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    Advertising Plan Template

    Uploaded by

    rdeepak99
    This advertising plan template outlines a Q3 product launch campaign targeting entry-level salespeople using YouTube, Facebook, and Google ads between July and August. The campaign aims to drive 300 new customers through a $65,000 budget spent on video, image, and text ads designed by freelancers and analyzed for results by the project team. Responsibilities under the DACI framework are assigned to specific individuals for driving, approving, contributing to, and staying informed on the project.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Advertising Plan Template

    Uploaded by

    rdeepak99
    95 views8 pages
    This advertising plan template outlines a Q3 product launch campaign targeting entry-level salespeople using YouTube, Facebook, and Google ads between July and August. The campaign aims to drive 300 new customers through a $65,000 budget spent on video, image, and text ads designed by freelancers and analyzed for results by the project team. Responsibilities under the DACI framework are assigned to specific individuals for driving, approving, contributing to, and staying informed on the project.

    Original Title

    Advertising-Plan-Template

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    This advertising plan template outlines a Q3 product launch campaign targeting entry-level salespeople using YouTube, Facebook, and Google ads between July and August. The campaign aims to drive 300 new customers through a $65,000 budget spent on video, image, and text ads designed by freelancers and analyzed for results by the project team. Responsibilities under the DACI framework are assigned to specific individuals for driving, approving, contributing to, and staying informed on the project.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    95 views8 pages

    Advertising Plan Template

    Uploaded by

    rdeepak99
    This advertising plan template outlines a Q3 product launch campaign targeting entry-level salespeople using YouTube, Facebook, and Google ads between July and August. The campaign aims to drive 300 new customers through a $65,000 budget spent on video, image, and text ads designed by freelancers and analyzed for results by the project team. Responsibilities under the DACI framework are assigned to specific individuals for driving, approving, contributing to, and staying informed on the project.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 8

    ADVERTISING

    PLAN
    TEMPLATE

    [YOUR COMPANY NAME]

    Date:
    Outline of Initiative
    In this section, you should answer the high-level questions an employee at your company might
    have about your campaign, like who you’re targeting, why you’re running this campaign, and
    what medium you’ll be advertising on.

    Name of Campaign: Example – Q3 Product Launch Advertising Campaign

    Description of Campaign: Provide a 1-3 paragraph description of the inspiration behind your
    campaign, answering the following questions:

     How does this problem align with our product/service?


     Why are we solving this problem?
     What are the deliverables for this campaign?

    Target Audience: Identify whom you’re targeting. This could be a description of the audience
    you’re targeting (i.e. “Entry-level salespeople in B2B tech companies”) or one of your buyer
    personas like “Owner Ollie” or “Manager Mary." Never made a buyer persona before? Use
    this tool to get started.

    Advertising Platforms: Which platforms will you be utilizing in your advertisements? Don’t get
    too into timeline or budget just yet – you’ll cover that in later sections. Not sure which platform
    to use? Check out the ebook included in this kit for the pros, cons, budget, and ROI of the most
    common advertising platforms.

    Goals: At the end of this campaign, what is your expected goal? Quantify your expectations
    clearly, such as “300 new customers” or “20% better brand recognition in next quarter’s
    surveys.”
    Advertising Platform(s)
    Where will you be advertising your message? Will the content on each platform be the same, or
    different? For example, your Google ads would be text-based, but your Facebook ads might be
    video, text, or both. If desired, you can also outline your budget, timeline, and goals for each
    platform.

    Platform #1: YouTube

     Advertisement Type: Video


     Description of Ad: A 15-second pre-video ad. The video will be an animated look at our
    new app with a link to the app store at when someone clicks.
     Timeline: July 1 – July 31
     Budget: $10,000

    Platform #2: Facebook

     Advertisement Type: Image


     Description of Ad: A custom-made image by our design team, featuring a photo of our
    app’s interface. The copywriting team will produce ad copy to support, and the ad will
    link to the app store.
     Timeline: July 15 – July 31
     Budget: $50,000

    Platform #3: Google Ads

     Advertisement Type: Text Google Ad


     Description of Ad: The copywriting team will create the copy for a Google ad within the
    text limits, linking to where people can download the app. There will be three ads in one
    group, and after one week we will revisit to see if one of the ads is underperforming and
    should be reworked.
     Timeline: August 1 – August 21
     Budget: $10,000
    Timeline
    Use this section to outline a timeline for this project, from first steps to analysis of the campaign.
    Start off by reminding the overall timeline for the entire project before diving into incremental
    deadlines and timelines. Included is a sample timeline or potential objectives you may include in
    your outline, and these items should be altered to fit your campaign.

    Overall Project Timeline: Start Date – End Date

    Task #1: Researching and Outline


    Due Date: June 1st

    Task #2: Project Brief Sent Out to Stakeholders


    Due Date: June 5th

    Task #3: Team Meeting with Stakeholders


    Due Date: June 8th

    Task #4: Designs from Creative Team Due


    Due Date: June 15th

    Task #5: Video Due


    Due Date: June 21st

    Task #6: Copy from Copywriting for All Ads Due


    Due Date: June 23rd

    Task #7: Packaged Drafts Sent to Decision Maker


    Due Date: June 24th

    Task #8: Feedback on Creative Due


    Due Date: June 26th

    Task #9: Edits on Creative Due


    Due Date: June 30th

    Task #10: YouTube Ad Launches


    Due Date: July 1st

    Task #11: Facebook Ads Launch


    Due Date: July 15th

    Task #12: Facebook and YouTube Ads End


    Due Date: July 31st

    Task #13: Google Ads Launch


    Due Date: August 1st

    Task #14: Google Ads End


    Due Date: August 21st

    Task #15: Project Drivers Begin to Analyze Results


    Due Date: August 22nd

    Task #16: Project Team Presents and Shares Findings to the Company at Large
    Due Date: August 28th
    Budget
    How much money will be spent on this campaign? Go line-by-line to explain how much will be
    spent and where the money will be going to.

    Name of Expense Vendor Cost of


    Expense

    Google Ads Google $10,000

    Facebook Ads Facebook $50,000

    YouTube Ads YouTube $10,000

    Freelance Work for Image Designs Ryan Smith Design $1,000

    Freelance Work for Video Shooting and Charles Kaznyk $4,000


    Editing Productions

    Total $65,000
    DACI Framework
    The DACI framework outlines who is responsible for contributing to this project and what role
    they have. Specifically, it highlights who the driver of the project is, any approvers of specific
    parts of the project, contributors who handle deliverables, and those who need to remain
    informed.

    For the Accountable, Responsible, and Informed sections, outline what each team or individual
    is responsible for.

    Driver Accountable Responsible Informed

    Name Name Name Name


    Email Address Email Address Email Address Email Address
    Responsibility Responsibility Responsibility

    Name Name Name


    Email Address Email Address Email Address
    Responsibility Responsibility Responsibility

    Name Name Name


    Email Address Email Address Email Address
    Responsibility Responsibility Responsibility
    Additional Resources
    If you wish to provide any additional resources to your stakeholders or readers, provide them
    here. These could include videos of images of similar campaigns, links to the product page
    you’ll be pointing people to, contact information for the team, your brand’s tone guide, or more.

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