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    November 2021 Insert Paper 22

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    Zoran Nasheed
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    November 2021 Insert Paper 22

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    Zoran Nasheed
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    570711-november-2021-insert-paper-22

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    November 2021 Insert Paper 22

    Uploaded by

    Zoran Nasheed
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    of 4

    Cambridge O Level

    TRAVEL & TOURISM 7096/22


    Paper 2 Alternative to Coursework October/November 2021

    INSERT 2 hours 30 minutes

    INFORMATION
    *4001919867-I*

    ● This insert contains all the figures referred to in the questions.


    ● You may annotate this insert and use the blank spaces for planning. Do not write your answers on the
    insert.

    This document has 4 pages.

    DC (CE/CGW) 221004
    © UCLES 2021 [Turn over
    2

    Fig. 1.1 for Question 1

    Visit Faroe Islands, the Faroe Islands


    Tourism Board, has launched the most
    advanced destination ‘chatbot’, which
    has quickly become the world’s first 24/7
    tourism office. A chatbot is a piece of
    software designed to imitate conversation.

    The chatbot is designed to answer


    questions and to provide real time
    information to tourists visiting the Faroe
    Islands and is available via social media
    apps. It is designed to answer typical
    questions received by the tourism office,
    such as how to find a restaurant, book a
    tour or event, as well as obtain visas or
    rent a car.

    The key objectives of the chatbot are to:

    • reduce the number of hours spent answering queries and loading posts via social media

    • create a 24/7 service for Visit Faroe Islands

    • improve visitor engagement by providing a pocket tool that can instantly provide up-to-
    date destination information in an accessible manner.

    Currently, the chatbot can respond to queries relating to approximately 300 different content
    types and can answer more than 10 000 different questions. It offers a uniquely consistent service
    experience for every visitor.

    Fig. 1.1

    © UCLES 2021 7096/22/INSERT/O/N/21


    3

    Fig. 2.1 for Question 2

    Press Release: Venice, Italy.

    Overcrowding is a major issue in Venice. Overnight visitors and local residents in the city are
    outnumbered by day trippers. Venice has become too much of a honeypot destination for many
    residents to live comfortably. Nearly 30 million visitors arrive each year; with 120 000 people visiting
    Venice on busy days, including up to 44 000 cruise ship passengers. Hotel stays have reduced by
    two thirds over the past 25 years.

    The local authorities have proposed a number of strategies to manage the overcrowding of the
    city, including segregation of tourists and locals near key landmarks. Tourists are diverted along
    alternative routes and only local and business people are allowed to use the busiest routes. Large
    cruise ships are no longer allowed in the central part of the city.

    The latest measure includes a tourist levy of €2.50 per person upon arrival, rising to between €5
    and €10 during peak periods. This will be in addition to the €6 tourist tax visitors already pay per
    night, if they stay in the city.

    Although it is not possible to drive in Venice, people can arrive in the neighbouring area and park
    their vehicle for between €12 and €29 a day, while they visit the city.

    Fig. 2.1

    Fig. 3.1 for Question 3

    Fun is a purpose-built, award-winning family holiday destination.

    Stay at this 800-acre resort in the Pocono Mountains in Pennsylvania, USA for the best family fun
    adventure holiday. We have a menu which changes every day with child-friendly options and small
    portion sizes, and all of our rooms are family-sized.

    It is impossible to be bored here, with water-skiing, kayaking, sailing, swimming and hiking during
    the summer, and snow tubing, snowshoeing and ice skating during the winter months. The resort
    features an ice rink, a go-kart track for all ages, two escape rooms and nightly live performances in
    our family theatre.

    Prices start from $99 per adult per night and $49 per child per night, half-board, with all-inclusive
    prices always available. Transfers can be arranged at an additional cost.

    Please ask your travel agent about our special offers or enquire online via the chat facility on our
    website.

    Fig. 3.1

    © UCLES 2021 7096/22/INSERT/O/N/21 [Turn over


    4

    Fig. 4.1 for Question 4

    The national tourism website points the potential visitor in the right direction for whatever type of
    holiday or short break they might want.

    For most people thinking of visiting a destination, the national tourism website is their first online
    exposure to the country and your opportunity as an accommodation provider, attraction site owner
    or transport operator to reach them while they are still planning their trip.

    It is the perfect environment to reach an audience interested in visiting the country and wanting to
    know where they can stay, what events are taking place, what attractions they can go to and where
    they can eat and drink.

    What advertising is available:

    • Accommodation and attractions listings


    • Banner advertisements and pop-ups
    • Click-throughs
    • Sponsored pages
    • E-publications
    • E-newsletters

    How much does advertising cost?

    Gold listings start from just $120 per year if you are a member of your local Destination Marketing
    Organisation (DMO).

    Fig. 4.1

    The boundaries and names shown, the designations used and the presentation of material on any maps contained in this question paper/insert do not imply
    official endorsement or acceptance by Cambridge Assessment International Education concerning the legal status of any country, territory, or area or any of its
    authorities, or of the delimitation of its frontiers or boundaries.

    Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
    reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
    publisher will be pleased to make amends at the earliest possible opportunity.

    To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
    Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
    at www.cambridgeinternational.org after the live examination series.

    Cambridge Assessment International Education is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of the University of
    Cambridge Local Examinations Syndicate (UCLES), which itself is a department of the University of Cambridge.

    © UCLES 2021 7096/22/INSERT/O/N/21

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