI Agarbathis
 SHASHI match boxes
 SHASHI crystal salt
 SHASHI table salt
SHASHI limited markets its products through its fully owned subsidiary SHASHI consumer care
limited, which was incepted in 1985. SCCL in turn resells these product in the market under the
umbrella brand SHASHI and SAVAAL along with extensions
The distribution strength of SHASHI is based on mutually rewarding and satisfying relationship
SHASHI pioneer the concept of flat distribution network. SHASHI consumer care limited
operates with two parallel distribution network. The SHASHI brand is marketed through the first
network, which consists of about 450 exclusive distributors. It is one of the lowest cost FMCG
distribution channels of the country.

MARKET SHARE
Ownership ST.SHASHIKALAELANGOVAN Ravi who is entitled for 60% share in the firm
and SRI ELANGOVAN Ravi who has entitled for 40% share in the firm. However, SRI
ELANGOVAN Ravi is the partner of the MAHARAJA industries.
COMPRTITORS
NIRMA
WHEEL
SUNDARI
HENKO
SURF-EXCEL
FUNCTIONAL CHART

2.5:OWNERSHP PATTERN
Maharaj Industries was registered under the partnership act with two partners, being Smt.
ShashikalaElangovan Ravi who is entitled for 60% share in the firm and Sri Elangovan Ravi who
has entitled for 40% of share in the firm. However, Sri Elangovan Ravi is the partner of the
Maharaja Industries.
Competitors Information:
 Nirma
 Wheel
 Sundari
 Henko
 Surf-excel
Infrastructural Facilities:
 Canteen facility
 Vehicle facility
 Waiting room
2.6ACHIEVEMENT/AWRDS:
During the year of 2002, the Davangere district women industrialist association has selected Smt.
ShashikalaElangovan Ravi has a “BEST WOMAN ENTREPRENEUR”. The Lakshmi Vilas
bank, the Davangere co-operative urban bank, the lions club and Mahilasamaja have honored her
getting the award.
For quality maintenance and for invention of new formulas, there is a separate laboratory. They
are always checking the quality of the finished product. Till this industry as given the more
importance to the new method of technology, this should not minimize the labors.
2.7Future Growth And Prospectus:

Within the short period they will start the manufacturing of shampoo, talcum powder, toilet
soaps with herbal based, they will try to improve their business to complete in the foreign market
also. Introduction of new higher power point detergent powder for institutional sales in bulk
CHPTER:3
MCKINSEY’S 7S FRAMEWORK:
Introduction
The analysis of the company through the MCKINLEY’S 7s gives us to meaningful Information
and it would help us to verify the whole company within limited circumference. According to
this model there are seven basic dimensions which represent the core of managerial activities.
These are the levers which the executive use. The originators of the model have coned the
managerial variable with words beginning with the letters so as to increase the communication
power of the model. The 7s diagram illustrates the multiplicity inter connectedness of element
define an organization ability to change. The theory help to change managers thinking about
companies could be improved. It says that it is not just a matter if devising a new strategy
andfollowing neither it through nor it is a matter if devising a new strategy and following neither
it through nor it is a matter of setting up new systems and letting generate improvements
To be effectives there organization must have a high degree of fit, internal alignment among all
the sevens. All s are interring-related and a change in once as a ripple effect on all the others
Therefore analysis of the model involves a major role in the segmentation of the departments for
preparation of report. This will lead us to right decision regarding the status of the organization
The 7s model is better known as MKCINLEY’S this is because the two people who developed
this model tom peters and Robert waterman, have been consultants at MCKINSEY & co

MCKINLEY’S 7s CHART

ORGANIZATION STRUCTURE The structure of the organization team of Maharaja

Industries is shown below

Source: collected from company records.
In the above diagram organizational structure of Maharaja industry is to be put in a structured

manner so that managing partner are at the top level in hierarchy of authority and responsibility,
the directors of departmental in charge of marketing, factory or production unit laboratory
department and office section. Next to this level assistant of the department of the below the
assistants there are some supervisors and inspectors and workers are operating for the smooth
running of the production process.
The structure of maharaja industries have a comprehensive framework is very potential

dimension of organization development and relationship between owner and employees with

factual mutual understanding the particular structure for the company development purpose and
gaining profit.
The company having significant foremost organization structure will be use full to creditor’s
shareholders management and all other people who deal with the company.
KEY FUNCTIONAL AREA

PRODUCTION DEPARTMENT
Production is any process of procedure developed to transform a set of inputs like man, Machine,
Material, Money, and Management into a specified set of outputs like finished products in proper
quality by achieving the objectives of an enterprise.
Production management is a set of general principles applied for production economics facility
design, and schedule design, quality control, work-study and budgetary control. The detergent
soap industry in India adopted all the facilities which help in achievement of greater production
like location, layout, production control etc.

Production
Department
Production
Shift Incharge
Manager
Source: Collected from production department.
PRODUCTION PROCESS
1. RECEPTION OF RAW MATERIALS
2. MIXING
3. NOODLER PLANT
4. BAR MACHINE
5. CUTTING MACHINE
6. WRAPPING
7. PACKING
8. DISTRIBUTION
1) RECEPTION OF RAW MATERIALS:

The first process is receiving the raw materials which are purchased from outside. The material is
purchased in bulk quantity from local market. It is bring from road transport and stored in store
house.
2) MIXING:
After receiving the raw materials from outside, the raw materials have to be mixed properly.
Take 1 kilo sodium sulfate, 500 grams magic ultra 120mt fragnance, 5grm sodium tri phosphate,
the first step making the soap is by measuring up all the ingredients as per the above list and put
each in individual container for convenience so all you have to do is pour each one and mine.

Prepare a mixing bowl large enough to accommodate all the ingredients mix first the sodium
sulfate magic ultra which serves as a faming agent to be detergent.
3) NOODLER PLANT:
After mixing of raw materials, next process is putting them into noodle plant. The product will
be passed by this plant then the cake will be fully mixed and avoid the cracks on the design of
the cake.
4) BAR MACNINE:
After mixing the product on noodle we are dumping the products here. Then they will get cake
long bars.
5) CUTTING MACHINE:
After cutting the detergent cakes, finally the water level must be reduced down to about 12%,
this is done by heating the soap to about 125 c under pressure and then spraying it into an
evaluated chamber at 40mmhg (5.3kpa). The latent heat of evaporation lost as to water Noels off
reduces the soap temperature down to 45 c at which temperature it solidifies on to the chamber
walls.
The soap chips are scraped off the walls and plodded by screws known as plodder warns to form
soap noodles the soap is now known as base or neat soap chip and can be converted in to a
variety of different soaps in the finishing stage.

7) WRAPPING:
After drying the detergent bars, the next process is wrapping after cutting the cake it will kept for
3&4 hour drying afterwards it will be wrapping by the machines or manually or hand packing.
8) PACKING:
After wrapping the detergent, they will be packed in boxes like 30 & 60 pieces in each box and
each box are stored in store room.
9) DISTIBUTION:
After packing the detergent cakes in boxes, they will be distributed to the wholesalers, retailers,
salesmen, for marketing them.
PROBLEMS:
1) Lack of hygiene and cleanliness in factory.
2) Using obsolete technology based machines.
3) Lack of standards for keeping the work place/machine pathway.
4) Lack of planned maintenance.
VISION, MISSION, OBJECTIVES:

MISSION:
 Customer satisfaction.
 Consistent quality.
 Competitive price.
VISION:
Investing in the core brands to meet ever changing Consumer expectation
OBJECTIVES:
Maharaja Industries shall be a reputed, profitable & growth oriented industry. That takes pride in
satisfying customer needs with quality products.
Interpretation:

Maharaj industries will move towards the growth and its earn a good profit in the market, and
maintain a good name and well as good reputation in the market it will help to the reach the
customers, the company produce good quality of product it satisfies the customer needs.
MARKETING DEPARTMENT:
Marketing department is consists of Marketing Manager, Assistant Manager, Sales Officer and
sales representatives etc… Marketing is a consumer oriented activity and also it is a social
process by which individuals and groups obtain what they need and want through creating,
offering & freely exchanging products and services of value with others.
Marketing Department involves planning, organizing, directing and controlling the activities
relating to the marketing of goods and services to safety the needs of customers. Marketing
research and product planning are integral part of marketing department.
The department determines the appropriate marketing mix of the firm i.e. product design, its
promotion, its pricing and its distribution.
Marketing department deals with the activity of managing the marketing such as planning and
executive the conception, pricing, promotion and distribution of ideas, goods & services to create
exchanges that satisfy individual and organizational goals. Marketing Manager is the head of this
department. This department is concerned with the marketing of the products & services. The
main objectives of marketing department are consumer satisfaction, creation of demand etc…
The company main products are detergent soaps & detergent powders which are sold in different
states of India are,
1. Karnataka
2. Maharashtra
3. Tamil Nadu
4. Andhra Pradesh

Source: collected from marketing department.
In the marketing department the only one person operating the marketing activities after the
director’s position assistant will take care of every activity relating to the marketing subject in
the organization.
Functional areas:
A) Functions of Exchange:
Buying and selling: For a sale of product there must be a buyer and seller who exchange the
product and product worth of money.
Assembling:Assembling customers to buy a product is also a major function of the exchange.
B) Functions of Physical Supply:
Transportation: To reach right place at right time when demand arises for a product and for
supply.
Storage: Availability of goods by storing in a warehouse a product can be sold when demand
arises.
C) Facilitating functions
1) Financing: Finance is a back bone of any organization and it helps to marketing department
like finance for transportation, for advertisements, etc
2) Department: Marketing department facilitating many departments in an organization like for
production department how much to produce based on the market survey and the demand for a
product and for finance to keep sales transactions, etc.
3) Risk taking: Marketing involves so many risk, department take risk in selling of product.
4) Standardization and grading: Standard of product packing, quality, etc set by a marketing
department facilitates lot to marketing department and for grading.
5) Market information:like market survey for a product, opinion about product from consumers,
competitor’s information facilitates lot.
PROBLEMS:
1) The industry has a limited sales and promotional activities
2) Lack of experience in marketing

3) The organization doesn’t give the incentives for marketing executives like travelling
allowance etc. the executives didn’t show much interest to selling product to other place.
Interpretation:
In this industry the promotion of the product is less hence the sales of the product is limited and
also the marketing experience is less, the employees not get any incentives that’s why employees
don’t show much interest in sell the product. Company will try to give the incentives to improve
the sales.
STRUCTURE
The design of the organization structureisa critical task of the management of an organization.it
is a section of whole organization.it refers to organizational arrangement and relationship. It
prescribes formal relationship among various position and activities. Arrangement about
reporting relationship how an organizational members is to communicate with other members,
what role he has to perform and what roles and procedures exist to guide the various activity
performed by members all part of organizational structure.
STRATEGY
This is a high-level perspective on the business and how you plan to rise above your competitors
over time. Most likely you will be able to draw most of your strategy from the business plan that
should have been drafted when you were first getting started. In some case, your strategy could
be defined by the sub-section of the business in which your work. for example, if you are the
accounting manager within a larger organization , your strategy many relate to how you can best
may relate to how you can best provide the accurate data that is required by those above you as
opposed to having it relate the business operations as a whole.

SYSTEMS
This is the work that is taking place on a regular basis to keep the business operating and moving
forward. Most likely system is where you spend the vast majority of your time as a manager.
Making sure all of your employees are working on the right projects and getting them done in
time is the life of a leader within any business. Without systems that function properly, none of
the rest of the model will get you anywhere it should be pretty easy to get a handle on these hard
elements of the model. However, just by thinking of them in this way and making sure each is
aligned to the other, your management style could be improved or refined.
This is where it will get trickier for many people. The soft elements within this model are
somewhat harder to define, and definitely more difficult to quantify they are no less important,
however and the good leader will give them just as much time and attention as the previous
group
SHARED VALUES
This of this point as the overall culture of the company and the purpose behind everything that is
done .the shared values of an organization should stretch to all employees, to create a feeling of
cohesiveness and camaraderie.
STYLE
The style of leadership that you use should fall in line with both the culture of the organization,
and the needs of the organization, and the needs of your team. There are many different
leadership styles employed by managers depending on the situation so you will need to craft
your own approach to the job as you see best fit based on the circumstances around you.

STAFF
The strengths and weaknesses of your team is a classic leadership responsibility-but you also
need to know how to then get the most from them while also developing their skills along the
way a good leader will constantly be improving their team so they are stronger tomorrow than
they were today.
SKILLS
Skills in many ways, this point goes along with staff in terms of knowing what you can get done
in-house with the skills you have available to you. You never want to ask someone on your team
to do something they aren’t capable of, so having a strong understand of the skills within your
staff is something that you should prioritize.
Within these seven elements is essentially everything that a good manager needs to pay attention
to on a regular basis. You probably already have a good feel for many of these points but some
of them may be new to you –or you may have let them slides recently. Organizational alignment
is an important quality within any business, and following the MCKINSEY 7-s model is a good
way to get started working toward that goal. Take the time to review the model carefully and
then apply it to the existing condition of your company.

CHAPTER:4
SWOT ANALYSIS
SWOT ANALYSIS
The strength, weaknesses, opportunities,and threats involved in a project or in a business

venture. It involves specifying the objective of the business venture or project and identifying the
internal and external factors that are favorable and unfavorable to achieving that objective.
SWOT is an acronym that stands for strength, weaknesses, opportunity and threats.as a company
plans its next move, it should consider all of these things before proceeding. The plan’s strengths
and weaknesses are factors within the company’s control. The company can then work to make
the most of its strengths and eliminate the weaknesses. Opportunities and threats, on the other
hand, are external factors within the community that could affect the project’s success. The
company does not have much control over situations.
Performing a SWOT analysis of a particular idea means that you are thoroughly thinking through
every aspect of the project before getting started. This allows you to estimate the project’s
success before a lot of time and capital. It can also give you confidence that you are on the right
track
For the SWOT technique to work within your company, everyone needs to be honest,
particularly about the company’s weaknesses.it may be tempting to say that your department can
handle the work, but if the reality is that you simply don’t’ have the manpower to take it on, the
project is doomed to failure. Dishonesty can cause a false sense of security from the SWOT.
A tool used by the organization to help the firm to identify its strength weakness, opportunities
and threats is called SWOT analysis. This analysis is used as a framework to help the firm
develop its overall corporate marketing or product analysis.

Strength and weaknesses are the internal factors of the organization and which are controllable.
Opportunities and threats arethe external factors of the organization and which are uncontrollable
STRENGTHS
 Successful in establishing good urban and rural local market
 Good employer and employee relationship
 Production quality is the strength of the MAHARAJ Industries
 Strong financial base
 Competent man power. Like factory workers are hard workers and most of the office
employees are degree and MBA qualified
 Well-built management team
 Good dealer distributor network and market base
 Sound infrastructure facility
 Availability of necessary infrastructure
 Company adopting new technology for production process
 Provide good quality at low price
 Strong advertisement &promotional tools
WEAKNESSES
 Lack of experience for unskilled labors
 New to the market
 Distribution only for the particular area not other areas
 Preference will not be given to those who are not getting van facility and village
network distribution
 Absence of research and development department

OPPORTUNITIES
 Expand the market in rural areas

 Upgrading the products
 Build can try and increase the number of product range in the same product line
 Introduce new products. And technology to the new generation
 Company can try and increase the number of product range in the same product line
 Servicing low income people with new schemes
 At present it has good raw material sources to enhance production
 Wide distribution throughout India
THREATS
 Competition by the large scale industries

 Cost pressures from competitors
 Cost pressures by customers
 Increasing distribution cost
 Changing technology
 Increase competition
 Other soaps are in the market like
 Surf-excel
 Wheel

CHAPTER:5
LEARNING EXPIRIENCE
Organization study is
a more use full to me because I get a practical knowledge of the manufacturing company
activities, like production process of product and interact with the employees. Get information
How to work in the production department. I learn about the company profile, products, utilizing
machineries, raw materials, and packing system payment system of the manufacturing industry.
Company SWOT analysis like strength, weakness, opportunities, threats. 7s model how work to
the maharaja industry. I find out the problems and I can suggest to the company lastly I learn
about the company staff. How to behave in company and how convenience to the manager gives
to permission for industry visit.
This study helps to know the how organization works and how they controlling the different
departments and maintain a good relationship with customers through giving the good quality of
products.


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Maharaj soap industry (p) Ltd

A Report on the Organization Study

MAHARAJ SOAPS INDUSTRY (P) LTD

Submitted to THE JAIN INSTIUTE OF TECHNOLOGY in partial fulfilment of

Name: PAVAN KUMAR A.J

Under the guidance of

MR.MADHU SUDHAN V.S AST PROFESSOR

Jain institute of technology [Type text] Page 1

I, hereby declare that this Organisation Study/ Project titled “An

Name: PAVAN KUMAR A.J

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First and foremost, I am deeply indebted to the management of THE JAIN

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Chapter1: Introduction about the internship, Industry Profile.

Chapter4: SWOT Analysis

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R.Prakash General Manager Basically he is a Textile Engineer having experience of 35 years in

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Objectives of the Study:

Scope of the Study:

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Note; composition in general are usually mixture of such compound.

History of the Detergents Industry:

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 Availability of raw materials

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B) Medical Instrument Cleaning Detergents:

C) Filter Memrane Cleaning Detergent:

Problem of Soap & Detergent Industry:

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2.1:BACKGROUND & INCEPTION OF COMPANY

Smt. ShashikalaElangovan Ravi started manufacturing detergents powder at home in 1990 to

Growth of Maharaja Industry:

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2.2NATURE OF BUSINESS & QUALITY POLCY

2.3VISION ,MSSION & QUALITY POLICY

1. Excellence in all spheres of management through

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7. Human resource management

Strong Labor Union:

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Work Flow Model

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2.4:PRODUCT / SERVICE PROFILE

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 SHASHI Detergent cake

 SHASHI Detergent powder

 SHASHI match boxes

 SHASHI crystal salt

 SHASHI table salt

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2.7Future Growth And Prospectus:

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