Activity 5.1 - Research Methodology in Development - Brainstorm On The Chapters

Activity 5.
0 – Research Methodology in Development | Brainstorm on the Chapters

by: Kristel Lyn Saldivar, Intern
Quality Data is crucial for informed decision-making, improved efficiency, and increased impact.
An integral step to ensuring quality data is effective data collection.
The reading, “The Ultimate Guide to Effective Data Collection”, walked us through the things
to consider when designing a survey that will give us high-quality data, which is split into 9
chapters. Here's an overview of each of the chapters and their importance in the equation:
This chapter emphasizes the importance of clarity in survey design,
Survey Design: Creating
starting with a well-defined research question, followed by
your Research Question,
outcomes and indicators, all while considering your target
Outcomes and Indicators
population and the purpose of the survey.
Chapter 2 discusses different data collection methods and their
advantages and disadvantages. These different methods
include Observation, Questionnaires, Interviews, and Focus
Group Discussions.
Survey Design: Data
Collection Methods These methods have their own strengths and weaknesses, and the
choice depends on the research objectives and context.
Additionally, technology has transformed data collection methods,
providing researchers with powerful tools to interface with
respondents.
It highlights the differences between qualitative and quantitative
research and when to use each approach. In simpler
terms, quantitative is numerical while qualitative is non-numerical.
Qualitative vs.
The choice between qualitative and quantitative research depends
Quantitative Research
on your research question, the specific questions you need to
answer, and the type of data you aim to collect. Both approaches
have their place in research, and sometimes a combination of both
is appropriate.
Chapter 4 focuses on selecting appropriate survey questions. Here
are some considerations:
1. What kind of information do you need?

Choosing your Survey
2. What information can be easily collected?
Questions
3. What information is actually useful for the organization?
4. Did you include the 5 key questions (Introduction,
Identifiers, Consent, Open-Ended Fields, and Validations)?
Chapter 5 discusses different survey question types and when to
use each one. Commonly, these are Text Questions,
Dichotomous, Numerical Questions, Multiple Choices,
Tabular/Roster, Media Questions, and Maps and Timestamps.
Choosing the Right
Survey Question Types
The choice of question type depends on the type of information
you want to collect and the survey's context. Each question type
serves specific purposes and should be selected carefully to ensure
the quality and relevance of the data collected.
Chapter 6 provides best practices for writing effective survey
Best Practices Around
questions. By following these best practices, you can design survey
Writing Survey
questions that are clear, unbiased, and conducive to obtaining
Questions
accurate and valuable data from respondents.
Chapter 7 introduces the MECE framework, which stands for
The MECE Framework: "Mutually Exclusive and Collectively Exhaustive"
Mutually Exclusive,
Collectively Exhaustive Mutually Exclusive means questions or answer choices should not
Questions overlap or repeat, while Collectively Exhaustive means questions
or answer choices should cover all possible options.
Closed vs. Open-Ended It provides insights into these two categories of survey questions
Questions and when to use them.
Chapter 9 discusses the importance of sampling in survey research
and provides insights into various aspects of sampling.
Sampling your You must keep in mind that when choosing a Sample population,
Population ensure consistency, diversity, and transparency. Sampling
techniques can be probability or non-probability sampling. Also,
consider the margin of error and confidence level when calculating
the sample size.
Carefully aligning these factors in a survey design is the solution to obtaining effective data
collection. It is necessary for research that we use the appropriate methods, questions, practices,
and attitudes for smoother data gathering and to avoid mistakes and problems because of a
lack of information about the groups involved in a study. Effective data means effective
outcomes, which contributes to the effectiveness of research.

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Activity 5.

0 – Research Methodology in Development | Brainstorm on the Chapters

1. What kind of information do you need?

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